Shopify Partners With Affirm! How to Use Affirm and What You Need to Know

what's going on, guys? so i follow a lot of industry news with business and tiknology companies and especially e-commerce companies- so shopify, amazon, walmart, companies like these- and i saw some very interesting news on wednesday, july 22nd, that i want to tok about. so shopify actually partnered up with a company called affirm. now a firm is basically buying out, pay later, so they set up payment plans. as you can see here. they give you an option of how you want to pay and they'll put you on this payment plan. so how does this integrate with shopify? well, when customers are checking out with shopify and they're an approved shop paid customer, they can split their payment using a firm system. so merchants will get their payment and then a firm will collect the payment from the customers over time, um, and they make that whole process super easy. so what's amazing about this is a firm will worry about all the feature payment collections. you know, merchants will get their money and a firm on the back end, um, they have, i think they partnered up with the company to give loans to the customers. they're basically facilitating getting loans to buy things online and they're making that whole process super easy and they're allowing the customer to be able to choose what payment plan that they want to be on. so i was reading the cnbc artikle and i actually didn't know this, but levchin is actually one of the original founders of paypal and he is the ceo of affirm. um. he said he's already getting traction on shopify and i'm sure the traction is going to continue. um, and if people start to use a firm, it could be very, very interesting. i could see a lot more transactions happening online, because if people can take loans and they can buy a product now and pay later, a lot of people will do that. so let's actually tok about how you can take advantage of this and get a firm on your shopify store. as a disclaimer, i'm not affiliated with a firm. there's no sponsorship or affiliation as of right now. i just think it's a really interesting service and i want to tok about how you can utilize it. first of all, read the docs. okay, go read the documentation. i'll put a link in the description because there is some configuration and setup required. my goal here is not to give an in-depth breakdown, but what i will do is kind of summarize it and give you an overview of how you can put this on your shopify store. so please consult documentation, but if you want the condensed version of it, here you go. so first install the affirm shopify app, go to the shopify app store, look up a firm and install that. then you should be able to sign into the affirm app. and then go to the app section of your shopify dashboard, click enable- uh, make sure you know the shopify app's there and there's some messaging you need to configure after that. um, the instructions are here. i'll put up a screenshot for it. i don't want to bore you with it, but please go read the documentation and make sure you understand what's going on here. and then go to the payment section of your shopify dashboard, go to alternative payments, click choose alternative payments and select affirm. you should then have to enter some api keys. um, there should be an option for test mode, so you can start with test mode and make sure everything's working okay. and when you want to go to production and release your site, then you'd, of course, you know, uncheck that checkbox and then you should be good to go. so that's basically an overview of what you have to do: install the affirm shopify app, you know. configure your messaging, choose a firm as an alternative payment provider, enter your api keys and then you should be good to go. so what are my thoughts on this? well, i think this is pretty incredible. as we know, the economy runs on credit and debt and loans, and if a firm is able to facilitate, um, small micro loans that people can take on e-commerce items, i can see the e-commerce space exploding even more than it is right now. and if amazon is able to integrate some sort of buy now, pay later system, i can't even imagine what would happen. i can see a lot more people making purchases because they can just buy things and worry about paying it later. so, yeah, i think this is pretty incredible. i can't wait to see what happens. we'll see if this picks up or not. again, right now, it's only with approved shop paid customers, uh, that can check out and use a firm. but you know, if they see traction, if they see this continuing, maybe there's a chance they can expand it to anyone who's checking out. i'm not quite sure how that would work, but that would be very interesting. and if other sites start to integrate this, since this starts to become a trend, i think it could become really interesting and you should probably hop on that trend. all right guys, thank you for watching this video. i hope it makes sense. please leave any comments, questions, concerns you have in the description and i'd love to hear you and i'd love to get back to you on that. alright guys, thank you for watching and i will see you in the next one.

