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Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)

Published on: December 6 2022 by Shri Kanase

Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)

Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)

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00:00:00 00:00:03 yo what is going on everybody shiri
00:00:02 00:00:05 konosa here so how do
00:00:03 00:00:07 search campaigns work and how can you
00:00:05 00:00:10 really optimize them to make them work
00:00:07 00:00:11 long term now there's a lot of people
00:00:10 00:00:13 out there who are trying to get
00:00:11 00:00:15 into google ads but they're facing a
00:00:13 00:00:17 multitude of issues some which include
00:00:15 00:00:18 having suspended merchant center
00:00:17 00:00:21 accounts now
00:00:18 00:00:23 the beauty about search ads is that you
00:00:21 00:00:23 don't actually need an approved merchant
00:00:23 00:00:26 center account
00:00:23 00:00:27 in order to use search ads this may be a
00:00:26 00:00:29 big
00:00:27 00:00:30 relevation for a lot of you guys that
00:00:29 00:00:32 still want to use google ads
00:00:30 00:00:33 because you may be facing some bands
00:00:32 00:00:35 with facebook or you simply don't want
00:00:33 00:00:37 to use facebook anymore so
00:00:35 00:00:39 with google just because you can't use
00:00:37 00:00:41 shopping ads does not mean that you can
00:00:39 00:00:43 not completely use the google ads
00:00:41 00:00:44 platform you can on the other hand
00:00:43 00:00:46 still utilize search ads and in this
00:00:44 00:00:48 video i'm gonna be showing you guys a
00:00:46 00:00:50 wide range of different search campaigns
00:00:48 00:00:52 i've launched in the past year since
00:00:50 00:00:54 i've been doing google ads and how i was
00:00:52 00:00:55 able to get results with them and what
00:00:54 00:00:57 basically
00:00:55 00:00:59 caused them to win or lose but without
00:00:57 00:00:59 wasting any more time let's just jump
00:00:59 00:01:01 right into it
00:00:59 00:01:03 the first thing you'll have to do in
00:01:01 00:01:05 order to find any kind of success with
00:01:03 00:01:07 search campaigns however is to destroy
00:01:05 00:01:08 that like button until it turns blue
00:01:07 00:01:10 it's going to take just two quick
00:01:08 00:01:11 seconds it really helps me out put more
00:01:10 00:01:13 videos
00:01:11 00:01:14 just like these ones but hopefully you
00:01:13 00:01:16 have destroyed the like button down
00:01:14 00:01:18 below before we actually tok about
00:01:16 00:01:20 the strategies and whatnot of search
00:01:18 00:01:21 campaigns let's look at a few search
00:01:20 00:01:23 campaigns that i have
00:01:21 00:01:24 up on my screen so this one right here
00:01:23 00:01:26 and all of these i've
00:01:24 00:01:27 already went ahead and checked this
00:01:26 00:01:29 little box on my account
00:01:27 00:01:31 so you guys can't see the actual search
00:01:29 00:01:32 campaigns because there's a lot of
00:01:31 00:01:34 different campaigns
00:01:32 00:01:36 running on this google ads account it is
00:01:34 00:01:37 for my main general store and as you
00:01:36 00:01:39 guys can see so far
00:01:37 00:01:41 since about 2020 we have done roughly
00:01:39 00:01:42 over a million dollars with this store
00:01:41 00:01:44 i have a lot of videos on this on my
00:01:42 00:01:45 channel which you can check out after
00:01:44 00:01:46 this video but
00:01:45 00:01:48 we are starting off with the first
00:01:46 00:01:50 campaign and this campaign is a branded
00:01:48 00:01:52 search campaign meaning
00:01:50 00:01:54 this campaign is only run when somebody
