Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)
Published on: December 6 2022 by Shri Kanase
Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)
Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yo what is going on everybody shiri |
| 00:00:02 | 00:00:05 | konosa here so how do |
| 00:00:03 | 00:00:07 | search campaigns work and how can you |
| 00:00:05 | 00:00:10 | really optimize them to make them work |
| 00:00:07 | 00:00:11 | long term now there's a lot of people |
| 00:00:10 | 00:00:13 | out there who are trying to get |
| 00:00:11 | 00:00:15 | into google ads but they're facing a |
| 00:00:13 | 00:00:17 | multitude of issues some which include |
| 00:00:15 | 00:00:18 | having suspended merchant center |
| 00:00:17 | 00:00:21 | accounts now |
| 00:00:18 | 00:00:23 | the beauty about search ads is that you |
| 00:00:21 | 00:00:23 | don't actually need an approved merchant |
| 00:00:23 | 00:00:26 | center account |
| 00:00:23 | 00:00:27 | in order to use search ads this may be a |
| 00:00:26 | 00:00:29 | big |
| 00:00:27 | 00:00:30 | relevation for a lot of you guys that |
| 00:00:29 | 00:00:32 | still want to use google ads |
| 00:00:30 | 00:00:33 | because you may be facing some bands |
| 00:00:32 | 00:00:35 | with facebook or you simply don't want |
| 00:00:33 | 00:00:37 | to use facebook anymore so |
| 00:00:35 | 00:00:39 | with google just because you can't use |
| 00:00:37 | 00:00:41 | shopping ads does not mean that you can |
| 00:00:39 | 00:00:43 | not completely use the google ads |
| 00:00:41 | 00:00:44 | platform you can on the other hand |
| 00:00:43 | 00:00:46 | still utilize search ads and in this |
| 00:00:44 | 00:00:48 | video i'm gonna be showing you guys a |
| 00:00:46 | 00:00:50 | wide range of different search campaigns |
| 00:00:48 | 00:00:52 | i've launched in the past year since |
| 00:00:50 | 00:00:54 | i've been doing google ads and how i was |
| 00:00:52 | 00:00:55 | able to get results with them and what |
| 00:00:54 | 00:00:57 | basically |
| 00:00:55 | 00:00:59 | caused them to win or lose but without |
| 00:00:57 | 00:00:59 | wasting any more time let's just jump |
| 00:00:59 | 00:01:01 | right into it |
| 00:00:59 | 00:01:03 | the first thing you'll have to do in |
| 00:01:01 | 00:01:05 | order to find any kind of success with |
| 00:01:03 | 00:01:07 | search campaigns however is to destroy |
| 00:01:05 | 00:01:08 | that like button until it turns blue |
| 00:01:07 | 00:01:10 | it's going to take just two quick |
| 00:01:08 | 00:01:11 | seconds it really helps me out put more |
| 00:01:10 | 00:01:13 | videos |
| 00:01:11 | 00:01:14 | just like these ones but hopefully you |
| 00:01:13 | 00:01:16 | have destroyed the like button down |
| 00:01:14 | 00:01:18 | below before we actually tok about |
| 00:01:16 | 00:01:20 | the strategies and whatnot of search |
| 00:01:18 | 00:01:21 | campaigns let's look at a few search |
| 00:01:20 | 00:01:23 | campaigns that i have |
| 00:01:21 | 00:01:24 | up on my screen so this one right here |
| 00:01:23 | 00:01:26 | and all of these i've |
| 00:01:24 | 00:01:27 | already went ahead and checked this |
| 00:01:26 | 00:01:29 | little box on my account |
| 00:01:27 | 00:01:31 | so you guys can't see the actual search |
| 00:01:29 | 00:01:32 | campaigns because there's a lot of |
| 00:01:31 | 00:01:34 | different campaigns |
| 00:01:32 | 00:01:36 | running on this google ads account it is |
| 00:01:34 | 00:01:37 | for my main general store and as you |
| 00:01:36 | 00:01:39 | guys can see so far |
| 00:01:37 | 00:01:41 | since about 2020 we have done roughly |
| 00:01:39 | 00:01:42 | over a million dollars with this store |
| 00:01:41 | 00:01:44 | i have a lot of videos on this on my |
