average ctr for display ads
Published on: January 28 2023 by pipiads
Table of Contents About average ctr for display ads
- ✅ Improve Google Ads CTR for Display Network, How do I increase CTR of display ads? [Checked]
- ARE YOUR GOOGLE ADS REALLY GREAT OR JUST AVERAGE? | What is the industry average click through rate?
- Google Ads CTR | What is CTR and What is a Good CTR in Google Adwords
- How to Determine the Average CPC for Display Ads
- What Is A Good Click-Through Rate For Google Ads - CTR Explained (2022)
- Increase your Click Through Rate for Google Ads
✅ Improve Google Ads CTR for Display Network, How do I increase CTR of display ads? [Checked]
do you want to improve your outcomes of displaying network campaigns? well, you have to follow me until the end of this video. my name is edgar francisco sochitti theater. if you don't know me, it's time to subscribe to this channel, activedival, and give me a like if you like this content. so let's get started. well, i want to teach you two important definition about this, and these are the ctr and the conversion rate. so a ctr is a click through rate, and what is this is the number of times a link on a web page is clicked compared to the number of times it is displayed. for example, there are 1 000 impression and 30 clicks, so the conversion rate is three. well, the click rate is three percent. now, if you move to the conversion rate, what is the mean of that? well, the conversion is the action of the user on your website and for google could be considered- uh, since the time spent written on your information- probably the user can spend at least 30 seconds or one minute minutes over there- it is considered as a conversion. also, it could be a conversion if there are clicks on other links that you have on your website, probably if the user called you for more information of the user purchased something that he wanted. so these are the kind of conversions. just, you can measure every, every single conversion of this on analytiks, but it will be in the next video. so give me a like for recording the next video about this and subscribe to this channel if you haven't done so. the next part is that to show you with more details within a real example. so we're going to move here to the campaigns and the ads that will that com and i'm going to show you through my, through my campaign that i have created for my restaurant. so i'm going to click here and we have the information about the campaign. so, in this case, the important part is to read here the impressions, the ctr, the average cpc, the calls and the conversion rates. so then, the first thing that you have to know is the impression you can realize. from the october 1st of this year, 2020, to the no 10th of november of 2020, i have- well, this campaign has created 153 528 impressions. from these, i have had 2169. what does that mean? that i have a ctr of 1.62. so from these clicks i have come, i have had conversions of 1100 conversions. that is the meaning of their 5293 conversion rate. but if you divide these and these, you're going to obtain this information. now, here, the most important thing is to increase the ctr- probably in this moment i have 1.62- and how we can improve this. while the first thing is that we have, we can change our ads, we can change through the copywriting method method and if we in the future, i'm going to show you how to create campaigns with this method- but in this moment just, we're going to move here just through the same platform of google ads, so we're going to click here in the placements and we're going to click here in the where ads shall. so you're going to hit, you can hear um, see many places where you are, where you're at, are shown and you can see that there are youtube channels, some websites and many other information. if you can see, i have more than one, almost 2 000 places where my, my ads are shown and we can delete the places where we don't really want to show our advertisement. for example, i don't really want to show on some mobile applications, for example, games or any other, because in most of the cases we love, we lost people over there because they clicked by accident, because they were playing on the game and they click by accident and they go to your website and that click takes your money, but they don't read the information that you really want. so it is important to delete all this mobile application. unfortunately, you can do it when you are creating your your campaign, so it it must be done by a manual action. so i'm going to show you and, for example, what i'm going to teach you how to do, it's how to delete this. for example, i'm going to click here on the ball in a custom website. i'm going to click here on edit and exclude from the campaign. i have done this many times. in this case, you're going to improve the the outcomes of your campaign doing this activity, because all the clicks that you receive will be with more quality. and if you can see here to the exclusions, i have deleted almost all the mobile apps application. for example, i have solitary sudoku stikers, emoji keyboards, make
ARE YOUR GOOGLE ADS REALLY GREAT OR JUST AVERAGE? | What is the industry average click through rate?
