Authority positioning through Video on YouTube

Published on: December 6 2022 by FeedbackWrench

Authority positioning through Video on YouTube

Authority positioning through Video on YouTube

Authority positioning through Video on YouTube

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00:00:00	00:00:03	hey guys i'm just toking about um how
00:00:02	00:00:05	to develop video how do you use video in
00:00:03	00:00:06	your video marketing and i had one just
00:00:05	00:00:08	like what are the different types of
00:00:06	00:00:09	videos why you should use video because
00:00:08	00:00:12	it's relational a bunch of stuff now
00:00:09	00:00:14	what i want to tok about is um
00:00:12	00:00:16	the last video i made was about if you
00:00:14	00:00:17	write down your core you know kind of
00:00:16	00:00:19	your mission your purpose or values but
00:00:17	00:00:21	really if you get your one liner the
00:00:19	00:00:22	stakes and the benefits
00:00:21	00:00:24	kind of written out and if you write
00:00:22	00:00:25	those out you'll be able to create
00:00:24	00:00:28	better videos because you'll be working
00:00:25	00:00:29	from a core you will have a foundation
00:00:28	00:00:31	from
00:00:29	00:00:32	which you can draw upon to speak
00:00:31	00:00:34	extemporaneously because it's just who
00:00:32	00:00:36	you are and that'll equip you so that
00:00:34	00:00:38	you can go into a
00:00:36	00:00:41	a networking environment and really you
00:00:38	00:00:43	can cast this vision for you know what
00:00:41	00:00:45	i do taxes bookkeeping and accounting
00:00:43	00:00:47	for small businesses so you always say
00:00:45	00:00:49	that quick i always say what i do for
00:00:47	00:00:51	whom be really clear but really what i
00:00:49	00:00:53	do and then what you get into is problem
00:00:51	00:00:55	solution result you're going to say i
00:00:53	00:00:57	help people go from here
00:00:55	00:00:59	to there i help them from one crappy
00:00:57	00:01:01	situation where they're stuck and you
00:00:59	00:01:02	describe the here and then you describe
00:01:01	00:01:04	the there and the more you can and
00:01:02	00:01:07	that's called vision casting right so
00:01:04	00:01:08	visioneering andy stanley is a great has
00:01:07	00:01:10	a great book called visioneering that
00:01:08	00:01:12	you should read that toks about how to
00:01:10	00:01:15	cast vision and and again you want to
00:01:12	00:01:16	describe to the here so much that they
00:01:15	00:01:17	understand
00:01:16	00:01:18	that you understand where they're at
00:01:17	00:01:20	right and so it might be that you're
00:01:18	00:01:22	overpaying in taxes it might be that you
00:01:20	00:01:24	you have a bookkeeper that's really not
00:01:22	00:01:25	that good that you have on for 25 an
00:01:24	00:01:27	hour and it never it always seems like
00:01:25	00:01:29	you know your cpa is fixing stuff and
00:01:27	00:01:31	you kind of get this intuition that
00:01:29	00:01:32	maybe she's not that great or he's not
00:01:31	00:01:34	that great and boy it'd be better if it
00:01:32	00:01:36	wasn't or maybe you're stuck that you
00:01:34	00:01:38	never get financing you know every time
00:01:36	00:01:39	you go to the next real estate deal they
00:01:38	00:01:41	look at your books and they just kind of
00:01:39	00:01:42	pass over it and why is that it's
00:01:41	00:01:43	because you don't understand your cash
00:01:42	00:01:45	flow because you don't work with a
00:01:43	00:01:47	proactive tax planner a bookkeeper that
00:01:45	00:01:49	works with real estate professionals
00:01:47	00:01:50	right whatever that is um
00:01:49	00:01:52	maybe it's that you cast a vision of
00:01:50	00:01:54	you're trying to build a new house or
00:01:52	00:01:55	new construction and it seems like
00:01:54	00:01:57	there's nowhere to go to really
00:01:55	00:01:59	understand who are all the companies out
00:01:57	00:02:00	there and who do i actually build a