How to sell your products in split payments on Shopify

what's up youtubers? edwin anthony here. back at it again with another shopify video. and if you like shopify videos, as i tell everyone else, uh, don't forget to press that subscribe button. if you love shopify contents, demolish, destroy everything to that blue like button, make it blue whatever it is. uh, and also, let me know down in the comments if you like this type of stuff or if you have any questions related to this topic. all right, so what are we toking about today? uh, shopify payment, installment or pay as you go. this is as of the recording of this video today. uh, we're in 2021 here. this has been the new trend on many e-commerce stores and i'm sure you guys have seen it, where you go to a website and you're about to purchase something and it says: pay an installment. if you guys don't know what i'm toking about, let me show you here real quick, all right. so here is a perfect example of one of our clients here: it's juliette. uh, big shout out to it's juliette in los angeles. so we have a product that you guys might be selling and you say: hey, clients, if you want to, you don't want to dish out this money right away, you could just pay. you know four payments, interest free for nine bucks using uh quad pay. so how does this work? and this is kind of like the pay as you go feature. so the way it works is that you get it installed into your website, obviously, and when people actually purchase from you, uh quad pay pays you in full. i guess what quad pay or all these businesses? what they do is that they go through, kind of like uh, either a credit check or some type of analysis. they make a deal with the client and quad pay or whichever program, they go ahead and give you, the merchant, all the money up front, no liabilities after that. you don't have to worry about- you know them- missing payments or anything of that sort. then what these companies do is that they will hold the collection of money responsibility with the clients, right, and you know you ship out the products, everything's good. so you don't have to like ship out the products until they pay all their payments. you get your payment all up front. you ship the product out to them. it is now their responsibilities, right? so that's how that works, very high level, and i'm sure that if you enter into your shopify store, you'll notike that in one of the cards in your dashboard. you'll notike this thing right here, where now shopify is involved, having something like this integrated into the system and look as of this date, what they're saying is that, hey, you might get this good news. uh, you know, we're gonna keep our rates- the same low rates on transaction fees- up until october 15, 2021.. so if you're watching this video, it could be before, it could be after, it doesn't matter. but shopify has partnered up with a company called affirm and, almost like you know, with stripe and shopify payments. it's shopify payments in stripe. it's like they're two different companies, but stripe made a special software for shopify called shopify payments, which is tiknically powered by stripe, but it's not stripe, it's by shopify. same thing over here. it's an engine from a firm, but it's from shopify. so, trying to make it very, very easy for you, let's tok about the different companies, and i'm sure there's a whole bunch of them out there, but i just want to emphasize really quickly the top ones, right. so let's go from the top ones here. um, we have a firm, so obviously this is the top, the top one right, where even shopify wanted them. uh, they obviously did an evaluation and they chose this company here. so a firm, i think they've been around for quite a while. um, in fact, it's either between them or after pay. i've heard of after pay before, but a firm seems to be, uh, one of the big heavy hitters, as you can see right here, and they all kind of like work the same. it's just that when you sign up and all that, uh, you know there's obviously a different process. let's go to the next one. so first there's a firm, okay, and, by the way, i'm not getting any kickbacks or any uh affiliates on this. i'm just giving you this training, guys, or this tutorial, free. uh, okay, what's the next one? the next one is after pay. so after pay is very involved in a lot of fashion businesses. like i notike a lot of fashion websites. they use after pay. the first time i ever heard of after pay was somewhere like in australia. there was a company in australia that wanted this. so i invite you guys to take a look at after pays website and see if that might work for you. uh, towards later on or towards the end of the video, i'm gonna tok about prices and how much it costs you, so just stay with me here. uh, all right. so then there's after pay. go ahead and take a look at them. next one up is klarna. klarna also. they- they're probably a little bit more newer in town, right, um, and again, very, very great company. uh, and this is something that, as of this date, it also does work with shopify, but i cannot speak if it's gonna work afterwards. so you guys gonna have to, like, stay up to date or, whenever you're watching this video, just go in there and find out to see that it's working on shopify. so for those of you guys who actually have clarinet installed, i'm interested into hearing your experience. same thing goes with the firm and after pay. so down in the comments, just let me know which one you guys have installed and have you notiked an increase of conversion? and then the last one that i want to showcase here is sezzle. uh, sazzle. i haven't heard too much of it, i just heard it from one of my nice clients, very special clients- holy cow, couture and sezzle, i guess you know also new kid on the block, right? so, based off of this, yes, i know