hi guys, this is Devin and welcome to Neptune design, the channel where we tok about Google Ads, online marketing and basically how to market your business. now, today we're gonna be toking about click-through rates. what are they, how do you see them and how do you know if you're doing good or not? okay, so the first thing you're gonna do is you're gonna log into your ads. it could be Facebook ads, it could be Google ads, it could be Twitter ads. you're gonna look at clicks and usually you see something that says impressions. you won't immediately see what your click-through rate is. okay, now, impressions: those are the amount of people that see your ads and clicks: those are the amounts of people that click on your ad. now, basically, the percentage of people that click on your ads versus the impressions that will give you your click-through rate. okay, so my click-through rate is two point seven zero. what this means is when somebody Google's, let's say, for example, dog insurance- okay, this is an impression, cuz I'm seeing that only once I click it, that becomes a website click. okay, so what you wanna do is you wanna show your ads to as little people as possible and have as much clicks from those people as possible. okay, so what is an average or what is a good click-through rate? okay, I found this lovely artikle here on HubSpot. I will put the link to the source in the description below. okay, so if I go through this artikle, I'm just gonna go around about the middle section, and it says: what is a good click-through right now? it says: across all industries, right, the every CTR for a search ad is round about one point nine, one percent. now, if you look at our ads, you'll see that yesterday we were doing extremely good with our search campaign and we got 2.70% on our search campaign. so obviously we're doing some things right over here, okay, so let's go and have a look at what else they say. they say that: and for a display ad, the average click-through rate is about- not point three, five. so let's check out our display ads- not point four, nine, Wow. so yesterday we were really doing a lot of things, right? I don't know what's happening with our ads today, but yesterday we really really did well, okay. so that's basically what a click-through rate is and that's how you check what your click-through rate is. now, if you want to improve your click-through rate, if you wanna improve your marketing or your marketing efficiency. I suggest that you subscribe to this channel. if you are subscribed to this channel and you'd like help, please just see the link below. you'll see it's Neptune design dot sales array, and that's where we can help with consulting, helping you get the most out of your ads. thank you very much for tuning in. I'll be sure to post a lot more tips and tricks of how to improve your click-through rate in the future of videos. thank you very much. have a great day.
Google Ads CTR | What is CTR and What is a Good CTR in Google Adwords
Today, we're toking about Google Ads CTR, or click through rate. We're going to tok about what it is, We're going to tok about what a good number should be and we're going to tok about how to increase it if the number isn't exactly where you want it to be. Stay tuned. Hi, I'm Mike Mancini. I'm a Google Ads agency owner, a trainer and an entrepreneur who's been working with Google Ads for more than 15 years. So this is kind of a redo of a video that we did about a year ago, or an addition to, I should say It's something that we got a lot of really good questions on, and we wanted to kind of show you some examples of real world accounts and give you an idea of the kind of industries that they're in. We're going to show you some accounts that we actually are managing for other clients and kind of tok about the industries that you're in, what kind of numbers you should be seeing and how to improve those numbers. if you're not seeing what you're going to see on our screens, So let's dive in right now and take a look. All right, so here we are looking at several of our client's campaigns. Now, one thing I want to point out is these click through rates are really kind of all over the board. You can see there're a couple of them here that are actually paused right now, so they aren't running, but we've got everything from 3% to 12%, 4%, 10%, 6%, 6%,6%, 12%, 12.8% and on down the board. Now, one thing I want you to remember is there's a lot of different things going on in each of these different accounts. So, for instance, I happen to know that this account the click through rate is much higher for the search campaigns. However, it will always be much lower for display campaigns. There is search and display campaigns going on inside this account here, So that will average out when we look at this overall number. So you need to keep that in mind. And just to give you an example of how display campaigns can mess with your click through rate averages, here we are inside a campaign that's been running for quite a while, but you can see these different ad groups- 10%, 9%, 13%, 23%, 18%- but then we get these ones that are less than 1%. These were both display ad campaigns. Then we get back 23%, 18%, 13%, 6%, 8%, 3%. This was very underperforming here. but then we get to another display campaign: 0.43%. All of these are actually really good click through numbers- or the majority of them are, but as an average it averages out to 5%. So that's one thing you need to keep in mind when looking at it as an account average. You got to take these things into account In this partikular campaign. Right now we aren't running any display ads. You can see right now those