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Apple banner ads boost sales

Published on: June 5 2023 by pipiads

Apple's entry into the ad business may come as a surprise to many, considering its brand image of being premium and privacy-focused. However, the company has quietly grown its own advertising revenue almost tenfold in the last three to four years, with analysts predicting a continued rise to tens of billions of dollars in a few more years. This would make Apple one of the largest ad tech companies in the world.

## How Did Apple Get Into the Ad Business?

Apple initially built its operating systems in a way that allowed advertisers to track users across apps, just like Windows and Android. Each app on an iPhone or an iPad had access to a unique device identifier, or a UDID, a shared ID that allowed advertisers to connect what users did across many apps. Apple banned app access to UDID for ad targeting in 2012 but then introduced an alternative called IDFA, or Identity for Advertisers, a code purpose-built for tracking users across apps. This was initially presented as a privacy feature because it could be reset or hidden, kind of like a cookie, so it wasn't permanent. Apple built IDFA to be on by default, made it available to any app, and intentionally hid the option to turn it off behind multiple layers of confusing settings.

## What Changed?

Apple has always been critical of how others treat privacy, and the company decided to go on an all-out privacy crusade. From around 2018 to today, the company started churning out commercial after commercial, and privacy went from a thing that Apple occasionally mentioned to a core selling point of the brand. The timing was perfect, with Facebook's privacy scandals, fake news election interference, GDPR with all of its cookie banners, etc. Suddenly, people cared about privacy, and Apple painted a clear picture: other tech companies are out for your data and evil, but Apple is fighting for your privacy.

## Apple's Privacy-Focused Alternative

Apple figured out that they can track users but then anonymize their data by mixing it together with similar users and adding some randomness to form cohorts that can then be targeted with ads. This is called differential privacy, and Google does this too, to some extent. With this tech, Apple can now do targeted advertising while still claiming to respect user privacy. Apple also started saying that first-party tracking, like when Facebook tracks you in their own apps like Facebook, Instagram, or WhatsApp, is kind of okay, as long as there's some privacy policy somewhere. But third-party tracking, like when a random app has a tracker from Facebook in it, is problematic.

## Apple's Massive Ecosystem

Apple has spent the last four to five years massively expanding its own services ecosystem with Apple Music, TV, News, Arcade, Books, Fitness, Podcasts, Maps, Payments, and more. This walled garden is now absolutely massive for Apple, and it includes the operating system itself as well as system-critical apps like the App Store or iMessage, which competitors will never have access to. This massive ecosystem gives Apple so much data and so much space to put their ads into that they never even have to look at what you do in a third-party app or get your data or place an ad anywhere else. They can build an advertising empire all within their own ecosystem.

## What's Next for Apple?

Apple already does ads in their App Store and in the Apple News app, including for paid subscribers. Credible reports claim that Apple will roll out a lot more of these in the future. Apparently, ads in Apple Maps have already been tested and are coming. Apple Books, Podcasts, and TV could be coming next too. As Teresi, the head of Apple's ad business, has been tasked with expanding the business significantly, how far Apple will go will depend on how much Apple users are willing to tolerate.

## Conclusion

Apple's entry into the ad business may seem at odds with the brand image it has cultivated for decades, but it's clear that the company has always been willing to compromise on user privacy to some extent. With its massive ecosystem, better privacy tech, and its ability to anonymize user data, Apple has all the tools it needs to build a huge ad business within its own walled garden while claiming to respect user privacy. How much Apple users are willing to tolerate remains to be seen, but it's clear that Apple is well on its way to becoming one of the largest ad tech companies in the world.

Add Banner Ad to App in Swift 5 (Xcode 11) - Google Admob

In this Swift tutorial, we will be learning about how to add a banner ad to your app and generate income from it. We will be using Google AdMob to add the banner advertisement, which is one of the most popular ways to add ads to your app. We will look at how to set up your app on the platform and how to get the ad showing up.


1. Create a new project in Xcode and select a single view application.

2. Select your simulator of choice and build and run your application.

3. Integrate the banner ad through Google Adsense and bring in the Google ads SDK using CocoaPods.

4. Set up the ad on AdMob.com by creating a free account, creating an instance of your application, and creating a banner ad instance.

5. Initialize the SDK in the app delegate and add the app identifier to the P list.

6. Create a private banner of type G ad banner view and load in an ad using a generic Google ad request.

7. Add the banner as a subview and set the root view controller in view did load.

8. Lay out the banner in view did layout subviews and set a background color.

9. Generate income through impressions and click through rates (CTR).

Adding a banner ad to your app can generate income through impressions and CTR. By following these steps and using Google AdMob, you can easily add a banner ad to your app and start making money. Keep in mind that interstitial ads and video ads have similar implementations, but each of them is unique in their own way. Stay tuned for follow-up videos on these types of ads. Don't forget to like, subscribe, and leave a comment to let us know what you think!

Adding Google Admob Ads to Apple/iOS Apps in Swift Language- End to End

Hi everyone, it's day 29 of my tech challenge and today I'm adding ads to an iOS app. Here's how I did it:

- Adding banner and interstitial ads to an iOS app

- Using Google Mobile Ads SDK and Xcode


1. Set up the app and AdMob

- Create a blank Xcode project

- Add a pod file for Google Mobile Ads SDK

- Install the pods and open the Xcode workspace project

- Add the identification key for the app in the Info.plist

2. Add banner ads

- Import Google Mobile Ads SDK in app delegate

- Programmatically create a banner view and set the ad unit ID

- Add the view controller as a delegate to handle events

- Test with a test ID

3. Add interstitial ads

- Load the interstitial ad and set it to full screen

- Add a full screen content delegate to handle when the user closes the ad

- Reload a new interstitial ad when the user closes it

4. Add a button to show the interstitial ad

- Add a button in the storyboard

- Create an IB action to show the interstitial ad when the button is clicked

- Successfully added banner and interstitial ads to an iOS app using Google Mobile Ads SDK

- App is now ready to generate revenue through ads

- Code available on GitHub for reference

Overall, adding ads to an iOS app is relatively straightforward with the right tools and resources. By following these steps, developers can easily integrate ads into their apps and start generating revenue.

