All the ways to get real estate leads on Meta 2022 - Meta Lead Generation Strategies

Published on: December 6 2022 by Jaime Resendiz

All the ways to get real estate leads on Meta 2022 - Meta Lead Generation Strategies

All the ways to get real estate leads on Meta 2022 - Meta Lead Generation Strategies

All the ways to get real estate leads on Meta 2022 - Meta Lead Generation Strategies

startTime	durationTime	text
00:00:00	00:00:04	meta aka facebook has so many different
00:00:02	00:00:06	ways to generate real estate leads so
00:00:04	00:00:10	today we're gonna break open every
00:00:06	00:00:12	single strategy that's known out there
00:00:10	00:00:13	in this one video to really share with
00:00:12	00:00:15	you
00:00:13	00:00:18	how in depth you can go with your
00:00:15	00:00:20	prospecting just from meta alone because
00:00:18	00:00:22	whether you like it or not meta is here
00:00:20	00:00:24	to stay and there's paid strategies that
00:00:22	00:00:27	you can actually leverage meta with but
00:00:24	00:00:28	there's also a ton of free strategies
00:00:27	00:00:30	that we're gonna actually cover in this
00:00:28	00:00:32	one video welcome back my name is jaime
00:00:30	00:00:35	with jaime residents.com where we have
00:00:32	00:00:37	one of the fastest growing and largest
00:00:35	00:00:38	real estate agent communities worldwide
00:00:37	00:00:40	all right so let's dig right in with the
00:00:38	00:00:43	one that you've most likely heard about
00:00:40	00:00:45	and that is meta ads aka facebook
00:00:43	00:00:47	advertising with meta ads you can
00:00:45	00:00:50	advertise and reach thousands of people
00:00:47	00:00:51	within a 15 mile radius now it's
00:00:50	00:00:54	important to remember that when you're
00:00:51	00:00:56	running ads on meta you do have to
00:00:54	00:00:58	select that you're running an ad within
00:00:56	00:01:00	the special ad category which is housing
00:00:58	00:01:02	and what's going to really make the
00:01:00	00:01:05	difference between you wasting money and
00:01:02	00:01:07	actually seeing some results is by the
00:01:05	00:01:10	messaging the messaging of your ads if
00:01:07	00:01:13	you go out and advertise just in general
00:01:10	00:01:15	with really some vague message and
00:01:13	00:01:18	really not providing any value to your
00:01:15	00:01:19	audience prepare to lose money now if
00:01:18	00:01:21	you use one of our ad copies that you're
00:01:19	00:01:23	seeing on the screen right now you
00:01:21	00:01:25	actually have the chance of succeeding
00:01:23	00:01:28	if you use the ad copy that you're
00:01:25	00:01:29	seeing along with the interest you're in
00:01:28	00:01:31	good shape now i have plenty of videos
00:01:29	00:01:34	on this channel where i actually show
00:01:31	00:01:36	you step by step on how to launch meta
00:01:34	00:01:38	ads so i'll link it up here and also in
00:01:36	00:01:41	the description down below with the
00:01:38	00:01:44	newest interface that meta introduced
00:01:41	00:01:47	but let's continue now on to meta groups
00:01:44	00:01:49	meta groups are a fantastik way to
00:01:47	00:01:52	leverage somebody else's audience that
00:01:49	00:01:53	took years and years to create without
00:01:52	00:01:56	you having to create that audience
00:01:53	00:01:58	firsthand but first let's understand one
00:01:56	00:02:00	thing about meta groups meta groups are
00:01:58	00:02:03	nothing more than a group of people
00:02:00	00:02:04	coming together with common interests so
00:02:03	00:02:06	you have groups out there that tok
00:02:04	00:02:08	about knitting you have groups that are
00:02:06	00:02:10	specifically for real estate agents
00:02:08	00:02:12	they're specifically for real estate
00:02:10	00:02:14	referrals that are specifically for buy
00:02:12	00:02:16	sell and trade they're specifically
00:02:14	00:02:18	there for real estate there's a ton of
00:02:16	00:02:20	groups out there that you can get into
00:02:18	00:02:22	and again some of these groups are
00:02:20	00:02:25	massive some of these groups have over
00:02:22	00:02:27	100 200 500 000 members within them and
00:02:25	00:02:29	how you actually get leads as a real
00:02:27	00:02:32	estate agent in these meta groups is by
00:02:29	00:02:34	providing valuable information within
00:02:32	00:02:36	these groups to get attention from the
00:02:34	00:02:37	audience that's already there and some