are running at 12.5% click through rate, which is extremely high. But in some of these other ones- 4.24%, 6.19%, 6.74%- most of them are just chugging right along. So what are the best click through rates or CTR that you have in your campaigns? Do us a favor and let us know in the comment section below. Also, let us know what industry you're in so other people can kind of look at that and compare their numbers to yours. So across the industry we've seen everything and we're toking large agencies and large PPC software companies that they say their averages are 2%. The click through average might be 1.5%. So we see them kind of all over the board anywhere between 1.5% and probably 3.5% on average. But what they don't tok about is: is that at the beginning of the campaign: is that overall? what does that entail? So we always say that we have two benchmarks that we like to see. We like to see out of the gates hitting 3% to 4%. Then over time, usually within 90 days, we want that up above 5% if at all possible. Once again, it always depends on the situation. There are certain campaigns in certain industries and certain locations that that's going to be really hard to hit. But the biggest goal is to always be improving on your click through rates. The more people that you can get to click your ad, that's more opportunities for you to sell your product or your service. So always be improving. Now we also said we're going to show you some different things that you can do to improve click through rates. Number one: what type of business are you advertising? Once again, different industries are going to have different click through rates: Service businesses- if somebody is looking for an emergency plumber because they a pipe break at midnight, that's actually going to get a really high click through rate, as long as you're writing your ads well. Number two: what type of devices are you advertising on? Depending on if you're on mobile, desktop or tablets, you aren't going to get different click through rates for each one of those, So you need to be aware of that. Different devices are going to have different click through rates. Now, if you have 95% of your conversions coming through mobile and your mobile click through rates are 10%, you might want to turn all of your traffic onto mobile or at least really decrease your bids on desktop ads, because your click through rates and your conversions are really driven on mobile. Number three: how much competition is there Depending on if you're in a large Metro area or a small rural community? if you happen to, maybe you're advertising nationwide and you have a a lot of competition. The more competition, the more ads. The more ads, the more opportunity there is for other people to get those clicks. So that will have a factor To help eliminate that. maybe you eliminate some of your really highly searched keywords and really narrow it down to some of those longer tail keywords where there is less competition. And this kind of ties into the next one: What is your ad saying? So that brings us into number four: How relevant is your ad? If you have specific keywords that people are typing into Google, you should have those keywords in the beginning of your headline of your ad. The reason being is Google highlights them and makes them bold so you can see it easier. It captures your eye when you're doing a search. Try it now. So here. we did a search for radon removal and, as you can see, the keyword comes up at the beginning of this ad. but it also highlights the keywords or versions of the keyword in that partikular ad and it catches your eye because it's got the keyword right here immediately and it's got a number of instances of that keyword throughout the ad. It definitely catches your eye more than the next one down. So make sure you group your keywords very tight together, because the more alike that those keywords are, the easier it is to write an ad that encompasses those partikular keywords. And last, this might be the most important one, Is your landing page working like it's supposed to? Now, why does that have an impact on your click through rates? Because if people are clicking your ads and getting to your page wherever you're sending them your landing page, whatever it might be, and they're not taking action, they're just immediately clicking that back button. Google is measuring that. When that happens a lot, Google tends to place your ads further down the page, which means that even though somebody has done a search and your ad might be on that page, it might not be viewable because it's all the way down at the bottom. It's still considered an impression even though nobody saw it. It's just further down the page. The further down that page means more impressions you can get down there, but less people are going to click them and that will affect your click through rates. Make sense. So one thing I want you to take away from all of this is just make sure that, no matter what, you're always trying to improve those click through rates. Some of them may be slower, some of them may be faster, But if you're always improving your click through rates, that's more opportunity for you to get customers into your business. So if you are not hitting the CTR or click through rate number,
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How to Determine the Average CPC for Display Ads
