Amazon FBA Q4 Tips For Sellers (Holiday Season Prep)
Published on: December 2 2022 by Tatiana James
Amazon FBA Q4 Tips For Sellers (Holiday Season Prep)
Table of Contents
Amazon FBA Q4 Tips For Sellers (Holiday Season Prep)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey everyone it's tatiana and q4 the |
| 00:00:03 | 00:00:06 | fourth quarter of the year |
| 00:00:04 | 00:00:08 | is just around the corner this is when |
| 00:00:06 | 00:00:10 | e-commerce sellers experience a huge |
| 00:00:08 | 00:00:11 | boost in sales because of the holiday |
| 00:00:10 | 00:00:14 | season |
| 00:00:11 | 00:00:15 | and so if you are selling online then |
| 00:00:14 | 00:00:18 | you should start prepping |
| 00:00:15 | 00:00:18 | like yesterday so in this video we're |
| 00:00:18 | 00:00:20 | going to cover |
| 00:00:18 | 00:00:22 | what to expect in terms of sales |
| 00:00:20 | 00:00:24 | increases |
| 00:00:22 | 00:00:26 | inventory forecasting i know this is a |
| 00:00:24 | 00:00:27 | big one for a lot of people |
| 00:00:26 | 00:00:29 | we're going to tok about important |
| 00:00:27 | 00:00:31 | dates that you've got you should take |
| 00:00:29 | 00:00:33 | note of we're going to tok about |
| 00:00:31 | 00:00:36 | optimizing your amazon listing and |
| 00:00:33 | 00:00:38 | increase in amazon storage fees so in |
| 00:00:36 | 00:00:41 | general if you're selling on amazon you |
| 00:00:38 | 00:00:41 | could experience anywhere from 30 to 300 |
| 00:00:41 | 00:00:44 | percent |
| 00:00:41 | 00:00:47 | increase in your revenue during q4 |
| 00:00:44 | 00:00:48 | it will depend on what products you're |
| 00:00:47 | 00:00:49 | selling |
| 00:00:48 | 00:00:51 | it's going to depend on the nature of |
| 00:00:49 | 00:00:53 | your products are you selling something |
| 00:00:51 | 00:00:55 | that people are going to want to buy as |
| 00:00:53 | 00:00:57 | a gift for family or friends |
| 00:00:55 | 00:00:59 | or is it something that's not so |
| 00:00:57 | 00:01:02 | giftable so it will depend on that so |
| 00:00:59 | 00:01:04 | you got to take that into account |
| 00:01:02 | 00:01:05 | if you are selling something that's |
| 00:01:04 | 00:01:06 | quite popular something that'd be great |
| 00:01:05 | 00:01:08 | for gifts |
| 00:01:06 | 00:01:11 | then in the month of november you could |
| 00:01:08 | 00:01:13 | expect four times your sales revenue |
| 00:01:11 | 00:01:15 | if you partikipate in black friday and |
| 00:01:13 | 00:01:18 | cyber monday because those are |
| 00:01:15 | 00:01:19 | two really big sales of the year on |
| 00:01:18 | 00:01:22 | amazon |
| 00:01:19 | 00:01:22 | and in december about five times uh |
| 00:01:22 | 00:01:26 | revenue |
| 00:01:22 | 00:01:28 | increase and december 21st apparently |
| 00:01:26 | 00:01:31 | is the unofficial busiest day of the |
| 00:01:28 | 00:01:33 | year for amazon shoppers so |
| 00:01:31 | 00:01:34 | who knows maybe december 21st will be |
| 00:01:33 | 00:01:37 | your best day |
| 00:01:34 | 00:01:37 | on amazon yet so with all of this |
| 00:01:37 | 00:01:40 | increase |
| 00:01:37 | 00:01:42 | in sales you do have to make sure that |
| 00:01:40 | 00:01:43 | you are going to be in stok |
| 00:01:42 | 00:01:45 | so that you can benefit from the holiday |
| 00:01:43 | 00:01:47 | season because it would be a shame if |
| 00:01:45 | 00:01:49 | you know you were out of stok and you |
| 00:01:47 | 00:01:51 | couldn't continue selling on amazon |
| 00:01:49 | 00:01:53 | and you miss out on all of the revenue |
| 00:01:51 | 00:01:54 | that you would otherwise have |
| 00:01:53 | 00:01:56 | so that's where the inventory |
| 00:01:54 | 00:01:59 | forecasting does come into play |
| 00:01:56 | 00:02:00 | making sure that you can antikipate how |
| 00:01:59 | 00:02:02 | many units you should be ordering with |
| 00:02:00 | 00:02:05 | your manufacturer |
| 00:02:02 | 00:02:07 | asap like maybe a while ago and |
| 00:02:05 | 00:02:09 | and then place in that order as soon as |
| 00:02:07 | 00:02:11 | possible so that you can have it at the |
| 00:02:09 | 00:02:13 | amazon warehouses and ready to go during |
| 00:02:11 | 00:02:15 | the sales season |
| 00:02:13 | 00:02:16 | but if you are a new seller it can be |
| 00:02:15 | 00:02:19 | really challenging |
| 00:02:16 | 00:02:20 | to do this inventory forecasting because |
| 00:02:19 | 00:02:22 | you don't have any sales data |
| 00:02:20 | 00:02:25 | you aren't able to look back on last |