00:01:52 00:01:56 types up my store's name so for example
00:01:54 00:01:58 if i was the owner of google.com
00:01:56 00:02:00 if somebody typed in google there would
00:01:58 00:02:01 be a search ad that would show up right
00:02:00 00:02:02 at the top
00:02:01 00:02:04 and it would be referring back to my
00:02:02 00:02:06 website this is exactly
00:02:04 00:02:08 what this campaign is right here and as
00:02:06 00:02:10 you guys can see this has brought me
00:02:08 00:02:12 tremendous amounts of results with about
00:02:10 00:02:16 944 dollars spent
00:02:12 00:02:18 we have 144 sales for overall row as of
00:02:16 00:02:20 25.99 that is
00:02:18 00:02:22 an insane amount i'm not making any of
00:02:20 00:02:23 these numbers up but we've gotten about
00:02:22 00:02:26 25
00:02:23 00:02:28 000 in sales for only about a thousand
00:02:26 00:02:30 dollar ad spend this is a crazy amount
00:02:28 00:02:32 and this is why search campaigns if you
00:02:30 00:02:35 do them right of course
00:02:32 00:02:37 are so powerful but overall this is
00:02:35 00:02:38 doing mostly well because it is directly
00:02:37 00:02:40 targeting my
00:02:38 00:02:41 store's url and i've made videos on how
00:02:40 00:02:43 you can create this
00:02:41 00:02:45 on my channel so you can check that out
00:02:43 00:02:46 after this video but we're not really
00:02:45 00:02:48 going to go in depth into this because
00:02:46 00:02:50 this is a very basic campaign
00:02:48 00:02:51 it doesn't really target anybody that's
00:02:50 00:02:53 called the traffic mainly because
00:02:51 00:02:55 it's only targeting those people who
00:02:53 00:02:56 have already been on your website before
00:02:55 00:02:58 but let's scroll down just a little bit
00:02:56 00:03:00 until we get to the next campaign on the
00:02:58 00:03:02 list and as you guys can see
00:03:00 00:03:03 it is a few ways far downwards but it is
00:03:02 00:03:05 this one right here
00:03:03 00:03:06 this was for a winning product that i
00:03:05 00:03:08 had previously
00:03:06 00:03:10 in the summer months of 2020 and this
00:03:08 00:03:12 was a skaggs campaign now if you don't
00:03:10 00:03:14 know what a skags campaign is
00:03:12 00:03:15 a skaggs campaign is a single keyword ad
00:03:14 00:03:17 group campaign
00:03:15 00:03:18 where whatever keyword has gotten you
00:03:17 00:03:21 the most sale
00:03:18 00:03:23 with sales within your general testing
00:03:21 00:03:24 campaign you go ahead and take it
00:03:23 00:03:26 and divert it into three different
00:03:24 00:03:28 methods the first one is phrase match
00:03:26 00:03:30 followed by exact match followed by
00:03:28 00:03:32 broad match modifier these three things
00:03:30 00:03:34 are what you want to be doing with a
00:03:32 00:03:35 skaggs campaign and this is exactly
00:03:34 00:03:38 what i did right here as you guys can
00:03:35 00:03:40 see we spent roughly 327 dollars i could
00:03:38 00:03:43 not really scale this product
00:03:40 00:03:44 further with this search campaign simply
00:03:43 00:03:46 because this was a seasonal product
00:03:44 00:03:48 i started the skags campaign for this
00:03:46 00:03:48 midway when the season was about to end
00:03:48 00:03:50 so
00:03:48 00:03:52 by the time this was starting to get
00:03:50 00:03:54 momentum the season for that product was
00:03:52 00:03:55 already starting to die out and i could
00:03:54 00:03:58 no longer
00:03:55 00:04:00 sell it but we got about a row s of 5.0
00:03:58 00:04:01 with this campaign so we spent about
00:04:00 00:04:02 three hundred twenty seven dollars to
00:04:01 00:04:03 make back
00:04:02 00:04:05 over fifteen hundred dollars that is a