There's no doubt that online advertising is one of the most effective ways to connect with your customers, Whether it's through your website, social media or another virtual platform. it's never been easier to reach people. You're probably thinking, though: how much are these ads going to cost me? I already have a tight marketing budget, so which platform is right for my brand? Well, the answer lies within understanding the average cost-per-click and how it can be used to determine which platforms will work best for your business advertising strategy. Let's run through the basics of CPC advertising and the relative costs of using Google, Facebook and Instagram to make sure that you get maximum bang for your buck. Hey guys, it's Jack here from Neighbourhood, where we help brands find, sell and keep their people. So what is CPC advertising? Let's start by understanding the basics. CPC advertising stands for cost-per-click. This type of marketing strategy relies on display ads placed within a social media platform. Each time a viewer clicks on the ad, the company incurs a cost. Here's an example: if a platform charges $0.05 per click and a specific ad was selected a thousand times that day, the Advertiser would receive a bill for $50.. If that brand at a daily limit of $50, then the display ad would be deactivated until the next day. So the next time you click on the cleverly placed video ad, think about how much that brand paid for your attention. Now that you understand the basics of CPC advertising, let's get into how to calculate the average CPC for display ads. Doing this involves delving further into how the cost per click is determine, otherwise known as the ad auction. The advertisers decide how much they're willing to pay for every click, and the ones that pay the most receive better placement for their display ads. Display ads are a pay to play space. The more you're willing to pay, the better chance you have that your ad will appear in someone's news feed that matches your target audience. The cost of your products also plays a role in CPC for display ads. The price of your product offering the more you need to be willing to spend if you want your marketing campaign to succeed. So why did we just walk through the auction process? if we are just trying to calculate the average CPC, Shouldn't it just equal the amount you are bidding? The short answer is no, because your average cost-per-click will vary. When your max bid represents the most you're willing to pay per click-through, there is a good chance that your actual spend will be less. To calculate your average CPC, you need to divide the total cost of your clicks by the total number of clicks. So how do the top platforms shape up? As you may have guessed by now, the cost per click varies based on the ad platform that you choose. Most of them make you set a target for CPC for each ad campaign, But this begs the question: what is the average CPC for display ads, and how much should you be spending? Unfortunately, the answer to that is like asking how long a piece of string is. It will depend on many different factors, like the ad platform, the type of ads, your target audience, your industry and even the strategy you use to set your bids. It's still helpful to compare each option, though, so let's look at how the top display ad platforms perform. First up, Facebook. Placing display ads on Facebook is a great way to boost your exposure and improve your brand awareness. It has some of the best display ad targeting options, so you can focus on a very narrow audience. For instance, you can target specific interests, demographics, behaviours and more. The goal is to get the most engagement possible for the lowest CPC. Their broad user base and high levels of engagement make it an ideal platform for display ads. While most advertising costs on Facebook are measured through CPC, since increasing traffic is usually the main goal, marketing objectives like brand awareness can be set up where you pay for every thousand impressions. Facebook display ads are like other platforms because they require you to bid for space. Your ads can range anywhere from $0.50 per click to $10 per click. It all depends on your industry, target audience and other unique variables. According to Word Stream, the average CPC for a Facebook ad is a $1.72.. This includes data from all industries, though, so some outliers can affect this figure. For example, the finance industry has some of the highest average cost, at $3.77, while retail is much lower, at just $0.70. So that mindless, accidental click on an ad that you didn't want to watch just cost that company around $2!. Next, Instagram. Instagram display ads operate very similarly to those on Facebook. This shouldn't come as a surprise, though, since the ads are set up through Facebook Business Manager. Again, the ad costs are calculated on a CPC basis, and you can choose to set a daily budget to limit your costs. One feature that is unique to Instagram is that it allows you to set a lifetime budget rather than capping your spending each day, you can set a total budget for the entire marketing campaign. This option makes Instagram displayers especially attractive because you can share your content on the cheapest day or time to drive down your expenses. So how does the CPC on Instagram compare? The average cost per click ranges between $0.70 and $1 on this platform. It is important to note that certain industries and demographics will have a higher CPC. If your target age group is between 18 and 34 years old, you can expect to pay more for your display ads on Instagram. Think about it: Millennials and Gen Z are experts at dodging ads and skipping through marketing plugs. Of course, it's going to be more expensive to get their attention, but the trade off may be worth it. Studies have found that ads on Instagram have some of the highest engagement rates when compared to other platforms. even if you pay a