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Affiliate Marketing SEO 2.0 - Month 7 Affiliate Site Update

Published on: December 5 2022 by Miles Beckler

Affiliate Marketing SEO 2.0 - Month 7 Affiliate Site Update

Affiliate Marketing SEO 2.0 - Month 7 Affiliate Site Update

hey miles here miles Becker calm this
video reveals phase two of my SEO
strategy for my affiliate marketing
website this is month seven in my
affiliate marketing website case study
where I'm building a affiliate site from
scratch and I'm documenting the process
every 30 days so at the end of this
video we're gonna get into how much I
spent how much traffic I'm getting and
how many sales I drove this past month
but first you're gonna learn a process
this is a very important process I
walked my team through it this month and
you're going to go through it with me
here on the computer in just a second
now the idea of phase 2 with the SEO
process phase 1 was what I call the
shotgun SEO approach we went and got a
kgr keyword pack done for us that's the
keyword golden ratio hat tip to Doug
Huntington who coined that term and we
essentially found the the low-hanging
fruit the easiest targetable keyword
phrases in my niche that were able to
rank for quickly and we went built out
all that content and now we're looking
at the logical process of helping the
people who landed on page a find the
other similar content or the other
similar products they might not yet know
about the theory here is that your job
and my job as affiliate marketers is to
help people get that which they're
searching for and oftentimes the
entrance page they landed on isn't the
final thing they get so if they can't
find their way to find that thing they
want they're gonna hit the back button
they're gonna leave your site they're
gonna go to your competitors so that's
the problem that you're gonna learn how
to solve here ultimately it's gonna make
you more money as an affiliate because
your website will be that much more
helpful so let's jump on the computer
here and I'm gonna show you how this is
structured so first we're gonna look at
the structure idea plainly and then I'm
gonna go through a niche example for you
so the idea is that within every website
there's kind of a main topic maybe one
or two main topics under those main
topics you've got a few subcategory
ideas and then under each of those
there's often one two three four five
sometimes even more specific keyword
ideas now these are the long tail
keyword phrases down here okay so the
example site we're going to use for
mapping this out to go through the full
process is gonna be a nice like knife
review site and you might be down here
at
the best paring knife for peeling apples
could be the type of content that's down
here and this is a nested idea so what
we have done we started with the kgr
pack and all of these low longtail
keyword phrases is what come up in the
kgr pack and now we need to build
relevance so this can be considered like
an SEO silo in one sense or other people
call them content clusters really the
name is irrelevant people are just
trying to coin different phrases the
goal is to link them together logically
so your users who enter in a page where
they don't exactly know what they want
they think they know what they want you
can actually help them find that which
they want through internal linking and
through design so we're gonna tok about
bringing this on page through the UI
through the user experience in the user
interface
but first let's actually work out a real
example how we do it and I love
whiteboards and I love notepads this is
a messy process that I do over and over
and refine it as we go so let's say with
knives is the number one top idea right
so it's a knife review is what we're
doing here a knife review site and then
we're gonna look at the first
segmentation we can do off of this is
let's do outdoor and kitchen okay so now
on the outdoor side of things we're
going down the road of camping right so
this is like camping knives what else do
we have on the outdoor stuff we've got
bush crafting and then we've got hunting
knives okay see how we're doing here
we're starting to build this out with
logical ideas of what are all of the
things our users might actually want and
then under each of these you're gonna
have different ideas so this could be a
whittling knife this one over here could
be like forbit awning wood this under
camp could be a foldable knife or a
fixed blade knife is another way of
breaking it apart and then hunting you
could have maybe four four boning maybe
four skinny
etc etc and this is how you're able to
come down to all of the different posts
that you have and what we do in this
process is we map out everything for the
website if you have a very large divide
in your website like outdoor versus
indoor and outdoor versus kitchen
sometimes it makes sense to take on one
of these first and go all the way
through it because you can really build
this out and what we want to make sure
how
things here is that if a lander if a
user lands on one of these internal
pages here and they're like okay this
sounds great this is close to what I
wanted but they actually want this you
need to make sure that you've got the
link there and also the link back up to
the higher level so your user can
actually work their way through the
content and find the exact thing that
they want because that's how you make
money so I'm gonna go ahead and clear
this we're gonna go a little bit deeper
into the kitchen just so you know
specifically what we're toking about
and how this works you need to map out
your content think of it again the
process here is no longer thinking that
from the algorithms or the keyword
research specifically I'm thinking about
the human beings at this point the
people who land on at this point when I
started I got 60 plus posts on my
website at this point so now I'm looking
for where are the gaps that will allow
me to let someone follow their own path
through my content to get that exact