00:02:36	00:02:39	of these groups are so effective that
00:02:37	00:02:42	whenever you make one post it's not
00:02:39	00:02:44	uncommon to get hundreds of comments now
00:02:42	00:02:46	think about it if you get hundreds of
00:02:44	00:02:48	comments just with one post that doesn't
00:02:46	00:02:50	mean that only a couple hundred people
00:02:48	00:02:53	saw that post that means that thousands
00:02:50	00:02:56	of people saw it it's just a couple a
00:02:53	00:02:57	hundred actually commented now this is
00:02:56	00:03:00	all exposure that you didn't have to
00:02:57	00:03:01	create sure you can go on and create
00:03:00	00:03:03	your own group and i encourage you in
00:03:01	00:03:05	the future to do that but you don't have
00:03:03	00:03:07	to start there you can start leveraging
00:03:05	00:03:08	these groups from day one now what's
00:03:07	00:03:11	going to really be the difference
00:03:08	00:03:14	between these groups working for you or
00:03:11	00:03:16	not is the strategy that you put behind
00:03:14	00:03:18	every single post if you offer something
00:03:16	00:03:20	of value something truly that is
00:03:18	00:03:21	valuable to the community you're gonna
00:03:20	00:03:24	have people reaching out so to give you
00:03:21	00:03:27	some examples of what true value looks
00:03:24	00:03:29	like you can offer a template that you
00:03:27	00:03:31	use to contest property taxes home
00:03:29	00:03:34	sellers or homeowners is a better way of
00:03:31	00:03:36	saying it will absolutely eat that up
00:03:34	00:03:38	now you can also offer up a buyer
00:03:36	00:03:41	checklist that you give to all your
00:03:38	00:03:44	clients to avoid overpaying
00:03:41	00:03:47	if you precision your value in that way
00:03:44	00:03:49	a buyer checklist that you give to your
00:03:47	00:03:51	clients to avoid overpaying you're gonna
00:03:49	00:03:54	have so many people comment so many
00:03:51	00:03:56	people get into your dms and so many
00:03:54	00:03:59	leads now that meta group strategy is
00:03:56	00:04:02	all contingent upon an organic strategy
00:03:59	00:04:04	meaning you being respectful of the
00:04:02	00:04:07	group administrators and not violating
00:04:04	00:04:09	any of their rules there's also another
00:04:07	00:04:11	strategy where you can actually pay for
00:04:09	00:04:13	promotion you can reach out to these
00:04:11	00:04:15	group owners and offer to pay them fifty
00:04:13	00:04:17	dollars a hundred dollars five hundred
00:04:15	00:04:19	dollars the prices vary depending on the
00:04:17	00:04:21	audience and how valuable it is to get
00:04:19	00:04:24	in front of them and how large the group
00:04:21	00:04:28	is but you can do paid promotions to
00:04:24	00:04:30	these group owners and pay to have your
00:04:28	00:04:32	commercial run or basically pay for you
00:04:30	00:04:34	to post and there you can be a little
00:04:32	00:04:36	bit more self-promoting if that is a
00:04:34	00:04:39	word or promote yourself a little bit
00:04:36	00:04:42	more as opposed to focus a lot
00:04:39	00:04:44	on the value side you can just pay for
00:04:42	00:04:46	that exposure and there's a lot of
00:04:44	00:04:48	groups that will willingly take your
00:04:46	00:04:50	money but just a quick note before you
00:04:48	00:04:52	go off and pay all of these different
00:04:50	00:04:55	group owners make sure that you're in
00:04:52	00:04:57	that group prior to you actually paying
00:04:55	00:04:59	for promotion and seeing what the
00:04:57	00:05:01	culture is like and also seeing the
00:04:59	00:05:04	engagement in those groups because
00:05:01	00:05:07	sometimes the groups may be massive but
00:05:04	00:05:09	there's no engagement so it's a fake
00:05:07	00:05:11	audience and now for what should be your
00:05:09	00:05:13	bread and butter and that is your
00:05:11	00:05:16	personal meta profile as a quick
00:05:13	00:05:17	reminder we're just transitioning from
00:05:16	00:05:20	facebook to meta so i just have to
00:05:17	00:05:22	continue bringing that up whenever i say
00:05:20	00:05:24	meta that means facebook so your
00:05:22	00:05:26	personal facebook profile the important
00:05:24	00:05:29	thing with your profile is to create
00:05:26	00:05:31	conversations give people an invitation
00:05:29	00:05:34	to engage with you give them that
00:05:31	00:05:36	opportunity and some of the posts that i