00:04:03 00:04:06 really good number now
00:04:05 00:04:08 one thing you want to know with this
00:04:06 00:04:10 campaign is that the c chart is actually
00:04:08 00:04:12 very low for a search campaign if we
00:04:10 00:04:12 scroll just a little bit up to the next
00:04:12 00:04:15 campaign
00:04:12 00:04:16 we can see that search campaigns usually
00:04:15 00:04:16 have very high ctrs like this one right
00:04:16 00:04:18 here
00:04:16 00:04:19 it is not really doing the best but
00:04:18 00:04:21 we're still going to be going over it
00:04:19 00:04:26 soon but a ctr of eight percent
00:04:21 00:04:27 ctr of 2.60 ctr of 1.05 now these 1.05
00:04:26 00:04:29 or so
00:04:27 00:04:30 ctrs are normally low for search
00:04:29 00:04:32 campaigns we wanna be aiming
00:04:30 00:04:35 at ctrs above five percent because that
00:04:32 00:04:36 is where the magic happens but
00:04:35 00:04:38 of course that is just one plus point of
00:04:36 00:04:39 have running a search campaign
00:04:38 00:04:42 you don't always need to have five
00:04:39 00:04:45 percent or more ctrs as you guys can see
00:04:42 00:04:47 this campaign barely had a 1.69 ctr
00:04:45 00:04:48 but it was still doing very well so what
00:04:47 00:04:49 we're going to do now is we're going to
00:04:48 00:04:51 go inside this search campaign
00:04:49 00:04:53 to look at exactly what was inside it
00:04:51 00:04:55 and what kind of ad groups
00:04:53 00:04:56 i had so i ran the search campaign for
00:04:55 00:04:58 quite a bit of time
00:04:56 00:05:00 after i found out exactly what kind of
00:04:58 00:05:01 search terms i was ranking for which
00:05:00 00:05:03 were doing well
00:05:01 00:05:04 i created different ad groups for these
00:05:03 00:05:06 search campaigns and every single ad
00:05:04 00:05:08 group got me different results so this
00:05:06 00:05:12 one at the top got me a row s of 1.50
00:05:08 00:05:14 next one 3.45 next one 17.19
00:05:12 00:05:15 you want to think of these ad groups as
00:05:14 00:05:17 ad sets
00:05:15 00:05:18 within an overall campaign here that
00:05:17 00:05:20 would mean that i have around six
00:05:18 00:05:23 ad sets within this campaign and just
00:05:20 00:05:24 like an adset would do with facebook ads
00:05:23 00:05:26 each ad set would
00:05:24 00:05:27 perform differently depending on the
00:05:26 00:05:29 audience that is
00:05:27 00:05:32 exactly what we see right here as you
00:05:29 00:05:34 guys can see one ad group got me 17.19
00:05:32 00:05:36 return on ad spend another one barely
00:05:34 00:05:39 got me break even it was maybe even at a
00:05:36 00:05:40 loss but that is exactly how search
00:05:39 00:05:42 campaigns work
00:05:40 00:05:43 most of the time people are looking for
00:05:42 00:05:44 quick money when it comes to search
00:05:43 00:05:45 campaigns
00:05:44 00:05:47 just because they started a skaggs
00:05:45 00:05:49 campaign they think that they can just
00:05:47 00:05:50 launch the campaign for a winning
00:05:49 00:05:51 keyword and then
00:05:50 00:05:53 because it's a winning keyword that
00:05:51 00:05:54 should be getting your results that is
00:05:53 00:05:56 far from the truth
00:05:54 00:05:57 simply because even if you run a skags
00:05:56 00:05:59 campaign
00:05:57 00:06:01 it still needs data to optimize it still
00:05:59 00:06:02 needs to find out exactly who the
00:06:01 00:06:04 audience is and not
00:06:02 00:06:05 every single time is your ad gonna be
00:06:04 00:06:08 ranking at the top now
00:06:05 00:06:10 one thing that greatly impacts your
00:06:08 00:06:12 search campaigns and quality of your
00:06:10 00:06:12 search campaigns is the quality score so
00:06:12 00:06:14 if we just go
