amazon black friday 2021 ads
Published on: August 20 2023 by pipiads
Hey everyone, my name is Oliver and I'm a digital growth consultant at Ad People. Today, I'll be chatting with Mike, one of our Amazon specialists. We have a large PPC team here at Ad People, each with their own areas of expertise. So, if you have any questions about Amazon that we don't cover in this interview, feel free to drop them in the comment section below. Alright, let's get started!
Why should I, as a business owner, care about Amazon?
Well, Amazon is one of the biggest marketplaces in the world. It's a huge e-commerce platform that you definitely want to expand into. Whether you're driving traffic to your website through Google and Facebook, or using external channels like Amazon, Etsy, or eBay, it's important to diversify your sales channels. Amazon has a massive customer base, so it's definitely a platform worth considering.
Do you think Amazon is more important than Google, like Google Shopping?
It's hard to say which one is more important. While you might make more money from sales on your website, using Amazon as an additional channel can really help grow your business. It's all about reaching new customers and increasing your sales.
So, should I use Amazon to supplement my other marketing efforts?
Absolutely! Amazon should be seen as a supplement to your overall marketing strategy. It can help you reach new audiences and drive additional sales. On the flip side, if you already have success on Amazon, you can use that to elevate your Google Ads as well. It's all about leveraging multiple channels to grow your business.
Now, let's talk about Black Friday. How should I be using Black Friday as an e-commerce business on Amazon?
Black Friday is one of the biggest promotional events of the year across all marketing platforms. With Amazon, the Black Friday sale starts early, on November 8th, and runs all the way up until Christmas. This gives you a lot of time to maximize your sales and increase awareness for your brand. It's a great opportunity to elevate your positioning in your industry.
When should I start preparing for Black Friday?
You should definitely start preparing for Black Friday earlier rather than later. We actually start having conversations with our clients about Black Friday as early as May. It's important to get into the mindset and start planning ahead. If you have specific promotions in mind, let us know as soon as possible so we can help you prepare.
Am I too late if I haven't started in May?
Not at all! It's never too late to start. While it's beneficial to start early and build awareness, we still have plenty of time in October to work with. We can use tools like sponsored brand or sponsored display on Amazon to help you grow your sales. So, don't worry, there's still time to make an impact.
Alright, let's talk about special offers. When it comes to Black Friday, what should I be thinking about and how should I use special offers on Amazon?
On Amazon, you have a variety of special offers to choose from, such as lightning deals, seven-day deals, coupons, and vouchers. You don't necessarily have to offer a huge 50% off discount. We often see promotions as low as 15% being successful, as long as you're reaching the right customers at the right time. It's all about finding the right balance between offering a good deal and maintaining your profit margins.
Is there an ideal discount percentage that tends to work well?
There's no easy answer to that. Personally, I've found that 20% tends to be a great number. It's a reasonable discount that won't hurt your profits too much, but it still attracts customers. However, the bigger the discount, the bigger the impact it will have on your sales.
What do the top-performing businesses on Amazon have in common?
The top-performing businesses on Amazon often allocate their best products for promotions. They focus on the areas where they already have success and aim to elevate it even further. They use tools like sponsored product campaigns to tailor their advertising and drive more sales. These successful companies also allocate additional budget specifically for Black Friday. It's not just a slight increase in ad spend, it's a strategic investment.
If I'm a new business without any best-performing products, how should I promote myself on Black Friday?
If you're a new business without any data on best-performing products, you can consider running site-wide promotions. This allows you to test different products and see which ones generate the most traffic and sales. You can also do some market research to see what promotions are working for your competitors. It's all about finding the right approach that aligns with your brand and goals.
Should I be willing to take a loss or break even on Black Friday to build up my brand?
Definitely! Black Friday is a great opportunity to attract new customers and build brand awareness. While you might take a hit on margins during the sale, the long-term benefits can outweigh the short-term loss. It's all about looking at the lifetime value of those customers and the potential for repeat purchases. Just make sure you have a solid retargeting strategy in place to bring those customers back after the sale.