00:01:59	00:02:02	house with what we want to do is we want
00:02:00	00:02:03	to help you understand
00:02:02	00:02:05	how to build a house here in the south
00:02:03	00:02:07	metro with the different types of
00:02:05	00:02:09	builders we want to describe who we are
00:02:07	00:02:10	and who even our competitors are so that
00:02:09	00:02:12	you know what you're getting with each
00:02:10	00:02:13	one um because our goal is that you
00:02:12	00:02:16	would be we hoped that you would come to
00:02:13	00:02:17	us um but we want you to know who we are
00:02:16	00:02:18	as a builder because if you understand
00:02:17	00:02:21	who that is then you want to take a step
00:02:18	00:02:23	with us um anyways so you cast vision
00:02:21	00:02:24	like that now what i want to get into is
00:02:23	00:02:26	if you're not good at speaking
00:02:24	00:02:28	extemporaneously and you can never spit
00:02:26	00:02:30	you're never going to have
00:02:28	00:02:32	the ability to do that okay
00:02:30	00:02:34	um
00:02:32	00:02:37	in fact maybe i restart this nah we'll
00:02:34	00:02:39	just go um if you can't do that just
00:02:37	00:02:41	write a script write a script and what
00:02:39	00:02:42	you should do is do the initial intro
00:02:41	00:02:44	real quick and the initial interest
00:02:42	00:02:46	should just be hey everybody my name is
00:02:44	00:02:49	rob and we do we have a little tax firm
00:02:46	00:02:51	we do taxes bookkeeping and accounting
00:02:49	00:02:52	for small businesses
00:02:51	00:02:54	but really what we do and then you have
00:02:52	00:02:57	this transition of some sort and what we
00:02:54	00:02:58	specialize in or what we really do or
00:02:57	00:03:00	you know what we really try to work on
00:02:58	00:03:02	and our main thing that we try and push
00:03:00	00:03:03	whatever that is and then just go into
00:03:02	00:03:06	presentations where it's just it could
00:03:03	00:03:08	be b-roll stok video that's a b-roll a
00:03:06	00:03:10	stok video or video that goes along in
00:03:08	00:03:14	the background and then what you can do
00:03:10	00:03:16	is write out the thing word for word
00:03:14	00:03:17	word for word and write it the way you
00:03:16	00:03:19	speak it
00:03:17	00:03:22	and and transcribe that and then just
00:03:19	00:03:24	absolutely say it 15 20 times in a row
00:03:22	00:03:26	so that you can just spit it and do it
00:03:24	00:03:27	effectively
00:03:26	00:03:30	that's how you do it if you're not good
00:03:27	00:03:31	at video okay you write a script right
00:03:30	00:03:33	the other thing that you'll see is if
00:03:31	00:03:35	you're not good at speaking or if you
00:03:33	00:03:36	get kind of
00:03:35	00:03:38	here's some things that i want you to do
00:03:36	00:03:40	number one um
00:03:38	00:03:42	you are who you are and people listen to
00:03:40	00:03:44	your voice and they know
00:03:42	00:03:45	perfection is not the goal
00:03:44	00:03:46	um
00:03:45	00:03:48	certainly you want to make sure that
00:03:46	00:03:49	you're engaging you don't want to be
00:03:48	00:03:52	unprepared you don't want to look super
00:03:49	00:03:54	unprofessional right that being said so
00:03:52	00:03:57	many people i watch try and do videos
00:03:54	00:03:59	and they're so worried that they never
00:03:57	00:04:02	actually create okay you just have to
00:03:59	00:04:03	swing the bat you have to make a video
00:04:02	00:04:05	and as long as you're trying to add
00:04:03	00:04:06	value to people you're trying to help
00:04:05	00:04:10	people go from here to there as long as
00:04:06	00:04:12	you're doing that then fail forward make
00:04:10	00:04:14	10 videos put them on youtube and
00:04:12	00:04:15	facebook and instagram and tiktok
00:04:14	00:04:18	right take them put them onto youtube
00:04:15	00:04:20	and just create and then get feedback
00:04:18	00:04:22	okay you have to learn from what you're
00:04:20	00:04:24	doing right and take it with a grain of