00:06:12 00:06:16 inside one of the ad groups and then
00:06:14 00:06:18 look at the quality score we will notike
00:06:16 00:06:19 that the quality score is no longer
00:06:18 00:06:22 available and that's because
00:06:19 00:06:22 this ad has been shut off for over six
00:06:22 00:06:24 months now
00:06:22 00:06:26 but what you want to know about quality
00:06:24 00:06:28 score is that the higher this number is
00:06:26 00:06:29 and this number is out of 10. so the
00:06:28 00:06:31 higher this number
00:06:29 00:06:32 is meaning seven and above the better
00:06:31 00:06:33 results you're gonna be getting with
00:06:32 00:06:35 your ads
00:06:33 00:06:37 of course this is not always true i
00:06:35 00:06:39 currently have ads running
00:06:37 00:06:41 which have a quality score of around
00:06:39 00:06:41 three out of ten and they still are more
00:06:41 00:06:43 profitable
00:06:41 00:06:45 than a ad with a quality score of seven
00:06:43 00:06:46 out of ten but
00:06:45 00:06:49 of course we want to always be aiming to
00:06:46 00:06:51 be at the top we don't really want to be
00:06:49 00:06:52 okay with mediocre results because that
00:06:51 00:06:55 one tail i got with
00:06:52 00:06:57 the 3 out of 10 ad could be just a lucky
00:06:55 00:06:57 sale or a fluke sale so we always want
00:06:57 00:07:00 to be aiming
00:06:57 00:07:02 at a number of 7 or above usually 7 or
00:07:00 00:07:03 above it's very easy to attain as long
00:07:02 00:07:04 as you have
00:07:03 00:07:06 right ads if you follow my other videos
00:07:04 00:07:08 you'll know how to create
00:07:06 00:07:10 the search campaigns the right way but
00:07:08 00:07:11 there's two other factors besides the
00:07:10 00:07:13 quality score which get
00:07:11 00:07:14 a ranking out of ten this first one is
00:07:13 00:07:16 ad relevance
00:07:14 00:07:18 second one is landing page experience
00:07:16 00:07:19 with landing page experience there's
00:07:18 00:07:20 very limited things you can do
00:07:19 00:07:22 of course you want to make sure that
00:07:20 00:07:23 you're sending them to the right page
00:07:22 00:07:24 where they're not just bouncing right
00:07:23 00:07:26 away
00:07:24 00:07:27 and for ad relevance you want to make
00:07:26 00:07:29 sure that you are including
00:07:27 00:07:31 the keyword which you have within your
00:07:29 00:07:32 skaggs campaign
00:07:31 00:07:34 as one of the keywords within the ad
00:07:32 00:07:36 stem cell so for example
00:07:34 00:07:37 if you were selling a 3d printer and
00:07:36 00:07:40 your scad campaign
00:07:37 00:07:42 was around the word 3d printer you want
00:07:40 00:07:44 to make sure that you have the keyword
00:07:42 00:07:46 3d printer within one of your titles and
00:07:44 00:07:46 within the first or second description
00:07:46 00:07:49 because
00:07:46 00:07:50 that is how ad relevance is determined
00:07:49 00:07:51 if you do not have the keyword mentioned
00:07:50 00:07:53 within the title or within the
00:07:51 00:07:55 description at least once that is when
00:07:53 00:07:56 your ad relevant score is going to
00:07:55 00:07:58 plummet and that is when
00:07:56 00:07:59 your ads are gonna be shown maybe to the
00:07:58 00:08:01 wrong audience so this is where
00:07:59 00:08:03 a lot of people go wrong they think
00:08:01 00:08:05 again that this is a quick way of
00:08:03 00:08:06 running campaigns on google but that is
00:08:05 00:08:08 far from the truth
00:08:06 00:08:09 in fact i would say this is one type of
00:08:08 00:08:11 campaign where you're gonna have to wait
00:08:09 00:08:13 much longer compared to a normal
00:08:11 00:08:14 shopping campaign or normally what you
00:08:13 00:08:16 would wait for