| 00:01:42 | 00:01:45 | channel which you can check out after |
| 00:01:44 | 00:01:46 | this video but |
| 00:01:45 | 00:01:48 | we are starting off with the first |
| 00:01:46 | 00:01:50 | campaign and this campaign is a branded |
| 00:01:48 | 00:01:52 | search campaign meaning |
| 00:01:50 | 00:01:54 | this campaign is only run when somebody |
| 00:01:52 | 00:01:56 | types up my store's name so for example |
| 00:01:54 | 00:01:58 | if i was the owner of google.com |
| 00:01:56 | 00:02:00 | if somebody typed in google there would |
| 00:01:58 | 00:02:01 | be a search ad that would show up right |
| 00:02:00 | 00:02:02 | at the top |
| 00:02:01 | 00:02:04 | and it would be referring back to my |
| 00:02:02 | 00:02:06 | website this is exactly |
| 00:02:04 | 00:02:08 | what this campaign is right here and as |
| 00:02:06 | 00:02:10 | you guys can see this has brought me |
| 00:02:08 | 00:02:12 | tremendous amounts of results with about |
| 00:02:10 | 00:02:16 | 944 dollars spent |
| 00:02:12 | 00:02:18 | we have 144 sales for overall row as of |
| 00:02:16 | 00:02:20 | 25.99 that is |
| 00:02:18 | 00:02:22 | an insane amount i'm not making any of |
| 00:02:20 | 00:02:23 | these numbers up but we've gotten about |
| 00:02:22 | 00:02:26 | 25 |
| 00:02:23 | 00:02:28 | 000 in sales for only about a thousand |
| 00:02:26 | 00:02:30 | dollar ad spend this is a crazy amount |
| 00:02:28 | 00:02:32 | and this is why search campaigns if you |
| 00:02:30 | 00:02:35 | do them right of course |
| 00:02:32 | 00:02:37 | are so powerful but overall this is |
| 00:02:35 | 00:02:38 | doing mostly well because it is directly |
| 00:02:37 | 00:02:40 | targeting my |
| 00:02:38 | 00:02:41 | store's url and i've made videos on how |
| 00:02:40 | 00:02:43 | you can create this |
| 00:02:41 | 00:02:45 | on my channel so you can check that out |
| 00:02:43 | 00:02:46 | after this video but we're not really |
| 00:02:45 | 00:02:48 | going to go in depth into this because |
| 00:02:46 | 00:02:50 | this is a very basic campaign |
| 00:02:48 | 00:02:51 | it doesn't really target anybody that's |
| 00:02:50 | 00:02:53 | called the traffic mainly because |
| 00:02:51 | 00:02:55 | it's only targeting those people who |
| 00:02:53 | 00:02:56 | have already been on your website before |
| 00:02:55 | 00:02:58 | but let's scroll down just a little bit |
| 00:02:56 | 00:03:00 | until we get to the next campaign on the |
| 00:02:58 | 00:03:02 | list and as you guys can see |
| 00:03:00 | 00:03:03 | it is a few ways far downwards but it is |
| 00:03:02 | 00:03:05 | this one right here |
| 00:03:03 | 00:03:06 | this was for a winning product that i |
| 00:03:05 | 00:03:08 | had previously |
| 00:03:06 | 00:03:10 | in the summer months of 2020 and this |
| 00:03:08 | 00:03:12 | was a skaggs campaign now if you don't |
| 00:03:10 | 00:03:14 | know what a skags campaign is |
| 00:03:12 | 00:03:15 | a skaggs campaign is a single keyword ad |
| 00:03:14 | 00:03:17 | group campaign |
| 00:03:15 | 00:03:18 | where whatever keyword has gotten you |
| 00:03:17 | 00:03:21 | the most sale |
| 00:03:18 | 00:03:23 | with sales within your general testing |
| 00:03:21 | 00:03:24 | campaign you go ahead and take it |
| 00:03:23 | 00:03:26 | and divert it into three different |
| 00:03:24 | 00:03:28 | methods the first one is phrase match |
| 00:03:26 | 00:03:30 | followed by exact match followed by |
| 00:03:28 | 00:03:32 | broad match modifier these three things |
| 00:03:30 | 00:03:34 | are what you want to be doing with a |
| 00:03:32 | 00:03:35 | skaggs campaign and this is exactly |
| 00:03:34 | 00:03:38 | what i did right here as you guys can |
| 00:03:35 | 00:03:40 | see we spent roughly 327 dollars i could |
| 00:03:38 | 00:03:43 | not really scale this product |