And finally, what's your number one top tip for getting the most out of Black Friday on Amazon?
My number one top tip is to run piggyback campaigns. This means piggybacking on your competitors' promotions. Take a look at what your competitors are offering and try to capitalize on their success. Use product targeting with sponsored products to drive additional sales and steal some of the competition's customers. It's all about leveraging the hype and traffic during Black Friday to your advantage.
So, there you have it! Some valuable insights and tips for making the most of Black Friday on Amazon. Remember, it's all about diversifying your sales channels, planning ahead, and strategically promoting your products. Good luck with your Black Friday preparations and happy selling!
Table of Contents About amazon black friday 2021 ads
- Early Black Friday 2021 Deals on Amazon
- The Best BLACK FRIDAY Deals On Amazon 2021 (CYBER WEEK DEALS) ad
- Top 50 Amazon Black Friday 2021 Deals (Updated Hourly!! 🔥)
- Amazon Advertising Trends: Black Friday & Cyber Monday
- Amazon Black Friday 2021: How To Prepare For BIG Sales
- Black Friday 2021 - Amazon Alexa Deals!
Early Black Friday 2021 Deals on Amazon
Hey everyone, we've been doing some research on Early Black Friday Deals to help you find the best audio and video equipment while staying on budget. We've included links to all the products in the description box below, where you can find current pricing for your region. Prices mentioned in this video are in US Dollars and available on Amazon.com at the time of recording. Don't forget to check your local Amazon store for availability and pricing. The video has timestamps, so you can easily jump to the product that interests you the most. Now, before we continue, we'd love to hear about any Black Friday Deals you've found that we might have missed. Let us know in the comments! Alright, let's get started. Here are five fantastic Early Black Friday Deals to help you save money and create your best content.
- The PreSonus Revelator USB Condenser Mic: This USB condenser microphone is available for under $150 with Amazon's Early Black Friday sale. It comes with a durable construction, a heavy-duty desktop stand, and switchable polar patterns for different kinds of content. The onboard DSP provides convenient and easy-to-use effects, including EQ, compressor, limiter, filter, gate, and voice effects. With high-quality customizable reverb, this mic is perfect for PC or Mac users, as well as mobile Android and Apple devices. The loopback function allows you to mix it between three different stereo streams. It's a powerful and versatile mic for all content creators.
- The Sennheiser CX Plus Wireless Headphones: These true wireless headphones from Sennheiser are perfect for all your audio needs. They come with a solid construction, lightweight design, and active noise canceling to cut out ambient noise. The transparency mode is great for commuters who need to listen out for announcements. With the Sennheiser Smart Control app, you can customize your experience and adjust the EQ or sidetone levels. These headphones have a battery life of five to six hours on a single charge and an IPX4 rating, making them perfect for commuters, casual listeners, and those who work out.
- The Panasonic LUMIX G100 Camera: This sleek-looking camera offers high-quality video and detailed images. It features a large 20.3-megapixel MFT sensor with a 12-32mm lens, making it perfect for vlogging or handheld recording. The touchscreen has a complete vari-angle design, allowing for easy selfie shots. The 5-axis hybrid image stabilizer helps keep your video still while you're on the move. The camera also supports vertical video recording and has a dedicated Video Selfie mode. With OZO audio by Nokia, you'll get spatial recordings with three built-in microphones. If you're a content creator looking for a great deal, check out the Panasonic Lumix G100.
- The Nikon Z50: This compact mirrorless camera is great for content creators and vloggers. It features a fast phase-detect autofocus system and offers 4K quality at up to 30 frames per second. The lightweight and compact design make it perfect for on-the-go shoots or handheld vlogging. The electronic viewfinder and touchscreen display allow for easy framing and adjusting of settings. Built-in WiFi and Bluetooth make it easy to pair the camera with your smartphone. With its wide lens, the Z50 captures sharp and detailed images even in low light settings. If you're a content creator looking for a lightweight camera with incredible features, check out the Nikon Z50.
