air conditioning ads

Budget Heating & Air Conditioning | Google Ads Breakdown

Hey, it's Adam with Theros Media and today we're reviewing Budget Heating and Air Conditioning, an online retailer for HVAC equipment. They're advertising for the keyword Mitsubishi Ductless Installer but their landing page for that keyword doesn't match what people are searching for. Here are some suggestions for improvement:

- Budget Heating and Air Conditioning is an online retailer for HVAC equipment

- They're advertising for the keyword Mitsubishi Ductless Installer

- Their landing page for that keyword doesn't match what people are searching for

Suggestions for Improvement:

- Check if they install in California since they're advertising there

- Use UTM codes for better tracking

- Prune keywords to avoid wasting money on non-converting ones

- Use a landing page specific to the advertising campaign

- Implement a system builder for customers to filter down to the systems they need

- Bid on branded keywords

- Update their Facebook page more frequently

- Implement dynamic product remarketing for better conversions

By implementing these suggestions, Budget Heating and Air Conditioning can improve their online advertising and increase their conversions. It's important to match keywords with landing pages, use tracking codes for better analysis, and update social media pages regularly to stay relevant. Additionally, using dynamic product remarketing can help retailers like Budget Heating and Air Conditioning convert interested customers into buyers.

Air America Air Conditioning, Plumbing & Electrical | Google Ads Breakdown [Advertising Audit]

Air Rush Media reviews Air America Air Conditioning, Plumbing, and Electrical, a company based in Coral Springs, Florida, but advertising in Hollywood, Florida. They examine the company's ads, landing page, and marketing stack to determine how they can improve their advertising efforts.

The company's ads are too generic and not targeted towards specific keywords, which hinders their conversion rates. Air Rush Media suggests cleaning up the ads, connecting to Facebook ads, and retargeting visitors to their landing pages. They also recommend building a landing page to test different versions and retargeting those visitors with Facebook ads to improve conversion rates.

Air Rush Media emphasizes the importance of targeted ads, with a click-through rate of 10% or higher, and a conversion rate of at least 10%. They note that a 15% click-through rate is a stretch goal, but achievable with proper targeting. The company has a lot of work to do to improve their advertising, but Air Rush Media believes they could see a 10x return on investment if they take the proper steps.

Air Conditioning Business Facebook Ad Marketing Campaign & Leads Generation

In this proposal, the writer presents their strategy and campaign for Facebook advertising. They offer a guide on how to post ads that attract readers and provide a template for creating effective ads. The writer also emphasizes the importance of data-driven actions and resources like e-books and checklists to engage potential customers.

Quick Messenger Framework:

The writer proposes a Quick Messenger Framework for Facebook advertising, which involves attracting potential customers through ads and then converting them into leads. They suggest separating leads who are ready to take action from those who are not yet interested. The goal is to have a closer available to answer inquiries within 15 minutes, as data shows that closing rates are higher when inquiries are answered promptly.

Strategy:

The writer suggests analyzing competitors' Facebook ads to see what is working and then using those concepts to create even better ads. They recommend using events like open houses to engage customers and offering discounts or freebies for a limited time. The writer also proposes using quizzes to gather information about potential customers and create a more targeted approach.

The writer's proposal offers a detailed strategy and framework for effective Facebook advertising. They emphasize the importance of data-driven actions and engaging potential customers through resources like e-books and quizzes. By following their Quick Messenger Framework and creating effective ads based on competitor analysis, the writer believes businesses can increase their success in Facebook advertising.

Gary Munson Heating & Air Conditioning | Google Ads Breakdown [Advertising Audit]

In this article, we will be analyzing the advertising scene of Gary Munson Heating and Air Conditioning services, a contractor in the Orlando area. We will be discussing how they can improve their conversions through keyword pruning, landing page optimization, and retargeting.

Advertising Analysis:

- The current advertising for ductless HVAC is not keyword-specific and needs to be optimized through keyword pruning.

