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amazon dynamic ads

Published on: July 7 2023 by pipiads

In this article, we will be discussing the transition from dynamic e-commerce ads to responsive ads on Amazon's demand side platform. We will explore the differences between the two ad types and provide tips on how to make the switch smoothly.

What are Dynamic E-Commerce Ads?

Dynamic e-commerce ads are Amazon ads that are set up through the demand side platform. These ads are designed to look like they are endemic to the platform, with Amazon's color scheme and basic ad features. They are set up by choosing the ASIN and the ad automatically picks out the hero image, price, and headline. They are called dynamic because any changes made to the listing will automatically update the ad.

Why are They Being Replaced?

Dynamic e-commerce ads are being phased out by Amazon and will no longer be available after January 15th, 2023. This means that advertisers need to start transitioning to responsive ads now to ensure a smooth transition.

What are Responsive Ads?

Responsive ads are set up in the same way as dynamic ads, but instead of creating multiple ads for different sizes, a single ad is created that automatically adapts to different sizes and placements. Responsive ads also allow machine learning to determine which placements are best for the ad.

Tips for Making the Switch:

- Start transitioning to responsive ads now to ensure a smooth transition.

- Keep dynamic ads running until they are no longer supported.

- Be aware that as of November 1st, no new dynamic ads can be created, copied, edited, or saved.

- Use responsive ads for smaller spending accounts to allow machine learning to determine the best placements.

The transition from dynamic e-commerce ads to responsive ads is happening, and advertisers need to start preparing now to ensure a smooth transition. While dynamic ads will still be supported until January 15th, 2023, advertisers cannot create new ones after November 1st. Responsive ads offer a more streamlined approach to ad creation and allow machine learning to optimize placements. Make the switch now to ensure a successful ad campaign on Amazon's demand side platform.

Low Hanging Fruit Auto Campaigns with Dynamic Bidding - Cheap Clicks and Low ACOS Amazon PPC 2020

- In this article, we will discuss a strategy for setting up auto campaigns on Amazon that has been working well lately.

- We will cover the results of using this strategy and how to implement it using bulk uploads.

- This strategy is particularly useful for Prime Day, as it allows for targeted low budget autos.

Results:

- In just five days, we set up 548 campaigns in a non-competitive niche, resulting in 3,200 sales at a 2.5% ACOS.

- All campaigns have a $3 budget and are getting three orders off of only nine clicks.

- This is due to the up down auto campaign strategy, which has been performing well lately.

Strategy:

- Download a bulk operations template and a business report of all SKUs with at least one order in the past 30 days.

- Use the template to set up 74 auto campaigns with a campaign name, daily budget, bid, start date, targeting type, and status.

- Add in ad groups named after SKUs with a max bid of 25 cents and enabled status.

- If desired, set up ad groups for different match types with higher bids for close matches.

Implementation:

- This strategy is a quick and easy way to set up one auto campaign for every single variation listing.

- Let the campaigns run for a week with a $20 max budget per campaign per day.

- This strategy is particularly useful for Prime Day, as it allows for targeted low budget autos.

- Using this up down auto campaign strategy with bulk uploads can lead to significant sales at a low ACOS.

- This is a particularly useful strategy for Prime Day and can be implemented quickly and easily.

Google Ads Tutorials: Creating Dynamic Search Ads

Google is a technology giant that has revolutionized the way we search for information on the internet. Founded in 1998, it has grown to become one of the most valuable companies in the world, with a market capitalization of over $1 trillion.

Key Facts:

- Google processes over 3.5 billion searches per day

- Google.com is the most visited website in the world

- Google owns other popular websites such as YouTube and Google Maps

- Google generates the majority of its revenue through advertising, specifically through its Google Ads platform

- Google has been criticized for its handling of user data and its dominance in the search engine market

Google's Impact:

- Google has made it easier for people to access information quickly and efficiently

- Google has created a platform for businesses to reach a wider audience through advertising

- Google's search algorithm has had a significant impact on website rankings and search engine optimization strategies

- Google's dominance in the search engine market has led to concerns over potential anti-competitive behavior

Google's impact on the internet and the world at large cannot be overstated. While it has brought many benefits, there are also concerns over its power and influence. As Google continues to innovate and expand its reach, it will be important to monitor its actions and ensure that it operates in a fair and transparent manner.

How does dynamic ad insertion works in Youtube, Facebook, Netflix?