- The Shure SM7B Microphone: This top-of-the-line microphone from Shure is perfect for studio use. It has a solid and heavy construction, with a yoke mounting mechanism for easy attachment to any mic stand. The three frequency responses (bass roll-off, flat, and presence boost) allow for different audio recordings. The pre-installed pop filter eliminates pop and hiss sounds from vocal recordings, regardless of the distance from the mic. The cardioid polar pattern ensures excellent sound without audio clipping or signal distortion. The Shure SM7B is one of the best studio-grade microphones on the market.
So there you have it, folks! These are the five Early Black Friday Deals that got us excited this year. If this video was helpful, give it a thumbs up and consider subscribing to our channel for more reviews. We hope to see you back here on Gear Music Tech soon. Bye for now!
The Best BLACK FRIDAY Deals On Amazon 2021 (CYBER WEEK DEALS) ad
Hey everyone, welcome to today's video! I'm so excited to share with you all the amazing deals I found on Amazon for Cyber Week. This week is filled with crazy sales leading up to Black Friday, so get ready to save some money and get your Christmas shopping done early. In this video, I'll be highlighting my top picks for gifts that are not only practical but also great value for money. So let's jump right in!
1. Candles: Who doesn't love a good candle? Amazon has up to 46% off on Yankee Candles, including their large jars, tea lights, and wood wick candles. The Yankee Colonelelevation range is also on sale, with prices starting at just £13.99. Perfect for creating a cozy atmosphere at home.
2. Chewing Gum: This might seem like a random gift, but trust me, it's a practical one. Amazon has up to 50% off on brands like Extra and Airwaves. Buying in bulk saves you money in the long run, and it's always handy to have some gum stashed away.
3. Braun Silk-épil Epilator: This is a personal favorite of mine and makes for a fantastic gift. With various attachments and a travel-friendly design, it's perfect for anyone looking to simplify their hair removal routine. The Black Friday deals offer significant savings, so it's definitely worth checking out.
4. Amazon Echo Dot: If you're looking for a tech gift, the Amazon Echo Dot is a great choice. Currently priced at just £22, it's a steal. Perfect for playing music, controlling smart devices, and even telling bedtime stories, this gift will impress without breaking the bank.
5. iPads: If you're willing to splurge a bit, iPads are on sale with up to 40% off. Whether you're looking for the iPad Mini, iPad Pro, or the regular iPad, you'll find great discounts on all models. It's rare to find such good deals on Apple products, so take advantage of it while you can.
These are just a few of the amazing deals I found on Amazon for Cyber Week. Remember, it's all about finding gifts that are practical and will be used regularly. By shopping smart, you can save money and make your loved ones happy this holiday season. Don't miss out on these fantastic deals! Happy shopping!
Top 50 Amazon Black Friday 2021 Deals (Updated Hourly!! 🔥)
These are the top 50 Amazon Black Friday deals for 2021! Get ready, set, go!
- Get ready for the best Black Friday deals on Amazon this year!
- Don't miss out on these amazing discounts and savings.
- Whether you're looking for a new TV, home appliances, or gadgets, we've got you covered.
1. LG OLED TV:
- Experience high-quality visuals with a 120Hz refresh rate.
- Originally $1,296, now on sale for $1,096 for Amazon Prime credit cardholders.
- Get an additional 10% back when you use your card.
2. Samsung 55-inch Class Frame TV:
- A 2021 model with a $300 price drop.
- On sale for $1,023, down from $1,323.
- Check the video description box for the deal link.
3. Wise Video Doorbell:
- Includes a horizontal wedge and night vision.
- Originally $57, now only $45.
- Perfect for home security.
4. UV by Anchor Home Vac:
- A cordless handheld vacuum with a $180 price drop.
- Apply the coupon for an additional $50 off.
- Great for cleaning your car.
5. Black+Decker Power Series:
- Can be used as a car vacuum or for household cleaning.
- On sale for $99, down from $200.