bit more, if you may still come out ahead. Finally, we have Google, the OG Display Ads platform. Google Ads also relies on an auction system, and this process occurs every time someone types in a query into their search bar. Unlike the other platforms, there are more factors than your bid amount that can affect your performance. Not only do you need to optimise your bid for specific keywords, but you also have to maintain a high quality score to get better ad positioning. Your quality score is calculated based on the relevance of your content, based on the user's search intent and their overall experience on your site. Google Ads is the latest platform for this type of marketing and it is optimised to find users with purchasing intent. They are not the cheapest, but you are paying for clicks that are more likely to convert into revenue in the long term. You can broadly focus on keywords, along with some demographics, but the targeting features are less advanced. when compared to Facebook and Instagram, The average CPC on Google Ads is $2.69.. You'll notike, this figure is higher than the averages for Facebook and Instagram, so this is something to consider when choosing where to place your ads. The platform allows you to control your Max CPC, so you could always reduce this number, but that may limit your total number of sales. If you enjoy this video, be sure to subscribe and leave a like, and if you're on YouTube, make sure you can hit that Bell so you stay up to date on all our latest videos, delivered every week to your inbox. As you get comfortable with calculating the average CPC for display ads, now it's time for the next dreaded step: Budgeting your marketing campaign. One way to do this is to figure out your target ROI, as this metric will help determine your ideal CPC. If you're not sure where to start with that equation, consider using the standard revenue to add ratio of five to one. A 5:1 revenue ad ratio means that you earn $5 in revenue for each $1 that is spent wi.
What Is A Good Click-Through Rate For Google Ads - CTR Explained (2022)
hey, this is matt from tradesmen digital marketing. today's video i'm going to walk you through click-through rate, what your click-through rate should be, what it is and really why you should try to maximize your click-through rate. so, first off, what is a click-through rate? inside google ads- and i found this awesome artikle on wordstreamcom. they're absolutely fantastik. you should check them out- essentially, what a click-through rate is the total amount of times someone saw your ad versus the total amount of times people actually clicked on your ad. so if someone sees your ad, or people see your ad 100 times and they only click on it ten times, you have a ten percent click-through rate. so, depending on what industry you're in, ten percent may be good, it may be bad. it really is unique to your situation, but that's click-through rate in a nutshell. um, why does click-through rate matter? well, there's a very high relation between click-through rate and quality score and essentially, the higher the quality score you have, the more google favors your ad, the lower. the higher your ad rank goes, the lower you have to pay per click. it essentially favors you quite significantly and you can generally produce a lot more leads with a higher quality score. so it's very, very, uh powerful and very crucial for success in your account. so we have a nice little graph here that is the relationship between quality score and click-through rate. um, i pulled it up here and essentially, as we can see at the bottom here, a zero percent click-through rate. there's a lot of people with a one uh quality score which is not good, essentially a one. you're paying extra for every single click because google doesn't like your ad and the experience for the customer is bad. a5 is generally 50- 50.. google's not going to charge you for it, but they're not going to give you any leeway. and at 10, google's generally giving you a lot of leeway. they're showing your ad first. generally they're making sure you're not having to overpay. it's really good place to be and that's where everyone should try and aim for. but as we see here, we can see a relationship between, as we grow in the click-through rate, as we get to five percent, a lot more quality scores- uh- tend to go up. we still have a few down at like two and three, but as we go further and further over to ten, fifteen, twenty, twenty-five percent, all the way to thirty percent, you can see quality scores go up and there's a really good, strong core relationship between quality score and click-through rates. so that's generally why we want to have a higher click-through rate first is a lower click-through rate. so that's the goal: aim for a high click-through rate. now, what is a good click-through rate? and that is really dependent on your industry and it really depends too on what campaign you're running, what types of ads you're running. i'm going to be speaking about search. they have the diagram for display down here as well and, as you can see, the average click-through rate in adwords across all industries. adwords is also known as google. it's now, uh, moved to google ads, so they used to refer to it as adwords, if you're unfamiliar with that. but the overall click-through rate for search network. so this is the ads you see at the very top of the screen, that your first three or four ads, those are search network. those are your typical search ads. a display network ad is like one here you see on the side. i don't even know this is a display ad, but that's what essentially what a display ad looks like, and it's a