for a fact that this does work with shopify as well as after pay. i'm sure that they all do, right. so what does this mean to you, right? why should you have this? well, one of the main reasons is because it has been proven that it is a very strong conversion boost, giving your clients the option to, rather than abandoning the cart because they don't have the money right now, let them get into a non-interest payment plan where they'll pay it over time. the bottom line is that they want their product right then and there, and you know these companies. what they're doing is that they're getting you that sale and therefore you know rather fits afterpay or a firm or whoever. they're the ones that putting money in your pocket right away, because you know they've already done the analysis with the client. they're not risky and that's just how they want to go. so i strongly recommend, if you have a store, don't think about the price too much as far as what you're selling, like the cost of what you're selling your goods. don't think about that too much, because you might say, well, who wants to do a payment plan? if i'm offering something for 12 bucks, hey, you'd be surprised, right? but i think that these types of companies- they work very well with businesses, especially if you have high tiket items. so say, if you're selling something that's worth over two hundred dollars, over a hundred dollars. this is going to be a sweet spot for you. i strongly recommend every store, not if, not only if- you have high, you know, cost of goods- i'm toking about no matter what, install it, give it, uh, a chance and um, oh, here's the key thing: make sure that there's no monthly fees, make sure that there's no setup fees. make sure you're not paying for these installment fees or monthly fees. no, no, you don't want any of that. instead, what you want to pay through is through transaction fees, and that's what we're going to go through here next and explain. let's tok about the transaction fees. let's compare them. so, very quick analysis: all of these prices can change after you're watching this video. okay, let's go at the top. so a firm starts with: for every transaction, they want to take a 5.99 percent plus 30 cents for the transaction. so how does this compare to shopify? well, shopify this the- i want to say the basic plan, or rather the medium plan of shopify. so shopify regular, let's call it like that: shopify regular charg.

More:The Power Of Facebook Advertising: Marketing Explained In 2020 | Adam Erhart

Shopify Takes On Amazon in Payments Tie-up With Affirm

obviously, i know this is huge news for a firm. how exactly will this partnership work? so, sometime before the end of the year- certainly before black friday and all the important retail dates- uh, it will become exceedingly easy for any retailer on the shopify platform to basically flip a switch and say: i would like to offer a firm as the or shopify pay installments powered by a firm to give its full name, just turn it on and start seeing increased sales. shopify has more than one million merchants. how big a deal is this for a firm in terms of the activity in the business that it'll drive on your platform? uh, it's massive. it's a giant leap for us towards basically totally ubiquity. uh, shopify has served, as you said, over a million merchants and millions and millions of consumers, and this is the moment where our product becomes available to all of them all at the same time, and so it's obviously giant. um, no better way to put it. i i think we may have just won the, the binocular race, but, uh, you know we need to deliver on our promise. so who's in that race? tok about the competition, and you know what it'll take to really win. fundamentally, we're all competing with credit cards. the company wasn't founded to be the best of a niche- interesting payment um idea it's. the fundamental notion here is to provide a better, more honest, more transparent alternative to credit cards to consumers, and so we compete with revolving credit. that's, that's what we're all here to do. um, the goal is to be as ubiquitous as credit cards and provide a better, lower cost, high quality, fundamentally more trustworthy service, and that that's that's really what the race is now. when i interviewed toby luck, the ceo of shopify, he said: if amazon is building an empire, then shopify is arming the rebels, the small medium businesses on the platform. do you think this gives shopify an edge in its battle- quote unquote- with amazon? my honest opinion is that every single platform from amazon on down- uh will eventually offer a service like a firm, an alternative payment approach. like a firm, because it is taking off like wildfire. we've seen extraordinary growth over the last decade of doing this, but also, even just in, during the pandemic, as the offline sales shifted online, we've seen explosive, really just unbelievable growth. uh, it's something that consumers have come to expect. so my guess is it will become table stakes for everyone and um, not a unique advantage for any one platform. now i know you can use a firm's virtual card, as i understand it, to buy things on amazon, but you don't have this kind of a formal partnership with amazon. in fact, amazon is also developing its own payments tiknology. is this something that you would like to do with amazon as well, or does you doing with this with shopify now sort of preclude you uh striking a partnership like that? i think, fundamentally, the mission for us is clear: we want to bring this better way to pay to everyone, like every consumer, every merchant, and so we're excited to partner with anyone who shares in that mission. i think the real goal is true ubiquity, so we're absolutely excited to work with any platform that will have us always, always here to to partner.

