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Apple's iOS14.5 Update: Death of Facebook Ads?

Published on: November 17 2023 by THE ECOM KING

Apple's iOS14.5 Update: Death of Facebook Ads?

Table of Contents

  1. Introduction
  2. Understanding the iOS 14.5 Update
  3. Impact on Facebook Ads for E-commerce and Dropshipping
  4. Real Results: Before and After the Update
  5. Three Steps to Mitigate the Effects of the Update
    • Step 1: Configuring Web Events in Events Manager
    • Step 2: Verifying Your Domain
    • Step 3: Ensuring a Purchase on Your Website
  6. Long-Term Projections and Future Updates
  7. Diversifying Advertising Platforms
  8. Ethical Considerations and Tools for Advertisers
  9. Debunking the Panic: Facebook Ads Still Alive and Thriving
  10. Conclusion

The Impact of iOS 14.5 Update on Facebook Ads for E-commerce and Dropshipping

With the recent iOS 14.5 update, there has been much speculation about the effects it has had on Facebook ads for e-commerce and dropshipping businesses. In this article, we will delve into the real results and provide a step-by-step guide on how to navigate this update successfully. Let's explore what this update entails and how it may affect your advertising efforts.

Introduction

The iOS 14.5 update, available for download on iPhones, introduced a privacy feature that allows users to control their data tracking preferences. This update impacts advertisers who rely on pixel data and tracking for platforms like Facebook, Google, and YouTube. Users now have the option to opt out of sharing their data with apps, disrupting the effectiveness of targeted advertising campaigns.

Understanding the iOS 14.5 Update

To properly respond to the changes brought by the iOS 14.5 update, it is important to understand its implications. This update disrupts the tracking capabilities of advertisement platforms by limiting pixel data, custom audience creation, and retargeting efforts. Users are now prompted to choose whether to share their data or keep it private, impacting the precision of ad targeting.

Impact on Facebook Ads for E-commerce and Dropshipping

The iOS 14.5 update poses challenges for e-commerce and dropshipping businesses that heavily rely on Facebook ads. Custom audiences, lookalike audiences, and retargeting efforts may be affected due to the lack of data available for precise targeting. However, it is essential to analyze real results to determine the true impact of this update.

Real Results: Before and After the Update

By examining specific ad accounts before and after the iOS 14.5 update, we can gauge the extent of its impact on ad performance. While there may be a slight decrease in performance, the results show that Facebook ads remain profitable and effective. Lookalike audiences and retargeting techniques may experience a more significant decline, but overall, businesses can still generate revenue and achieve success.

Three Steps to Mitigate the Effects of the Update

To ensure your business is well-prepared for the changes brought by the iOS 14.5 update, we provide three crucial steps to follow:

Step 1: Configuring Web Events in Events Manager

Within the Events Manager of Facebook Business, it is necessary to prioritize your web events correctly. By managing events and setting their priority from highest to lowest, such as purchase, add to cart, initiate checkout, add payment info, and view content, you can optimize your tracking efforts.

Step 2: Verifying Your Domain

Verifying your domain is crucial for ensuring reliable tracking and ad performance. By applying for domain verification in Business Settings, and following the instructions to add the provided TXT record to your domain's DNS settings, you can enhance domain credibility and tracking accuracy.

Step 3: Ensuring a Purchase on Your Website

Having at least one purchase on your website's pixel is essential, especially for new e-commerce and dropshipping businesses. Installing the Facebook pixel on your Shopify store and using the Facebook Pixel Helper Chrome extension allows you to verify the pixel installation and test transactions. Alternatively, running a brief ad campaign or sharing a product link to make a purchase can also suffice.

Long-Term Projections and Future Updates

The iOS 14.5 update is just the beginning of a new era in ad platforms. Other companies, such as Samsung, Huawei, and Xiaomi, are anticipated to introduce their versions of privacy updates, further impacting platforms like Facebook, Google, and YouTube. Advertisers must adapt to these changes and continuously monitor updates from various platforms.

Diversifying Advertising Platforms

To minimize dependence on Facebook ads, businesses should consider diversifying their advertising platforms. Platforms like TikTok, Twitter, and YouTube provide viable alternatives to maintain a healthy advertising presence. Expanding advertising efforts across multiple platforms ensures stability and reduces vulnerability.

Ethical Considerations and Tools for Advertisers

As privacy becomes a priority for users, advertisers must respect their choices and their right to privacy. While various tools are emerging to navigate the challenges posed by the iOS 14.5 update, it is essential to evaluate and align with your ethical stance. Tools such as advanced matching and the Conversion API can assist in cross-referencing pixel data, but their usage should be aligned with ethical considerations.

Debunking the Panic: Facebook Ads Still Alive and Thriving

Amidst the panic surrounding the iOS 14.5 update, it is crucial to recognize that Facebook ads are not dead. Despite some impact on targeting precision, businesses can still achieve profitability and success. It is essential to fact-check information and conduct personal testing to separate hype from reality.

Conclusion

Navigating the challenges brought by the iOS 14.5 update requires adaptability and proactive measures. By following the steps outlined in this article, businesses can ensure continued success in their Facebook advertising efforts. Embracing diversification, staying informed about updates, and maintaining an ethical approach are key factors in thriving despite the evolving landscape of digital advertising.

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