little banner ad that has a product or service or whatever it's selling and, as we can see here, it has a 1.91 average across all industries and generally, what i like to recommend is aiming for anywhere between five and ten percent, which is a generally a good ballpark. now, it does depend on what industry you're. in some industries that's a lot more difficult to get a high click-through rate and you might be doing absolutely fantastik at three percent. i'm not exactly sure and, as we can pull up the actual benchmark here, it really depends. as you can see, in the legal industry it's a lot lower click-through rate. this is generally due to the legal aspect of google ads being very, very competitive, very high cost per clicks. it's not a fun place to be and it's very competitive, and it's probably one of the reasons why the click-through rate is so low. but other industries you're you know it's not as difficult and you can generally get a higher click-through rate. so my recommendation is: you really want to be above three percent? i recommend anywhere from five to ten percent. if you can get over ten percent, that's fantastik. always try to implement, always try to get a better click-through rate and depending on, again, what ads you're running. now, as you can see here, word stream generally recommends anywhere from four to five percent on search networks. i think that's a little low for most industries. i would like to see it a bit higher, especially for service-based businesses. most of the time we can get them anywhere from five to ten percent rather easily. that's just again being able to a b test ads and making sure you're doing the things necessary to include increase your click-through rate. some of the things include, you know, uh a b testing ads consistently, making sure you're changing headlines, descriptions, making sure you're betting on good keywords, making sure your account is structured properly and theme properly so the actual keyword is relevant to the ad copy. all these things affect click-through rates and it's all tied in together. so if you have a really messy account, generally your click-through rate is not going to be good. but if you have it themed tightly and everything is really matching, if someone types in for a keyword- in for, you know, pool installation- and the ad pops up looking for pool installation, we have, you get a quote now. we have pool contractors at the ready. whatever it is, as long as it's relevant and it really answers the customer's problem, chances are you're going to have a decent click-through rate. but again, it needs to be all tied in together and you really need a cohesive campaign. it needs to be seen tightly. so that's essentially click-through rates. again, take it with a grain of salt. every industry is different. i recommend anywhere from five to ten percent for, uh, google search ads. again, that's what we specialize in. i know them very well and that's very achievable for most industries. uh, if you have any comments, questions or concerns about click-through rates, please leave them down in the comment section down below. i'd be happy to answer them. other than that, you guys have a wonderful day and take care.
Increase your Click Through Rate for Google Ads
improving your click-through ratio is one of the most important metrics that you can focus on in Google ads so that you can increase the total performance of your account. and the reason for this is because Google ads is built on a cost per click model, where Google only gets paid when someone clicks on your ad. so Google doesn't get paid on how many people see your ads. they only get paid when someone clicks that ad. so always remember that the Google ads algorithm rewards a high click-through ratio, and this is great news for small businesses because, unlike other forms of media where large businesses can come in and just with a big budget blow all the competitors out of the water, because Google ads puts a high priority on relevance and your click-through ratio, it means that even a small business with a small budget can have great success with Google ads. and the reason for why I know this is because my very first business was going up against some Titans and worldwide leaders in my individual Niche and I used to always joke that my whole marketing budget wouldn't even cover their coffee budget for one of their offices in a single day. but despite all of that, we were able to see great success with Google ads and the way that we did that is that we focused on high ad relevance and we did everything we could to increase our click-through ratio. and the reason for why your click-through ratio is so important is because, even if you've got a competitor in your same Niche which has a budget which is three times the amount of yours, but you have a click-through ratio which is three times higher than them, you are far more likely to win the auction. and the reason for that is because, even though the competitor is willing to pay three times more, your ad is three times more likely to be clicked on. so the Google ads algorithm would much prefer to show your ads above your high spending competitors because, if not, shows that your ads are three times more likely to get clicked on, remembering that that click is the all-important metric for Google ads, because that's when Google gets paid. so in this video, we're going to discuss click-through ratio and its related metrics. I'm also going to show you what the current benchmarks are for your industry in relation to click-through ratio, and then, finally, we're going to go through the actions that you can take in order to increase your