| 00:02:22 | 00:02:27 | year's sales to kind of help you predict |
| 00:02:25 | 00:02:29 | what the sales will be for this year so |
| 00:02:27 | 00:02:31 | it can be a bit more challenging for you |
| 00:02:29 | 00:02:32 | okay so there's a few pieces of |
| 00:02:31 | 00:02:35 | information that you're going to need to |
| 00:02:32 | 00:02:37 | know in order to estimate how many units |
| 00:02:35 | 00:02:41 | you should order from your supplier |
| 00:02:37 | 00:02:43 | first one is lead time so how long does |
| 00:02:41 | 00:02:45 | it take your supplier to produce to |
| 00:02:43 | 00:02:48 | manufacture your products |
| 00:02:45 | 00:02:50 | the second one is shipping time how long |
| 00:02:48 | 00:02:51 | does it take for your inventory to get |
| 00:02:50 | 00:02:53 | from your manufacturer |
| 00:02:51 | 00:02:55 | to the amazon fba warehouses it's going |
| 00:02:53 | 00:02:57 | to depend if you're going to do air |
| 00:02:55 | 00:02:59 | shipping or sea shipping |
| 00:02:57 | 00:03:00 | air is usually about 7 days c usually |
| 00:02:59 | 00:03:04 | about 30 days |
| 00:03:00 | 00:03:06 | but that's just an estimate right now |
| 00:03:04 | 00:03:07 | with the covid situation those times |
| 00:03:06 | 00:03:09 | usually |
| 00:03:07 | 00:03:11 | are longer so it's better to get an |
| 00:03:09 | 00:03:12 | accurate uh quote from your freight |
| 00:03:11 | 00:03:15 | forwarder |
| 00:03:12 | 00:03:16 | or from your supplier you're also going |
| 00:03:15 | 00:03:19 | to need |
| 00:03:16 | 00:03:21 | a buffer time so |
| 00:03:19 | 00:03:23 | this is just extra time so in case your |
| 00:03:21 | 00:03:25 | shipment gets caught up in customs in |
| 00:03:23 | 00:03:28 | case there are some delays |
| 00:03:25 | 00:03:29 | in case the lead time goes over the |
| 00:03:28 | 00:03:33 | expected lead time |
| 00:03:29 | 00:03:36 | so buffer time and the last one |
| 00:03:33 | 00:03:39 | is decision time so how long |
| 00:03:36 | 00:03:40 | do you want until you have to make the |
| 00:03:39 | 00:03:43 | next decision |
| 00:03:40 | 00:03:46 | to place your next inventory order okay |
| 00:03:43 | 00:03:47 | so let's just do some simple math here |
| 00:03:46 | 00:03:50 | let's say |
| 00:03:47 | 00:03:52 | lead time with the supplier is 30 days |
| 00:03:50 | 00:03:54 | okay so then we add that to shipping |
| 00:03:52 | 00:03:55 | time let's just say it's about if we |
| 00:03:54 | 00:03:58 | ship by c |
| 00:03:55 | 00:03:58 | 30 days |
| 00:03:58 | 00:04:02 | buffer time let's just say about seven |
| 00:04:00 | 00:04:02 | days |
| 00:04:03 | 00:04:07 | and decision time let's say we want to |
| 00:04:06 | 00:04:10 | give ourselves 30 days before we have to |
| 00:04:07 | 00:04:10 | make that next decision |
| 00:04:12 | 00:04:20 | okay so let's see here that's |
| 00:04:15 | 00:04:22 | 30 60 90 so that's 97 days in total |
| 00:04:20 | 00:04:23 | okay so we're going to hold on to that |
| 00:04:22 | 00:04:24 | for a minute because now we need to |
| 00:04:23 | 00:04:27 | determine |
| 00:04:24 | 00:04:28 | how many units that we are predicting to |
| 00:04:27 | 00:04:30 | sell per day |
| 00:04:28 | 00:04:31 | in order to get an estimate of how many |
| 00:04:30 | 00:04:34 | units we should order |
| 00:04:31 | 00:04:36 | okay so what we're going to do now is |
| 00:04:34 | 00:04:37 | we're going to go to amazon |
| 00:04:36 | 00:04:39 | and again guys it's like this is just |
| 00:04:37 | 00:04:42 | what i do this is not |
| 00:04:39 | 00:04:43 | um i'm not saying this is what you |
| 00:04:42 | 00:04:45 | should do i'm not saying that this is |
| 00:04:43 | 00:04:46 | the right way to do things this is just |
| 00:04:45 | 00:04:49 | what i do |
| 00:04:46 | 00:04:50 | so take it uh with a grain of salt for |
| 00:04:49 | 00:04:52 | whatever it's worth |
| 00:04:50 | 00:04:53 | um and you can go to whatever product |
| 00:04:52 | 00:04:54 | that you're planning to source so type |
| 00:04:53 | 00:04:56 | in that |
| 00:04:54 | 00:04:57 | keyword there i did cat harness because |
| 00:04:56 | 00:04:59 | cats are cute |
| 00:04:57 | 00:05:01 | and the one i'm going to use is i'm |
| 00:04:59 | 00:05:04 | going to use jungle scout |
| 00:05:01 | 00:05:04 | and it's going to do its estimations |
| 00:05:04 | 00:05:06 | here |
| 00:05:04 | 00:05:10 | and so right here it's telling us an |
| 00:05:06 | 00:05:12 | average monthly sales of 2260 units per |