00:08:14 00:08:18 with facebook ads but as you guys saw
00:08:16 00:08:19 the results can be massive if you do
00:08:18 00:08:21 everything the right way
00:08:19 00:08:22 but this is just one campaign let's look
00:08:21 00:08:24 at some of the other campaigns
00:08:22 00:08:26 which i have on the side account so if
00:08:24 00:08:28 we just scroll down just a little bit
00:08:26 00:08:30 to another search campaign that i have
00:08:28 00:08:31 running and this one is actually active
00:08:30 00:08:32 right now so what we're gonna do
00:08:31 00:08:34 is we're gonna go all the way to the
00:08:32 00:08:36 bottom until we can find that and it is
00:08:34 00:08:37 this one right here so if we look at the
00:08:36 00:08:38 data right here we can see that this was
00:08:37 00:08:40 actually
00:08:38 00:08:42 just started recently maybe about a week
00:08:40 00:08:44 or two ago it hasn't been a long time
00:08:42 00:08:45 normally you won't be waiting about a
00:08:44 00:08:47 month before you determine
00:08:45 00:08:48 whether you want to shut off a search
00:08:47 00:08:49 campaign or not and that is simply
00:08:48 00:08:51 because
00:08:49 00:08:52 search campaigns take a lot longer to
00:08:51 00:08:53 optimize but
00:08:52 00:08:55 so far we have gotten around ten
00:08:53 00:08:57 thousand impressions with the ctr
00:08:55 00:08:58 of about eight percent that is an
00:08:57 00:09:00 impressive ctr
00:08:58 00:09:02 that means that the ads that have
00:09:00 00:09:03 running are very straightforward and
00:09:02 00:09:05 direct but we're currently running at a
00:09:03 00:09:08 cpc of about 61 cents
00:09:05 00:09:10 we have spent roughly 523 dollars and 90
00:09:08 00:09:11 cents to get back six sales
00:09:10 00:09:13 of course the roast isn't in the
00:09:11 00:09:15 positive but like i mentioned before
00:09:13 00:09:17 search campaigns work much differently
00:09:15 00:09:18 than shopping campaigns
00:09:17 00:09:20 they take much longer to actually become
00:09:18 00:09:21 profitable we have done roughly a
00:09:20 00:09:23 thousand dollars in sales
00:09:21 00:09:24 but let's go and set this campaign to
00:09:23 00:09:26 look just a little bit further
00:09:24 00:09:28 at exactly how search campaigns work so
00:09:26 00:09:29 as you guys can see
00:09:28 00:09:31 just started recently and if you look
00:09:29 00:09:32 down we can see there there's three
00:09:31 00:09:34 different ad groups here
00:09:32 00:09:36 ad group number one meaning ad set
00:09:34 00:09:39 number one has got me one sale and a row
00:09:36 00:09:40 is a 4.61 but as you guys see it has
00:09:39 00:09:42 barely spent any money and that is
00:09:40 00:09:44 simply because ad group number two is
00:09:42 00:09:46 taking majority of the budget
00:09:44 00:09:48 maybe because keywords within ad group
00:09:46 00:09:48 number two are getting searched more
00:09:48 00:09:50 often
00:09:48 00:09:52 compared to ad group number one but with
00:09:50 00:09:54 ad group number two we have spent about
00:09:52 00:09:57 390 dollars and got sent back
00:09:54 00:09:59 five sales for our total robust of 2.17
00:09:57 00:10:00 now here is where the problem is at
00:09:59 00:10:02 group number three as you can see
00:10:00 00:10:04 we have spent over a hundred dollars
00:10:02 00:10:05 without any sales if we had not spent
00:10:04 00:10:07 this hundred dollars
00:10:05 00:10:09 this campaign would clearly be in the
00:10:07 00:10:11 profits but i still want to run ad group
00:10:09 00:10:13 number three because if we go inside
00:10:11 00:10:15 ad group number three we can see that
00:10:13 00:10:15 there's three different keywords here