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Unprepared Ep 34 - How the Integration of Shopify with Affirm Can Change Ecommerce with Tony Zara

all right, everybody, welcome back to another episode of unprepared. today, i'm welcoming to the show yet another columbus, ohioan tony from iron pooley. how are you doing today? i'm doing awesome. i'm doing awesome, chase. thank you great to be here, alrighty. so just real quickly, what is iron pony good at? and then let's just dive in deep with the awesomeness that just came out with this. this for pay with shopify, sure, so iron pulley is about marketing automation. we typically work with e-commerce companies to help them automate large catalogs and turn them into beautiful ads, and we're extremely excited about the shopify integration with the firm. the buy now, pay later. it's uh, it's really going to be a game changer for everyone- awesome. so, for buy now, pay later: it's been around for a while. you've seen it through paypal. you've seen it through like there's a firm, there's uh, karna, there is several, there's like a lot of products out there in the ecosystem, uh, that have been available and just before you know this integration with google adding a, you know, a split pay option or buy now, pay later option was like one of the easier ways to increase your uh conversion rate. honestly, is just because it just was a trust signal and you know, college kids are poor and they want to buy stuff. sure, so it was, that was an easy win. but now, uh, you guys have developed a solution to put that uh sophistikation of of kind of like that in that conversion motivator right into the ads. so, yeah, so, just to back up a little bit about all all of that, there are a ton of different platforms that have come out, and what's happening with a firm is they're going to integrate. just like you have shopify payments brought to you by stripe, it's going to be shopify payments brought to you by a firm. it's sometime before november, sometime before black friday. it's going to be just exceptionally easy to integrate: buy now, pay later- into your website, probably at no cost to you. so it's a what it? what you have is the ability to lower your price without lowering your profit. there's a and oftentimes you're going to be able to choose how many payments that you offer. you can do this within, so so you can set it to six weeks, so you can set it to three years, you can. there's a number of different options for making payments, uh, for customers, so you have that ability to make things more accessible for college kids that have no money. but more importantly and what we're finding in uh, in doing retargeting, using uh installment payment prices, is we're finding that it changes how people consider products. so there's a psychology to price and there's a ton of uh, a ton of work that's been done on price psychology- like you can go to the harvard business review and read things from back uh 20 years ago or you can read about case studies from recently. but price is a huge motivator and it the way the brain works, the way we consider things. we take that price and we make subconscious comparisons. so, for example, say i want to buy uh a home gym and the home jam set up is a thousand a thousand dollars or so. let's make it simpler: twelve hundred dollars for my home gym setup. i look at that home gym set up and i said no, that's, that's just too much money. but if i go back and i think about it as 12 payments of 120, that changes how i think about now. i start to compare it to different things. i don't compare it to twelve hundred dollar things anymore. i start to compare it to a gym membership. that's 120 a month. well, i was paying 120 a month for crossfit. so twelve hundred dollars a month, or twelve hundred dollars, total, uh, or 120 a month for a gym of over a year. if i'm paying the same as i would have paid my crossfit gym, it changes. that comparison changes how you think about it mentally. so what we're finding is, when we're doing retargeting using installment- buy now, paid later prices, we're finding that the adoption rate of buy now, pay later actually doesn't change that much. but the conversion rate changes a lot because it changes how people think about that. uh, that purchase, yeah, uh, that's that's definitely a true consideration- with the, the pricing and just coming up with different offers. essentially, it's crazy to see how the conversions change and offers, like one of the big pulleys that you can pool within your business. uh, what is the offer? uh, you know that's one of the big things you can do with your marketing to to really change the, the, the, the course of your sales. um, i do want to highlight something, though, for those that are unaware of these options in the ecosystem: um, when you do a situation where you have like a split paid product- let's just call it a 100 product- that you're doing for four payments, 25- the risk actually is not on you. you can send that product out and you're full, you're fine. the risk is now on the product. uh, like, the financing solution is now taking all of that risk. they're