| 00:05:10 | 00:05:14 | 66 units per month so they are using |
| 00:05:12 | 00:05:15 | accusal so accu sales |
| 00:05:14 | 00:05:17 | is the kind of algorithm that jungle |
| 00:05:15 | 00:05:20 | scout uses to make |
| 00:05:17 | 00:05:21 | this prediction and um and so that's |
| 00:05:20 | 00:05:25 | going to give you |
| 00:05:21 | 00:05:25 | a broad kind of idea of how many units |
| 00:05:25 | 00:05:29 | people |
| 00:05:25 | 00:05:31 | sell but in all honesty |
| 00:05:29 | 00:05:32 | not sure how relevant that is to you as |
| 00:05:31 | 00:05:34 | a brand new seller |
| 00:05:32 | 00:05:37 | because as a brand new seller you're not |
| 00:05:34 | 00:05:40 | going to be expecting to make 221 000 |
| 00:05:37 | 00:05:41 | a month selling 13 000 units a month |
| 00:05:40 | 00:05:44 | like it's just not |
| 00:05:41 | 00:05:45 | accurate because you don't have 6 900 |
| 00:05:44 | 00:05:47 | reviews on amazon |
| 00:05:45 | 00:05:49 | as a brand new seller you're gonna go in |
| 00:05:47 | 00:05:51 | with no reviews you're gonna |
| 00:05:49 | 00:05:53 | try and get your 20 reviews on your |
| 00:05:51 | 00:05:54 | amazon listing |
| 00:05:53 | 00:05:57 | and then you're going to see what those |
| 00:05:54 | 00:05:59 | sales are so what i like to do |
| 00:05:57 | 00:06:01 | is i like to find people who are on the |
| 00:05:59 | 00:06:02 | first page because the idea for me is |
| 00:06:01 | 00:06:04 | still to get to the first page we all |
| 00:06:02 | 00:06:05 | want to rank to the first page that's |
| 00:06:04 | 00:06:08 | our goal |
| 00:06:05 | 00:06:09 | because most amazon customers they make |
| 00:06:08 | 00:06:10 | their buying decision |
| 00:06:09 | 00:06:13 | after reviewing all the products on the |
| 00:06:10 | 00:06:14 | first page sometimes the second and |
| 00:06:13 | 00:06:16 | third but anything after that |
| 00:06:14 | 00:06:17 | it's just much harder for you to get |
| 00:06:16 | 00:06:19 | views |
| 00:06:17 | 00:06:20 | because most people they just scroll |
| 00:06:19 | 00:06:22 | through the first page and they're |
| 00:06:20 | 00:06:23 | satisfied |
| 00:06:22 | 00:06:25 | so what i'm going to do is i'm going to |
| 00:06:23 | 00:06:26 | look for people who are selling on this |
| 00:06:25 | 00:06:28 | page who |
| 00:06:26 | 00:06:30 | are having fewer reviews because that's |
| 00:06:28 | 00:06:32 | going to be more realistik |
| 00:06:30 | 00:06:33 | of what i could expect and i'm going to |
| 00:06:32 | 00:06:35 | see how much they're |
| 00:06:33 | 00:06:37 | selling and i'm going to get up my phone |
| 00:06:35 | 00:06:39 | as a calculator here |
| 00:06:37 | 00:06:40 | and i'm just going to find the average |
| 00:06:39 | 00:06:43 | sales |
| 00:06:40 | 00:06:45 | per month based on this accu sales |
| 00:06:43 | 00:06:48 | estimate over here |
| 00:06:45 | 00:06:49 | so i'm going to go down |
| 00:06:48 | 00:06:51 | i'm going to look for people i'm going |
| 00:06:49 | 00:06:52 | to start at the bottom who have under |
| 00:06:51 | 00:06:54 | 100 reviews |
| 00:06:52 | 00:06:56 | because that's going to be more |
| 00:06:54 | 00:06:59 | realistik for me and i'm just going to |
| 00:06:56 | 00:07:00 | add up the number of monthly sales and |
| 00:06:59 | 00:07:01 | then what i'm going to do |
| 00:07:00 | 00:07:02 | is i'm just going to do it really quick |
| 00:07:01 | 00:07:04 | on my calculator and kind of in my head |
| 00:07:02 | 00:07:06 | i'm going to divide it by the number of |
| 00:07:04 | 00:07:09 | listings that i just counted |
| 00:07:06 | 00:07:13 | to get the average so i'm going to do |
| 00:07:09 | 00:07:13 | here a 135 so that's 1 |
| 00:07:14 | 00:07:22 | 2. |
| 00:07:17 | 00:07:22 | three four |
| 00:07:23 | 00:07:30 | five so i'm skipping these because they |
| 00:07:27 | 00:07:32 | have over a hundred reviews okay let's |
| 00:07:30 | 00:07:34 | just settle at 12. so |
| 00:07:32 | 00:07:37 | the total monthly sales for these 12 |
| 00:07:34 | 00:07:39 | listings was 2494. |
| 00:07:37 | 00:07:40 | so i'm going to divide that from by 12 |
| 00:07:39 | 00:07:44 | to get the average |
| 00:07:40 | 00:07:46 | of 207 sales per per month that was the |
| 00:07:44 | 00:07:48 | average for these listings that i just |
| 00:07:46 | 00:07:50 | counted and these are all listings with |
| 00:07:48 | 00:07:53 | reviews under 100. |
| 00:07:50 | 00:07:54 | so for me as a brand new seller what's |
| 00:07:53 | 00:07:57 | more realistik |