item that they want because when they
find it that's when they buy and that's
when I earn income so we're gonna start
with kitchen knives okay that's what the
K stands for here and we're gonna say
prep knives we're gonna do all round
knives and we'll do cooked knives I
don't really know what you call that but
if you're cutting cooked food and
obviously I'm not an expert on this this
isn't actually my niche website if I was
I would know the language patterns I'd
know all of this jargon I'm just using
this as an example
so for cooked what I meant by that
specifically is we might have like steak
knives right so something that you would
actually eat a dinner meal with uncooked
you might also have a carving knife and
kind of that's the basic idea there so
the all-around knives we're toking you
know like a chef's knife we're toking
like a what is it a santoku etc etc so
there's the different types of kind of
all-around knives and then on the prep
what we would have is we'd probably end
up having a lot more options on the prep
so let me clear that out here and on the
prep we could have meat and we could
have fruits and veg and then we would
have breads right and so under a bread
you would probably have a serrated knife
and then under fruits and vegetables is
where you'd be able to break down
have a chef's knife you've had a cent
oku and like a nakiri right and these
are all different knives they're super
specific and then you have a paring
knife actually since that was my earlier
example okay so what we do is we draw
this all out and again this is messy I'm
gonna show you personally I've actually
got one mapped out right here on my
notepad I just use my notepad for this a
lot of times and I'll find out that
sometimes I need to write it out and
draw it out and I add things in and then
I'll do another one that's cleaner and
another one that's cleaner it can often
take several revisions again the idea
here is to figure out from a user's
perspective who your audience member is
what are all of the potential things
they're looking at and then how do you
build this into your content right so
what we're gonna need eventually in this
and I really like this whole kitchen
prep fruits and vegetables down to these
other knives idea right so there's gonna
need to be a great piece of content here
that's gonna tok about all of the
different types of prep knives okay so
this is like gonna tok about all of the
different subsets and this piece of
content is gonna link down to all of the
different subsets right because they're
gonna be a parts of it and then they're
gonna tok briefly about these it could
possibly link all the way down but
really we want to make sure that it's
linking down to the next lower subsets
through internal links and then we link
down to the next and what Google will
find when Google enters your website and
their search engine spiders crawl your
site is they're gonna say okay this is a
knife site and this is their kitchen
knife section and this is their kitchen
prep knives and these are the kitchen
prep knives for meat and they have
specifically chef's knife seven inch
chef's knife might be what they find or
the logic will be knife to kitchen knife
to prep to fruits and vegetables to a
nakiri which is a very specific
vegetable cutting knife so it builds
logic through this structure quick edit
in here to make sure this is perfectly
clear because this is so vital for your
long-term success with affiliate
marketing I've redrawn this out and
we're following one logic chain all the
way down to the bottom so the idea again
is your homepage
so this might just be best kitchen
knives online okay that might be your
your website and then the next sublevel
down the first level they might go to is
again gonna be the outdoors in the
kitchen and on the kitchen this post
this is ultimately going to be a long
post and this post could be the seven
kitchen knives that every foodie must
have at home okay it's a great post for
someone who knows that they want to get
some kitchen knives but they don't know
which knives they want to get so you're
gonna explain to them through content
here's the seven awesome knives that you
have to have to have a proper knife set
at home and then underneath that
obviously you'll have a post for each of
the subs and one of those subs is having
the right fruits and vegetable the right
knives for fruits and vegetables so this
might end up being the ultimate guide to
kitchen knives for fruits and vegetables
okay so that might be the fruits and
vegetable layers and then below this in
the ultimate guide it's gonna tok about
all of the different knives for this but
then sub to this is the paring knife
idea that we spoke about and it might be
the best paring knife for under twenty
dollars might be what this is or this
could just be a full review it could be
the 27 best paring knives that you must
have in your kitchen and then below
paring knives there might be a subset of
paring knife set then there might even
be another subset of the best paring
knife gift set or the best paring knife
set under $100 and then there's also the
best budget paring knife or the best
paring knife for apples or the best
paring knife for I don't even know what
else you would use a paring knife or
peeling broccoli nobody peels broccoli
why would you use that who cares but
this is the main idea okay there's a
logical chain and each post is linking
down through the content itself and
oftentimes through the icons as I
explained in the next segment when we go
on page and this puts a little
perspective into the amount of work
required to build a proper affiliate
site because you're not just building
out one of these logic channels you're
building out all of the content for all
of these different logic channels and
this is why I've said time and time
again it's really a race to hundreds
upon hundreds of posts and this proves
why you ultimately to creative really
successful website in the world of
affiliate marketing you're gonna end up
