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An Interview with Online Marketer Austin Distel on Authenticity, Connection, and Transparency

Published on: December 8 2022 by Adam Erhart

In today's digital world, online marketing is an essential tool for any business. But with the endless amount of information available, it can be challenging to stand out from the crowd. We interviewed online marketer Austin Distel to gain insight into how authenticity, connection, and transparency can make all the difference.


1. The Importance of Authenticity

2. Building Connections with Your Audience

3. The Power of Transparency

4. Navigating the Digital Landscape

5. Taking Action on Your Marketing Strategy

The Importance of Authenticity:

- Austin emphasizes the importance of being true to yourself and your brand.

- Customers can see through inauthenticity and are more likely to trust and engage with businesses that are genuine.

- Authenticity can also help differentiate your brand from competitors and create a unique identity.

Building Connections with Your Audience:

- Austin stresses the importance of building relationships with your audience.

- Engage with your customers on social media and respond to their comments and messages.

- Personalize your marketing strategy and create content that resonates with your target audience.

The Power of Transparency:

- Transparency can help build trust with customers and increase brand loyalty.

- Be honest about your business practices and address any concerns or issues openly.

- Use customer feedback to improve your products or services and show that you value their opinions.

Navigating the Digital Landscape:

- With the ever-changing digital landscape, it's essential to stay up-to-date on the latest marketing trends.

- Experiment with different strategies and analyze data to see what works best for your business.

- Stay authentic and true to your brand while adapting to new technologies and platforms.

Taking Action on Your Marketing Strategy:

- It's not enough to have a marketing strategy – you need to take action and implement it effectively.

- Set clear goals and track your progress to measure success.

- Don't be afraid to make changes and adjust your strategy as needed.

In today's digital age, authenticity, connection, and transparency are more important than ever. By building relationships with your audience, being honest and genuine, and adapting to new technologies, businesses can stand out in a crowded online marketplace. So, take action on your marketing strategy and create a lasting impression on your customers.

An Interview with Online Marketer Austin Distel on Authenticity, Connection, and Transparency

Hey Austin, thanks for being on the Modern Marketing Podcast! We were just talking about membership versus high ticket pricing and some other marketing gems. Can you tell us a little about yourself and your story?

- Austin Distel is a digital marketer who recently moved to Annapolis, Maryland.

- He graduated from the University of Georgia with a degree in online marketing.

- He's been in digital marketing for three years and has experience in SEO, PPC, email marketing, video marketing, and more.

- He's currently running his own marketing agency and is part of the Entrepreneur Alliance with Dave Rogan Mouser, Chris, and JP.

What are some of the strategies that have worked for the Entrepreneur Alliance in building up their membership?

- Internal marketing: making current members successful and getting them to talk about the brand

- External marketing: promotions and advertising

- Using Drift for chat support and human connection

- Adding testimonials to the checkout and sales pages to increase conversion rates

Why is human connection and authenticity so important in marketing?

- We live in a connected world, but are often the least connected

- People want real connections and friendships, not just online contacts

- Authenticity and transparency are key components of brand image and trust

How can businesses in different industries use these strategies?

- Internal marketing can involve building customer success teams and creating a culture of success and loyalty

- External marketing can involve promotions and advertising, as well as using chat support and testimonials

- Authenticity and transparency are important in any industry to build trust with customers and clients.

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