| 00:07:54 | 00:07:57 | is i'm going to sell around 200 units |
| 00:07:57 | 00:08:01 | per month |
| 00:07:57 | 00:08:04 | rather than 2 266 units per month |
| 00:08:01 | 00:08:05 | so um one thing i will mention though is |
| 00:08:04 | 00:08:06 | you should be going in here and you |
| 00:08:05 | 00:08:08 | should remove |
| 00:08:06 | 00:08:10 | any listings that don't look like the |
| 00:08:08 | 00:08:12 | product you're going to be selling |
| 00:08:10 | 00:08:14 | okay so if i'm selling a cat harness but |
| 00:08:12 | 00:08:15 | it's the one that has the cushion not |
| 00:08:14 | 00:08:17 | like this |
| 00:08:15 | 00:08:19 | it looks more like this rather than like |
| 00:08:17 | 00:08:22 | this where this one has like the whole |
| 00:08:19 | 00:08:25 | back cover then i'm going to remove this |
| 00:08:22 | 00:08:26 | from the results because that's going to |
| 00:08:25 | 00:08:28 | that's going to alter |
| 00:08:26 | 00:08:30 | things right like that's not the product |
| 00:08:28 | 00:08:31 | i'm selling that's not what my customers |
| 00:08:30 | 00:08:33 | are looking for |
| 00:08:31 | 00:08:35 | my competitor is someone like this right |
| 00:08:33 | 00:08:36 | so you're going to try and find |
| 00:08:35 | 00:08:38 | products that are most similar to the |
| 00:08:36 | 00:08:40 | product that you're going to be selling |
| 00:08:38 | 00:08:41 | for a more accurate results so you can |
| 00:08:40 | 00:08:44 | go in and look at the pictures and just |
| 00:08:41 | 00:08:46 | kind of easily remove them |
| 00:08:44 | 00:08:48 | so that's what i'm going to do and so |
| 00:08:46 | 00:08:50 | then what i'm going to do here |
| 00:08:48 | 00:08:52 | is i'm going to say okay if my goal is |
| 00:08:50 | 00:08:54 | to sell about 200 units per month that's |
| 00:08:52 | 00:08:56 | my goal as someone who's just |
| 00:08:54 | 00:08:58 | starting to sell what i'm actually going |
| 00:08:56 | 00:09:03 | to do now is i'm going to do |
| 00:08:58 | 00:09:06 | 200 units per month divided by |
| 00:09:03 | 00:09:08 | 30 divided by 30 |
| 00:09:06 | 00:09:10 | and that's going to help me get the how |
| 00:09:08 | 00:09:12 | many units i'm going to sell per day so |
| 00:09:10 | 00:09:14 | that's going to be about 6.6 units per |
| 00:09:12 | 00:09:16 | day we're going to round up to 7 units |
| 00:09:14 | 00:09:19 | per day and then we're going to take the |
| 00:09:16 | 00:09:22 | 97 days lead time 97 |
| 00:09:19 | 00:09:26 | days of lead time we're going to |
| 00:09:22 | 00:09:29 | times it by 7 units |
| 00:09:26 | 00:09:31 | we're going to times it by 7 units |
| 00:09:31 | 00:09:38 | target sales per day equals how many |
| 00:09:35 | 00:09:42 | units is that 97 times |
| 00:09:38 | 00:09:45 | 7 that's 679 |
| 00:09:42 | 00:09:47 | units per month okay so |
| 00:09:45 | 00:09:49 | that's probably how much we're going to |
| 00:09:47 | 00:09:53 | want to order from the supplier |
| 00:09:49 | 00:09:55 | now because of q4 this is where it gets |
| 00:09:53 | 00:09:56 | complicating so it's easier to do the |
| 00:09:55 | 00:09:57 | estimates |
| 00:09:56 | 00:09:59 | when you're not in the holiday season |
| 00:09:57 | 00:10:01 | versus if you are planning to ship |
| 00:09:59 | 00:10:03 | inventory during the holiday season |
| 00:10:01 | 00:10:06 | because again |
| 00:10:03 | 00:10:08 | sellers experience three to five times |
| 00:10:06 | 00:10:09 | the sales volume and it just depends |
| 00:10:08 | 00:10:09 | like if you're more of an experienced |
| 00:10:09 | 00:10:12 | seller |
| 00:10:09 | 00:10:13 | you're one of these guys here who have 6 |
| 00:10:12 | 00:10:15 | 000 reviews |
| 00:10:13 | 00:10:17 | doing really well already they're the |
| 00:10:15 | 00:10:19 | ones who are going to benefit the most |
| 00:10:17 | 00:10:21 | rather than people who are on page 15 of |
| 00:10:19 | 00:10:24 | the search engine on amazon |
| 00:10:21 | 00:10:25 | but what you can do is you can first try |
| 00:10:24 | 00:10:28 | and determine |
| 00:10:25 | 00:10:31 | is your product something that is going |
| 00:10:28 | 00:10:33 | to increase in sales or is it seasonal |
| 00:10:31 | 00:10:34 | and one way you can do that is by going |
| 00:10:33 | 00:10:38 | here on jungle scout to |
| 00:10:34 | 00:10:41 | search trends and you can use google |
| 00:10:38 | 00:10:44 | as trends to determine if your product |
| 00:10:41 | 00:10:45 | increases uh throughout the year in |
