Amazon VS Google Adwords
Published on: December 5 2022 by Travis Marziani
Amazon VS Google Adwords
Table of Contents
Amazon VS Google Adwords
startTime | durationTime | text |
00:00:00 | 00:00:03 | in this video we're gonna tok about |
00:00:01 | 00:00:05 | Amazon versus Google AdWords which one |
00:00:03 | 00:00:06 | should you start with so you're |
00:00:05 | 00:00:08 | obviously you're starting a new business |
00:00:06 | 00:00:09 | or maybe you've been in business for a |
00:00:08 | 00:00:12 | little while and you haven't yet |
00:00:09 | 00:00:14 | utilized either Amazon or Google AdWords |
00:00:12 | 00:00:17 | well where should you start the quick |
00:00:14 | 00:00:21 | answer is for 99% of the people out |
00:00:17 | 00:00:24 | there Amazon to be honest Amazon is such |
00:00:21 | 00:00:25 | a powerful system it's a it is a beast |
00:00:24 | 00:00:29 | and so why do I say this |
00:00:25 | 00:00:32 | last year 50% of all e-commerce sales |
00:00:29 | 00:00:35 | were made on Amazon so that that's all |
00:00:32 | 00:00:37 | ecommerce every time someone used their |
00:00:35 | 00:00:40 | credit card online 50% of one out of two |
00:00:37 | 00:00:42 | of those was on Amazon now contrast that |
00:00:40 | 00:00:45 | with Google AdWords and I think Google |
00:00:42 | 00:00:49 | AdWords has a lot of benefits don't get |
00:00:45 | 00:00:52 | me wrong but setting up Amazon is so |
00:00:49 | 00:00:53 | simple it's just you basically upload |
00:00:52 | 00:00:56 | your product you do a little bit of |
00:00:53 | 00:00:58 | things sure you try to get some reviews |
00:00:56 | 00:00:59 | tiknically you're not supposed to do |
00:00:58 | 00:01:02 | incentivized reviews but pretty much |
00:00:59 | 00:01:04 | everybody out there does and then other |
00:01:02 | 00:01:06 | than that it's just a snowball that kind |
00:01:04 | 00:01:08 | of grows on its own where AdWords is |
00:01:06 | 00:01:10 | gonna cost you money averaged you might |
00:01:08 | 00:01:12 | spend hundreds of dollars before you |
00:01:10 | 00:01:15 | make a single sale before you make a |
00:01:12 | 00:01:18 | single dollar back so though that's the |
00:01:15 | 00:01:21 | big breakdown of the two here but let's |
00:01:18 | 00:01:24 | dive in a little bit deeper so I started |
00:01:21 | 00:01:25 | my first company bean answer my first |
00:01:24 | 00:01:28 | e-commerce company B dance we're about |
00:01:25 | 00:01:31 | five years ago and I did AdWords for a |
00:01:28 | 00:01:32 | long time and you know it's a struggle |
00:01:31 | 00:01:34 | at first I'm not gonna lie to you it's |
00:01:32 | 00:01:36 | not easy right away and I did make a |
00:01:34 | 00:01:38 | mistake of not learning from someone |
00:01:36 | 00:01:39 | else that's already done it I wish I |
00:01:38 | 00:01:42 | would have bought a course or paid a |
00:01:39 | 00:01:44 | consultant to teach me how to do it I |
00:01:42 | 00:01:47 | didn't do that so it took me a little |
00:01:44 | 00:01:49 | while to really understand it 100% in |
00:01:47 | 00:01:51 | the meantime I was losing money month |
00:01:49 | 00:01:54 | after month after month but eventually |
00:01:51 | 00:01:57 | it got to this point where it was making |
00:01:54 | 00:01:59 | making money for me now contrast that |
00:01:57 | 00:02:01 | with Amazon with Amazon you make money |
00:01:59 | 00:02:03 | right out of the gate I mean as soon as |
00:02:01 | 00:02:04 | you make a sale you and you only spend |
00:02:03 | 00:02:07 | money if you're making sales I think |
00:02:04 | 00:02:09 | there might be a $40 a month fee for |
00:02:07 | 00:02:11 | Amazon sellers but that's that's so tiny |
00:02:09 | 00:02:13 | that it's almost not even important but |
00:02:11 | 00:02:16 | you're most the way the Amazon makes |
00:02:13 | 00:02:18 | is if you sell a product they take a |
00:02:16 | 00:02:19 | percentage of it google adwords doesn't |
00:02:18 | 00:02:21 | care if you're selling or not all they |
00:02:19 | 00:02:24 | care if someone clicks on your ad they |