| 00:03:40 | 00:03:44 | further with this search campaign simply |
| 00:03:43 | 00:03:46 | because this was a seasonal product |
| 00:03:44 | 00:03:48 | i started the skags campaign for this |
| 00:03:46 | 00:03:48 | midway when the season was about to end |
| 00:03:48 | 00:03:50 | so |
| 00:03:48 | 00:03:52 | by the time this was starting to get |
| 00:03:50 | 00:03:54 | momentum the season for that product was |
| 00:03:52 | 00:03:55 | already starting to die out and i could |
| 00:03:54 | 00:03:58 | no longer |
| 00:03:55 | 00:04:00 | sell it but we got about a row s of 5.0 |
| 00:03:58 | 00:04:01 | with this campaign so we spent about |
| 00:04:00 | 00:04:02 | three hundred twenty seven dollars to |
| 00:04:01 | 00:04:03 | make back |
| 00:04:02 | 00:04:05 | over fifteen hundred dollars that is a |
| 00:04:03 | 00:04:06 | really good number now |
| 00:04:05 | 00:04:08 | one thing you want to know with this |
| 00:04:06 | 00:04:10 | campaign is that the c chart is actually |
| 00:04:08 | 00:04:12 | very low for a search campaign if we |
| 00:04:10 | 00:04:12 | scroll just a little bit up to the next |
| 00:04:12 | 00:04:15 | campaign |
| 00:04:12 | 00:04:16 | we can see that search campaigns usually |
| 00:04:15 | 00:04:16 | have very high ctrs like this one right |
| 00:04:16 | 00:04:18 | here |
| 00:04:16 | 00:04:19 | it is not really doing the best but |
| 00:04:18 | 00:04:21 | we're still going to be going over it |
| 00:04:19 | 00:04:26 | soon but a ctr of eight percent |
| 00:04:21 | 00:04:27 | ctr of 2.60 ctr of 1.05 now these 1.05 |
| 00:04:26 | 00:04:29 | or so |
| 00:04:27 | 00:04:30 | ctrs are normally low for search |
| 00:04:29 | 00:04:32 | campaigns we wanna be aiming |
| 00:04:30 | 00:04:35 | at ctrs above five percent because that |
| 00:04:32 | 00:04:36 | is where the magic happens but |
| 00:04:35 | 00:04:38 | of course that is just one plus point of |
| 00:04:36 | 00:04:39 | have running a search campaign |
| 00:04:38 | 00:04:42 | you don't always need to have five |
| 00:04:39 | 00:04:45 | percent or more ctrs as you guys can see |
| 00:04:42 | 00:04:47 | this campaign barely had a 1.69 ctr |
| 00:04:45 | 00:04:48 | but it was still doing very well so what |
| 00:04:47 | 00:04:49 | we're going to do now is we're going to |
| 00:04:48 | 00:04:51 | go inside this search campaign |
| 00:04:49 | 00:04:53 | to look at exactly what was inside it |
| 00:04:51 | 00:04:55 | and what kind of ad groups |
| 00:04:53 | 00:04:56 | i had so i ran the search campaign for |
| 00:04:55 | 00:04:58 | quite a bit of time |
| 00:04:56 | 00:05:00 | after i found out exactly what kind of |
| 00:04:58 | 00:05:01 | search terms i was ranking for which |
| 00:05:00 | 00:05:03 | were doing well |
| 00:05:01 | 00:05:04 | i created different ad groups for these |
| 00:05:03 | 00:05:06 | search campaigns and every single ad |
| 00:05:04 | 00:05:08 | group got me different results so this |
| 00:05:06 | 00:05:12 | one at the top got me a row s of 1.50 |
| 00:05:08 | 00:05:14 | next one 3.45 next one 17.19 |
| 00:05:12 | 00:05:15 | you want to think of these ad groups as |
| 00:05:14 | 00:05:17 | ad sets |
| 00:05:15 | 00:05:18 | within an overall campaign here that |
| 00:05:17 | 00:05:20 | would mean that i have around six |
| 00:05:18 | 00:05:23 | ad sets within this campaign and just |
| 00:05:20 | 00:05:24 | like an adset would do with facebook ads |
| 00:05:23 | 00:05:26 | each ad set would |
| 00:05:24 | 00:05:27 | perform differently depending on the |
| 00:05:26 | 00:05:29 | audience that is |
| 00:05:27 | 00:05:32 | exactly what we see right here as you |
| 00:05:29 | 00:05:34 | guys can see one ad group got me 17.19 |
| 00:05:32 | 00:05:36 | return on ad spend another one barely |