writing content for years on end and
it's gonna take hundreds of posts and
now let's look at how to lay out these
posts in a way that builds this logic
into each and every post the way I like
to think of the content is when your
page opens you often want to give the
users specific access to the different
types of content okay so here this might
be let's say we're on the outdoor one
this could be camping bushcraft and this
could be hunting and this might be a
long piece of copy this could be a 2,000
word post that toks about all of the
best outdoor knives okay so the idea is
a top-level navigation when this page
loads we have icons that will allow the
user to get into the deeper level so if
this person who lands on the best
outdoor knives page because they search
it on my site because I have it on my
top navigation or because they came here
from a search engine we may land on this
page the first thing I'm doing is giving
them the option to go deeper if they
already know what they want this is the
big idea here we're making it easy for
the humans to go get that next thing if
they're like I'm totally in the bush
crafting I am totally looking for a bush
crafting knife they'll click on this one
it'll take them to the best bush
crafting knife and you'll have the
number one you'll have the budget option
you have the runner-up etc etc so they
can quickly go from your top navigation
clicking on outdoor knives they can say
yep I'm into bush crafting and then they
land on the post that is going to get
them what they want whether they want
the best of the best or the best budget
option that were able to within a couple
of quick clicks get that which they want
and of course you reinforce these links
down here so the theory is that this
page would have h2s which is your
heading right it's a subheading tag and
there would be one for best camping
knives right and under there you tok
about camping knives and you would have
a link over to your best camping knives
and then there'd be another h2 that
would be for the bushcraft and you would
write about bushcraft and that would
link out to the bushcraft page and on
and on it goes there'd be a hunting
subhead you
have content about the hunting knives
and in that content there would be a
link to the specific hunting page okay
and then on the top of your home page if
your first divider is outdoor versus
indoor that first split would be right
there on your homepage what I'm seeing a
lot happening inside of my affiliate
site people are entering on a specific
page most people are going back up to
the home page they're going to a second
page they're not necessarily always
clicking through to one of the items
which leads me to understand that
they're not exactly finding what they're
looking for so what do I what can I do
well number one I can have my main
categories up on the top navigation so
if they land on the page that's close
but it's not exactly right they're like
ooh I wanted a kitchen knife but I don't
think this is the one for me or I want a
meat knife but I don't actually want a
cleaver they can click on that top
kitchen knives and then they would see
meat fruits and vegetables they can
click the meat they'll get their list of
meat knives there they can either go
straight to the product from there or
they can click and go to a dedicated
page about that knife and this is how
we're able to leverage an internal
linking structure in a very logical way
that's going to help my audience find
what they want because again that is
your job and my job as affiliate
marketers is helping our audience find
that which they desire you can also see
this in action on my miles Beckler comm
website if you go to miles Beckler com
on the home page I've got I believe six
icons it could be eight I think I've got
six icons those are my main categories
of content you'll find on my blog if you
click blog on the top navigation right
up at the very top above my actual blog
posts you're gonna find those categories
for all of the subcategories of content
that I create content on so if someone
lands on my website and they're only
interested in marketing funnels I'm not
hiding that I'm not burying that I'm not
making it difficult to find within one
click on the home page they could find
the actual link to all of my sales
funnel content or if they click blogs
they want to go read blog post about it
then they'll find the organization right
there on top of my blog role and they
can get to that which they desire
more quickly when your website becomes a
helpful resource that allows them to
quickly find what they're looking for
guess whose website they stay on longer
the moment your website feels like it's
confusing they don't know how to get
around they can't actually find that
thing they want they landed here on a
and they actually want B and they can't
find their way to it logically they
leave to go find a more user-friendly
website and that's the big key so my
team and I went through this um it took
it takes time right this kind of
research it took hours upon hours to
build this all out but now that we have
this map structure what we did is we
went and simply crossed out the ones
that we've already created content on we
circle the ones we don't have content on
and guess what my content team is
working on this month
well filling in all those gaps so we can
start to build out these icons and that
internal linking that's gonna make sure
if somebody lands on a they're gonna be
able to quickly find their way to the
next level up that has the categories or
those other similar products that they
might actually want through internal
linking through icons through graphics
etc it's ever and the navigation etc so
that's the main idea at this point we
are going to transition into the numbers
now if you want graphs of the numbers
and you want to see how this looks go to
my blog post on it it's linked down
below I'm like a flash graphs up here
because I ain't got time to edit that so
my apologies if you like these kinds of
