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Automate Direct Mail (Remine + Vistaprint) - Real Estate Leads

Published on: December 6 2022 by Jaime Resendiz

Automate Direct Mail (Remine + Vistaprint) - Real Estate Leads

Automate Direct Mail (Remine + Vistaprint) - Real Estate Leads

hey you tie me with deco real estate
advisors today we're gonna automate our
direct mail send outs
first thing we're going to do is create
the list that we're gonna use to mail
out so if you already have a farm
already selected and you're actively
working on it chances are you already
have the direct mail now you may be
going directly to Google Maps and
getting the addresses that way you you
may be purchasing a list from
third-party providers on how much equity
somebody has the actual contact
information of the property owners or
going to the cab so the county appraisal
district to get information of the
owners of the properties around you now
you know that's a very manual way of
doing it if you've already done it
before
congratulations if you have it you know
that's a huge chore that that is um that
awaits you unless you have remind if
you're new to the channel this may be
the first time that you've heard about
it but if you're not there are a lot of
videos in the channel that share how to
use remind what it is and really how you
can leverage it to maximize your
listings but in a nutshell remind is a
predictive analytiks tool that helps
identify properties that are highly
likely to sell in the next 12 months and
are likely to sell between 12 and 24
months and then 24 and above so that it
uses a whole bunch of selling indicators
that give you a Sim see a green light or
red light type of a message so not gonna
get too much into rewind per se we're
gonna use remind to gather our mailing
addresses but that's all we're gonna do
with with and remind so we're gonna jump
quickly into that and then we're going
to jump over to vistaprint which we're
gonna use to design our direct mail
pieces and send them out in an automated
way so let's jump in to get access to
remind what you see that i already have
it open there
our Excel I'm going through my dashboard
which I log into my MLS and the
association that I'm part of here in the
Metroplex
and click on remind and I am there so
this is South Arlington that we're gonna
come we're gonna build a list from and
they're gonna receive a direct mail
piece from myself so let's just start
building up a list real quick property
values let's see what type of property
values we have Myrna I'm gonna zoom in
for a few seconds so we can actually see
the property values hmm know a little
bit more there we go okay as you can see
a majority of our property values are in
between two above two hundred and fifty
thousand dollars I think I'm looking at
that shade correctly okay so that's our
first filter we're looking at properties
that are at least two hundred and fifty
thousand dollars and above okay now I'm
gonna look at how long they live how
long they've lived in the home for me I
like to have a five-year minimum in the
amount of years they've lived there I'm
gonna target people that actually live
in the property so that our
owner-occupants and then I'm going to
only highlight single-family
and something else that I really want to
drill down my message into is how people
that have a 6% interest and above
receive my mail piece so I'm gonna press
apply as you can see it reduced my it
reduced my results quite drastikally
which is a good thing we're looking at
direct mail and we're wanting our direct
mail pieces to reach those folks that
are highly likely to act or are more
likely to act versus the person that
just landed into their home or moved
into their home or just purchase their
home a year ago and then they don't have
a they're not uh they're not looking to
sell that most likely they won't be
looking to sell that's that there's a
job relocation or things of that that
nature so for our purposes we're gonna
stay between Debbie and Matlock and a
buff Country Club Road which should be
down here there we go so we're looking
at this area let me zoom in just a
little bit so we only get the area that
we want or we can also create our little
map
it's gonna come out a little bit bad I
should have gone up a little bit further
it's not the best way of doing it but
it'll serve our purposes so you see how
to actually do it okay
now I'm gonna press track oh you see the
106 results that we have in this this
square rhombus or rectangle whatever
that is now that we have those tracks
you see that they're in star mode so
that means that they've tracked oops
forgot a few let's track those as well
you'll see them change into stars try
one more time there we go okay William
jump over to track and we have a hundred
and eleven results now at this point
when select all of them and we're going
to download the CSV since this is a test
I'm not gonna I need to call out that
it's a test for me
South Arlington Sound
five year six percent say and since we
only have a hundred and eleven results
it's gonna take a few seconds and we'll
get the notification up here that the
download is ready to go we're gonna jump
over to Vista prim for for time sake and
we're gonna get started now if you're
Mele this is gonna work if you're
mailing postcards if you have another
service that you're wanting to send
direct mail pieces with like an actual
letter if that type of direct mail then
Vistaprint isn't where where you're
gonna go there's gonna be just there's
gonna be links in the description below
of other resources that you can use for
that type of service but for our
purposes we're gonna go with vistaprint
and actually send out a postcard or show
you how to send out a postcard there's
two sizes you're gonna go standard or
oversized for our purposes we're just