| 00:05:34 | 00:05:39 | got me break even it was maybe even at a |
| 00:05:36 | 00:05:40 | loss but that is exactly how search |
| 00:05:39 | 00:05:42 | campaigns work |
| 00:05:40 | 00:05:43 | most of the time people are looking for |
| 00:05:42 | 00:05:44 | quick money when it comes to search |
| 00:05:43 | 00:05:45 | campaigns |
| 00:05:44 | 00:05:47 | just because they started a skaggs |
| 00:05:45 | 00:05:49 | campaign they think that they can just |
| 00:05:47 | 00:05:50 | launch the campaign for a winning |
| 00:05:49 | 00:05:51 | keyword and then |
| 00:05:50 | 00:05:53 | because it's a winning keyword that |
| 00:05:51 | 00:05:54 | should be getting your results that is |
| 00:05:53 | 00:05:56 | far from the truth |
| 00:05:54 | 00:05:57 | simply because even if you run a skags |
| 00:05:56 | 00:05:59 | campaign |
| 00:05:57 | 00:06:01 | it still needs data to optimize it still |
| 00:05:59 | 00:06:02 | needs to find out exactly who the |
| 00:06:01 | 00:06:04 | audience is and not |
| 00:06:02 | 00:06:05 | every single time is your ad gonna be |
| 00:06:04 | 00:06:08 | ranking at the top now |
| 00:06:05 | 00:06:10 | one thing that greatly impacts your |
| 00:06:08 | 00:06:12 | search campaigns and quality of your |
| 00:06:10 | 00:06:12 | search campaigns is the quality score so |
| 00:06:12 | 00:06:14 | if we just go |
| 00:06:12 | 00:06:16 | inside one of the ad groups and then |
| 00:06:14 | 00:06:18 | look at the quality score we will notike |
| 00:06:16 | 00:06:19 | that the quality score is no longer |
| 00:06:18 | 00:06:22 | available and that's because |
| 00:06:19 | 00:06:22 | this ad has been shut off for over six |
| 00:06:22 | 00:06:24 | months now |
| 00:06:22 | 00:06:26 | but what you want to know about quality |
| 00:06:24 | 00:06:28 | score is that the higher this number is |
| 00:06:26 | 00:06:29 | and this number is out of 10. so the |
| 00:06:28 | 00:06:31 | higher this number |
| 00:06:29 | 00:06:32 | is meaning seven and above the better |
| 00:06:31 | 00:06:33 | results you're gonna be getting with |
| 00:06:32 | 00:06:35 | your ads |
| 00:06:33 | 00:06:37 | of course this is not always true i |
| 00:06:35 | 00:06:39 | currently have ads running |
| 00:06:37 | 00:06:41 | which have a quality score of around |
| 00:06:39 | 00:06:41 | three out of ten and they still are more |
| 00:06:41 | 00:06:43 | profitable |
| 00:06:41 | 00:06:45 | than a ad with a quality score of seven |
| 00:06:43 | 00:06:46 | out of ten but |
| 00:06:45 | 00:06:49 | of course we want to always be aiming to |
| 00:06:46 | 00:06:51 | be at the top we don't really want to be |
| 00:06:49 | 00:06:52 | okay with mediocre results because that |
| 00:06:51 | 00:06:55 | one tail i got with |
| 00:06:52 | 00:06:57 | the 3 out of 10 ad could be just a lucky |
| 00:06:55 | 00:06:57 | sale or a fluke sale so we always want |
| 00:06:57 | 00:07:00 | to be aiming |
| 00:06:57 | 00:07:02 | at a number of 7 or above usually 7 or |
| 00:07:00 | 00:07:03 | above it's very easy to attain as long |
| 00:07:02 | 00:07:04 | as you have |
| 00:07:03 | 00:07:06 | right ads if you follow my other videos |
| 00:07:04 | 00:07:08 | you'll know how to create |
| 00:07:06 | 00:07:10 | the search campaigns the right way but |
| 00:07:08 | 00:07:11 | there's two other factors besides the |
| 00:07:10 | 00:07:13 | quality score which get |
| 00:07:11 | 00:07:14 | a ranking out of ten this first one is |
| 00:07:13 | 00:07:16 | ad relevance |
| 00:07:14 | 00:07:18 | second one is landing page experience |
| 00:07:16 | 00:07:19 | with landing page experience there's |
| 00:07:18 | 00:07:20 | very limited things you can do |
| 00:07:19 | 00:07:22 | of course you want to make sure that |
| 00:07:20 | 00:07:23 | you're sending them to the right page |