Photoshop | Advertising Poster Design by Ju Joy Design Bangla

Are you looking for ways to create an attractive advertising poster in Photoshop CC? Look no further! In this tutorial, we will guide you through the process of creating an eye-catching poster that will grab the attention of your target audience.

Step-by-Step Guide:

1. Choose your desired color scheme for the poster. Experiment with different color combinations to find one that suits your message and brand.

2. Press Ctrl Delete to fill the background layer with your chosen color.

3. Add a shadow effect to the text or object you want to highlight. This will make it pop out from the background.

4. Adjust the opacity of the shadow effect to achieve the desired level of contrast.

5. Use the Ellipse Tool (E) to create shapes that complement the design of the poster. Hold Shift + Alt and drag to create perfect circles.

6. Apply a color gradient to the shapes you have created. This will add depth and dimension to the design.

7. Reverse the direction of the gradient if you want to achieve a different effect.

8. Change the color of the gradient to match your chosen color scheme.

9. Add a light effect to the poster to create a sense of drama or intrigue.

10. Apply a Drop Shadow effect to the shapes and text on the poster. Adjust the settings to create a natural-looking shadow effect.

11. Use the Stroke option to add a border or outline to the shapes on the poster.

12. Press Shift + Ctrl + Alt + E to merge all the layers in the poster.

13. Apply the Camera Raw Filter to the merged layer. This will give your poster a professional, polished look.

14. Save your poster as a high-quality image file.

By following these simple steps, you can create an advertising poster that is visually appealing and effective in promoting your brand or message. Don't be afraid to experiment with different design elements and color schemes to create a poster that stands out from the crowd. We hope this tutorial has been helpful in guiding you through the process of creating your own advertising poster in Photoshop CC. Thank you for watching!

Block ALL Ads On Games, Apps And Websites On iPhone & iPad - NO Jailbreak

Title: How to Block Ads on Your Phone for Good

Are you tired of annoying ads popping up on your phone while you're playing games or browsing the internet? In this article, I'll show you how to block all ads on your phone, including on apps and games. No more accidental clicks that take you to the AppStore or redirect you to a website. Let's get started!

How to Block Ads:

1. Download the I Care Phone Pro app from the App Store.

2. Open the app and click on the button to enable ad-blocking.

3. Enjoy ad-free browsing and gaming on your phone.

Benefits of Using I Care Phone Pro:

- No more annoying ads that interrupt your game or browsing experience.

- You only have to pay for the app once and you won't have to pay for in-app purchases to remove ads.

- It's easy to use and works on all apps and games.

Examples of Blocked Ads:

- In the game Butter Flip, there is no longer an ad at the bottom of the screen or full screen ads that redirect you to the AppStore.

- In the game Gangster 5, ads no longer appear when browsing the internet within the game.

- When browsing the New York Times website, ads are no longer present.

Blocking ads on your phone has never been easier. With the I Care Phone Pro app, you can enjoy ad-free browsing and gaming without any interruptions. Say goodbye to annoying ads and hello to a more enjoyable phone experience. Give it a try and let me know what you think!

iOS Programming - Google Admob Banner Ad - UIKit (2/3)

In this video, we will be adding the Google AdMob ad inside of UI kids project. We will be installing the required Cocoapods for this project, initializing the project with an application id, and implementing a banner view using GADBannerView.


1. Open a new project in Xcode and select a single view application with a storyboard.

2. Install the Cocoapods required for this project by doing pod init, vim pod file, and pod install.

3. Update the info.plist with the application id obtained from the Google AdMob guide.

4. Implement a banner view by creating an instance of GADBannerView and using extensions to add it to the view.

5. Set the background color, add subviews, and set the root view controller to itself.

6. Load an ad and listen for received ad and did not receive or failed to receive ad events.

By following these steps, we were able to successfully implement the Google AdMob ad inside of the UI kids project. With the use of Cocoapods, we were able to easily install the required SDK and initialize the project with an application id. By implementing a banner view and listening for important events, we can customize the ad display and user experience.

Steve Jobs introduces iPhone in 2007

On this day, Apple is introducing three revolutionary products that will change everything. These products include a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. These three devices are actually one device, the iPhone.

Revolutionary User Interface:

The iPhone has a revolutionary user interface that is the result of years of research and development. Unlike other smartphones that have fixed plastic keyboards and control buttons, the iPhone has a giant touchscreen that can display anything. The iPhone uses multi-touch technology that is far more accurate than any touch display that has been shipped before. It also ignores unintended touches and allows for multi-finger gestures.


The iPhone runs on OS 10, a sophisticated operating system that has everything the iPhone needs, including multitasking, networking, power management, security, and the right apps. The iPhone's software is five years ahead of anything on any other phone, making it a desktop-class application.

The iPhone is a game-changer that will reinvent the phone and make it smarter and easier to use. Its revolutionary user interface and software make it years ahead of any other phone on the market. With the iPhone, Apple has once again brought breakthrough technology to the world.

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