average shopify conversion rate
Published on: January 28 2023 by pipiads
Table of Contents About average shopify conversion rate
- How To DOUBLE Your Shopify Conversion Rate in 2022
- Conversion Rate Optimisation (CRO) | Double your Shopify sales in 2022
- How to get a 10% Conversion Rate (Shopify Dropshipping)
- How To Increase Conversion Rate On Shopify (In JUST 24H!)
- How To 4x Your Shopify Store Conversion Rate In 2022
- What is the Average Conversion Rate in Shopify?
How To DOUBLE Your Shopify Conversion Rate in 2022
one of the most underutilized ways to increase your sales on shopify is by increasing your actual conversion rate. in fact, cro is a big thing and being able to actually increase your overall sales volume and make your ads convert even better. so many people really focus on their creatives, they focus on their targeting, but they never think to focus on the actual landing page that is going to be converting the individuals through the actual funnel, and that's exactly what we're going to be covering today. so let's go ahead and get into the video now. if you're new here, my name is chase chapel and over the last seven years, we've grown over 250 different brands and businesses and so many different niches and we've collectively generated over a billion dollars in sales. and that's all through managing facebook ads, tik-tok ads and even google ads, and we've gained a lot of experience through the agency, after having advised on over 200 million in ad spend across facebook's products and spending 600 000 in the last 90 days on tiktok. so let's go ahead and jump into the video so that way we can go over the conversion rate optimization for your shopify store, so that way you can 2x your conversion rates. so we're going to be covering how to 2x your conversion rates and to 2x a shopify store conversion rate isn't as hard as you think. there's a few key actual designs and items that you need on your actual landing page to increase trust, to actually add authority and, you know, drive more individuals to be able to convert. just by making the process super simple, in fact actually lowering the number of clicks somebody actually has to make from an ad like facebook or tiktok, you're actually going to get better cpms, because the faster somebody can actually check out, the quicker they can get back to scrolling on their social media feed, which is what these big tik companies want, especially if you're running ads. so you need a very fluid process to bring people through your funnel and that is through your shopify store. and so when we're looking at the landing page, some of the things you really need to focus in on- and these are some of the top things that we always see convert best and what actually makes a big difference in your overall conversion rate, we're toking about like, if you're actually spending, you know, a thousand dollars and you're getting back 5 000 in actual sales, well, if you actually double your conversion rate, you're quite literally going to see a huge increase in your overall sales without spending any more money. so you know, the practikal thing to do here is to maximize the overall conversion rate growth so that way you can get as many sales as possible. one of those first things is testing your website on both desktop and mobile to ensure the most important information is always appearing above the fold. and essentially, above the fold is whenever the actual website loads on your mobile screen or desktop screen. above the fold is everything within view upon the load, and that's really important because you want to have the actual product. you want to actually have the name of the product. you want to have all the relevant information above the fold so that way people can see what they need right away without having to scroll to find it. and then the main thing is you're going to need to create a strong and clear, bold header title, and that is having a strong, clear, actual header here with your actual product name. sometimes people make really thin text for their- you know- product titles and it's really hard to read. you want to make sure it's very clear and bold so that way people can read immediately and know what it is that you're selling. the other thing is you want a direct product image. if you have models showing off your- you know- clothing or you have a model showing off the actual item or doing a how-to, it's good to have those in the second, third, fourth, fifth image or video on your actual product image page rather than showing it as the first one. you want to make sure the first image is always super direct and focused on the exact item itself. that way there's no confusion and people can see exactly what it is that they're purchasing right away and know that they made it to the right landing page. if you're running ads and then the next thing is we're going to need a strong call to action button and full color add to carts is really increasing overall add to cart click the rates, which is driving more people through your actual funnel. so having a full colored added cart, it makes it bold, it stands out. if you have an outlined, you know- add to cart where it's white and then you have to buy it now that's full, you know. a full color add to cart is actually going to really increase your overall add to cart conversion rate, which is going to help you get more people to actually, you know, make it to the checkout process which you can then get them to actually make it to the purchase. and the next thing is having your contact details, and you want to have that in the actual footer of your website. you want to make sure people know how to contact your brand. you want the shipping information so that way they know how long it takes. you need your policy. information makes people feel more comfortable because they like to read these things to ensure that you know who they're buying from, they're going to receive the product, that's going to be safe and they understand all the terms down there. and if you're actually sharing that information, it just makes it easier for somebody to actually make a purchase, whether they read it or not. just having it down there just gives them a visual, so that way they know that you know there is information. if they want to look at it, it is there and they can find it easily. and then some other items here that are really, really important: the banner at the top at all times. so many stores i see that are just recently launching and they don't use this banner, and the banners are huge in terms of actual conversion rates. this is where you have a special offer. call out whether it's free shipping over a certain amount of money or it's just free shipping. in general, cuts is doing free shipping over 150. this is where you call out if it's us shipping, international shipping, or if you want to tok about a special offer. that's you know it's day. only sell 20 off, get use code. these are the types of things you have in this banner here and that's really important to have because it has a distinct call out so people know immediately. okay, if i buy this item, i'm not gonna have to pay for shipping. if it's over this, or if i buy this item, i know i get this percent off. or here's what i know based off that banner. it's where you want your big special offer callout to be immediately, so that way people know, you know what the actual offer is in addition to what they're buying. and then you're going to want to have reviews. if you have them, this will increase trust. a lot of stores that are just starting out they don't necessarily have reviews, and that's fine. you can turn them off and then, when you get some sales later on, you can add an app, send out an email and get all the reviews and then activate them. but if you do have your reviews, you want to make sure it's very visible so that way people can actually check out all the reviews, and the more reviews you have the better, because it increases overall trust and allows people to see how other people have experienced the product. people like to read reviews and it builds trust and really gains a higher conversion rate for your overall store. if you're just starting out, it's okay not to have them initially, but eventually you're going to want to add them, because it only gets better when you do, and then you want to make sure that your sizes, colors and selections are easy to see. specifically, you want to have it on one line so you can see here that the actual staple colors that they have for this product are all on one line and then their seasonal colors are on another.