videos where I'm showing you what I'm
actually working on with my team
definitely give me a thumbs up give me a
yes in the comments so I know to make
more of these if you would prefer me to
just keep it short and tell you the
numbers and get out of here um let me
know that in the comments as well I'm
open to your feedback I do appreciate it
so in this month month number seven we
traffic has gone up a hundred and forty
three percent so traffic is more than
doubling traffic from Google is up a
hundred and sixty three percent so
that's the main source of traffic I want
when someone searches best paring knife
for peeling apples and I want them to
find my post on best paring knife for
peeling apples and that happens from
Google so as my Google traffic increases
the odds of me earning more income
increases because that's the kind of
content I have so my impressions are up
over two hundred and fifty percent now
this is a leading indicator when your
impressions go up that means you're
being displayed on the
engines more often I get this number
from from Google webmasters tool or
Google search console it's at google.com
forward slash webmasters you need to
make sure your sitemaps tied in that's
how you learn about this data point
so the fact that the impressions are up
250% and my Google traffic's of 163
percent says that I'm confident my
traffic is gonna continue to increase in
the next in the next months to come my
income was four dollars and fifty five
cents last month now if you're like dude
seven months in four dollars and fifty
five cents I got two things number one
that is three times the increase than
what it was last month this is called
exponential growth and I have a video
that teaches you the power of
compounding cuz that's what's gonna
happen here just like this YouTube
channel that you're watching three years
ago it had maybe four thousand
subscribers today has got over a hundred
and twenty thousand subscribers because
of the power of compounding so we
successful entrepreneurs know how to
delay gratification
I understand it's gonna take years to
get to my maximum traffic level because
all of these efforts are compounding so
the fact that it has grown 3x month over
month is huge and I can tell you already
this month looked at the data sales are
already up quite a bit so make sure you
subscribe so you get next month's update
because it's going to be an exciting
month based on the early numbers from
this month and I'm only 12 days into
this month
I'm expenses this month four thousand
six hundred and twenty two dollars I
spent I bought a large backlink package
from my friends at reach creator they
I've done a lot of backlink work with
them they're the only people I'm
confident in buying backlinks from they
don't actually is not buying them from
them they do outreach for me we create
link magnet posts and then they go to
outreach so it's 100% white hat approach
to the game my team is still working out
the kinks and getting our backlink
machine going and I really wanted to
juice the site's Authority so I took the
leap that was twenty one hundred and
fifty dollars now if you think a mile
four thousand dollars invested I don't
have money for that great you don't have
money for it you should have time and
what's your time worth if your time is
worth $40 an hour that's just a hundred
hours of work if your time is worth $20
an hour that's 200
hours of work that I put in this week
which is essentially 50 hours a week so
I've got my team working full-time on
this project just like you could work
full-time on this project just like I
built this channel here with zero money
invested and just doing the work and
like we built my wife's previous
business from scratch to multiple
millions of dollars again with a hundred
dollar invested in hosting and just
doing the work so the fact that I'm
investing money's in this doesn't mean
you can't just roll up your sleeves and
do the work and yes it's a lot of work
so where did the money go
$400 on research we're researching new
products specifically I've got a
professional in the industry of what I'm
working with who does all of my research
to make sure I am delivering the
absolute best of the best options for my
audience so that was $400 the writing
team was $674 the editors and publishers
was $646 the project manager was $750 to
pull it all together again run your
hourly rate on those numbers if you're
$15 an hour and that's what your time's
worth cool when I spend $450 on
something that just means it's 30 hours
worth of your time is what I actually
spent on that task and that's really
where I'm at today that's where I'm at
with the website it's growing on pace on
schedule I'm super excited about getting
these backlinks done because it's gonna
boost my authority that's gonna boost my
rankings even more that's gonna give you
more impressions which means I'm going
to get more clicks more traffic my user
experience is gonna be better they're
gonna find more of what they want
I'm gonna get more click throughs Amazon
tada I'm gonna be making more money and
it's a long path it's a long process to
build a business online but it's a
worthy path and a worthy process I'm
about to head out of the country for
about six weeks because I don't like
cold weather and I have the freedom in
my life to do that because I spent 17
years building businesses online nothing
happened overnight
nothing's passive about this takes a lot
of work to get this built and the
rewards the lifestyle benefits you can
achieve an experience once you do put in
the work and you get over that
proverbial hump and you start getting
the recurring income and the residual
income coming in it's pretty magnificent
so on that note thank you very much for
your time today I do appreciate you let
me know what you think in the comments
thumbs up like subscribe do what you do
I appreciate you and I will see you on
the next video and until we meet again
be well my friend
and I'll see you soon Cheers

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