gonna select standard we're gonna have a
full-color the mailing list we're gonna
upload our own and then you can go first
class or first class rush doesn't matter
dependent well it does matter depending
on how urgent you want but for our test
it's not gonna it's not gonna matter too
much we know that we're importing 111
111 properties so I'm just gonna select
111 to see the quote you see here it's
about $89 it'll go up a little bit with
some additional fees that they're gonna
that they're gonna ask but it won't go
up by much so let's get started go and
check on our list we see the
notification bill which if you are not
subscribed now would be a great time to
subscribe like comment share and
subscribe as soon as you subscribe hit
that notification bell so you get you
get notified whenever a new video comes
up in this channel expect at least two
videos per week
right now I'm averaging about four
videos per week so if I keep going down
at that rate then that's what it's gonna
be but at minimum expect two videos per
week again like comment share subscribe
it helps out greatly with with the
distribution of the content you see here
that the CSV is ready to go and in my
logged in let me log in real quick
there we go
now you can upload your own design or
you can create this is a design straight
from here if you want to design your own
and you have that knowledge setting
capabilities fantastik design it and
upload it and you're on your way now if
you are design challenged like I am then
you can go over to Fiverr or go to up
work and submit the dimensions of the
postcards and somebody there will for
cheap design a design for you that
you're able to sign off or edit or
adjust in any way before you upload it
here now it is inexpensive and what's
important that when you're looking at
service providers in those in those
partikular websites is their reviews
they do a great job not all of them do a
great job of course but a good amount of
them do and you're gonna be pleased with
the results but again the ratings are
super important in those and those and
those websites now since this is a test
I'm just gonna run up I'm just gonna run
a generic one so you see how to do it
just listed and they have some
additional real estate ones
so you see just listed type of campaigns
you can change it and edit it however
you want if you just sold a home and you
want to blanket the area so the
neighbors can experience your service as
well
you can certainly be sending those out
and a little bit more generic type of a
message here is more of an announcement
of who you are it's great for breaking
into the into the either the industry or
the neighborhood or really trying to
increase your market share our purpose
is we're gonna go with the standard I'll
select this design
okay that home was dis listed as on this
example in this price 240 9500 the
headline just listed location it's gonna
be Matlock Road your text here won't
last long your name title how they can
reach you
I've sent out other mail pieces I'm
wondering white and pre-populate that's
why I wanted to log in but I have to
figure it out later
anyway so you can go to the back to see
what it looks like you can make it
grayscale you can make a pool color you
can make it blank I'm gonna put full
color and have my information in the
back as well you can enter the
description let's see you can enter the
description here on what you wanted to
say test description wanna go next I
have reviewed and approved my design
now we get to the mailing list now since
you have your own list you don't need to
purchase a list through Vistaprint and
you don't need a purchasing list through
a third party somewhere else
remind already provides you that and
depending on which program you have
whether that's your standard which is
free or you've moved up and I don't
remember prices at this point and they
could be subject to change so I'm not
gonna I'm not gonna speculate on prices
there's the the leveling up and then the
final price that one I am fairly certain
is a hundred and ninety nine today and
it has been for a while so I don't know
if they're gonna go up or down but it's
one hundred and ninety nine for the pro
for the pro version which is what I have
gonna upload a new list
now I'm gonna find this in my folder
throw it over to my desktop
okay so we're gonna do a little bit of
editing which is fine I'm used to the
facebook Messenger which I can get away
with not editing as much but Vistaprint
is asking us to be a little bit more
concise no problem at all I'm going to
open our list and then we're also going
to look at the fields that were being
asked all right so insert it salutation
I'm sorry we're gonna go with the bold
because that's the only that's the only
examples that they actually need but
well we're good at it but know that the
bull is really the only thing that you
need the first name I know that we have
the first name so I'm gonna go and copy
that row
there we go I'm gonna name it first name
the middle name I know we have access to
the middle name but I don't want to
include it so I'm just gonna include the
header but I'm not gonna include
including content last name we do have
access to the last name
okay suffix you won't have access to
that through remind which doesn't matter
at the end of the day but we'll include
the header the title not very relevant
to what we're doing but we'll include it
knowing that we're not gonna input
anything there the company name insert
company name again we're not gonna input
anything in there either address line so
this is your first address line and then
you have the city in the air of the
state and then you have the zip code the
only thing we're gonna the only thing
we're gonna match are the column headers
as we have been doing it I just lined
one we're gonna add another field or
column I'm going to put address line 2