Conversion Rate Optimisation (CRO) | Double your Shopify sales in 2022
xero is one of the most underestimated levers that you have to optimize your business. everyone always toks about optimizing your facebook ad structure, but nobody toks about optimizing your landing page. even on youtube, the search volume for cro is so low. this needs to change. conversion rate optimization is one of the only things that can double your business with just a few tests. for those that are new here, i'm davey fogerty. my shopify stores have done over 270 million dollars. today we're going to cover off my experience and tips on cro. first, let me explain what cro actually is. it stands for conversion rate optimization. xero is just a process of creating an alternative version of your website that you can run traffic to you then measure the difference between one variable or the other, also known as a b testing. you can obviously optimize all kinds of things, such as facebook ads and email. what we're going to tok about today is actually website cro. a lot of tools like click funnels actually have their a b testing built within their platform, making it really simple for you to use things like webflow as well. have a really simple integration with google optimize, allowing you to run your split tests, while i hear that shopify is working on a solution like this. especially with the 2.0 themes, it is still quite difficult to a b test shopify. you may need to use something like google optimize or another cro tool, as well as a developer and a designer. what i recommend for ciro really depends on a lot of things. it depends on your business size, your business resources and also your text app. what are you using to sell your product? first, let me describe what i would do if i was just starting out in e-commerce. this is zero dollars to about 500 000 revenue per year. with this amount of traffic coming to your store, i still recommend doing cro. you might just be a little less structured about it. you've got so many things on the go that you're setting up figuring out with your creatives that it might not be your sole attention. regardless of your size, i suggest starting with a post purchase attribution survey. this is going to start getting a lot more information around why customers are buying your products. then i would try incorporating that into my email split test. this will start giving you a lot more information around what your customers are receptive to. now, if you're using shopify and just a basic theme, you might want to use a page builder. you can use something like gem pages or shogun. they actually have inbuilt a b testing. providing you have some basic design skills, i would try designing the page myself, split testing the insights that you've learned from your survey. alternatively, you can build an advertorial on click funnels. this can then push to a sales page and then also push to one click upsells. this has an inbuilt zero function, so it's great to get started with. if you really struggle with design, you might just want to hire a virtual assistant to build the page for you. you can go into upwork or fiverr and find a really great designer. you're going to want to use the word landing page designer. look for someone with experience in either click funnels or gem pages. whatever software you're using, you need to understand basic cro elements so that you can manage this designer. you can't expect a cheap designer to understand these components. i'm definitely going to cover some of these theories at the end of this video and show you some winning tests of the ud. if you're doing 500 000 to 2 million revenue, you might be ready to hire someone in this area. this might be scary to think about because you're finally making some good profits, but if you think about it, you're probably spending a lot of money on facebook advertising. by optimizing the landing page that you're sending that traffic to, that spend is going to be far more efficient. you've got to just make more. to run consistent a b test, you're going to need a ui designer. you're also going to need a developer that can code those designs into the front end of the website. you want this developer to be able to work with one of the cro tools, such as google optimize. the third person you need is someone that understands cro. as entrepreneurs, we need to understand the levers of our business, so this might need to be you. however, if you just don't feel that you have this, you can hire an expert on upwork. they are quite hard to find, though, and you really want to make sure the person can show past winning tests in e-commerce. one of the hardest things about xero is getting those three elements in line. it's not only the implementation and the testing, but also the hypothesis around why this testing will work. you really need the theory and the execution to make it work. if you are hiring someone, you might want to do a fortnightly meeting where you go over the proposed test that you're going to do, and then the implementation and the results. obviously, the frequency of these meetings will be determined by how many tests you're running and also how many tests you can run based on the traffic going to your website. to ensure that you get a high enough confidence level that a test is correct. you do need a certain amount of traffic. i can explain that a little bit more when i show you some of our winning tests. when you're doing over 2 million a year at great profits, you might really want to invest in your cro team. one structure that we're looking at is a head of cro, a ux designer, a front-end developer, a data analyst and a direct response copywriter. the head of cro runs the tests and the projects. if you're wondering what tests to run, i suggest the ice framework. i first read about