obviously going to take a bit of a percentage for taking that risk and paying you up front for the full cost of that good or whatever you're selling it for, um, but you're not going to be stuck in a situation where you sell 100 product for 25. that's not what's going to happen. you're going to sell it for probably 90 and they're going to assume the risk to collect the rest of it because that's their business model. uh, so just to let people know how these things work a bit more sure, and right now there's a bigger appetite for that because of just uncertainty. everybody's uncertain about what's going on right now. so people are want to conserve cash and, you know, not everybody feels super secure in their job. so it becomes, uh, it becomes a calculation where people decide that installment payments are better for them. so there's two sides to that. again, as the demand for installment payments go up, approval actually goes down. so there is- there are more there- some of this. these companies are becoming more strict and who they approve, and that approval just sort of takes place in the background, uh, where these people get an offer right in the cart if they're approved. it's- uh, it's basically a silent check on their credit, doesn't show up on their credit report- soft check is what they call it. soft credit check, uh, doesn't show up on anybody's credit report and they do a quick check to show in that in the cart what those payment options would be for an individual. and again, oftentimes this is at no cost to the retailer. yeah, it's so, i've seen it. uh, some of them are like, say, you're selling 100 product and if you want to split it in four, they're gonna sell it to you for 110.. you know what i mean. just tackle a little bit more on uh for the end consumer. so in that case, most of the time it's not the installment payment company that's taking that margin, it's actually the retailer. so, uh, with certain companies you have an option of making a profit on offering financing. so it depends on who you're working with. you can do this now with the firm. if you set up a firm right now through your checkout process and you want to make a little bit of a profit on offering that margin, you can do that or offering those installment payments, okay. so the options are countless in list. i don't know. there's there's a bunch of different options out there and i know that we've installed three or four different solutions in just the past six months for for clients. you know, depending on their use case, and you know just their, their vertikal, that they're in um. but let's get back to to google and uh, shopify's integration with a firm. now what i've heard is you can actually display, uh, this isn't tricky, but it's like you can just display the, the payment price or the, the. explain this better than me. that's right, so that's what we do. so we do, we just we work with a firm, we connect with their api to to get those installment prices, the lowest payment price, and then we can do dynamic mark remarketing with that lowest payment price through google, through your own google adwords, your own google ads account. so what that ends up being looking.

Never Use Affirm Or Afterpay! Lessons Learned!

guys, my name is jack hoskins and welcome back to another video. today we're going to be toking about three reasons why you should never use a firm after pay or any of those other crazy, you know, point-of-sale financing companies. but before we get into that, make sure you smash that like button, hit subscribe. now let's get right into why you should never use them. so we've all been there before. you know. you're browsing online, you see something that you really want but you just can't afford it. but then right under it says, hey, six easy payments of x or six easy payments of ninety nine dollars. and you think, man, that's really not that bad, like why shouldn't i do that? you need to stop right there. i'm gonna be telling you guys today why you should never use a firm or after pay or any of those crazy payment systems for products. all right, so what the heck is a firm? so they're a point of sale financing company. so say you want to buy one item but you can't afford to pay for it up front. that's where they come in and they help you finance it and make monthly payments on that item. and a ton of stores are using a firm now, from walmart to peloton and over 2000 other ones. so will a firm impact my credit if i decide to use them? so if you tap apply now or pre-qualify, they're going to do a soft credit check, which isn't going to show up on your credit score. but if you choose to go with them to buy a product, it's going to show up as a loan on your experian credit score. but you know you don't even want to get that far. you don't even want to pre-qualify. so let's tok about the first reason why you should never use a firm. if you can't afford to pay cash for it, you don't need to be buying it in the first place. in a firm, it's not like you're buying a fixed asset or something that's going to appreciate over time. a firm specializes in financing junk and consumer purchases