| 00:07:22 | 00:07:24 | where they're not just bouncing right |
| 00:07:23 | 00:07:26 | away |
| 00:07:24 | 00:07:27 | and for ad relevance you want to make |
| 00:07:26 | 00:07:29 | sure that you are including |
| 00:07:27 | 00:07:31 | the keyword which you have within your |
| 00:07:29 | 00:07:32 | skaggs campaign |
| 00:07:31 | 00:07:34 | as one of the keywords within the ad |
| 00:07:32 | 00:07:36 | stem cell so for example |
| 00:07:34 | 00:07:37 | if you were selling a 3d printer and |
| 00:07:36 | 00:07:40 | your scad campaign |
| 00:07:37 | 00:07:42 | was around the word 3d printer you want |
| 00:07:40 | 00:07:44 | to make sure that you have the keyword |
| 00:07:42 | 00:07:46 | 3d printer within one of your titles and |
| 00:07:44 | 00:07:46 | within the first or second description |
| 00:07:46 | 00:07:49 | because |
| 00:07:46 | 00:07:50 | that is how ad relevance is determined |
| 00:07:49 | 00:07:51 | if you do not have the keyword mentioned |
| 00:07:50 | 00:07:53 | within the title or within the |
| 00:07:51 | 00:07:55 | description at least once that is when |
| 00:07:53 | 00:07:56 | your ad relevant score is going to |
| 00:07:55 | 00:07:58 | plummet and that is when |
| 00:07:56 | 00:07:59 | your ads are gonna be shown maybe to the |
| 00:07:58 | 00:08:01 | wrong audience so this is where |
| 00:07:59 | 00:08:03 | a lot of people go wrong they think |
| 00:08:01 | 00:08:05 | again that this is a quick way of |
| 00:08:03 | 00:08:06 | running campaigns on google but that is |
| 00:08:05 | 00:08:08 | far from the truth |
| 00:08:06 | 00:08:09 | in fact i would say this is one type of |
| 00:08:08 | 00:08:11 | campaign where you're gonna have to wait |
| 00:08:09 | 00:08:13 | much longer compared to a normal |
| 00:08:11 | 00:08:14 | shopping campaign or normally what you |
| 00:08:13 | 00:08:16 | would wait for |
| 00:08:14 | 00:08:18 | with facebook ads but as you guys saw |
| 00:08:16 | 00:08:19 | the results can be massive if you do |
| 00:08:18 | 00:08:21 | everything the right way |
| 00:08:19 | 00:08:22 | but this is just one campaign let's look |
| 00:08:21 | 00:08:24 | at some of the other campaigns |
| 00:08:22 | 00:08:26 | which i have on the side account so if |
| 00:08:24 | 00:08:28 | we just scroll down just a little bit |
| 00:08:26 | 00:08:30 | to another search campaign that i have |
| 00:08:28 | 00:08:31 | running and this one is actually active |
| 00:08:30 | 00:08:32 | right now so what we're gonna do |
| 00:08:31 | 00:08:34 | is we're gonna go all the way to the |
| 00:08:32 | 00:08:36 | bottom until we can find that and it is |
| 00:08:34 | 00:08:37 | this one right here so if we look at the |
| 00:08:36 | 00:08:38 | data right here we can see that this was |
| 00:08:37 | 00:08:40 | actually |
| 00:08:38 | 00:08:42 | just started recently maybe about a week |
| 00:08:40 | 00:08:44 | or two ago it hasn't been a long time |
| 00:08:42 | 00:08:45 | normally you won't be waiting about a |
| 00:08:44 | 00:08:47 | month before you determine |
| 00:08:45 | 00:08:48 | whether you want to shut off a search |
| 00:08:47 | 00:08:49 | campaign or not and that is simply |
| 00:08:48 | 00:08:51 | because |
| 00:08:49 | 00:08:52 | search campaigns take a lot longer to |
| 00:08:51 | 00:08:53 | optimize but |
| 00:08:52 | 00:08:55 | so far we have gotten around ten |
| 00:08:53 | 00:08:57 | thousand impressions with the ctr |
| 00:08:55 | 00:08:58 | of about eight percent that is an |
| 00:08:57 | 00:09:00 | impressive ctr |
| 00:08:58 | 00:09:02 | that means that the ads that have |
| 00:09:00 | 00:09:03 | running are very straightforward and |
| 00:09:02 | 00:09:05 | direct but we're currently running at a |
| 00:09:03 | 00:09:08 | cpc of about 61 cents |