00:04:22	00:04:25	salt right in a way it's the most
00:04:24	00:04:27	vulnerable thing in the world this is
00:04:25	00:04:30	what you just got to get over with you
00:04:27	00:04:32	have to get over the thought that if you
00:04:30	00:04:34	try to do this people are going to tell
00:04:32	00:04:36	you bad things yeah they will people are
00:04:34	00:04:37	going to be mean online whoop do you do
00:04:36	00:04:39	that's a them thing not a you thing
00:04:37	00:04:42	right and
00:04:39	00:04:44	ultimately you're creating right and you
00:04:42	00:04:45	think about how much
00:04:44	00:04:47	guts it takes
00:04:45	00:04:49	you know my grandpa when he got older
00:04:47	00:04:51	when he was about 70 years old decided
00:04:49	00:04:53	he wanted to paint he's a farmer he
00:04:51	00:04:55	never painted in his life and when he
00:04:53	00:04:57	died his paintings were kind of you know
00:04:55	00:04:59	they were what they were you know was it
00:04:57	00:05:00	rembrandt no
00:04:59	00:05:01	they looked like my grandpa learned how
00:05:00	00:05:04	to paint people
00:05:01	00:05:05	now his paintings are funny because from
00:05:04	00:05:07	far off they look really good and then
00:05:05	00:05:10	as you get closer like okay but the
00:05:07	00:05:11	other day one of my my co-worker byron
00:05:10	00:05:14	um he was doing his funeral so my gran
00:05:11	00:05:17	my grandpa died at the age of 93 or
00:05:14	00:05:19	whatever what i can't even remember now
00:05:17	00:05:20	um and he was looking at the videos that
00:05:19	00:05:22	i had done of his art of his painting
00:05:20	00:05:24	and my my grandpa became a prolific
00:05:22	00:05:25	painter he just painted and painted and
00:05:24	00:05:27	painted
00:05:25	00:05:29	when he died he wasn't a perfect painter
00:05:27	00:05:33	he wasn't even a great painter he was a
00:05:29	00:05:34	decent painter but from where he started
00:05:33	00:05:36	it was totally different
00:05:34	00:05:38	and the bottom line was
00:05:36	00:05:40	is that now he did painting to enjoy
00:05:38	00:05:42	things right now if you're creating
00:05:40	00:05:43	videos to help people
00:05:42	00:05:44	people will
00:05:43	00:05:47	come along with you in this journey
00:05:44	00:05:48	right now the key if you really want to
00:05:47	00:05:51	get better at something is you have to
00:05:48	00:05:54	seek mastery of it and one of the things
00:05:51	00:05:55	in seeking mastery is to get feedback
00:05:54	00:05:57	now you don't want to get feedback from
00:05:55	00:05:59	just anybody they should be somebody
00:05:57	00:06:00	that kind of understands it but the
00:05:59	00:06:03	values you and your relationship and
00:06:00	00:06:05	values and what they're for you they're
00:06:03	00:06:06	not a wicked person or a foolish person
00:06:05	00:06:08	you don't go to fools you don't go to
00:06:06	00:06:09	wicked people people that'll hurt you
00:06:08	00:06:10	don't do that
00:06:09	00:06:13	you get a small group of people that you
00:06:10	00:06:16	respect that have some insight they have
00:06:13	00:06:18	some credibility in this and ask for
00:06:16	00:06:20	good honest feedback
00:06:18	00:06:21	don't look for people to tell you what
00:06:20	00:06:23	they like it doesn't matter they should
00:06:21	00:06:25	tell you what what they actually
00:06:23	00:06:27	specifically like about your video and
00:06:25	00:06:29	then you should give them permission to
00:06:27	00:06:32	eviscerate it
00:06:29	00:06:34	scale each part of your video scale one
00:06:32	00:06:34	to ten what would you actually change
00:06:34	00:06:37	right
00:06:34	00:06:39	and what's funny is to a degree your
00:06:37	00:06:40	metrics on youtube would tell you
00:06:39	00:06:42	whether or not you're doing a good job
00:06:40	00:06:44	of that and so will your sales calls and
00:06:42	00:06:46	stuff but
00:06:44	00:06:48	if you can just create and create and
00:06:46	00:06:50	create and create and then invite some
