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Apple's iOS 14 Update Kills Facebook Ads?

Published on: November 17 2023 by Jaime Higuera

Apple's iOS 14 Update Kills Facebook Ads?

Table of Contents:

  1. Introduction
  2. Recap of Apple's iOS Update
  3. Effect on Facebook Ads and E-commerce
  4. Action Steps to Take
  5. Adapting and Coming Out Stronger
  6. The Future of Digital Marketing
  7. The Impact of Data Privacy Concerns
  8. Historic Changes in Advertising Platforms
  9. Embracing Change and Seizing Opportunities
  10. Conclusion

The Impact of Apple's iOS Update on Facebook Ads and E-commerce


In recent news, Apple has announced a significant update to their iOS system that will have a profound effect on how apps track and collect user data. This update, in line with Apple's app tracking transparency framework, has raised many concerns and questions, especially regarding the future of Facebook ads. In this article, we will delve into the details of this update, its impact on Facebook ads, and the steps that businesses need to take to adapt and thrive in this changing landscape.

Recap of Apple's iOS Update

Apple's new update revolves around user privacy and consent. The iOS 14 update will require apps to display a prompt that asks users for permission to track their activities across different apps and websites. Previously, users had limited control over their data privacy on Apple devices, but this update shifts the power back to the users, giving them the option to opt out of tracking. This change has sparked a confrontation between Apple and Facebook, with the latter raising concerns about the potential loss of advertising revenue.

Effect on Facebook Ads and E-commerce

The impact of Apple's iOS update on Facebook ads and e-commerce is significant. Firstly, there will be limitations on ad creation. Each app will be associated with just one ad account, and the number of campaigns for an app will be limited. Additionally, there will be restrictions on pixel optimization and the number of conversion events that can be tracked.

Reporting will also be affected, with delayed reporting and less accurate estimated results. The ability to target specific demographics, such as age, gender, region, and placement, will be limited. Custom audience targeting will be impacted, reducing the effectiveness of retargeting campaigns. Moreover, the algorithm for dynamic ads will have less data to work with, affecting ad optimization and making retargeting more challenging.

Action Steps to Take

To navigate these changes and ensure a smooth transition, businesses must take several action steps. Firstly, updating to Facebook's SDK (Software Development Kit) is crucial to leverage the latest tools and features available for personalizing ads on iOS 14 devices. Verifying website domains and enabling automatic advanced matching are also essential to maximize data accuracy and audience reach.

Adapting and Coming Out Stronger

Amidst these changes, it is crucial for businesses to adapt and evolve. It is essential not to rely solely on Facebook ads but to diversify marketing strategies across multiple platforms. Being agile and open to embracing new technologies and platforms will provide opportunities for growth and ensure resilience in the ever-changing digital marketing landscape.

The Future of Digital Marketing

Apple's iOS update is just one of many indications that a new era of digital marketing is upon us. Users are becoming more conscious of their privacy and data, leading to changes in how online advertising is conducted. The shift away from cookies and increased adoption of privacy-focused technologies will reshape the digital marketing landscape.

The Impact of Data Privacy Concerns

Data privacy concerns have become increasingly prominent. Google's decision to phase out the use of third-party cookies is just one example of how companies are addressing and adapting to these concerns. The increasing emphasis on user privacy signifies a change in the way digital marketing will operate, presenting both challenges and opportunities.

Historic Changes in Advertising Platforms

Historically, advertising platforms have undergone significant changes that initially caused upheaval but ultimately paved the way for innovation and growth. For example, Google's algorithm changes disrupted the SEO landscape, forcing marketers to adapt their strategies. Similar shifts in advertising platforms and algorithms are inevitable, necessitating proactive and agile approaches.

Embracing Change and Seizing Opportunities

Change brings opportunities for those who are prepared and embrace new technologies and strategies. By staying informed, testing new platforms, and diversifying marketing efforts, businesses can thrive in a rapidly evolving digital marketing landscape. It is crucial to be proactive and adaptable, seizing opportunities as they arise.


Apple's iOS update will undoubtedly impact Facebook ads and e-commerce. However, businesses can navigate this landscape successfully by taking action steps to adjust their strategies, diversifying marketing efforts, and embracing the opportunities that changes bring. By remaining agile, businesses can not only survive but thrive during this period of transition, setting themselves up for success in the future of digital marketing.


  1. Apple's iOS update will require user consent for tracking, impacting Facebook ads and e-commerce.
  2. Ad creation, reporting, targeting, and dynamic ads will all be affected by the update.
  3. Action steps include updating to Facebook's SDK, verifying website domains, and enabling advanced matching.
  4. Businesses should diversify marketing efforts and be prepared to adapt to future changes in the digital marketing landscape.
  5. Change presents opportunities for growth and innovation, and businesses should embrace them to stay ahead.


Q: Will the iOS update kill Facebook ads? A: The iOS update will have a significant impact on Facebook ads, but it will not kill them. Businesses will need to adapt their strategies to navigate the changes.

Q: How can businesses prepare for the iOS update? A: Businesses should update to Facebook's latest SDK, verify their website's domain, and enable automatic advanced matching. Diversifying marketing efforts across multiple platforms is also crucial.

Q: What is the future of digital marketing? A: The future of digital marketing will involve greater emphasis on user privacy and data protection. Changes in tracking technologies and algorithms will reshape the industry, presenting both challenges and opportunities.

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