| 00:09:05 | 00:09:10 | we have spent roughly 523 dollars and 90 |
| 00:09:08 | 00:09:11 | cents to get back six sales |
| 00:09:10 | 00:09:13 | of course the roast isn't in the |
| 00:09:11 | 00:09:15 | positive but like i mentioned before |
| 00:09:13 | 00:09:17 | search campaigns work much differently |
| 00:09:15 | 00:09:18 | than shopping campaigns |
| 00:09:17 | 00:09:20 | they take much longer to actually become |
| 00:09:18 | 00:09:21 | profitable we have done roughly a |
| 00:09:20 | 00:09:23 | thousand dollars in sales |
| 00:09:21 | 00:09:24 | but let's go and set this campaign to |
| 00:09:23 | 00:09:26 | look just a little bit further |
| 00:09:24 | 00:09:28 | at exactly how search campaigns work so |
| 00:09:26 | 00:09:29 | as you guys can see |
| 00:09:28 | 00:09:31 | just started recently and if you look |
| 00:09:29 | 00:09:32 | down we can see there there's three |
| 00:09:31 | 00:09:34 | different ad groups here |
| 00:09:32 | 00:09:36 | ad group number one meaning ad set |
| 00:09:34 | 00:09:39 | number one has got me one sale and a row |
| 00:09:36 | 00:09:40 | is a 4.61 but as you guys see it has |
| 00:09:39 | 00:09:42 | barely spent any money and that is |
| 00:09:40 | 00:09:44 | simply because ad group number two is |
| 00:09:42 | 00:09:46 | taking majority of the budget |
| 00:09:44 | 00:09:48 | maybe because keywords within ad group |
| 00:09:46 | 00:09:48 | number two are getting searched more |
| 00:09:48 | 00:09:50 | often |
| 00:09:48 | 00:09:52 | compared to ad group number one but with |
| 00:09:50 | 00:09:54 | ad group number two we have spent about |
| 00:09:52 | 00:09:57 | 390 dollars and got sent back |
| 00:09:54 | 00:09:59 | five sales for our total robust of 2.17 |
| 00:09:57 | 00:10:00 | now here is where the problem is at |
| 00:09:59 | 00:10:02 | group number three as you can see |
| 00:10:00 | 00:10:04 | we have spent over a hundred dollars |
| 00:10:02 | 00:10:05 | without any sales if we had not spent |
| 00:10:04 | 00:10:07 | this hundred dollars |
| 00:10:05 | 00:10:09 | this campaign would clearly be in the |
| 00:10:07 | 00:10:11 | profits but i still want to run ad group |
| 00:10:09 | 00:10:13 | number three because if we go inside |
| 00:10:11 | 00:10:15 | ad group number three we can see that |
| 00:10:13 | 00:10:15 | there's three different keywords here |
| 00:10:15 | 00:10:17 | all of them |
| 00:10:15 | 00:10:19 | are doing good in terms of impressions |
| 00:10:17 | 00:10:21 | and clicks and even with ctrs they have |
| 00:10:19 | 00:10:23 | very high ctrs for the products that |
| 00:10:21 | 00:10:24 | this campaign is targeting and this |
| 00:10:23 | 00:10:26 | campaign |
| 00:10:24 | 00:10:28 | is targeting an entire collection the |
| 00:10:26 | 00:10:29 | average profit range is about fifty |
| 00:10:28 | 00:10:32 | dollars to seventy dollars because |
| 00:10:29 | 00:10:34 | these are high tiket products so that |
| 00:10:32 | 00:10:34 | is why i'm completely fine with this ad |
| 00:10:34 | 00:10:36 | group |
| 00:10:34 | 00:10:39 | spending six to six dollars or this one |
| 00:10:36 | 00:10:41 | twenty one dollars or in total 103 |
| 00:10:39 | 00:10:43 | without getting a sale simply because |
| 00:10:41 | 00:10:45 | overall the profits are very high |
| 00:10:43 | 00:10:48 | it may take a just a little bit longer |
| 00:10:45 | 00:10:49 | for this ad group to get results but in |
| 00:10:48 | 00:10:52 | the meantime for maybe about a few more |
| 00:10:49 | 00:10:54 | days this is going to keep on running |
| 00:10:52 | 00:10:56 | but let's go back to our other ads now |
| 00:10:54 | 00:10:57 | to look at exactly what's going on over |
| 00:10:56 | 00:10:59 | there so going back to the ad groups now |
