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Amazon VS Google Adwords

Published on: December 5 2022 by Travis Marziani

Amazon VS Google Adwords

Amazon VS Google Adwords

startTime durationTime text
00:00:00 00:00:03 in this video we're gonna tok about
00:00:01 00:00:05 Amazon versus Google AdWords which one
00:00:03 00:00:06 should you start with so you're
00:00:05 00:00:08 obviously you're starting a new business
00:00:06 00:00:09 or maybe you've been in business for a
00:00:08 00:00:12 little while and you haven't yet
00:00:09 00:00:14 utilized either Amazon or Google AdWords
00:00:12 00:00:17 well where should you start the quick
00:00:14 00:00:21 answer is for 99% of the people out
00:00:17 00:00:24 there Amazon to be honest Amazon is such
00:00:21 00:00:25 a powerful system it's a it is a beast
00:00:24 00:00:29 and so why do I say this
00:00:25 00:00:32 last year 50% of all e-commerce sales
00:00:29 00:00:35 were made on Amazon so that that's all
00:00:32 00:00:37 ecommerce every time someone used their
00:00:35 00:00:40 credit card online 50% of one out of two
00:00:37 00:00:42 of those was on Amazon now contrast that
00:00:40 00:00:45 with Google AdWords and I think Google
00:00:42 00:00:49 AdWords has a lot of benefits don't get
00:00:45 00:00:52 me wrong but setting up Amazon is so
00:00:49 00:00:53 simple it's just you basically upload
00:00:52 00:00:56 your product you do a little bit of
00:00:53 00:00:58 things sure you try to get some reviews
00:00:56 00:00:59 tiknically you're not supposed to do
00:00:58 00:01:02 incentivized reviews but pretty much
00:00:59 00:01:04 everybody out there does and then other
00:01:02 00:01:06 than that it's just a snowball that kind
00:01:04 00:01:08 of grows on its own where AdWords is
00:01:06 00:01:10 gonna cost you money averaged you might
00:01:08 00:01:12 spend hundreds of dollars before you
00:01:10 00:01:15 make a single sale before you make a
00:01:12 00:01:18 single dollar back so though that's the
00:01:15 00:01:21 big breakdown of the two here but let's
00:01:18 00:01:24 dive in a little bit deeper so I started
00:01:21 00:01:25 my first company bean answer my first
00:01:24 00:01:28 e-commerce company B dance we're about
00:01:25 00:01:31 five years ago and I did AdWords for a
00:01:28 00:01:32 long time and you know it's a struggle
00:01:31 00:01:34 at first I'm not gonna lie to you it's
00:01:32 00:01:36 not easy right away and I did make a
00:01:34 00:01:38 mistake of not learning from someone
00:01:36 00:01:39 else that's already done it I wish I
00:01:38 00:01:42 would have bought a course or paid a
00:01:39 00:01:44 consultant to teach me how to do it I
00:01:42 00:01:47 didn't do that so it took me a little
00:01:44 00:01:49 while to really understand it 100% in
00:01:47 00:01:51 the meantime I was losing money month
00:01:49 00:01:54 after month after month but eventually
00:01:51 00:01:57 it got to this point where it was making
00:01:54 00:01:59 making money for me now contrast that
00:01:57 00:02:01 with Amazon with Amazon you make money
00:01:59 00:02:03 right out of the gate I mean as soon as
00:02:01 00:02:04 you make a sale you and you only spend
00:02:03 00:02:07 money if you're making sales I think
00:02:04 00:02:09 there might be a $40 a month fee for
00:02:07 00:02:11 Amazon sellers but that's that's so tiny
00:02:09 00:02:13 that it's almost not even important but
00:02:11 00:02:16 you're most the way the Amazon makes
00:02:13 00:02:18 is if you sell a product they take a
00:02:16 00:02:19 percentage of it google adwords doesn't
00:02:18 00:02:21 care if you're selling or not all they
00:02:19 00:02:24 care if someone clicks on your ad they