00:06:48	00:06:52	people to speak
00:06:50	00:06:54	full truth to you
00:06:52	00:06:57	like full truth hurt your feelings kind
00:06:54	00:07:01	of truth right rob you got to shave look
00:06:57	00:07:03	at you you look like you look ugly right
00:07:01	00:07:05	okay i want to hear that you got to work
00:07:03	00:07:07	on your lighting your audio is trash
00:07:05	00:07:09	right your visuals need to be better
00:07:07	00:07:10	now again a credible person who cares
00:07:09	00:07:12	about you and loves you not a wicked
00:07:10	00:07:14	person or a fool a fool is just ignorant
00:07:12	00:07:15	don't go ask your dumb drinking buddy to
00:07:14	00:07:17	come and give you feedback on your well
00:07:15	00:07:18	maybe you do um you know the goal would
00:07:17	00:07:20	be to get
00:07:18	00:07:23	a good credible person to help you so
00:07:20	00:07:25	anyways if you just create
00:07:23	00:07:26	and if you move forward you can script
00:07:25	00:07:27	it you can move forward but i'm telling
00:07:26	00:07:29	you
00:07:27	00:07:31	if you just
00:07:29	00:07:32	create that's going to help you right
00:07:31	00:07:35	now the other thing that you should know
00:07:32	00:07:37	is that if you get a good editor
00:07:35	00:07:40	and as long as you can say something and
00:07:37	00:07:42	go and then come back
00:07:40	00:07:43	and say something and go you can
00:07:42	00:07:45	you can get an editor to help you you
00:07:43	00:07:47	can do it in post production where you
00:07:45	00:07:48	lay it down and you just cut out all the
00:07:47	00:07:50	parts
00:07:48	00:07:52	um and that's where you might have to
00:07:50	00:07:54	teach yourself video editing so that you
00:07:52	00:07:55	understand it really well but
00:07:54	00:07:56	again you're gonna do well if what
00:07:55	00:07:58	you're doing is you're helping people
00:07:56	00:07:59	with a real problem
00:07:58	00:08:00	help them move upward and forward the
00:07:59	00:08:03	problem could be that they need to be
00:08:00	00:08:05	entertained or they want you know
00:08:03	00:08:06	there's a lot of big youtube channels
00:08:05	00:08:06	out there where it doesn't seem like
00:08:06	00:08:09	they're
00:08:06	00:08:10	actually solving a problem but one of
00:08:09	00:08:13	the problem could be that they want to
00:08:10	00:08:14	be entertained they want to have a smile
00:08:13	00:08:16	they want to have a smile that's clean
00:08:14	00:08:18	and it's not dirty or maybe they want to
00:08:16	00:08:19	they have a problem that they love
00:08:18	00:08:22	visuals and they want to be engrossed in
00:08:19	00:08:23	a story right there are all sorts of
00:08:22	00:08:25	problems i tok about core business
00:08:23	00:08:27	problems but there might be an array of
00:08:25	00:08:29	problems that the problem is that they
00:08:27	00:08:31	want to smile right they want more joy
00:08:29	00:08:33	in their life right and so what you want
00:08:31	00:08:35	to do is poke fun at things and be a
00:08:33	00:08:37	comedian whatever that is right um but
00:08:35	00:08:39	if you don't just start creating you're
00:08:37	00:08:41	never going to have any work to work
00:08:39	00:08:43	from and and you will learn 10 times
00:08:41	00:08:45	more by creating 50 videos in our own
00:08:43	00:08:47	getting good quality feedback and
00:08:45	00:08:48	adapting and learning and adapting and
00:08:47	00:08:52	learning and make those changes be
00:08:48	00:08:54	nimble and don't get defensive when you
00:08:52	00:08:56	get this feedback
00:08:54	00:08:58	there's no need to defend it sometimes
00:08:56	00:08:59	you need to clarify what you're trying
00:08:58	00:09:01	to do
00:08:59	00:09:03	and ask them is that a good thing right
00:09:01	00:09:06	if i were to go out to a random person
00:09:03	00:09:08	and ask in fact i made a tik-tok video
00:09:06	00:09:09	one time and this gal and it was i was
00:09:08	00:09:12	making a point like i think that public