| 00:10:57 | 00:11:01 | we are going to be looking at |
| 00:10:59 | 00:11:03 | all of the different ads that we have |
| 00:11:01 | 00:11:04 | running so let's go ahead and look |
| 00:11:03 | 00:11:06 | at the ad group that got us the most |
| 00:11:04 | 00:11:07 | sales and look at how the quality score |
| 00:11:06 | 00:11:09 | ranks for them so |
| 00:11:07 | 00:11:10 | as you guys can see over here we're |
| 00:11:09 | 00:11:11 | looking at the actual keywords that |
| 00:11:10 | 00:11:13 | we're targeting |
| 00:11:11 | 00:11:15 | but we're getting some results over here |
| 00:11:13 | 00:11:17 | quality score 8 out of 10 |
| 00:11:15 | 00:11:18 | as you can see for the top three and the |
| 00:11:17 | 00:11:19 | one with the eight out of 10 got us the |
| 00:11:18 | 00:11:21 | most sales of |
| 00:11:19 | 00:11:22 | four sales in total and if you scroll |
| 00:11:21 | 00:11:25 | just a little bit down we can see that |
| 00:11:22 | 00:11:26 | overall all of the keywords here are |
| 00:11:25 | 00:11:28 | getting good quality scores |
| 00:11:26 | 00:11:30 | nothing really crazy and nothing really |
| 00:11:28 | 00:11:32 | too low but what i want to show you guys |
| 00:11:30 | 00:11:32 | is i want to show you one of the ad |
| 00:11:32 | 00:11:34 | groups |
| 00:11:32 | 00:11:36 | which actually got me a sale so we're |
| 00:11:34 | 00:11:36 | going to look at the first ad group |
| 00:11:36 | 00:11:38 | right here |
| 00:11:36 | 00:11:40 | and we're going to look at the quality |
| 00:11:38 | 00:11:41 | score so if you scroll just to the right |
| 00:11:40 | 00:11:43 | we can see that the quality score is |
| 00:11:41 | 00:11:45 | very bad it's three out of ten now there |
| 00:11:43 | 00:11:47 | are some factors which cause the score |
| 00:11:45 | 00:11:48 | to be bad which always can't be fixed |
| 00:11:47 | 00:11:51 | but despite |
| 00:11:48 | 00:11:53 | that the ctrs are still up to par and |
| 00:11:51 | 00:11:54 | it is still getting us the results that |
| 00:11:53 | 00:11:56 | we want in fact this was the ad group |
| 00:11:54 | 00:11:58 | which actually got us the highest |
| 00:11:56 | 00:12:00 | robots with this ad so 24 spent for one |
| 00:11:58 | 00:12:02 | sale of course it could be a fluke sale |
| 00:12:00 | 00:12:04 | but nonetheless even though it was 3 out |
| 00:12:02 | 00:12:06 | of 10 it did get us a seal now |
| 00:12:04 | 00:12:08 | this does not mean that you go out and |
| 00:12:06 | 00:12:09 | not focus on the quality score but these |
| 00:12:08 | 00:12:10 | are a few factors which directly |
| 00:12:09 | 00:12:12 | determine |
| 00:12:10 | 00:12:13 | how your search campaigns run but we're |
| 00:12:12 | 00:12:15 | going to do a quick recap of exactly |
| 00:12:13 | 00:12:15 | what we've covered so far the first |
| 00:12:15 | 00:12:17 | thing |
| 00:12:15 | 00:12:19 | is search campaigns take a little bit |
| 00:12:17 | 00:12:20 | longer to optimize to run |
| 00:12:19 | 00:12:22 | properly you want to give it at least a |
| 00:12:20 | 00:12:23 | month before you start looking at their |
| 00:12:22 | 00:12:24 | results |
| 00:12:23 | 00:12:26 | and seeing what kind of results you're |
| 00:12:24 | 00:12:27 | getting number two whatever ads you run |
| 00:12:26 | 00:12:28 | you want to make sure that they're |
| 00:12:27 | 00:12:30 | relevant to |
| 00:12:28 | 00:12:32 | your products and that you're always |
| 00:12:30 | 00:12:34 | looking to aim at a quality score of |
| 00:12:32 | 00:12:35 | seven out of ten or more there are |
| 00:12:34 | 00:12:38 | a few things which you can do you can |
| 00:12:35 | 00:12:40 | have a high ctr or you can have good |
| 00:12:38 | 00:12:41 | ad relevance meaning your keywords are |
