average click through rate for display ads 2020

How to Determine the Average CPC for Display Ads

Online advertising is one of the most effective ways to connect with customers. Understanding the average cost per click (CPC) is crucial in determining which platform will work best for a business's advertising strategy.

What is CPC Advertising:

CPC stands for cost per click. This type of marketing strategy relies on display ads placed within a social media platform. Each time a viewer clicks on the ad, the company incurs a cost.

Calculating Average CPC:

To calculate average CPC, divide the total cost of clicks by the total number of clicks. The cost per click varies based on the ad platform chosen, the type of ads, target audience, industry, and strategy used to set bids.

Top Display Ad Platforms:

1. Facebook:

Facebook has some of the best display ad targeting options, making it ideal for improving brand awareness. The average CPC for a Facebook ad is $1.72, although this figure varies by industry.

2. Instagram:

Instagram's average CPC ranges between $0.70 and $1.00. Demographics, such as age group, affect CPC.

3. Google:

Google Ads has an average CPC of $2.69. While not the cheapest, Google Ads is optimised to find users with purchasing intent and offers broader keyword targeting.

Budgeting Your Marketing Campaign:

To budget your marketing campaign, calculate your target ROI and ideal CPC using the revenue to add ratio of 5:1.

Understanding CPC advertising and the relative costs of using different platforms is essential in creating a successful advertising strategy. By analysing the top display ad platforms, businesses can maximise their ROI and achieve their marketing goals.

Google Ads CTR | What is CTR and What is a Good CTR in Google Adwords

Improving Your Google Ads Click-Through Rate

In this article, we will be discussing Google Ads CTR (click-through rate), what it is, what a good number should be, and how to increase it if it is not where you want it to be.

Real-World Examples:

We will be showing real-world accounts in different industries to give you an idea of what kind of numbers you should be seeing and how to improve those numbers if you are not seeing what you should.

CTR Numbers:

CTR numbers can vary greatly, but on average, large agencies and PPC software companies say their averages are 2. The click-through average might be 1.5, but it is essential to take into account that there are different things going on in each account.

Benchmarks:

Two benchmarks are essential to keep in mind. Firstly, hitting 3 to 4 right out of the gate is good. Secondly, within 90 days, it is best to get the number up above 5.

Improving CTR:

Different factors can affect CTR, such as the type of business being advertised, the type of devices being advertised on, the amount of competition, the relevance of the ad, and the effectiveness of the landing page.

Always strive to improve your CTR. It is essential to keep in mind that different industries will have different click-through rates, but improving the number will lead to more opportunities for businesses to sell their products or services.

What Is A Good Click-Through Rate For Google Ads - CTR Explained (2022)

In this video, Matt from Tradesmen Digital Marketing explains what click through rate (CTR) is in Google Ads and why it's important to maximize it. He also discusses the relationship between CTR and quality score, and why having a higher CTR can lead to more leads and a lower cost per click.

Here are some key points from the video:

- CTR is the total number of times someone clicked on your ad divided by the total number of times your ad was shown.

- A higher quality score can lead to a better ad rank and lower cost per click.

- The average CTR for search network ads across all industries is 1.91%, but it can vary depending on the industry and type of ad.

- Matt recommends aiming for a CTR between 5-10%, but it ultimately depends on your industry and campaign.

- To increase your CTR, you can A/B test ads, use relevant keywords, and structure your account properly.

Overall, having a higher CTR can lead to more success in your Google Ads campaign, but it's important to keep in mind that what is considered a good CTR can vary depending on your industry and specific goals.

Google Ads CTR: 5 Best Practices to Increase Your Click Through Rate

Hey everyone, welcome to the Surfside PPC YouTube channel! Today, we're going to cover everything you need to know about click-through rate (CTR) and some ways to improve it if you're struggling to get it higher. Let's dive in!

- Discussing the importance of click-through rate

- Analyzing a campaign with low CTR

- The impact of search partners on CTR

Improving CTR:

- Checking expected CTR for keywords

- Organizing campaigns and ad groups

- Using phrase match and negative keywords

- CTR is important for campaign success

- Improving CTR involves analyzing keywords, organizing campaigns, and using effective match types and negative keywords.

What's considered a good click through rate on Facebook Ads Vs. Google Ads?

Comparing click-through rates on Google and Facebook ads can be tempting, but it's important to understand the differences between the platforms and the benchmarks to use for each.

Google Ads and Click-Through Rate:

- Click-through rate (CTR) is the number of clicks divided by the number of impressions or views your ad receives.

- The average CTR across all industries on Google Ads is 1.91%, but it can vary depending on industry and targeting.

- Search campaigns generally have a higher CTR than display campaigns, as they appear only when someone is actively searching for your product or service.

Facebook Ads and Click-Through Rate:

- The average CTR across all industries on Facebook Ads is 0.9%, lower than Google Ads.

- Facebook isn't a search engine, so ads may be seen as an interruption to users' activities on the platform.

- Facebook has two metrics for clicks: link clicks and clicks. Link clicks are clicks on a URL link, while clicks include post likes, comments, and shares.

The benchmark for CTR on each platform depends on various factors, but understanding how each platform reports and defines clicks can help you evaluate your ad performance. Keep in mind the differences between search and display campaigns and the value of engagement on Facebook.

Increase Clicks, Lower Cost: Responsive Display Ads

In this article, we will be discussing responsive display ads using Google's Display Network. Traditionally, creating ads for the Display Network required specific formats and graphic design tools. However, with responsive display ads, you can build your ad right within Google Ads and it will show up across the internet. We will be discussing the benefits of responsive display ads and how to create them.

Benefits of Responsive Display Ads:

1. No need for graphic design tools or specific formats

2. Ads will show up across the internet on all websites included in the Display Network

3. Can utilize all available spaces across the web

How to Create a Responsive Display Ad:

1. Log into your Google Ads account and click on Add an Ad

2. Choose Responsive Display Ad from the options

3. Choose your images by scanning your website, uploading images, or utilizing Google's stock photos

4. Preview your ad on the right-hand side in different sizes for mobile and desktop

5. Save and publish your ad

Comparison with Traditional Display Ads:

1. Click-through rate for responsive display ad was over 1%, while traditional ads ranged from 0.62% to 0.13%

2. Average cost per click for responsive display ad was only 9 cents, while traditional ads ranged from 28 cents to 96 cents

3. In the last 60 days, the responsive display ad had 14 conversions while traditional ads had zero conversions

Responsive display ads are a powerful tool for increasing brand awareness and retargeting website visitors. With the ability to build your ad right within Google Ads and have it show up across the internet, it's a cost-effective and efficient way to advertise. The results of our comparison between responsive and traditional display ads show a significant difference in performance, costs, and conversions. Give responsive display ads a try and see the results for yourself!