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Amazon Online Ads: Boost Your Business Today!

Published on: June 4 2023 by pipiads

- Introducing the topic of advertising and sponsored products on Amazon

- Presenters: Danny and Craig, account managers at Amazon

Features of Amazon Advertising:

- Sponsored products, coupons, lightning deals, and virtual bundles

- Sponsored products allow for promoting individual product listings to customers through targeted keywords or products

- Pay-per-click advertising with control over budget and bids

- Can be used for a variety of goals, including generating awareness, promoting seasonal items, clearing excess inventory, and showcasing best-selling items

Creating a Sponsored Products Campaign:

- Steps for creating a campaign through the seller central account

- Information to enter, including campaign name, start and end dates, daily budget, and targeting

- Choosing automatic or manual targeting, and setting bids and ad groups

- Using keyword match types, including broad match, phrase match, and exact match

- Tracking performance metrics through reports

Other Advertising Features:

- Lightning deals as a time-bound promotional offer for increasing sales and reducing inventory

- Coupons as a self-service growth tool for offering discounts

- Virtual product bundles as a way to offer bundles without packaging items together, available for brand owners through Amazon Brand Registry

- Importance of using advertising features to reach more customers on Amazon

- Encouragement to enroll in courses and use performance metrics to improve advertising strategies

Amazon PPC Tutorial 2022 - Step by Step Amazon Advertising Walkthrough For Beginners

There are five steps to setting up advertising with Amazon:

1. Set up automatic campaigns

- This is the easiest way to get started and takes just five minutes.

- Amazon will advertise your product in the best way it thinks is possible.

2. Do keyword research

- Use tools like Helium 10 or Jungle Scout to find keywords that people are searching for on Amazon.

- This will help you figure out what searches on Amazon you want your product to show up in.

3. Set up sponsored product ads with keyword targeting

- This is a way to get your product to the top of Amazon search results, resulting in more sales.

- There are five different types of keyword-targeted sponsored product campaigns you should be running.

4. Do product targeting

- This allows you to show up on your competitors' Amazon listings and potentially steal their customers.

5. Set up negative keywords

- This is one of the best ways to save money on Amazon advertising ads.

In conclusion, advertising with Amazon can be a great opportunity for businesses to make money. By following these five steps, you can set up and optimize your Amazon ads, potentially making tens if not hundreds of thousands of dollars. Don't forget to do your keyword research, set up different types of campaigns, and use negative keywords to save money.

The BEST Amazon PPC Advertising Strategy

In this article, we will discuss Amazon's Pay Per Click advertising platform and the most effective advertising strategy for all products from start to end. We will be using a test product to demonstrate the strategy and show you step-by-step how to create a campaign using Amazon's Campaign Manager.


- Use Amazon's sponsored products to market products on their platform

- Use the Product Targeting strategy to find strong competitors and put your product listing on their page

- Set a daily budget based on your total revenue and allocate 10% of it to advertising

- Refine your campaign by monitoring your Return on Ad Spend (ROAS) and deactivating ineffective ASINs


1. Copy your ASIN using the Jungle Scout Chrome extension or from the product information section on Amazon's page

2. Go to Amazon's Campaign Manager and click Create Campaign

3. Select Sponsored Products and continue to the settings page

4. Name your campaign to identify the product and strategy, set the start date and daily budget

5. Choose manual targeting and individual products

6. Enter the ASINs of your strongest competitors and set the suggested bid slightly above Amazon's suggestion

7. Launch your campaign and monitor the ROAS to refine and improve the strategy

Amazon's PPC advertising platform is an effective way to market products on their platform. Using the Product Targeting strategy, you can find strong competitors and put your product listing on their page for a competitive advantage. By monitoring the ROAS and refining your campaign, you can optimize your advertising strategy and generate more sales.

How To Advertise On Amazon Seller Central | BEGINNER Tutorial FBA/FBM

In this article, we will be discussing various topics and ideas that range from rain forests to national campaigns. We will touch upon important market trends and events, as well as explore ways to raise capital. Let's dive into the details!

1. Rain Forests:

- I love rain forests! They are such a beautiful and important part of our planet.

- Rain forests are home to millions of plant and animal species, and they play a crucial role in regulating our planet's climate.

- We should do everything we can to protect rain forests and the life they support.

2. Credentials:

- What are your credentials? What experience and qualifications do you have in your field?

- Having the right credentials can open doors and help you achieve success in your career.

- It's important to continually learn and improve your skills to stay competitive in today's job market.

3. Big and Shoulder:

- She has big shoulders, meaning she can handle a lot of responsibility and pressure.

- Having big shoulders is a valuable trait in both personal and professional settings.

- It's important to be able to shoulder the weight of your own responsibilities, as well as be there to support others when they need it.

4. New Year:

- The start of a new year is a great time to reflect on the past and set goals for the future.

- It's a time to make resolutions and commit to positive changes in your life.

- Celebrating the New Year is a tradition that is shared by many cultures around the world.

5. Important Market Trends:

- It's important to stay up-to-date on market trends to make informed decisions in business and investing.

- Trends can indicate shifts in consumer behavior, new technologies, or emerging industries.

- By keeping a pulse on market trends, you can position yourself to take advantage of opportunities and avoid potential risks.

6. How to Raise Capital:

- There are many ways to raise capital, including loans, investments, and crowdfunding.

