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ARE YOU IGNORING THIS TRAFFIC SOURCE IN YOUR ECOMMERCE DROPSHIPPING BUSINESS?

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

ARE YOU IGNORING THIS TRAFFIC SOURCE IN YOUR ECOMMERCE DROPSHIPPING BUSINESS?

ARE YOU IGNORING THIS TRAFFIC SOURCE IN YOUR ECOMMERCE DROPSHIPPING BUSINESS?

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00:00:08 00:00:12 what's up Empire builders welcome back
00:00:11 00:00:14 to another episode if you're new to the
00:00:12 00:00:16 channel please like comment and
00:00:14 00:00:17 subscribe a new e-commerce videos come
00:00:16 00:00:19 out every single day and make sure to
00:00:17 00:00:22 turn those notifications on guys so
00:00:19 00:00:25 you're notified every time I come out
00:00:22 00:00:27 with some new videos but today I wanted
00:00:25 00:00:31 to tok about it's gonna be a quick
00:00:27 00:00:33 video one underutilized social media
00:00:31 00:00:35 platform that I think people are
00:00:33 00:00:38 completely ignoring for their e-commerce
00:00:35 00:00:40 businesses so most of you up to this
00:00:38 00:00:42 point probably have like a Facebook
00:00:40 00:00:47 account an Instagram account where you
00:00:42 00:00:49 cross post a bunch of stuff for your for
00:00:47 00:00:50 your business alright whatever it is you
00:00:49 00:00:52 might be doing promotion and you
00:00:50 00:00:54 probably do shoutouts or people you're
00:00:52 00:00:56 just posting out content that is
00:00:54 00:00:58 relevant to the niche that you're in
00:00:56 00:01:01 they your ecommerce businesses built
00:00:58 00:01:04 room but there's one source that I think
00:01:01 00:01:08 a lot of people aren't using and it's
00:01:04 00:01:12 YouTube guys you do you have to create a
00:01:08 00:01:15 YouTube channel for your business okay
00:01:12 00:01:18 and a lot of you might be thinking well
00:01:15 00:01:21 well Pete I don't have like nice cameras
00:01:18 00:01:23 I don't have like I don't have like all
00:01:21 00:01:26 the equipment I need to to you know
00:01:23 00:01:28 create content look video content for my
00:01:26 00:01:30 business and guys that's completely fun
00:01:28 00:01:33 you don't have to there's a business of
00:01:30 00:01:35 mine we're literally actually all of my
00:01:33 00:01:37 businesses I don't create the content
00:01:35 00:01:40 for any of them it's all user generated
00:01:37 00:01:41 so here's the thing maybe right off they
00:01:40 00:01:43 get out of the gate you don't need the
00:01:41 00:01:45 YouTube channel yet but once you're
00:01:43 00:01:46 getting up there in terms of sales in
00:01:45 00:01:48 terms of followings and some people are
00:01:46 00:01:50 gonna reach out to you wanting to work
00:01:48 00:01:51 closer with your company and that
00:01:50 00:01:54 doesn't necessarily mean that you have
00:01:51 00:01:55 to pay them on a monthly basis or you
00:01:54 00:01:57 know every two weeks they're not
00:01:55 00:02:00 necessarily gonna be a salaried employee
00:01:57 00:02:02 of yours or anything like that these
00:02:00 00:02:05 people just want to be involved with
00:02:02 00:02:07 your business so for example one of the
00:02:05 00:02:10 niches I'm in being fishing a lot of
00:02:07 00:02:12 these younger guys that are
00:02:10 00:02:14 just love fishing so much that they just
00:02:12 00:02:15 want to record themselves fishing and
00:02:14 00:02:17 post it on YouTube and get it in front
00:02:15 00:02:19 of as many people as they can so the
00:02:17 00:02:21 deals that we strike up with these
00:02:19 00:02:25 people is will say hey we'll promote
00:02:21 00:02:29 your channel and was the pro to videos
00:02:25 00:02:31 for that you give us on our channel so
00:02:29 00:02:34 you know once a week send us over a
00:02:31 00:02:36 video will point those people back to
00:02:34 00:02:38 come follow you but we want that content
00:02:36 00:02:42 to be original and we want it to only be
00:02:38 00:02:44 published on our YouTube channel nine
00:02:42 00:02:46 times out of ten these people will
00:02:44 00:02:50 gladly do that for you they'll gladly
00:02:46 00:02:52 let you post a video about them fishing
00:02:50 00:02:54 because not only are they getting a
00:02:52 00:02:56 bunch of eyeballs to their channel but
00:02:54 00:02:57 it's also giving them a ton of exposure
00:02:56 00:03:00 because they know you're gonna promote
00:02:57 00:03:03 your video as well right to be a via
00:03:00 00:03:05 email list or your Instagram pages right
00:03:03 00:03:07 and it just brings them even closer to
00:03:05 00:03:08 your company okay and that's what they
00:03:07 00:03:10 ultimately want so you have to think
00:03:08 00:03:11 about it in your niche like say you're
00:03:10 00:03:14 in makeup I've seen this done for makeup
00:03:11 00:03:15 as well you know the girls that have
00:03:14 00:03:17 YouTube channels you know showing how to
00:03:15 00:03:18 apply makeup a lot of these some of
00:03:17 00:03:20 those channels out there that have
00:03:18 00:03:22 probably like 500 subscribers where
00:03:20 00:03:25 they're not really getting much traction
00:03:22 00:03:27 but if you reach out to them bike hey