that deteriorate over time and have no real value over time. and if you're using them, you're really spending money that you don't have. and you know what's going to happen is you're going to be waiting until that next paycheck comes in so you can make the monthly payment on it, and you're going to be tied in for the next 12, 24, 36 or even 48 months. and ever since covet hit, you know 63 percent of americans are living paycheck to paycheck and you know, one of the things that a lot of people that follow this youtube channel do is they want to get out of that rat race of paycheck to paycheck. and using a firm to finance your next tv or your next, you know, cool shirt or your peloton bike is not going to help you get out that paycheck to paycheck cycle. so again, reason number one is that if you can't pay cash for it, you know you really can't afford it. but hey, you know, if you want to finance your new tv over 48 months, you know, be my guest and pay a high apr. you can be broke now and also broke later. so the second reason not to use the firm is the apr is really high. so a firm offers aprs all the way from zero to thirty percent, with most of them being closer to the thirty percent from what i've seen. and while it's already dumb to go into consumer debt for trivial items, it's even dumb- ready to go into consumer debt with a high apr. and while the average credit card apr is around 15 percent, imagine doubling that apr to 30 just so you can buy that one item like the tv again. just don't do it. it's not worth it. and the third reason not to use a firm is they advertise. you know that you're gonna pay zero percent apr on this product, you know. so why not finance it with them? but most of the time that's not the case. if you go down and you read the details, it says apr varies based on your credit. and if you're the type of person that's going to be financing something with the firm, you know my guess is your credit is not going to be that high and so you're not going to get that zero percent interest. you're probably gonna get something closer to 15, 20 or 30 percent. so really look at- you know what the apr is going to be before you decide to finance it with a firm. but there is one time that i actually recommend using a firm, and that is if you're going to be financing something that's going to make you money in return. you know, if you're a plumber and you're able to finance a tool at zero percent with a firm, you know you should definitely do it. if you're getting into photography, you know and you're able to finance that camera with the firm at zero percent, you should do it, you know. but just really sit down and think and look at the numbers and say, if i finance this with a firm, am i going to make my money back? and if i do have to pay a little bit of interest on it, that might be okay if this product i'm buying is going to make me money and give me a good return on the investment. but if it's not going to do that, you know it's not worth it at all. overall, i recommend never using a firm after pay or any of those companies. but you know, if you're going to make money from that purchase, like we toked about, you know it's probably fine to go ahead and use it. but really just think through it before you do so. those are the three reasons why you should never use a firm or after pay.

Shopify And Affirm In Collaboration

[Music]. hello everyone, welcome to ipo market watch, the channel that covers all initial public offerings, directly blank check companies, basically every uh private company that is going publicly traded on the stok market. so, uh, my name is mike. uh, i want to thank you. if you are new to the channel and you are this your first time, uh, please consider subscribing. you won't miss out on any ipos. i'll let you know about them, what they are, when they go public and all that. i also want to thank all the subscribers to the channel. you guys are the best. you guys are the greatest. i want to thank you very, very, very much. in just four months- four maybe something months- we've gone to 5 000 subscribers, which is amazing. i never thought this would happen so quick uh, so thank you very much. you guys are all amazing and um getting to know you guys through this uh months, through the comments you are leaving and and i'm starting to understand how you guys uh trade, uh what kind of people you are. you're all amazing. keep up, you know, stay where you are uh, you're doing good. so, uh, in this video we're gonna tok about shopify and a firm- now firm- is going to go the ipo route very soon. they're saying by the end of 2020. let's hope that it happens. um, and they're partnering in some respect. there's going to be a partnership with shopify and a firm, which is amazing for shopify. uh, store owners, it is great for a firm. they're getting their food into a huge, huge, huge, huge market and, uh, in the end, it's good for investors also. right, so our firm. before they even go public, they're doing some good things. so shopify is poised for a for up to 500 million us one full from stake in payment firm. a firm about to go public in an ipo- canada's most