- Welcome to Reach Goals

- Discussing system design for dynamic ad insertion in YouTube and Netflix videos

- Scope of system design: ad bidding methods and server-side ad injection

Ad Bidding Methods:

- Two types of ad bidding: header bidding and waterfall model

- Header bidding: JavaScript code in player, header information passed to multiple ad networks, winning bid sent back to publisher server, ad served to client

- Waterfall model: publishers provide ad spaces, bidding starts from one network to another, advertisement displayed from winning network, default network used if no bids won

Video and Audio Distribution:

- Six steps involved: capture, compress, package, convert, distribute to CDN network, played on user device

- Packaging step important for ad injection

- Server-side ad injector modifies manifest file to insert ads at specific times and with required information

- Media server changes protocol, codec, and video quality for different devices

- CDN network configured to connect to ad services and ad network for ad decisions

- Decision server makes decisions based on user information and sends ad to user through CDN network

- Dynamic ad insertion technology allows ads to be inserted into video streams

- Two types of ad bidding: header bidding and waterfall model

- Six steps involved in video and audio distribution

- Server-side ad injector modifies manifest file for ad insertion and decision server makes ad decisions based on user information

- Thank you for watching.

Which Dynamic Bidding Strategy works best? [Amazon PPC Case Study]

In this video, Max Kelvin of Biddingsand presents a case study on placement bids and dynamic bidding strategies introduced by Amazon in early 2019.

Overview:

To adjust dynamic bidding strategy, go to the campaign settings and choose one of the three options: down only, up and down, or fixed bids. Placement bids also offer two possibilities for placement pets.

Results:

After analyzing 10,000 campaigns, down only strategy had the best click rate, cost per click, and A-COS. Up and down had the best conversion rate, while fixed bids did not have anything that was really good.

Recommendations:

The recommended dynamic bidding strategy is down only. For placement bids, Biddingsand recommends increasing by 107% for top of search in a broad campaign and 307% for product detail page increases in a product campaign.

By using down only strategy and increasing placement bids for top of search and product detail pages, businesses can optimize their advertising efforts on Amazon.

Amazon Advertising : Important Amazon PPC Metrics for Seller | Amazon Sponsored Ads Metrics of 2022

Amazon advertising has become an essential part of every Amazon seller's strategy due to Amazon's rapid growth and constant updates to their advertising system. While the eCOS and eROS are common metrics that sellers look for, Amazon provides a lot of other valuable data that helps sellers learn more about their products, market competitors, and other factors.

Metrics to Consider:

1. Campaign: The name of the campaigns created till date and ad groups under a common advertising budget.

2. Status: Active, paused, archived, or out of budget.

3. Campaign Type: Automatic or manual campaign.

4. Portfolio: Group of campaigns added under a single portfolio to monitor separately.

5. Bidding Strategy: How you want to bid for your ads based on your campaign objective.

6. Start and End Date: When the campaign was created and when you want to end it.

7. Budget: Spending limit for each campaign for each day.

8. Impressions: The number of times your ad has been displayed and viewed on Amazon.

9. Top of Search: Impression share of top of search for sponsored products.

10. Clicks: The number of times people have clicked on your ad.

11. CTR (Click-through Rate): A ratio between an ad's click and its impressions.

12. Spend: The total amount of money spent on the campaign.

13. CPC (Cost per Click): The average amount paid for each click on your ad.

14. Orders: The number of Amazon orders shoppers submitted after clicking on your ad.

15. Sales: The total value of your product sold to shoppers within a specific timeframe.

16. ACoS (Advertising Cost of Sales): A percentage showing how much a sale costs you in advertising money.

17. RoS (Return on Ad Spend): The revenue you got from your advertisement investment.

18. NTB (New to Brand): The number of first-time orders from a buyer for a product within the brand over the last one-year period.

Knowing these metrics will help sellers understand their business's shortcomings and improvements and make the right decisions for their business. Amazon advertising console provides valuable information that can help sellers make informed decisions.

Dynamic Advertising Tool - Make Money Easily

In this video, the speaker demonstrates how to replace static affiliate ads with dynamic ad groups from Amazon.com and Google AdSense. They use Market Samurai to generate targeted ads based on chosen keywords or web page content.

Replacing Affiliate Ads with Dynamic Ads:

- Open Market Samurai and go to the Monetization tab

- Choose a campaign title and type (e.g. Amazon Omakase)

- Select a size and orientation for the ad

- Customize the ad's appearance (e.g. change border color)

- Publish the ad and replace the existing affiliate ad on the website

- Repeat the process for Google AdSense ads

By using dynamic ad groups, website owners can replace static affiliate ads with more relevant and targeted ads from Amazon.com and Google AdSense. Market Samurai makes it easy to create and publish these ads on a website.

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