00:03:25 00:03:29 we're building up our YouTube channel
00:03:27 00:03:33 would love to feature you on some videos
00:03:29 00:03:36 you know would you like to you know help
00:03:33 00:03:37 us out we'll also send you will send but
00:03:36 00:03:41 we'll send you free product maybe to
00:03:37 00:03:43 review but will also promote your
00:03:41 00:03:46 channel to our audience so that's most
00:03:43 00:03:48 of those influencers on YouTube aren't
00:03:46 00:03:51 going to be like yes because that's free
00:03:48 00:03:53 eyeballs for them for their channels and
00:03:51 00:03:55 not only that guys it's gonna create a
00:03:53 00:03:57 look as you do this maybe in the
00:03:55 00:03:58 beginning it's gonna be slow but as you
00:03:57 00:04:00 keep creating this content for your
00:03:58 00:04:02 channel right of course multiple
00:04:00 00:04:05 influencers are creating content for you
00:04:02 00:04:06 your your your name is going to be out
00:04:05 00:04:09 there more you're gonna generate more
00:04:06 00:04:11 customers your rankings on YouTube will
00:04:09 00:04:13 be better and get a lot of people guys
00:04:11 00:04:16 but for your businesses are going to
00:04:13 00:04:18 type in on YouTube for example your
00:04:16 00:04:20 company name space review
00:04:18 00:04:22 but a lot of people are going to do that
00:04:20 00:04:23 they want to see testimonials especially
00:04:22 00:04:26 if it's a business that they've never
00:04:23 00:04:28 heard about to begin with okay so if you
00:04:26 00:04:30 have no content out there on YouTube
00:04:28 00:04:33 already people are gonna be skeptikal to
00:04:30 00:04:35 buy from you right so that's why you
00:04:33 00:04:37 need to start building up these kind of
00:04:35 00:04:39 YouTube channels and again doesn't have
00:04:37 00:04:41 to be something you upload content every
00:04:39 00:04:43 single day on it could just be something
00:04:41 00:04:44 that you post maybe once a week once
00:04:43 00:04:46 every two weeks
00:04:44 00:04:47 whether you post some content out there
00:04:46 00:04:50 but the point is you have to post
00:04:47 00:04:52 something guys you really want to be
00:04:50 00:04:54 across those three main social media
00:04:52 00:04:57 platforms that I say our Instagram
00:04:54 00:04:59 Facebook and YouTube those are the best
00:04:57 00:05:02 ones and guys that's all free traffic
00:04:59 00:05:05 for you as well right there's a lot of
00:05:02 00:05:07 cool sneaky things that you could do on
00:05:05 00:05:09 your YouTube channel guys obviously
00:05:07 00:05:11 pointing people back to offers in your
00:05:09 00:05:15 description pinning different comments
00:05:11 00:05:17 to the top of of your of your list where
00:05:15 00:05:19 you want to direct traffic guys and
00:05:17 00:05:21 you're free plus shipping offers or or
00:05:19 00:05:22 whatnot right and especially working
00:05:21 00:05:24 with these influencers that just builds
00:05:22 00:05:26 up your relationship with them even more
00:05:24 00:05:27 so maybe as they grow you're growing as
00:05:26 00:05:29 well and they're gonna be able to
00:05:27 00:05:30 promote you on their channel and you're
00:05:29 00:05:32 promoting them under their channel it's
00:05:30 00:05:34 a great ecosystem right it's a great
00:05:32 00:05:36 ecosystem that just keeps you driving
00:05:34 00:05:38 traffic to your business but guys you
00:05:36 00:05:40 really need to to create that content
00:05:38 00:05:43 because you want to establish yourself
00:05:40 00:05:44 as an authority in whatever niche that
00:05:43 00:05:47 you pick so guys I hope this video
00:05:44 00:05:49 helped I hope it convinced you to get a
00:05:47 00:05:50 youtube channel or at least get started
00:05:49 00:05:52 on building out a YouTube channel I know
00:05:50 00:05:54 a lot of you guys are doing everything
00:05:52 00:05:56 for your businesses so I know it's just
00:05:54 00:05:58 another thing that that needs to get
00:05:56 00:06:00 done but trust me it'll be worth it in
00:05:58 00:06:03 the long run a lot of our traffic
00:06:00 00:06:05 honestly guys like even if ads were all
00:06:03 00:06:07 turned off you know we would still be
00:06:05 00:06:09 getting consistent sales on a daily
00:06:07 00:06:11 basis just because we have so much
00:06:09 00:06:13 content already out there we have so
00:06:11 00:06:16 many a big social media following that
00:06:13 00:06:19 it wouldn't really I mean yes abs would
00:06:16 00:06:20 slow down but effectively we would we
00:06:19 00:06:22 wouldn't put us out of business and
00:06:20 00:06:23 that's what you want guys right when you
00:06:22 00:06:26 can get to that point you could say you
00:06:23 00:06:28 have a real business right that's
00:06:26 00:06:29 sufficient on just your current
00:06:28 00:06:31 audience right you have a bunch of
00:06:29 00:06:33 assets built up your business or you
00:06:31 00:06:34 have your social media your email is you
00:06:33 00:06:36 have your Facebook audience your pixel
00:06:34 00:06:38 audiences and all that good stuff but
00:06:36 00:06:40 guys I hope this video is helpful please
00:06:38 00:06:44 like comment and subscribe and remember
00:06:40 00:06:44 your empire starts now