- It's important to have a clear plan and pitch when seeking capital, as well as a solid understanding of the risks and benefits.

- Building relationships and networking can also be effective ways to raise capital.

7. Cinnamon:

- Cinnamon is a popular spice that is used in many cuisines around the world.

- It has been used for its medicinal properties for centuries, and has been shown to have anti-inflammatory and antioxidant effects.

- Cinnamon can be used in both sweet and savory dishes, and is a great way to add flavor and depth to your cooking.

8. National Campaigns:

- National campaigns can be a powerful way to raise awareness and drive change on important issues.

- They can be focused on everything from health and wellness to social justice and environmental sustainability.

- By getting involved in national campaigns, you can make a difference and help create a better world.

In conclusion, this article has touched upon a wide range of topics and ideas, from rain forests to national campaigns. We've explored the importance of credentials, market trends, and raising capital, as well as the versatility of cinnamon. By staying informed and engaged in these areas, we can all make a positive impact on the world around us.

How to Add Amazon Affiliate Native Shopping Ads - Banners On Wordpress Sites

In this tutorial, we will learn how to set up Amazon affiliate ads on your WordPress site. We will go through the different types of ads available, such as recommendation ads, search ads, and custom ads, and how to customize them to fit your website. We will also cover how to insert the ads into your sidebar, post, and pages using a plugin called Add Inserter.

Here is a step-by-step guide on how to set up Amazon affiliate ads on your WordPress site:

1. Sign up for Amazon Affiliate Program and get your tracking ID.

2. Log in to your Amazon Affiliate Program dashboard and navigate to the Product Linking menu.

3. Click on the Native Shopping Ads option and select the type of ad you want to create.

4. For recommendation ads, create a name for the ad, select your tracking ID, and choose the ad format. Emphasize the relevant categories and set up a fallback search term if needed.

5. For search ads, select your tracking ID and ad format. Set up the default category and search term. You can also add a search bar to your ad.

6. For custom ads, select the products you want to advertise and create a custom ad.

7. Copy the ad code and insert it into your WordPress site using the Add Inserter plugin.

8. Customize the ad placement and frequency on your site.

By following these steps, you can set up Amazon affiliate ads on your WordPress site and start earning commission from your website traffic.

In conclusion, Amazon affiliate ads are a great way to monetize your WordPress site and provide value to your audience. With the variety of ad formats and customization options available, you can tailor your ads to fit your website's content and design. So, what are you waiting for? Start setting up your Amazon affiliate ads today and watch your earnings grow!

What is Amazon DSP (Demand Side Platform) - Amazon Advertising

- Introducing Amazon PPC and DSP, a new feature by Amazon

- Introducing the guests, Jay and Jeremy from a top Amazon PPC agency


- DSP as a demand side platform that allows running Amazon ads to drive customers to Amazon or the website

- How Jay and Jeremy got into Amazon and PPC

- The core of their business is PPC, focusing on clients with sales of $50,000 or more

- DSP as Amazon's new challenger to Google Display Ads

- DSP as a tool for Amazon to bring more shoppers to the platform

- The funnel of advertising with DSP

- The benefits of using DSP to expand customer base on Amazon

- Accessing DSP through an agency or Amazon services

- The insights provided by Amazon through DSP

- Different types of ads and calls to action in DSP

- DSP as the next level PPC advertising to drive more shoppers to winning products

- The recommended budget for DSP in three phases

- DSP is a valuable tool for expanding the customer base on Amazon

- DSP is a next-level PPC advertising that complements Amazon PPC

- DSP is more effective for building your own brand with products above $50

- Jay and Jeremy's agency can provide recommendations for DSP and Amazon PPC needs

Why Amazon is building its advertising business

Amazon's Ad-Supported Streaming Video Content Reaches 120 Million Monthly Users

Amazon, the largest retailer, revealed in their biggest presentation ever that their ad-supported streaming video content now reaches over 120 million monthly users, up from 20 million in January 2020. This is partly driven by Twitch, the video game platform Amazon owns. The company reported 77% revenue growth in its other unit, largely due to ads, which is seven times Twitter's quarterly revenue. With Apple's operating system change prompting people to opt-out of ad targeting, Amazon's ads are more valuable because of their extensive data on consumers' interests and preferences.

Walmart and Target are also investing in their ad businesses, with Walmart projected to generate over $1.5 billion in e-commerce channel ad revenue this year. Walmart has over 1% of all US search ad revenue, compared to Amazon's 19% share and Google's 57%. Meanwhile, Google and Facebook are investing in their own marketplaces to learn more about what people want to buy.

Twitter's Acquisition of Scroll Shows Diversification Away from Advertising:

Twitter's recent acquisition of Scroll, a subscription service that allows people to subscribe to get out of ads, shows their diversification away from reliance on advertising. They already have a subscription service for newsletters and are working on the Super Follow feature to let people pay for access to exclusive tweets. Twitter is ramping up its pace of innovation with Twitter Spaces, their audio tool, and more chances for people to pay for access to their content.

Amazon's ad business is well-positioned to keep growing, especially with its extensive consumer data, while Twitter is diversifying away from advertising. Companies with scale have the biggest advantage, as evidenced by Facebook's success. However, Twitter's optimistic growth numbers have analysts questioning if they can compete with these giants. Walmart and Target, with their strength in shopping data, are also moving into advertising. The future looks bright for Amazon, but the competition is fierce.

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