| 00:10:44 | 00:10:48 | terms of search |
| 00:10:45 | 00:10:50 | volume do people search for this keyword |
| 00:10:48 | 00:10:52 | at specific times during the year |
| 00:10:50 | 00:10:54 | if so when and how much does the search |
| 00:10:52 | 00:10:57 | volume increase |
| 00:10:54 | 00:10:58 | so for example we can see here that it |
| 00:10:57 | 00:10:59 | doesn't look like during the winter |
| 00:10:58 | 00:11:01 | months |
| 00:10:59 | 00:11:03 | during the holidays that this is a |
| 00:11:01 | 00:11:06 | product that would increase in revenue |
| 00:11:03 | 00:11:07 | based on the search volume people don't |
| 00:11:06 | 00:11:09 | seem to be searching this this doesn't |
| 00:11:07 | 00:11:10 | seem to be like something that people |
| 00:11:09 | 00:11:12 | are buying as gifts |
| 00:11:10 | 00:11:15 | but we do see an increase here during |
| 00:11:12 | 00:11:17 | the summer months during may |
| 00:11:15 | 00:11:19 | and june over here so you know kind of |
| 00:11:17 | 00:11:21 | starting in march we see that |
| 00:11:19 | 00:11:23 | people start to search for this more and |
| 00:11:21 | 00:11:24 | that makes sense because people want to |
| 00:11:23 | 00:11:25 | walk their cats on the street |
| 00:11:24 | 00:11:27 | they're going to want to do it during |
| 00:11:25 | 00:11:30 | the summer time when it's warm outside |
| 00:11:27 | 00:11:33 | because we all know that cats hate water |
| 00:11:30 | 00:11:34 | so um so that makes sense so for this |
| 00:11:33 | 00:11:37 | partikular product |
| 00:11:34 | 00:11:38 | i probably wouldn't worry too much about |
| 00:11:37 | 00:11:40 | q4 |
| 00:11:38 | 00:11:42 | and my sales increasing so in addition |
| 00:11:40 | 00:11:44 | to google analytiks |
| 00:11:42 | 00:11:46 | jungle scout also has something called |
| 00:11:44 | 00:11:48 | keyword scout where you can see up to |
| 00:11:46 | 00:11:51 | two years of historical search |
| 00:11:48 | 00:11:53 | data and this is valuable because google |
| 00:11:51 | 00:11:54 | google trends is great because it shows |
| 00:11:53 | 00:11:55 | you what people are searching for on |
| 00:11:54 | 00:11:58 | |
| 00:11:55 | 00:11:59 | but you're going to be selling on amazon |
| 00:11:58 | 00:12:01 | so you're more concerned with what |
| 00:11:59 | 00:12:01 | people are searching for on amazon |
| 00:12:01 | 00:12:04 | because that |
| 00:12:01 | 00:12:05 | is your marketplace and so with jungle |
| 00:12:04 | 00:12:06 | scout they will show you this |
| 00:12:05 | 00:12:08 | information |
| 00:12:06 | 00:12:10 | up to two years in the past so we can |
| 00:12:08 | 00:12:12 | see here okay last |
| 00:12:10 | 00:12:13 | last year how was it in terms of the |
| 00:12:12 | 00:12:17 | search and |
| 00:12:13 | 00:12:20 | searches how about the year after that |
| 00:12:17 | 00:12:23 | and um etc here so |
| 00:12:20 | 00:12:24 | it's going to help give you an idea of |
| 00:12:23 | 00:12:27 | how much |
| 00:12:24 | 00:12:28 | the searches increase during what period |
| 00:12:27 | 00:12:30 | of time |
| 00:12:28 | 00:12:32 | so if it's in the summer months you can |
| 00:12:30 | 00:12:34 | say okay there's a |
| 00:12:32 | 00:12:36 | you know 50 increase in search results |
| 00:12:34 | 00:12:38 | in the summer months maybe i should have |
| 00:12:36 | 00:12:40 | increasing i should increase my order |
| 00:12:38 | 00:12:43 | with my supplier by 50 |
| 00:12:40 | 00:12:44 | i need to order 50 more units during the |
| 00:12:43 | 00:12:45 | summer months because more people are |
| 00:12:44 | 00:12:47 | searching for it |
| 00:12:45 | 00:12:50 | so this is going to give you some |
| 00:12:47 | 00:12:52 | information to go off of as well |
| 00:12:50 | 00:12:54 | so also what you could consider doing is |
| 00:12:52 | 00:12:56 | doing the high end of things to see okay |
| 00:12:54 | 00:12:58 | if i was to sell like these top |
| 00:12:56 | 00:13:00 | competitors here |
| 00:12:58 | 00:13:01 | what would be the high end of my sales |
| 00:13:00 | 00:13:03 | of my monthly sales |
| 00:13:01 | 00:13:05 | because what we did is we looked kind of |
| 00:13:03 | 00:13:07 | at the more of a realistik perspective |
| 00:13:05 | 00:13:09 | looking at people who had |
| 00:13:07 | 00:13:11 | a lower number of reviews but you could |
| 00:13:09 | 00:13:12 | also do that here so you could pull like |
| 00:13:11 | 00:13:14 | the |
| 00:13:12 | 00:13:15 | you can sort with jungle scout by the |