this in hacking growth by morgan brown and sean ellis. the ice framework stands for impact, confidence and ease. so the impact is: how much is it going to increase your conversion goal? confidence is based on your experience. how confident are you think that this is going to work? and then ease is implementation. do you need external teams or a developer to actually implement the test? this will really help frame your priorities and get more out of your cro program. alrighty, as promised, let's head to the woody website and check out some winning tests that we had and why they were so. this is definitely one of my favorite tests and so far, when i've rolled it out to any store, it has always worked. that's not to say that it's always going to work, but so far it has for me for all brands. it's called a floating add to cart. this test we're looking at now actually shows the floating car implementation on desktop. we previously ran the mobile floating add to cart and we got huge results. we then implemented on desktop under the hypothesis that if the cta is always front of mind, more people will add to cart. we had 1.25 more revenue per session which, based on where this site was implemented and how many people are using desktop, would equate to 1.73 million dollars for the audi australia per year. that's extra revenue we wouldn't have otherwise with this small design change that made consumers shop more. this other test i thought was really interesting. by simply adding the new badge to new products on our website, we've got a great revenue. uplift our hypothesis that people would be more likely to purchase the new ones and feel excited about the product. if this was implemented just 12 months ago, we would have made 1.1 million more in revenue. this test is also very similar. it's showing the new badge on mobile in our collection page. you might be thinking these are very, very small changes and you're right. a developer can easily implement these on your site and you can easily test them without a designer, which is fantastik. remember the ice framework. the impact of these tests are generally pretty low because we have a large amount of revenue going to our store. it obviously feels significant for us. the confidence we have in these tests is relatively high, considering the basic selling principles that people use. quite
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How to get a 10% Conversion Rate (Shopify Dropshipping)
let's tok about conversion rate. shakespeare in the flesh. what is going on, guys? it's your boy, luke, all here about another fire. about your pet e-commerce video. did i mention i've sexy there before? where you are right now, you know, scrolling through youtube, how to increase your conversion rate and you're seeing all these tips that might be slightly helpful- trust badge or high converting landing page, whatever. that means writing out a full length product description, proper product photos- but no one is giving you the real tips. as you know, i like to take the hood off, so before i go any further, i want to pop in and show you that i know what i'm toking about one of our brands- 27 000 in the first two weeks of december, as you can see, our conversion rate is a 9.6- damn near 10. look at it, beautiful. you've been drop shipping for a while. you know the add to cart rate. it's pretty standard at about 11 or 12, but the fact that we're converting mostly as customers says something about what we've been able to do with our product and our landing page. if you've clicked on this video, it's most likely because you can't get your conversion rate to where you want it to be or where it needs to be for your funnel to be profitable, but trust me, it's really not as hard as people are making it out to be. this is the same process that we use to up our conversion rates without sacrificing profits. first thing i want to highlight is let's bring up that same date range on facebook ads. we spent ten thousand dollars to make back that twenty seven thousand. that's almost a three row, as it's pretty darn good. if you like, learn about facebook ads, ecommerce and drop shipping launch. you just drop a like and subscribe, because i'm back here every monday toking my face off. one thing that i want to point out is our click-through rates for that time period weren't anything spectacular. our cost per clicks were all above a dollar. our click-through rates were averaging around two percent, which isn't anything outstanding either. normally, when you see a cost per click like that and you're selling a product at eighteen dollars, you're not going to be able to turn a margin. but how we're turning three roads with the price eighteen dollars, with only a dollar cost per click, is because our conversion rate is almost ten percent. what it comes down to is a fair product price. for this to work for you, you need to reinvent the way you think about pricing your product. i'm going to take you through how we do it. what you've been taught to do in a normal circumstance is: go on aliexpress, find this product. let's say this is perfect. you find this charging cable for three bucks. you see there's three dollar and forty cent shipping, so that's a total of six dollars and forty cents. go in here to your calculator. you might multiply it by two point five or even three and you'll see: oh, i should sell this at 15 to 20 dollars. i know that's how you think about it because that's how my mind used to work before we discovered this new method of doing so. all of my students who come to me are always asking this question too. hey, luke, what do you usually price? your product is like two to two and a half or three times higher. can't think about it like that. alternatively, what you have to do for this winning product in partikular, this fast