00:05:34	00:05:38	like making include friends
00:05:36	00:05:41	who has the goal to buy a house this
00:05:38	00:05:43	year another one that i like making is
00:05:41	00:05:46	who is your preferred home insurance
00:05:43	00:05:50	provider and then another one is does it
00:05:46	00:05:53	cost more to rent or to buy notike that
00:05:50	00:05:56	these are engaging questions can you see
00:05:53	00:05:58	how posting these types of questions
00:05:56	00:06:00	would get way more engagement that if
00:05:58	00:06:02	you just said hey
00:06:00	00:06:04	i'm a real estate agent use me ask as
00:06:02	00:06:06	many questions as you possibly can to
00:06:04	00:06:08	your community and you're going to be
00:06:06	00:06:11	surprised the amount of people that
00:06:08	00:06:13	comment and who those people even are
00:06:11	00:06:15	often times whenever i post something
00:06:13	00:06:17	there's been years and years and years
00:06:15	00:06:20	since i last spoke to the individual
00:06:17	00:06:22	that ends up commenting on my post so
00:06:20	00:06:24	they've been seeing my content but
00:06:22	00:06:26	hadn't really posted or hadn't really
00:06:24	00:06:28	engaged with me until something
00:06:26	00:06:30	resonated with them and another strategy
00:06:28	00:06:32	that's going to bring a ton of
00:06:30	00:06:35	engagement but most importantly a ton of
00:06:32	00:06:37	real estate leads is leveraging your
00:06:35	00:06:38	meta stories
00:06:37	00:06:40	this is the first thing that users see
00:06:38	00:06:43	whenever they log on
00:06:40	00:06:45	they see the meta stories front and
00:06:43	00:06:48	center leverage them it can be something
00:06:45	00:06:51	so simple as documenting your day simply
00:06:48	00:06:54	share what's going on take a picture of
00:06:51	00:06:57	that crazy horse that you saw whenever
00:06:54	00:07:00	you were showing a home take a picture
00:06:57	00:07:02	of what's on the mls that is completely
00:07:00	00:07:04	ludicrous that you have no idea why a
00:07:02	00:07:07	real estate agent would upload that
00:07:04	00:07:09	image share what's going on in your day
00:07:07	00:07:13	tell people what you're doing believe it
00:07:09	00:07:15	or not your life your business is a lot
00:07:13	00:07:17	more interesting than many of the nine
00:07:15	00:07:19	to fives but the one quick strategy that
00:07:17	00:07:22	gets you a ton of leads is to take a
00:07:19	00:07:27	picture of a house that's for sale and
00:07:22	00:07:30	pose a question is this house 350 000 or
00:07:27	00:07:33	425 000 if you give people that option
00:07:30	00:07:35	give them the this or this
00:07:33	00:07:37	scenario with the house that may be on
00:07:35	00:07:40	the mls or a house that you listed or a
00:07:37	00:07:42	new construction that you went and saw
00:07:40	00:07:46	if you give people that poll question
00:07:42	00:07:48	the hey is it 350 or is it 425
00:07:46	00:07:49	if you give people that question you're
00:07:48	00:07:50	going to get a ton of engagement and
00:07:49	00:07:53	you're going to get a lot of
00:07:50	00:07:56	opportunities for you to start working
00:07:53	00:07:59	with some buyers meta reels these are a
00:07:56	00:08:02	real thing these are actually here and i
00:07:59	00:08:04	have absolutely gone bonkers yes you can
00:08:02	00:08:07	have reels on meta and what's even
00:08:04	00:08:09	crazier is that one of the agents as
00:08:07	00:08:12	part of the agent first group shout out
00:08:09	00:08:14	ravi he's actually getting paid for the
00:08:12	00:08:18	reels that he's making
00:08:14	00:08:20	that's crazy so create meta reels they
00:08:18	00:08:22	are being heavily pushed heavily
00:08:20	00:08:24	promoted today so you don't want to miss
00:08:22	00:08:26	out on that opportunity and the reels
00:08:24	00:08:29	that you can create are so simple to
00:08:26	00:08:31	deploy you can make a video that will
00:08:29	00:08:34	actually bring you business so as an
00:08:31	00:08:38	example you can create a reel of the
00:08:34	00:08:39	three steps to selling a house for more
00:08:38	00:08:42	you can just share your three steps and
00:08:39	00:08:44	boom you're out or another reel that you
00:08:42	00:08:48	can make is sharing information on how
00:08:44	00:08:50	to win in multiple offer situations
00:08:48	00:08:52	people don't expect for you to tell the