| 00:13:14 | 00:13:19 | most revenue |
| 00:13:15 | 00:13:20 | these top five listings |
| 00:13:19 | 00:13:22 | and again you just want to remove the |
| 00:13:20 | 00:13:26 | ones that |
| 00:13:22 | 00:13:28 | are duplicates um and then |
| 00:13:26 | 00:13:30 | from there you can find out what the |
| 00:13:28 | 00:13:32 | average is and so then that gives you |
| 00:13:30 | 00:13:33 | kind of the upper range and then the |
| 00:13:32 | 00:13:35 | lower range and then that can help |
| 00:13:33 | 00:13:37 | guide you in terms of how many units you |
| 00:13:35 | 00:13:38 | want to order so i know it's not the |
| 00:13:37 | 00:13:41 | simplest |
| 00:13:38 | 00:13:42 | process it's not super accurate the most |
| 00:13:41 | 00:13:44 | accurate way you could do things is just |
| 00:13:42 | 00:13:45 | by having that sales history and you're |
| 00:13:44 | 00:13:48 | going to learn as you go |
| 00:13:45 | 00:13:50 | it's just a process and there is trial |
| 00:13:48 | 00:13:51 | and error that is involved with this |
| 00:13:50 | 00:13:53 | jungle scout if you guys want to try it |
| 00:13:51 | 00:13:54 | if you don't have it yet you can get up |
| 00:13:53 | 00:13:56 | to 30 |
| 00:13:54 | 00:13:57 | off with my coupon code if you go to |
| 00:13:56 | 00:14:00 | tatianajims.com |
| 00:13:57 | 00:14:02 | jungle scout it's a special discount for |
| 00:14:00 | 00:14:04 | all of my viewers or you can click the |
| 00:14:02 | 00:14:06 | link in the description box below |
| 00:14:04 | 00:14:07 | so you also need to be aware of some |
| 00:14:06 | 00:14:09 | important dates |
| 00:14:07 | 00:14:11 | i'm going to put a link in the |
| 00:14:09 | 00:14:14 | description box where jungle scout has a |
| 00:14:11 | 00:14:16 | calendar that you could just add to your |
| 00:14:14 | 00:14:17 | own calendar google calendar and with |
| 00:14:16 | 00:14:19 | all of the important dates for amazon |
| 00:14:17 | 00:14:22 | sellers but i'm going to note just a few |
| 00:14:19 | 00:14:22 | in this video number one is chinese new |
| 00:14:22 | 00:14:24 | year |
| 00:14:22 | 00:14:25 | so that is the spring festival that's |
| 00:14:24 | 00:14:28 | from january 23rd |
| 00:14:25 | 00:14:30 | to 30th why do i mention this now it's |
| 00:14:28 | 00:14:33 | because if you want to |
| 00:14:30 | 00:14:35 | order inventory and be in stok in |
| 00:14:33 | 00:14:37 | january you've got to order that |
| 00:14:35 | 00:14:38 | like around october end of october early |
| 00:14:37 | 00:14:40 | november |
| 00:14:38 | 00:14:42 | so make sure you take that into account |
| 00:14:40 | 00:14:43 | now because when it comes time for |
| 00:14:42 | 00:14:44 | chinese new year your supplier is going |
| 00:14:43 | 00:14:46 | to be like |
| 00:14:44 | 00:14:47 | hey we're not open right now you should |
| 00:14:46 | 00:14:50 | have placed your order sooner |
| 00:14:47 | 00:14:50 | so definitely take note of that prime |
| 00:14:50 | 00:14:52 | day |
| 00:14:50 | 00:14:54 | so typically that's two days in the |
| 00:14:52 | 00:14:56 | month of july but because |
| 00:14:54 | 00:14:57 | of the covet pandemic they have |
| 00:14:56 | 00:15:00 | postponed it |
| 00:14:57 | 00:15:02 | and amazon has not yet announced the day |
| 00:15:00 | 00:15:05 | of when that's going to happen |
| 00:15:02 | 00:15:05 | so i think we are expecting that it's |
| 00:15:05 | 00:15:09 | going to be |
| 00:15:05 | 00:15:11 | in um october maybe october 5th |
| 00:15:09 | 00:15:13 | but that's tentative it's actually not |
| 00:15:11 | 00:15:15 | even announced so do take that into |
| 00:15:13 | 00:15:18 | consideration because prime day |
| 00:15:15 | 00:15:20 | is a great day for sales make sure that |
| 00:15:18 | 00:15:22 | you have some really good deals |
| 00:15:20 | 00:15:23 | for your amazon products so that you can |
| 00:15:22 | 00:15:26 | really |
| 00:15:23 | 00:15:27 | have a huge boost in sales black friday |
| 00:15:26 | 00:15:30 | is november 27th |
| 00:15:27 | 00:15:31 | and this is again a great day for sales |
| 00:15:30 | 00:15:32 | so you want to make sure that you're |
| 00:15:31 | 00:15:34 | going to be in stok for black friday |
| 00:15:32 | 00:15:35 | and cyber monday which is the following |
| 00:15:34 | 00:15:37 | monday |
| 00:15:35 | 00:15:38 | this year it's going to be november 30th |
| 00:15:37 | 00:15:40 | of 2020 |
| 00:15:38 | 00:15:42 | and you're going to want to place your |