| 00:12:40 | 00:12:42 | mentioned within the titles and within |
| 00:12:41 | 00:12:45 | your descriptions |
| 00:12:42 | 00:12:46 | or the landing page experience is really |
| 00:12:45 | 00:12:47 | good and people really aren't bouncing |
| 00:12:46 | 00:12:49 | off that much |
| 00:12:47 | 00:12:51 | from your website these things all |
| 00:12:49 | 00:12:52 | determine the quality score but number |
| 00:12:51 | 00:12:53 | three you want to make sure that you're |
| 00:12:52 | 00:12:55 | looking at the bids as well now with |
| 00:12:53 | 00:12:56 | these ad groups i have |
| 00:12:55 | 00:12:58 | specifically found these bids to be |
| 00:12:56 | 00:12:58 | working but as you guys can see i'm |
| 00:12:58 | 00:13:01 | running |
| 00:12:58 | 00:13:02 | on enhanced cpc right now because the |
| 00:13:01 | 00:13:03 | products within this collection that |
| 00:13:02 | 00:13:04 | this |
| 00:13:03 | 00:13:06 | campaign is targeting has already gotten |
| 00:13:04 | 00:13:08 | a lot of seal so that's why |
| 00:13:06 | 00:13:10 | i'm able to do enhanced cbc but even |
| 00:13:08 | 00:13:12 | then i'm keeping the bits fairly low |
| 00:13:10 | 00:13:13 | for the pricing of the product you want |
| 00:13:12 | 00:13:14 | to be starting off with a little bit and |
| 00:13:13 | 00:13:15 | then increasing over time that is |
| 00:13:14 | 00:13:17 | exactly |
| 00:13:15 | 00:13:18 | what i always do and what you should be |
| 00:13:17 | 00:13:20 | doing if you want it to be |
| 00:13:18 | 00:13:22 | profitable over the long term but number |
| 00:13:20 | 00:13:24 | four you want to be targeting your |
| 00:13:22 | 00:13:26 | search campaigns at a collection |
| 00:13:24 | 00:13:27 | compared to just targeting a product and |
| 00:13:26 | 00:13:29 | in my opinion |
| 00:13:27 | 00:13:30 | that is the best way to go because |
| 00:13:29 | 00:13:31 | search campaigns work a little bit |
| 00:13:30 | 00:13:33 | differently compared to shopping |
| 00:13:31 | 00:13:34 | campaigns with search people are |
| 00:13:33 | 00:13:35 | generally |
| 00:13:34 | 00:13:37 | searching for better options they're |
| 00:13:35 | 00:13:39 | looking for different varieties of |
| 00:13:37 | 00:13:39 | products and it can be very expensive |
| 00:13:39 | 00:13:41 | for you |
| 00:13:39 | 00:13:42 | to just target a product directly |
| 00:13:41 | 00:13:44 | compared to targeting |
| 00:13:42 | 00:13:46 | a collection so that is why i always |
| 00:13:44 | 00:13:47 | recommend that you target collections |
| 00:13:46 | 00:13:49 | with search comments but |
| 00:13:47 | 00:13:51 | that is the overall criteria to making |
| 00:13:49 | 00:13:52 | sure your search campaigns do well over |
| 00:13:51 | 00:13:54 | time |
| 00:13:52 | 00:13:55 | just be sure to optimize them every 7 to |
| 00:13:54 | 00:13:57 | 14 days |
| 00:13:55 | 00:13:59 | do not shut them off until a month has |
| 00:13:57 | 00:14:01 | passed and you have enough data because |
| 00:13:59 | 00:14:03 | without a month passing you really don't |
| 00:14:01 | 00:14:04 | have enough data to make any decisions |
| 00:14:03 | 00:14:06 | as to whether that campaign was good or |
| 00:14:04 | 00:14:07 | not but if you find any type of value in |
| 00:14:06 | 00:14:09 | this video |
| 00:14:07 | 00:14:10 | smash the like button and smash that |
| 00:14:09 | 00:14:12 | subscribe button and i'll see you guys |
| 00:14:10 | 00:14:12 | next time |
Recommended
- The SECRET To Finding $100k/Mo Aliexpress Suppliers (Shopify Dropshipping Tutorial)
- 5 INSANE Google ADs Hacks To 10x ROAS (Shopify Dropshipping)
- How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial
- Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial
- The REAL Reasons Why I'm Doing $7,000 Per Day With Shopify Dropshipping