00:09:09	00:09:14	education is not that helpful and i hope
00:09:12	00:09:16	that their monopoly ends right so i was
00:09:14	00:09:17	poking a little bit at teachers because
00:09:16	00:09:19	this gal was complaining about her pain
00:09:17	00:09:20	i think teachers could be paid what but
00:09:19	00:09:22	this gal came in she's like oh i know
00:09:20	00:09:25	why you don't have very many views
00:09:22	00:09:27	because you're ugly and i'm like
00:09:25	00:09:29	yeah you're probably right
00:09:27	00:09:31	yup i think if i had an hourglass figure
00:09:29	00:09:33	and it was super handsome i think this
00:09:31	00:09:34	would be a lot easier right but i have
00:09:33	00:09:36	two and a half million views on youtube
00:09:34	00:09:37	for a reason it's because i'm trying to
00:09:36	00:09:38	help people and the reason why i'm
00:09:37	00:09:41	trying to help people is because it's a
00:09:38	00:09:43	calling for me right and so what's funny
00:09:41	00:09:45	is if i ask fools that are just trying
00:09:43	00:09:47	to be entertained or who like to dunk on
00:09:45	00:09:49	people on the internet is this video
00:09:47	00:09:50	accomplishing what it is they're not
00:09:49	00:09:52	going to give you qualified credible
00:09:50	00:09:54	feedback but if i approach people that
00:09:52	00:09:56	understand what i'm trying to accomplish
00:09:54	00:09:58	and have an appreciation so it could be
00:09:56	00:10:01	peers it could be outsiders you need to
00:09:58	00:10:02	get a group of advisors around you where
00:10:01	00:10:04	every time you make something you send
00:10:02	00:10:05	it out you gather some feedback
00:10:04	00:10:07	and be all right
00:10:05	00:10:10	sharing your 6 out of 10 video right see
00:10:07	00:10:11	what happens share it take the risk just
00:10:10	00:10:13	do it and create because no matter what
00:10:11	00:10:15	as you create you're going to get better
00:10:13	00:10:18	from feedback you're going to get better
00:10:15	00:10:20	from learning what happens right um
00:10:18	00:10:22	my story on youtube is kind of weird i
00:10:20	00:10:23	made videos and nothing happened then
00:10:22	00:10:25	all of a sudden a couple of them took
00:10:23	00:10:28	off and it's because i was teaching what
00:10:25	00:10:30	an s-corp in an llc was and because i
00:10:28	00:10:32	made it a dec it was working in person
00:10:30	00:10:34	that was funny i was making hay off of
00:10:32	00:10:35	these presentations i put it on youtube
00:10:34	00:10:37	did nothing for it and it sat there for
00:10:35	00:10:38	a year the tax difference between elsie
00:10:37	00:10:40	and escort video just sat there for a
00:10:38	00:10:42	year all of a sudden one person watched
00:10:40	00:10:44	it two people ten people a hundred boom
00:10:42	00:10:46	ten thousand a day and uh and then their
00:10:44	00:10:49	business blew up from it ours theirs
00:10:46	00:10:50	because they cheated me but and i left
00:10:49	00:10:51	but
00:10:50	00:10:53	long story short folks
00:10:51	00:10:55	if you want to get good at videos
00:10:53	00:10:57	again know the types of videos that are
00:10:55	00:10:59	out there for your business make sure
00:10:57	00:11:02	that you establish your one your brand
00:10:59	00:11:03	scripting and everything like that
00:11:02	00:11:05	make sure that you internalize that so
00:11:03	00:11:06	that you could just spit and speak
00:11:05	00:11:08	extemporaneously that's going to serve
00:11:06	00:11:10	you really well then if you make sure
00:11:08	00:11:12	that you just help people go from here
00:11:10	00:11:14	to there if you're helping people no
00:11:12	00:11:15	matter what you're going to know what to
00:11:14	00:11:17	tok about to a degree
00:11:15	00:11:19	then the next thing is is to just create
00:11:17	00:11:20	just move forward just try it you got to
00:11:19	00:11:23	i would say practike practike practike
00:11:20	00:11:24	practike practike spit spit into the