00:10:15 00:10:17 all of them
00:10:15 00:10:19 are doing good in terms of impressions
00:10:17 00:10:21 and clicks and even with ctrs they have
00:10:19 00:10:23 very high ctrs for the products that
00:10:21 00:10:24 this campaign is targeting and this
00:10:23 00:10:26 campaign
00:10:24 00:10:28 is targeting an entire collection the
00:10:26 00:10:29 average profit range is about fifty
00:10:28 00:10:32 dollars to seventy dollars because
00:10:29 00:10:34 these are high tiket products so that
00:10:32 00:10:34 is why i'm completely fine with this ad
00:10:34 00:10:36 group
00:10:34 00:10:39 spending six to six dollars or this one
00:10:36 00:10:41 twenty one dollars or in total 103
00:10:39 00:10:43 without getting a sale simply because
00:10:41 00:10:45 overall the profits are very high
00:10:43 00:10:48 it may take a just a little bit longer
00:10:45 00:10:49 for this ad group to get results but in
00:10:48 00:10:52 the meantime for maybe about a few more
00:10:49 00:10:54 days this is going to keep on running
00:10:52 00:10:56 but let's go back to our other ads now
00:10:54 00:10:57 to look at exactly what's going on over
00:10:56 00:10:59 there so going back to the ad groups now
00:10:57 00:11:01 we are going to be looking at
00:10:59 00:11:03 all of the different ads that we have
00:11:01 00:11:04 running so let's go ahead and look
00:11:03 00:11:06 at the ad group that got us the most
00:11:04 00:11:07 sales and look at how the quality score
00:11:06 00:11:09 ranks for them so
00:11:07 00:11:10 as you guys can see over here we're
00:11:09 00:11:11 looking at the actual keywords that
00:11:10 00:11:13 we're targeting
00:11:11 00:11:15 but we're getting some results over here
00:11:13 00:11:17 quality score 8 out of 10
00:11:15 00:11:18 as you can see for the top three and the
00:11:17 00:11:19 one with the eight out of 10 got us the
00:11:18 00:11:21 most sales of
00:11:19 00:11:22 four sales in total and if you scroll
00:11:21 00:11:25 just a little bit down we can see that
00:11:22 00:11:26 overall all of the keywords here are
00:11:25 00:11:28 getting good quality scores
00:11:26 00:11:30 nothing really crazy and nothing really
00:11:28 00:11:32 too low but what i want to show you guys
00:11:30 00:11:32 is i want to show you one of the ad
00:11:32 00:11:34 groups
00:11:32 00:11:36 which actually got me a sale so we're
00:11:34 00:11:36 going to look at the first ad group
00:11:36 00:11:38 right here
00:11:36 00:11:40 and we're going to look at the quality
00:11:38 00:11:41 score so if you scroll just to the right
00:11:40 00:11:43 we can see that the quality score is
00:11:41 00:11:45 very bad it's three out of ten now there
00:11:43 00:11:47 are some factors which cause the score
00:11:45 00:11:48 to be bad which always can't be fixed
00:11:47 00:11:51 but despite
00:11:48 00:11:53 that the ctrs are still up to par and
00:11:51 00:11:54 it is still getting us the results that
00:11:53 00:11:56 we want in fact this was the ad group
00:11:54 00:11:58 which actually got us the highest
00:11:56 00:12:00 robots with this ad so 24 spent for one
00:11:58 00:12:02 sale of course it could be a fluke sale
00:12:00 00:12:04 but nonetheless even though it was 3 out
00:12:02 00:12:06 of 10 it did get us a seal now
00:12:04 00:12:08 this does not mean that you go out and
00:12:06 00:12:09 not focus on the quality score but these
00:12:08 00:12:10 are a few factors which directly
00:12:09 00:12:12 determine
00:12:10 00:12:13 how your search campaigns run but we're
00:12:12 00:12:15 going to do a quick recap of exactly
00:12:13 00:12:15 what we've covered so far the first
00:12:15 00:12:17 thing
00:12:15 00:12:19 is search campaigns take a little bit