valuable company could be about to get even more valuable thanks to its tiny stake in tiknology firm about to go public in the stok exchange, or. so shopify has the option to buy 20, 20 point, near 20.3, let's say, million shares in a firm. okay, 20.3 million shares in a firm. a and the san francisco based company that lets people a firm is the san francisco-based company that lets people pay for goods and services by installment instead of the fees and interest rates associated with credit cards. now, this is a smart move by a firm also, and you'll see later in the video what's going to happen with this and it's going to be a huge bonus for a firm as a company and for us investors. uh, as a stok, once it ipos, a firm filed paperwork- the paperwork this week for an initial public offering that could value the company up to 10 billion us dollars. so part of that paperwork revealed that in july, shopify was given warrants to buy shares in the company for a penny a piece- for nothing, really, okay, so they're going to buy shares in the company for basically nothing. what's the firm going to get out of this? well, a firm was granted shopify. uh, a firm granted shopify those warrants in exchange for giving a firm access to the network of us retailers that sell via shopify system. right, so a firm is going to get access to shopify's customers- not the people who buy products, but you know shopify's cust- shopify's customers are the online businesses that use shopify to have their online stores. right now, uh, most online businesses in the us, most us online businesses- use shopify- millions in fact. so, uh, now a firm gets its foot in a a it in shopify. basically, and they're going to. now you're going to see all over all shopify stores in the checkout. they're going to have a firm. this is huge for a firm, they're going to get even more revenue, a ton more revenue, uh, more than they've ever done before. by partnering- by partnering with shopify, the gold standard of commerce platforms for businesses that want to sell direct to consumers, we can help merchants seamlessly enable pay, enable a pay overtime option at checkout. this is good for me also. uh, i happen to own an online store and it is through shopify, so i'll be able to use a firm now, uh, offer a firm to my customers at out right. so a firm ceo max levchin said uh, this summer. in doing so, we're helping them reach new customers, partikularly gen z and millennials, who are looking for more transparent and flexible ways to pay. but that's not really. you'll see in a little bit now what i'm going to read the really important part. so ipo paperwork shows a firm has only. look at this now: a firm has only a few thousand retail partners right now. a few thousand retail partners. that's the firm's customer base, and more than a quarter of the company's revenue comes from fitness app peloton. so the their customer base for from the customers that firm has are just a few thousand, but more than a quarter of the revenue comes from one company- peloton. that's not, you know you're not. it's it's. it's not the best way to go right. you don't want to stay like that. you're doing good so far, but you don't want to stay like that. you need to get a more solid base under your company. you need to build a good foundation right. to build a good foundation, you got to get your company to have more customers and not to be reliant so much from just on one and just a few thousand and all that. you need to get more. and with this deal with shopify, what happens now is more than a million businesses use shopify- more than one million businesses, your shopify, not a few thousand customers that a firm has. and more than 60 million customers have used shopify's payment service. so you understand where a firm is going. now it's not known how many of those warren shopify will cash in if it is exercised- it's, if it exercises its right to buy all them. it would. it would cost just over 200 000, which is crazy. and give and give shopify a five percent stake in the company for just two hundred thousand bucks. uh, that's 500 million usd. at the high end of the 10 billion dollar valuation. uh, that a firm has been targeted. so that's the news. um, i'll leave, uh the link of the source where i got the news. uh, in the description below, so we can give credit to the person who wrote the artikle. uh, came up with the news real quick. um, this is really nice. i'm i you know there's only you can only draw a lot of positive and you can. i can see a firm as an ipo growing within a year after iapos to be in the price neighborhood of where shopif, where paypal, is now visa massacre. it's gonna grow, this is gonna. i think a firm will easily be in the same neighborhood of where paypal and square and visa and mastercard as prior, as far as a stok price and and uh, so it's gonna be a good ipo. uh, i'm excited. so, did you like the news? do you think this is good? do you think it's really gonna help by firm or do you think? nah, mike, it's not such a big deal? uh, please let me know in the comment section below. uh, and i want to thank you very much for watching take.