- Perfect for those with accessibility or dexterity issues.
6. Robo Rock E4:
- Lowest price ever at $180, originally $300.
- Great suction power for a budget-friendly robot vacuum.
7. Snow Joe:
- Originally $300, now on sale for $169.
- A $130 discount on this snow blower.
8. Ninja Foodie 12-in-1:
- A versatile appliance with a $110 price drop.
- On sale for $139, down from $250.
- Perfect for pressure cooking, air frying, and more.
9. Google Nest:
- Originally $130, now only $89.
- A $40 price drop on this Wi-Fi thermostat.
10. Ring Video Doorbell:
- On sale for $42, down from $100.
- Get an Echo Dot included with your purchase.
11. Bowflex Adjustable Dumbbells:
- Originally $299, now on sale for $199.
- Great for at-home workouts.
12. Vitamix E310:
- A professional-grade blender with a $60 price drop.
- On sale for $289, down from $350.
- Use your Amazon Prime credit card for an additional 10% back.
13. Acer Chromebook Spin:
- A Wi-Fi 5 two-in-one laptop on sale for $199, down from $300.
- Features a touchscreen and beautiful build quality.
14. Asus Chromebook Detachable:
- A professional-grade model with a stylus included.
- Originally $370, now on sale for $259.
- Perfect for productivity on the go.
15. Philips Hue Light Strips:
- High-end light strips for a $50 price drop.
- On sale for $50, down from $110.
- Perfect for adding ambiance to your home.
16. Amazon Fire TV:
- A brand new 43-inch TV by Amazon.
- On sale for $270, down from $370.
- Initial reviews are positive for this newly released product.
17. Tile Stickers:
- A two-pack of stickers for tracking your belongings.
- Originally $55, now on sale for $40.
- An alternative to Apple AirTags.
18. Cricket Bluemaker:
- Make delicious waffles with this machine.
- Originally $84, now on sale for $42.
19. Dewalt Impact Reg Kit:
- A comprehensive kit for all your impact drilling needs.
- Originally $640, now on sale for $199.
- Save at least $200 on this deal.
20. Samsung Galaxy S Trend:
- Unlocked for all major carriers.
- Originally $700, now on sale for $550.
- A 21% discount on this smartphone.
21. Google Nest:
- A mesh system booster for your Wi-Fi.
- Originally $110, now on sale for $50.
- A 55% price drop on this device.
22. Amazon Echo Show:
- On sale for $105, down from $265.
- Get an Echo Show Five and two Blink outdoor cameras.
23. Tile Stickers:
- A two-pack of stickers for tracking your belongings.
- Originally $55, now on sale for $40.
- An alternative to Apple AirTags.
24. Cricket Bluemaker:
- Make delicious waffles with this machine.
- Originally $84, now on sale for $42.
25. Acer Nitro Gaming Laptop:
- A Wi-Fi 6 gaming laptop for entry-level gaming.
- Originally $840, now on sale for $685.
26. Razer Blade:
- A high-performance gaming laptop.
- Originally $2,600, now on sale for $1,400.
- Features an RGB backlit keyboard.
27. Vizio 75-inch 4K TV:
- Experience great visuals with this Quantum Color HDR TV.
- On sale for $998, down from $1,300.
28. Krups Belgian Waffle Maker:
- Make delicious waffles at home.
- Originally $84, now on sale for $42.
29. Nugget Ice Maker:
- One of the most popular small appliances on Amazon.
- Originally $350, now on sale for $279.
30. Western Digital Hard Drive:
- A 14TB hard drive for all your storage needs.
- On sale for $199, down from $473.
31. Netgear Nighthawk:
- A great mesh system booster for your Wi-Fi.
- Check the video description box for more deals on home networking.
32. Heated Jackets and Vests:
- Stay warm this winter with heated clothing.
- Check out the video description box for more deals on heated apparel.
33. Power Bank:
- A powerful portable charger with 30,000 amps.
- On sale for $29.74, down from $43.13.