| 00:15:40 | 00:15:46 | inventory order so that you're in stok |
| 00:15:42 | 00:15:47 | for those uh two days around september |
| 00:15:46 | 00:15:49 | 15th |
| 00:15:47 | 00:15:50 | and no later than that so that doesn't |
| 00:15:49 | 00:15:52 | mean that that's what the date is going |
| 00:15:50 | 00:15:54 | to be for you that's just an estimate |
| 00:15:52 | 00:15:56 | based on how long suppliers usually take |
| 00:15:54 | 00:15:58 | and how long shipping can take |
| 00:15:56 | 00:16:00 | so make sure that you're placing your |
| 00:15:58 | 00:16:01 | order asap if you have yet to place your |
| 00:16:00 | 00:16:05 | order for |
| 00:16:01 | 00:16:08 | q4 okay um december 24th 25th |
| 00:16:05 | 00:16:11 | 5th of course christmas day christmas |
| 00:16:08 | 00:16:12 | eve and those are the most important |
| 00:16:11 | 00:16:14 | dates again |
| 00:16:12 | 00:16:16 | take note of chinese new year and place |
| 00:16:14 | 00:16:18 | your order in advance so that you don't |
| 00:16:16 | 00:16:20 | have to be out of stok during that time |
| 00:16:18 | 00:16:21 | so again i'm going to link all of that |
| 00:16:20 | 00:16:23 | in the description box now something |
| 00:16:21 | 00:16:27 | also to note is the storage fee |
| 00:16:23 | 00:16:29 | increase so during uh between the months |
| 00:16:27 | 00:16:31 | of october to december |
| 00:16:29 | 00:16:33 | amazon storage fees increase so if |
| 00:16:31 | 00:16:35 | you're selling with amazon fba and |
| 00:16:33 | 00:16:38 | you're storing your inventory at |
| 00:16:35 | 00:16:39 | the amazon warehouse or multiple amazon |
| 00:16:38 | 00:16:40 | warehouses |
| 00:16:39 | 00:16:42 | it's going to cost you more between |
| 00:16:40 | 00:16:43 | october and december |
| 00:16:42 | 00:16:46 | it's going to be like that for everyone |
| 00:16:43 | 00:16:49 | they just do that on purpose because |
| 00:16:46 | 00:16:51 | they can so just take note and if you |
| 00:16:49 | 00:16:54 | have a lot of inventory there |
| 00:16:51 | 00:16:56 | it could be smart that before the month |
| 00:16:54 | 00:16:58 | of october you do some good |
| 00:16:56 | 00:16:59 | sales you could do some lightning deals |
| 00:16:58 | 00:17:01 | some good promos |
| 00:16:59 | 00:17:02 | just to move a bit of that inventory out |
| 00:17:01 | 00:17:05 | of there |
| 00:17:02 | 00:17:06 | so that you aren't paying too much for |
| 00:17:05 | 00:17:08 | the storage fees |
| 00:17:06 | 00:17:10 | again i'm going to link in the |
| 00:17:08 | 00:17:11 | description |
| 00:17:10 | 00:17:14 | a link to where you can see all this |
| 00:17:11 | 00:17:16 | information on jungle scout's website |
| 00:17:14 | 00:17:18 | now the last thing i want to mention is |
| 00:17:16 | 00:17:19 | optimizing your amazon listing for the |
| 00:17:18 | 00:17:21 | holiday season |
| 00:17:19 | 00:17:23 | one of the best things that you can do |
| 00:17:21 | 00:17:25 | is change your product images |
| 00:17:23 | 00:17:28 | maybe you can make them holiday friendly |
| 00:17:25 | 00:17:30 | put maybe a santa claus or some |
| 00:17:28 | 00:17:31 | christmas colors or a christmas tree or |
| 00:17:30 | 00:17:33 | whatever it is |
| 00:17:31 | 00:17:35 | you either photoshop it into your images |
| 00:17:33 | 00:17:38 | or do a photo shoot and |
| 00:17:35 | 00:17:39 | have those images ready uh for the |
| 00:17:38 | 00:17:41 | christmas month |
| 00:17:39 | 00:17:43 | i'm going to show you an example of a |
| 00:17:41 | 00:17:45 | photo shoot that i did |
| 00:17:43 | 00:17:47 | where i was able to swap out my typical |
| 00:17:45 | 00:17:48 | amazon images for the holiday season |
| 00:17:47 | 00:17:51 | images |
| 00:17:48 | 00:17:53 | and i do think that it does help you |
| 00:17:51 | 00:17:55 | increase your sales during the holiday |
| 00:17:53 | 00:17:57 | time because it differentiates you from |
| 00:17:55 | 00:17:59 | other sellers again the name of the game |
| 00:17:57 | 00:18:00 | on amazon is just to have the best |
| 00:17:59 | 00:18:02 | product |
| 00:18:00 | 00:18:03 | and to differentiate yourself from other |
| 00:18:02 | 00:18:04 | people if everyone's selling the same |
| 00:18:03 | 00:18:05 | thing |
| 00:18:04 | 00:18:06 | you know and you're selling the same |
| 00:18:05 | 00:18:08 | thing you're not really giving people a |
| 00:18:06 | 00:18:10 | reason to buy from you |
| 00:18:08 | 00:18:11 | and so find ways to differentiate your |