- Keyword pruning can eliminate irrelevant search terms, leaving only the ones that matter and can significantly increase revenue.

- A targeted landing page for ductless HVAC with relevant assets such as Mitsubishi's system can fine-tune results and improve conversions.

- A brand search campaign is necessary to ensure that Gary Munson Heating and Air Conditioning services always show up for their branded search terms.

- Retargeting ads on Facebook, Google Display Network, and YouTube can get people back to the landing pages they have seen, resulting in higher conversion rates.

- Landing page optimization can double conversion rates, and retargeting can significantly improve results over the long term.

Gary Munson Heating and Air Conditioning services can significantly improve their advertising and increase their conversions through keyword pruning, landing page optimization, brand search campaigns, and retargeting. These strategies, when implemented correctly, can lead to significant revenue growth and long-term success.

Mitsubishi Electric Heating & Air Conditioning | Google Ads Breakdown

In this article, we will be analyzing the advertising page of Mitsubishi Electric Heating and Air Conditioning, specifically their campaign called Discover Mitsubishi Comfort. We will be providing tips and suggestions to improve their landing page and advertising spend.

Advertising Page:

- Mitsubishi Electric Heating and Air Conditioning is doing a great job with their advertising set up, including remarketing and landing pages.

- However, we suggest testing different landing page variations with tools like Google Optimize or Optimizely to improve conversion rates.

- The current landing page is a double column layout, which may not be as effective as a single column layout for conversions.

- We recommend testing landing pages with an ABAB testing method, sending 25% of traffic to each variation to get better results.

- While the current landing page has a main call to action to contact them, we suggest removing the option to download a brochure to keep the focus on the main call to action.

UTM Campaign:

- Mitsubishi Electric Heating and Air Conditioning is targeting the keyword ductless heat and cool which is a good keyword that converts well.

- We recommend doing keyword pruning to weed out keywords that are not converting well and focus on the most effective ones.

- For larger campaigns, we suggest doing keyword pruning once every two weeks if spending around $10,000 a month, and more frequently for higher ad spend.

- The goal of their advertising is to get more leads for contractors, so improving their advertising spend through keyword pruning is crucial.

Website Analytics:

- Mitsubishi Electric Heating and Air Conditioning is using advanced JavaScript to load their website faster, which makes it difficult to analyze their website through tools like BuiltWith.

- We recommend installing tools like Hotjar for heat maps and web visitor videos to see what's working and what's not on the website.

- For a single person managing the campaign, we suggest looking at videos with engagement between 45 seconds to a minute and a half, and between three to eight minutes, and keeping track of longer videos to see what's working on the website.

Mitsubishi Electric Heating and Air Conditioning is doing a great job with their advertising set up and targeting effective keywords. However, there are opportunities to improve their landing pages through testing and removing distractions from the main call to action. Additionally, using tools like Hotjar for heat maps and web visitor videos can provide valuable insights for campaign optimization.

Fake Portable AC Scams: Blast Auxiliary, BreezeMaxx, Blaux - Krazy Ken's Tech Talk

- The article discusses the Blaux portable AC product and its numerous imposters.

- The author aims to debunk the product category on a technical and holistic level.

Recap of Experience with Blaux:

- The Blaux portable AC product makes false claims and has a fake backstory.

- The product is advertised as an air conditioner but is actually an ineffective swamp cooler.

- The Blaux name is dying down, but the products are spreading under different names such as Blast Auxiliary and BreezeMaxx.

Exploring Blaux Imposters:

- The Blast Auxiliary brand may be a rebrand of Blaux.

- The rising temperatures trend is used by advertisers to entice consumers to buy their products.

- Advertisers use social engineering tricks to manipulate consumers into buying more products.

Update on ProPod Scam Investigation:

- The ProPod website disappeared, and the company blocked the author on Twitter.

- The Blaux portable AC product category is a scam, and consumers should be wary of similar products.

- The author recommends reading the book Influence by Robert Cialdini to understand how to identify and resist marketing tricks.