34. Champion Power Equipment Portable Generator:
- Perfect for storm season and emergencies.
- Originally $679, now on sale for $360.
35. Cookware Set:
- A 17-piece cookware set with non-stick coating.
- On sale for $59, down from $84.
36. Dewalt Tools and Accessories:
- Get up to 64% off on Dewalt products.
- Check out the video description box for more deals on tools and accessories.
37. Samsung Galaxy S20:
- Unlocked for all major carriers.
- Originally $899, now on sale for $300.
38. Philips Hue Light Strips:
- High-end light strips for a $50 price drop.
- On sale for $50, down from $110.
39. Amazon Echo Show:
- On sale for $105, down from $265.
- Get an Echo Show Five and two Blink outdoor cameras.
40. Tile Stickers:
- A two-pack of stickers for tracking your belongings.
- Originally $55, now on sale for $40.
41. Cricket Bluemaker:
- Make delicious waffles with this machine.
- Originally $84, now on sale for $42.
42. Acer Nitro Gaming Laptop:
- A Wi-Fi 6 gaming laptop for entry-level gaming.
- Originally $840, now on sale for $685.
43. Razer Blade:
- A high-performance gaming laptop.
- Originally $2,600, now on sale for $1,400.
44. Vizio 75-inch 4K TV:
- Experience great visuals with this Quantum Color HDR TV.
- On sale for $998, down from $1,300.
45. Krups Belgian Waffle Maker:
- Make delicious waffles at home.
- Originally $84, now on sale for $42.
46. Nugget Ice Maker:
- One of the most popular small appliances on Amazon.
- Originally $350, now on sale for $279.
47. Western Digital Hard Drive:
- A 14TB hard drive for all your storage needs.
- On sale for $199, down from $473.
48. Netgear Nighthawk:
- A great mesh system booster for your Wi-Fi.
- Check the video description box for more deals on home networking.
49. Heated Jackets and Vests:
- Stay warm this winter with heated clothing.
- Check out the video description box for more deals on heated apparel.
50. Power Bank:
- A powerful portable charger with 30,
Amazon Advertising Trends: Black Friday & Cyber Monday
Hi, I'm Michelle, a data strategist here at Perpetua. With Black Friday and Cyber Monday, also known as Cyber 5, just around the corner, it can be challenging to adjust your bids, budgets, and ACOS targets to capture the increase in traffic while still being efficient with your advertising spending. At Perpetua, we have compiled a list of five important things that everyone selling on Amazon should know about this upcoming Cyber 5.
1. When does Cyber 5 really start?
- Impressions picked up on the Sunday before Black Friday last year.
- Shoppers are more interested in browsing than purchasing on this day.
- Should you start increasing your spending a week in advance as well?
2. Increase in spending and ACOS on the Sunday before Black Friday.
- Shoppers are browsing and not making immediate purchases.
- Unless you have a product with a longer consideration window, it is not recommended to increase bids and budgets this far in advance.
3. The weekend of Cyber 5 - Thanksgiving Thursday to Cyber Monday.
- Spend and sales picked up on Thanksgiving Thursday.
- High spend and sales numbers on Saturday and Sunday between Black Friday and Cyber Monday.
- Highest spending and sales on Black Friday and Cyber Monday.
- Almost 200% increase in spending and almost 300% increase in sales.
- Decreased ACOS rates over the entire window.
- Dramatically increase your budget for this five-day period.
4. The day after Cyber Monday - Tuesday.
- Significant increase in ACOS on this day.
- Cost per click remains high, but conversion rates fall dramatically.
- Lower bids or ACOS targets on this Tuesday.
5. How shoppers shop on Cyber 5.
- Increased impressions but decreased click-through rate.
- Shoppers are doing more searches but clicking on fewer advertisements.
- Increased conversion rates once shoppers click on an advertisement.
- Emphasize phenomenal product images, pricing, and descriptions to entice shoppers to click on your ads.
For any questions or further information on what I have discussed today, please visit us at perpetua.io and let us know your plans for Black Friday and Cyber Monday this year.