| 00:18:10 | 00:18:13 | amazon listing |
| 00:18:11 | 00:18:15 | and changing the photos can be one of |
| 00:18:13 | 00:18:16 | those ways you could also change some of |
| 00:18:15 | 00:18:19 | the text |
| 00:18:16 | 00:18:19 | um to make it more about gift giving try |
| 00:18:19 | 00:18:22 | and |
| 00:18:19 | 00:18:23 | tap into the mind of the customer you |
| 00:18:22 | 00:18:25 | know edit your |
| 00:18:23 | 00:18:27 | your amazon listing from the customer's |
| 00:18:25 | 00:18:28 | perspective try and think what are they |
| 00:18:27 | 00:18:29 | looking for |
| 00:18:28 | 00:18:31 | are they looking for gift wrapping maybe |
| 00:18:29 | 00:18:33 | that's something i can offer and i can |
| 00:18:31 | 00:18:35 | mention it to them in the amazon listing |
| 00:18:33 | 00:18:37 | you guys can offer gift wrapping if you |
| 00:18:35 | 00:18:38 | sell with amazon fba |
| 00:18:37 | 00:18:40 | amazon will do the gift wrapping for you |
| 00:18:38 | 00:18:42 | you pay a fee it's perfectly fine i |
| 00:18:40 | 00:18:44 | would definitely recommend doing that |
| 00:18:42 | 00:18:46 | but you can also mention in your bullet |
| 00:18:44 | 00:18:48 | points that this is a great gift it's a |
| 00:18:46 | 00:18:50 | great gift for |
| 00:18:48 | 00:18:51 | kids or adults or whomever your target |
| 00:18:50 | 00:18:53 | audience is |
| 00:18:51 | 00:18:55 | so you definitely do want to modify your |
| 00:18:53 | 00:18:57 | listing and also |
| 00:18:55 | 00:18:59 | change some of the keywords add in some |
| 00:18:57 | 00:19:02 | keywords like |
| 00:18:59 | 00:19:03 | gifts for gifts for girlfriends or gifts |
| 00:19:02 | 00:19:05 | for |
| 00:19:03 | 00:19:06 | sons or whatever it is again it depends |
| 00:19:05 | 00:19:08 | on what you're selling |
| 00:19:06 | 00:19:09 | but a lot of people will be searching |
| 00:19:08 | 00:19:11 | using those search terms |
| 00:19:09 | 00:19:13 | during the holiday season so keep that |
| 00:19:11 | 00:19:14 | in mind because if that's what they're |
| 00:19:13 | 00:19:15 | searching for |
| 00:19:14 | 00:19:17 | that's what you want to show up for all |
| 00:19:15 | 00:19:19 | right guys so that is it |
| 00:19:17 | 00:19:21 | i would say one last final tip for you |
| 00:19:19 | 00:19:22 | is you know if you do have a social |
| 00:19:21 | 00:19:25 | media presence make sure you're |
| 00:19:22 | 00:19:27 | you're active in there do some giveaways |
| 00:19:25 | 00:19:29 | this is a great time to really boost |
| 00:19:27 | 00:19:30 | increase your following increase your |
| 00:19:29 | 00:19:32 | exposure |
| 00:19:30 | 00:19:34 | one thing that we like to do is we like |
| 00:19:32 | 00:19:36 | to do giveaways every two weeks we give |
| 00:19:34 | 00:19:37 | away one product every two weeks |
| 00:19:36 | 00:19:39 | and for example if you go to instagram |
| 00:19:37 | 00:19:42 | you can see on instagram |
| 00:19:39 | 00:19:43 | uh every two weeks we have one product |
| 00:19:42 | 00:19:44 | that we give for free |
| 00:19:43 | 00:19:47 | and in order for someone to be eligible |
| 00:19:44 | 00:19:49 | to win they have to like the post on |
| 00:19:47 | 00:19:51 | instagram they have to tag a best friend |
| 00:19:49 | 00:19:53 | their best friend also gets a free prize |
| 00:19:51 | 00:19:54 | so it's a great way to kind of pass pass |
| 00:19:53 | 00:19:57 | on the love |
| 00:19:54 | 00:19:58 | but also to gain more exposure increase |
| 00:19:57 | 00:20:00 | your follower account |
| 00:19:58 | 00:20:02 | and all of that good stuff so hopefully |
| 00:20:00 | 00:20:03 | this was helpful for you |
| 00:20:02 | 00:20:05 | again you can check out all of the links |
| 00:20:03 | 00:20:06 | in the description below |
| 00:20:05 | 00:20:08 | and thanks for watching guys if you have |
| 00:20:06 | 00:20:10 | questions feel free to comment below |
| 00:20:08 | 00:20:11 | but best of luck this holiday season |
| 00:20:10 | 00:20:14 | hopefully you guys |
| 00:20:11 | 00:20:14 | it's a great one for you um just stay in |
| 00:20:14 | 00:20:16 | stok |
| 00:20:14 | 00:20:17 | and if you aren't out of stok you know |
| 00:20:16 | 00:20:18 | it's not the end of the world like you |
| 00:20:17 | 00:20:20 | will recover |
| 00:20:18 | 00:20:21 | don't worry don't get too hard on |
| 00:20:20 | 00:20:25 | yourself about that |
| 00:20:21 | 00:20:25 | alright guys we'll see you next time |
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