click-through ratio. but before we get into all of that great teaching. just in case we haven't met yet, my name is Aaron Young, I'm from Define Digital Academy and I'm your 15 000 hour Google ads master, and I'm passionate about teaching you how you can use Google ads to grow your own business or your clients business, and to help you in that journey, I want to give you free access to my Google ads optimization checklist, and this is a checklist that I developed and I still use every single day when I'm optimizing my Google ads campaigns. and the reason that I use this is because it lets me know exactly what I need to be optimizing in my Google ads account every 72 hours, every week, every month and every 90 days. and if you want to get free access right now, all you need to do is to follow that link in the description below. with all that said, let's get into today's training now. just to remove any confusion, especially if you're new to this whole Google ads thing, when I tok about click-through ratio, I'm toking about the metric that Google gives you and Records the percentage of times that your ad is clicked on versus the number of Impressions or the number of times that your ad is shown. so, for example, if your ad is showing a hundred times and you get 10 clicks. you would then have a click-through ratio of 10. but I do need to stress that that is not the full story and in order to make sure that Google just didn't become a click bait type of industry. and that's really, really important for Google because if the user or the customer who's clicking on the ads constantly finds that the ads they click on and not relevant to their search, it's bad news for Google because people would then lose confidence in the ads that Google is showing them and they would just bypass Those ads. so to combat this and to make sure that Google is still achieving its goal of serving highly relevant ads to users- individual search inquiries- alongside your click-through ratio metric, you also need to take notike of your keyword quality score, your ad relevance and your landing page experience, and let me show you how you can review those items right now so you can see your click-through ratio in the overview section in Google ads. but to be able to see these other metrics which are really important, which is quality score and AD relevance and also that landing page experience, you need to go into your individual campaign and then you need to go into your Search keywords and it's highly likely that you won't see these metrics come up straight away. so then you need to go into columns, modify columns. then you can do the search, for example, quality score. you can see that in there- your landing page experience- and also add relevance. you just click on that and you check on the box to add it in there. now, what I also do as well is when I've added these metrics, I'll generally just pull them up through here, and what this allows me to do is that that way I can group this information together. so I'm seeing my click-through ratio, quality score, ad relevance and landing page experience all together, and then I don't have to go through and try and scroll through and see what's happening. so the quality score is a score out of 10.. now the minimum standard that you need is you at least need a four, because anything under a four- a one, two or three out of ten- you actually will see a warning in here which will be saying that your ads are limited, and what that is meaning is that Google, a lot of the time, is not even showing your ads because the quality score is so low. and if you do have a low quality score, what that means is is that it means that you haven't included Your keywords in your ad copy, and then also you need to include more keyword targeting on the landing page. so the reason that we've been able to get a 10 out of 10 is, for example, in this keyword, which is Skip hire. when we go into the actual ad that we've used in this ad group, you can see that we've included skip in hire in the display path. we're also using Dynamic keyword insertion, so it's used in that headline. we've also got it included in our descriptions and then when you go to the actual landing page, you can see this page is all about Skip bins, so it's really really highly relevant. now I did say that you need to be above a four, but ideally you want this to be a seven, eight, nine or ten, and then I keep tinkering around until I get that up there and remembering the way that you do that is, making sure that your keyword is mentioned in the ad copy and then it's also relevant on the landing page and then these things tying together. so if, for example, your ad relevance is above average or it's performing really well, but your keyword quality score is still low, you would know, then you would need to focus more on your landing page experience. now. the landing page experience takes a couple of things into account. it also estimates how relevant and useful your landing page is. so, once again, this is tying back to the initial search term. so Google isn't only interested in the ad, it's also interested in the landing page. but then further than that, it doesn't only look at the relevance and the usefulness of the landing page. it also takes into account factors such as how easy it is for people to navigate your page. so that's also looking at your design and also your ux principles. so what you would do is, if you saw that your quality score was low and you had a, an above average or an excellent ad relevance, but a below average landing page experience, you know that you would have to focus on the landing page in order to increase this quality.