Amazon Black Friday 2021: How To Prepare For BIG Sales
If you're an Amazon seller, then Black Friday and Cyber Monday are big opportunities for making sales. Traffic is extremely high during this time, with searches for Black Friday deals skyrocketing. This article will provide three strategies to maximize your sales during this period.
1. Focusing on Ranking:
- Running targeted PPC campaigns to increase rankings for relevant keywords.
- Launching promotions to your existing audience to boost organic rankings.
- Choosing keywords where you're appearing on page two or the bottom of page one, and giving them a boost before Black Friday to appear organically on page one.
2. Running Prime Exclusive Discounts:
- Prime exclusive discounts give more flexibility compared to lightning deals.
- These discounts should be at least 20% off and the lowest price within the last 30 days.
- They come with a flash sticker on the search results page, helping your listing stand out.
3. Managing PPC:
- Increasing budgets and setting an allowance for budget increase during busy times.
- Consider increasing bids during Black Friday and Cyber Monday to take advantage of higher conversion rates and profitability.
In conclusion, preparing for Black Friday and Cyber Monday is crucial for maximizing sales on Amazon. By focusing on ranking, running prime exclusive discounts, and managing PPC effectively, you can increase your chances of success during this busy period.
Black Friday 2021 - Amazon Alexa Deals!
Hey everyone, welcome back to another video! It's that time of year again, Black Friday deals are here. But wait, are they even a thing anymore? Deals are starting early this year, as businesses want to get their sales out as quickly as possible. So, if you've been following the other videos on the channel, we covered deals on Apple HomeKit gear and Google Nest gear. Today, we're focusing on gear for the Amazon/Alexa environment. If you're in that environment, you're in the right place.
Now, I won't be covering all the deals I found because there are just too many. Plus, I don't want this video to be too long. So, let's dive into the deals as quickly as possible, so you can spend your time with family and friends.
But before we jump into the deals, let me show you my Amazon storefront. On this storefront, I have curated several idea lists for you to check out. These lists cover different categories and brands, and I can continually update them as I find more deals. So, you can always come back and see what new deals are available.
Alright, let's start with the deals on the Echo line of devices. Amazon always has great deals on these devices. For example, you can save 63% on the Echo Dot (3rd generation) and get a free colored light bulb. Or, you can get the Echo (4th generation) with a smart hub built-in and save 47%.
Moving on to cameras, you can save 15% on the Blink Mini indoor camera. And if you're interested in bundles, you can get the Blink Mini bundled with different Echo Show devices.
If you're in the market for a tablet, the all-new Fire HD 10 is 50% off. And if you have an older version, you can get an extra $20 off with a trade-in.
For gamers, the Amazon Luna controller is on sale and comes bundled with a phone clip. Perfect for gaming on the go.
If you're looking for a streaming device, the all-new Fire TV Stick 4K Max is on sale with upgraded hardware and 36% savings.
Now, let's talk about TVs. Samsung is offering up to a 35% discount on their QLED TVs. If you're in the market for a new TV, definitely check out these deals.
Moving on to robot vacuums, you can save $200 on the iRobot Roomba i3 Plus, which comes with a self-emptying station. Or, if you prefer the DEEBOT N8 Pro Plus, you can save 13% and an additional $210 with a coupon.
If you're in need of a video doorbell, the basic Ring Video Doorbell is on sale, and there are different bundles available. And don't forget to check out the deals on Ring alarm systems, with up to 50% off the second-gen system.
Lastly, let's talk about security cameras. Best Buy has great deals on Arlo cameras. You can save $200 on the Arlo Pro 4 Spotlight Kit, which includes three cameras, extra batteries, and a charger. Or, if you want the Arlo Ultra 4K cameras, there's a bundle available with the base station.
That wraps up the deals for today. Remember, check out my Amazon storefront for more deals, and don't forget to follow me for updates on live streams and tweaks to the site. Enjoy your time with family and friends this holiday season, and happy shopping!
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