we're gonna leave that blank at the end
of the day just so we have everything
matched up with with Vistaprint so it
doesn't give us any more issues oops
state zip code now keep in mind what
you're what you're gonna receive is
you're gonna receive the property
address which is the mailing address and
with that filter that we selected a
remind of owner-occupied we know that
since their owner occupied that's pretty
much what the where they're gonna get
their mail had you not done that then
you would have wanted the mailing
address of the homeowners so you would
have used the actual address of the
residents you would have used the
mailing address that they have here so
again since we put that filter out front
then we didn't have to mess with it at
the end of the day I'm gonna delete the
rest of these I'm going to put file
save as
revised okay now let's try one more time
and there you go now a review now review
the list and see if the feels imported
where you needed them to import first
name last name address city state and
zip so we're good to go
go next
this is what I like about Vistaprint it
actually verifies with the USPS to see
if it's even deliverable chances are
you're gonna go a hundred for a hundred
or a hundred percent off re my data as
it's fairly accurate when it comes to
addresses so that's not gonna be a
consideration but if you're importing
your own list if you typed it out the
manual way in the past and that's how
you have it and you upload it you may
have a bit more error fields or
corrections to to do it's gonna check
for duplicates we won't have any
duplicates given the way that we took
our information but again it helps with
human error so I'm glad that it has it
has that now it gives you an example of
what it looks like and this is where you
can you can exclude any anything that
you are that you want to exclude but you
get to see all of the fields all of them
not all fields all of the addresses that
you're about to send to read statement
above and approve let me go to the next
you can select how long you want well
you can select how fast you want them to
to create this if you go down the first
class you see that it costs 32 cents if
you go first class rush you see it cost
you percent but then they do a rush fee
and if you go standard and then you see
the delivery range for our probe systems
I'm not gonna click confirm' I'm gonna
just go next but you see the estimated
delivery range you get a perspective on
when your actual direct mail is gonna
hit
okay what if the customer has moved you
have the option to deliver the postcard
anyway
notify me forward it none of the above
so for for our purposes since the
postcard has moved since the sense of
the individual has moved chances are
that people toss out the previous owners
smell or they're just gonna refuse it
all together I just click deliver the
postcard anyway I know it doesn't fit my
parameters I know they won't have the
six percent it wouldn't have the six
percent interest or wouldn't have lived
there five years already chances are is
a very recent move so I'm gonna go and
deliver the postcard anyway but that's
totally up to you if you just want to be
notified if you want it forward or if
you wanted to to have it discard it then
that's up to you and then at this point
you are at the point where you review
the postcard the list is there you can
change the paper stok and then you go
on about actual payment I'm gonna stop
here because at this point is just next
and then you click confirm to to make
the payment but that is how you do
direct mail through vistaprint as you
saw it didn't take us long at all I
don't know how long this video has been
going for but know that it's that easy
again if you if you're looking for a way
to get everybody's addresses in and if
you want to blanket the entire
neighbourhood of where you live and just
give a friendly how you do and I live in
the area you can select your entire
neighborhood but you know what really
advise to use remind to get the a bear
mode minimum to get people's address
addresses that way you don't have to
manually get get the list or craft your
lists um somehow at the bare minimum you
have that and you can filter the actual
mailing address and to see who is it who
is living in their property verse
is renting it out at the bare minimum it
helps you with that but of course as you
saw it has so many more capabilities it
has a cell score of low medium high
it has mortgage it has the amount of
home equity it has the gamut so feel
free to to mess with the filters there
and adjust your your list but this is
where you need to go to get your direct
mail list or your list to send to
residences and then you can go to you
can go to Vista print or you can go to
other services that are similar where
you can create the postcard and or have
them print out the letter that you like
to send out and have it automated that
way this entire process does not need to
take more than 20 minutes what's gonna
take the bulk amount of the time is the
design if you use their design versus
yours or if you want to customize it you
have that capability as well right on
the platform or going over to fiber or
upwork or whomever is designing it
that's gonna take the most amount of
your time it's not going to be in
producing the list as it traditionally
would have been and once you have all
that you can just automate it send it
out and you can have it scheduled to
send out again in the future so that's
how you do direct mail getting go to
remind and then download the list send
it out via vistaprint and you're off and
running feel free to comment in the
section below if there's any questions
that you have like comment subscribe
share with you real estate agent that
you that you feel would benefit from
this and I'll see you in the next video
you
you