00:02:21 | 00:02:27 | charge you so the short answer is if |
00:02:24 | 00:02:30 | you're not on Amazon yet get on Amazon |
00:02:27 | 00:02:32 | but that's only a short part of the |
00:02:30 | 00:02:34 | answer I think the real answer is do |
00:02:32 | 00:02:36 | both start with Amazon and then |
00:02:34 | 00:02:39 | eventually do Google AdWords with your |
00:02:36 | 00:02:41 | Shopify store or whatever you know blue |
00:02:39 | 00:02:43 | commerce or whatever else you have and |
00:02:41 | 00:02:44 | the reason for that is you don't want |
00:02:43 | 00:02:46 | your business to reliant on Amazon |
00:02:44 | 00:02:50 | because they can kick you off like that |
00:02:46 | 00:02:52 | and they've been known to do that for a |
00:02:50 | 00:02:54 | bunch of random reasons I've had friends |
00:02:52 | 00:02:56 | get BAM for almost no reason from Amazon |
00:02:54 | 00:02:58 | and there goes their business overnight |
00:02:56 | 00:03:00 | it's basically they're not not bankrupt |
00:02:58 | 00:03:02 | but their their business is not getting |
00:03:00 | 00:03:04 | any more sales the good thing about |
00:03:02 | 00:03:06 | AdWords is it they're very unlikely to |
00:03:04 | 00:03:10 | ban you as long as you're not selling |
00:03:06 | 00:03:11 | total crap total scam stuff they want |
00:03:10 | 00:03:14 | your money they want you to keep coming |
00:03:11 | 00:03:16 | back so it's good to do both eventually |
00:03:14 | 00:03:18 | specifically with AdWords I recommend |
00:03:16 | 00:03:21 | product listing ads if you're just |
00:03:18 | 00:03:24 | getting started they're such an easy way |
00:03:21 | 00:03:27 | to make money now I do have courses on |
00:03:24 | 00:03:28 | both Amazon and AdWords so if you want |
00:03:27 | 00:03:31 | the Amazon Court course you can click up |
00:03:28 | 00:03:33 | here or down below and I just launched |
00:03:31 | 00:03:35 | an AdWords course as well and there's a |
00:03:33 | 00:03:37 | link up here and down below to the |
00:03:35 | 00:03:39 | AdWords course and specifically for both |
00:03:37 | 00:03:40 | these I think in life in general the |
00:03:39 | 00:03:41 | biggest thing that I'm learning on my |
00:03:40 | 00:03:43 | entrepreneurial journey I've been doing |
00:03:41 | 00:03:46 | this for about five years now is it's |
00:03:43 | 00:03:48 | worth spending some money to learn |
00:03:46 | 00:03:49 | something faster to accelerate your |
00:03:48 | 00:03:51 | result as long as it's not you know I |
00:03:49 | 00:03:53 | mean an insane amount of money but one |
00:03:51 | 00:03:56 | thing I've been doing actually is hiring |
00:03:53 | 00:03:58 | people for Amazon to actually because |
00:03:56 | 00:03:59 | I'm still you know I'm still learning I |
00:03:58 | 00:04:02 | saw want to I want to hire people that |
00:03:59 | 00:04:04 | are above my level to help teach me and |
00:04:02 | 00:04:06 | so I fully believe if you're gonna be |
00:04:04 | 00:04:08 | doing something it's worth spending |
00:04:06 | 00:04:09 | money for education so I got links to |
00:04:08 | 00:04:11 | both my courses there you can just check |
00:04:09 | 00:04:14 | them out they both come with 30-day |
00:04:11 | 00:04:15 | money-back guarantees so if you don't |
00:04:14 | 00:04:17 | like it for any reason you can get your |
00:04:15 | 00:04:19 | money back anyways that's it for this |
00:04:17 | 00:04:22 | video make sure you click Subscribe down |
00:04:19 | 00:04:24 | below last but not least if you haven't |
00:04:22 | 00:04:26 | yet got an e-commerce success pack up |
00:04:24 | 00:04:27 | here down below it comes with both |
00:04:26 | 00:04:29 | checklist for Adwords and a checklist |
00:04:27 | 00:04:31 | for Amazon with a lot of other |
00:04:29 | 00:04:33 | information on how to do these |
00:04:31 | 00:04:34 | successfully and get that up here or |
00:04:33 | 00:04:34 | down below thank you for watching this |
00:04:34 | 00:04:36 | video |
00:04:34 | 00:04:38 | I hope you enjoyed it and have a good |
00:04:36 | 00:04:38 | rest your day |