00:11:23	00:11:26	camera make 20 videos that you don't
00:11:24	00:11:27	release send them out to people get
00:11:26	00:11:29	feedback send them out to people get
00:11:27	00:11:32	feedback get feedback the other thing
00:11:29	00:11:34	get mastery go watch good presenters you
00:11:32	00:11:35	know what who is it that actually
00:11:34	00:11:37	creates excellent content out there i
00:11:35	00:11:38	would say go listen to the pastors of
00:11:37	00:11:41	this world you know there's only a
00:11:38	00:11:44	couple groups of people that speak 52
00:11:41	00:11:47	days 52 times a year and it's pastors
00:11:44	00:11:49	preachers right go pay attention to
00:11:47	00:11:50	preaching and training videos because it
00:11:49	00:11:52	will show you how to communicate for
00:11:50	00:11:54	change in fact there's a book by andy
00:11:52	00:11:56	stanley called communicating for a
00:11:54	00:11:58	change communicating for a change by
00:11:56	00:12:00	andy stanley you should go read it in
00:11:58	00:12:00	fact in there is this whole idea that
00:12:00	00:12:02	you know
00:12:00	00:12:04	essentially preaching
00:12:02	00:12:07	so i'm a jesus boy or i'm a jesus father
00:12:04	00:12:09	i think jesus is i believe 100 in the
00:12:07	00:12:11	bible like i'm about as on that as you
00:12:09	00:12:14	can possibly get actually i am
00:12:11	00:12:17	and jesus said you're stuck in your sin
00:12:14	00:12:19	but i have new life for you in fact if
00:12:17	00:12:22	you just believe in me and follow me
00:12:19	00:12:24	you will have eternal life a b i want to
00:12:22	00:12:25	give you life here now i want to give
00:12:24	00:12:26	you more love joy peace patience
00:12:25	00:12:28	kindness goodness faithfulness
00:12:26	00:12:30	gentleness and self-control and what
00:12:28	00:12:31	jesus did was essentially do what i'm
00:12:30	00:12:34	toking about in fact this whole idea
00:12:31	00:12:36	that he came and said you're stuck here
00:12:34	00:12:38	i can show you with there in fact all it
00:12:36	00:12:41	costs you is everything
00:12:38	00:12:42	but also just simple faith right and so
00:12:41	00:12:44	what's weird is that a preacher is
00:12:42	00:12:46	usually trying to help us each one of us
00:12:44	00:12:47	are stuck in so many different sins in
00:12:46	00:12:48	different ways and every day we get
00:12:47	00:12:51	stuck in a different sin and what
00:12:48	00:12:54	they're trying to do is to show me we
00:12:51	00:12:57	god you we me i personally have a prada
00:12:54	00:12:59	problem of sin don't we all have the
00:12:57	00:13:01	same thing here's what god said to solve
00:12:59	00:13:04	this problem here's here's the problem
00:13:01	00:13:06	we all have it here's a solution and
00:13:04	00:13:09	here's the result me we got you we so
00:13:06	00:13:10	it's me i have the problem we don't we
00:13:09	00:13:13	all have it here's what god said here's
00:13:10	00:13:16	the solution and then imagine
00:13:13	00:13:17	a result if you changed it and i changed
00:13:16	00:13:19	it in our life the result and then
00:13:17	00:13:21	imagine a world the big picture of all
00:13:19	00:13:23	of us do it right so that's all from
00:13:21	00:13:25	andy stanley's communicating for a
00:13:23	00:13:27	change he also toks about how to
00:13:25	00:13:29	how to prepare people to switch and and
00:13:27	00:13:30	it's excellent but i would pay attention
00:13:29	00:13:32	to preachers if you want to be a good
00:13:30	00:13:34	youtuber you want to be a good video
00:13:32	00:13:36	maker go get some training and preaching
00:13:34	00:13:38	whether you believe that or not i'm
00:13:36	00:13:40	telling you these people speak 52 times
00:13:38	00:13:42	a year who else does that
00:13:40	00:13:43	not many people do that and they have to
00:13:42	00:13:45	do it to people that and then invite
00:13:43	00:13:48	them in to volunteer and give you money
00:13:45	00:13:48	that's crazy good luck god bless