00:08:50	00:08:54	entire story in 30 seconds now you're
00:08:52	00:08:56	gonna tell most of the story you're
00:08:54	00:08:59	going to provide value within those 30
00:08:56	00:09:01	seconds but people need more clarity
00:08:59	00:09:03	people need more details and they're
00:09:01	00:09:04	going to naturally reach out to you for
00:09:03	00:09:06	those you are going to find that they
00:09:04	00:09:08	reach out to you for those details
00:09:06	00:09:11	regardless of the messes that you made
00:09:08	00:09:12	so don't be surprised if your viewers
00:09:11	00:09:15	reach out to you asking for those
00:09:12	00:09:18	details don't be surprised if somebody
00:09:15	00:09:20	gets into your dms asking hey what did
00:09:18	00:09:23	you say with those steps to raise my
00:09:20	00:09:25	credit 50 points in 15 days what were
00:09:23	00:09:27	those steps and now here's the super
00:09:25	00:09:30	important part please lean in on this
00:09:27	00:09:32	partikular point because if you do
00:09:30	00:09:34	nothing else although we've covered some
00:09:32	00:09:35	good amount of points that you really do
00:09:34	00:09:38	want to implement in your business but
00:09:35	00:09:40	if you cover nothing else or implement
00:09:38	00:09:42	nothing else outside of this one thing
00:09:40	00:09:46	you're going to be better for it and
00:09:42	00:09:48	that is completing your meta profile
00:09:46	00:09:51	there's too many secret agents out there
00:09:48	00:09:53	in my line of work i get eight to ten
00:09:51	00:09:56	friend requests every single day now
00:09:53	00:09:57	most of the friend requests get a denied
00:09:56	00:10:00	i'm not going to add you as a friend
00:09:57	00:10:03	however with that being said
00:10:00	00:10:05	every friend request that i get i click
00:10:03	00:10:06	through and i see are they even real
00:10:05	00:10:10	estate agents
00:10:06	00:10:12	and oftentimes i really have to dig i
00:10:10	00:10:14	have to really go in and see what the
00:10:12	00:10:15	last five posts what the last 10 posts
00:10:14	00:10:16	were
00:10:15	00:10:19	is this person a real estate agent
00:10:16	00:10:20	because they have no they don't have any
00:10:19	00:10:24	sign of them being an agent on their
00:10:20	00:10:26	header on their profile pic on their
00:10:24	00:10:29	places of work on their last post they
00:10:26	00:10:32	are such secret agents don't be that
00:10:29	00:10:35	agent i know it sounds dumb i know it
00:10:32	00:10:36	sounds so obvious but i also know that
00:10:35	00:10:40	one out of five of you watching right
00:10:36	00:10:42	now have a bare bones meta profile that
00:10:40	00:10:45	you haven't updated where you're working
00:10:42	00:10:49	you still have your past job from three
00:10:45	00:10:51	five jobs ago on your profile go and
00:10:49	00:10:53	update your profile allow people to see
00:10:51	00:10:55	what you're doing and you're gonna be
00:10:53	00:10:58	surprised how many people actually reach
00:10:55	00:10:59	out to you just when that change is made
00:10:58	00:11:02	and here's a little hack for you by the
00:10:59	00:11:04	way here's how you actually leverage
00:11:02	00:11:07	that complete profile from day one
00:11:04	00:11:10	facebook actually goes out and promotes
00:11:07	00:11:12	every time you change where you work
00:11:10	00:11:14	think about that for a second so if
00:11:12	00:11:16	every month you decide to update where
00:11:14	00:11:18	you work
00:11:16	00:11:20	facebook is going to go and show that on
00:11:18	00:11:22	people's news feed now you don't want to
00:11:20	00:11:25	over abuse it because they're going to
00:11:22	00:11:26	notike wow every single month you're um
00:11:25	00:11:29	it seems like you're working for the
00:11:26	00:11:31	same spot so you would be caught if you
00:11:29	00:11:32	do that very often but you're not going
00:11:31	00:11:35	to get caught if you do that every
00:11:32	00:11:37	quarter right that is a little pro tip
00:11:35	00:11:39	for you go out there and implement today
00:11:37	00:11:40	and actually tag me in that that would
00:11:39	00:11:42	be interesting i'd love to see how many
00:11:40	00:11:44	actually follow through and take some
00:11:42	00:11:46	action with that being said i have
00:11:44	00:11:49	notiked that over 80 percent of you
00:11:46	00:11:52	are not subscribed to the channel
00:11:49	00:11:52	let's take care of that