00:12:17 00:12:20 longer to optimize to run
00:12:19 00:12:22 properly you want to give it at least a
00:12:20 00:12:23 month before you start looking at their
00:12:22 00:12:24 results
00:12:23 00:12:26 and seeing what kind of results you're
00:12:24 00:12:27 getting number two whatever ads you run
00:12:26 00:12:28 you want to make sure that they're
00:12:27 00:12:30 relevant to
00:12:28 00:12:32 your products and that you're always
00:12:30 00:12:34 looking to aim at a quality score of
00:12:32 00:12:35 seven out of ten or more there are
00:12:34 00:12:38 a few things which you can do you can
00:12:35 00:12:40 have a high ctr or you can have good
00:12:38 00:12:41 ad relevance meaning your keywords are
00:12:40 00:12:42 mentioned within the titles and within
00:12:41 00:12:45 your descriptions
00:12:42 00:12:46 or the landing page experience is really
00:12:45 00:12:47 good and people really aren't bouncing
00:12:46 00:12:49 off that much
00:12:47 00:12:51 from your website these things all
00:12:49 00:12:52 determine the quality score but number
00:12:51 00:12:53 three you want to make sure that you're
00:12:52 00:12:55 looking at the bids as well now with
00:12:53 00:12:56 these ad groups i have
00:12:55 00:12:58 specifically found these bids to be
00:12:56 00:12:58 working but as you guys can see i'm
00:12:58 00:13:01 running
00:12:58 00:13:02 on enhanced cpc right now because the
00:13:01 00:13:03 products within this collection that
00:13:02 00:13:04 this
00:13:03 00:13:06 campaign is targeting has already gotten
00:13:04 00:13:08 a lot of seal so that's why
00:13:06 00:13:10 i'm able to do enhanced cbc but even
00:13:08 00:13:12 then i'm keeping the bits fairly low
00:13:10 00:13:13 for the pricing of the product you want
00:13:12 00:13:14 to be starting off with a little bit and
00:13:13 00:13:15 then increasing over time that is
00:13:14 00:13:17 exactly
00:13:15 00:13:18 what i always do and what you should be
00:13:17 00:13:20 doing if you want it to be
00:13:18 00:13:22 profitable over the long term but number
00:13:20 00:13:24 four you want to be targeting your
00:13:22 00:13:26 search campaigns at a collection
00:13:24 00:13:27 compared to just targeting a product and
00:13:26 00:13:29 in my opinion
00:13:27 00:13:30 that is the best way to go because
00:13:29 00:13:31 search campaigns work a little bit
00:13:30 00:13:33 differently compared to shopping
00:13:31 00:13:34 campaigns with search people are
00:13:33 00:13:35 generally
00:13:34 00:13:37 searching for better options they're
00:13:35 00:13:39 looking for different varieties of
00:13:37 00:13:39 products and it can be very expensive
00:13:39 00:13:41 for you
00:13:39 00:13:42 to just target a product directly
00:13:41 00:13:44 compared to targeting
00:13:42 00:13:46 a collection so that is why i always
00:13:44 00:13:47 recommend that you target collections
00:13:46 00:13:49 with search comments but
00:13:47 00:13:51 that is the overall criteria to making
00:13:49 00:13:52 sure your search campaigns do well over
00:13:51 00:13:54 time
00:13:52 00:13:55 just be sure to optimize them every 7 to
00:13:54 00:13:57 14 days
00:13:55 00:13:59 do not shut them off until a month has
00:13:57 00:14:01 passed and you have enough data because
00:13:59 00:14:03 without a month passing you really don't
00:14:01 00:14:04 have enough data to make any decisions
00:14:03 00:14:06 as to whether that campaign was good or
00:14:04 00:14:07 not but if you find any type of value in
00:14:06 00:14:09 this video
00:14:07 00:14:10 smash the like button and smash that
00:14:09 00:14:12 subscribe button and i'll see you guys
00:14:10 00:14:12 next time