00:02:21 00:02:27 charge you so the short answer is if
00:02:24 00:02:30 you're not on Amazon yet get on Amazon
00:02:27 00:02:32 but that's only a short part of the
00:02:30 00:02:34 answer I think the real answer is do
00:02:32 00:02:36 both start with Amazon and then
00:02:34 00:02:39 eventually do Google AdWords with your
00:02:36 00:02:41 Shopify store or whatever you know blue
00:02:39 00:02:43 commerce or whatever else you have and
00:02:41 00:02:44 the reason for that is you don't want
00:02:43 00:02:46 your business to reliant on Amazon
00:02:44 00:02:50 because they can kick you off like that
00:02:46 00:02:52 and they've been known to do that for a
00:02:50 00:02:54 bunch of random reasons I've had friends
00:02:52 00:02:56 get BAM for almost no reason from Amazon
00:02:54 00:02:58 and there goes their business overnight
00:02:56 00:03:00 it's basically they're not not bankrupt
00:02:58 00:03:02 but their their business is not getting
00:03:00 00:03:04 any more sales the good thing about
00:03:02 00:03:06 AdWords is it they're very unlikely to
00:03:04 00:03:10 ban you as long as you're not selling
00:03:06 00:03:11 total crap total scam stuff they want
00:03:10 00:03:14 your money they want you to keep coming
00:03:11 00:03:16 back so it's good to do both eventually
00:03:14 00:03:18 specifically with AdWords I recommend
00:03:16 00:03:21 product listing ads if you're just
00:03:18 00:03:24 getting started they're such an easy way
00:03:21 00:03:27 to make money now I do have courses on
00:03:24 00:03:28 both Amazon and AdWords so if you want
00:03:27 00:03:31 the Amazon Court course you can click up
00:03:28 00:03:33 here or down below and I just launched
00:03:31 00:03:35 an AdWords course as well and there's a
00:03:33 00:03:37 link up here and down below to the
00:03:35 00:03:39 AdWords course and specifically for both
00:03:37 00:03:40 these I think in life in general the
00:03:39 00:03:41 biggest thing that I'm learning on my
00:03:40 00:03:43 entrepreneurial journey I've been doing
00:03:41 00:03:46 this for about five years now is it's
00:03:43 00:03:48 worth spending some money to learn
00:03:46 00:03:49 something faster to accelerate your
00:03:48 00:03:51 result as long as it's not you know I
00:03:49 00:03:53 mean an insane amount of money but one
00:03:51 00:03:56 thing I've been doing actually is hiring
00:03:53 00:03:58 people for Amazon to actually because
00:03:56 00:03:59 I'm still you know I'm still learning I
00:03:58 00:04:02 saw want to I want to hire people that
00:03:59 00:04:04 are above my level to help teach me and
00:04:02 00:04:06 so I fully believe if you're gonna be
00:04:04 00:04:08 doing something it's worth spending
00:04:06 00:04:09 money for education so I got links to
00:04:08 00:04:11 both my courses there you can just check
00:04:09 00:04:14 them out they both come with 30-day
00:04:11 00:04:15 money-back guarantees so if you don't
00:04:14 00:04:17 like it for any reason you can get your
00:04:15 00:04:19 money back anyways that's it for this
00:04:17 00:04:22 video make sure you click Subscribe down
00:04:19 00:04:24 below last but not least if you haven't
00:04:22 00:04:26 yet got an e-commerce success pack up
00:04:24 00:04:27 here down below it comes with both
00:04:26 00:04:29 checklist for Adwords and a checklist
00:04:27 00:04:31 for Amazon with a lot of other
00:04:29 00:04:33 information on how to do these
00:04:31 00:04:34 successfully and get that up here or
00:04:33 00:04:34 down below thank you for watching this
00:04:34 00:04:36 video
00:04:34 00:04:38 I hope you enjoyed it and have a good
00:04:36 00:04:38 rest your day

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