usb charging cable. this is very similar. what you want to do is you want to look up your product in the western world- amazon, google- and see what your competitors are selling this app- not just your drop shipping competitors, who you don't absolutely know how much revenue they're doing, but your amazon competitors. these people have 3 000 ratings on their listing and it's ranked 270 in usb cables. usb cables is a massive category on amazon. it's safe to assume that they're pushing at least five thousand dollars per day in sales anyways. what i'm trying to say is they've determined the market price of this product. people aren't gonna go on your website and pay sixteen to twenty dollars if they can go and get it on amazon. a year ago and drop shipping, that didn't necessarily hold true, but now people are price checking more than ever. consumers are very intelligent. they know what a normal price to pay for a product is. so instead of offering it for a higher price on your website, you need to offer a very fair price on your website. you need to come at amazon's price or even lower. the product cost in china is so expensive. how am i going to turn a margin fuel you? i really do. shipping prices and product prices in general on aliexpress, the traditional method of drop shipping, have increased substantially over 2020 due to coven all the shipping constraints that we're seeing with these airlines out of china. it's unfortunate, but we have to be dynamic and not be scared to change our business model. alternatively, what i recommend that you do is go on alibabacom, which is wholesale, look up that same exact product. see this product right here. boom, we can even order 20 pieces or a hundred pieces a dollar sixty. this is how amazon is able to sell it at thirteen dollars because they're sourcing it. for a dollar sixty they're getting it in the us and, if you didn't know, i have fulfillment centers shipped in three to five days from the usa anywhere in the us, or a dollar fifty plus at a dollar fulfillment fee. so your cost of goods sold effectively 250 for fulfillment and shipping, plus a dollar sixty, which is four dollars. if your product cost, including shipping, is around four dollars and you can get away with selling this product for twelve to thirteen dollars, just like they're doing on amazon, if you order in bulk and you buy five thousand, you can get that product cost down even more. so what you've done effectively is you've brought your cost of goods sold down from 650 having to 2.5 or 3x. that product on your site is 16 to 20 dollars, down to four dollars flat, and you can now price it on your site 12 to 13, which is what amazon is pricing it at. this is absolutely the only way you're ever going to bring your conversion rate close to 10, like this store. for our store, we're actually pricing our product lower than what it is on amazon. i'm not going to show you the product today because then you could run off and steal my product. i'm not trying to have that happen. i think you understand what i'm saying. you need to rework your mind to think about it like that, rather than finding it on aliexpress and thinking, oh how do i 2.5 or 3 exit on my store? no, you need to think about it from a consumer size. successful companies in today's day and age are all consumer focused. think about airbnb disrupting the hotel industry. they are more consumer focused. think about uber. taxis were charging ridiculous prices. they came along. they made it more fair for the consumer. that's why they're succeeding. same thing here. you can't find your product in china and just decide a markup price. how you turn a margin is by running successful advertisements, drawing them into a product that might already be well known. bring them to your website. theoretikally, they should want to buy that product if it's a solid price. if you guys don't have a drop shipping store, make sure you think about this when you're going to start your new store and if you do, go in and test lowering your price. if you're getting like a one to two percent conversion rate and your products twenty four dollars, try lowering to 19.. that price difference can make a massive change. i've even seen massive changes happen lowering a product price from twenty four dollars to twenty two dollars. even that two dollar price range could potentially double your conversion rate. if you're doubling your conversion rate at a two dollar cheaper cost for the customer, you're going to make more money. no, you don't need to be a rocket scientist to realize that. i know this was a super quick video when i want to thank you guys for watching today. this is what we're doing in 2021: to increase our conversion rates. it's a strategy that no one toks about, sure you?
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How To Increase Conversion Rate On Shopify (In JUST 24H!)
if you are a shopify store owner in 2022, i'm gonna show you how to increase your conversion rates in these next 24 to 48 hours- and i know that's a bold claim, but listen- a lot of you right now who own shopify stores. you're sending traffic to landing pages like this that don't have a lot of copy, don't have a lot of social proof, don't really hone in on what people want out of the product. you don't know how to sell high tiket ecom. you don't even know how to sell mid tiket econ. and i'm going to go over the difference between what people are running traffic to, which is default product pages just like this, with a little bit of copy, some features and a couple of reviews to what they should be running to make sure they're hammering home on their ideal customer and persuading them to spend more money and buy, and what these little changes can do to your brand over these next couple of days. okay, so this is what people are usually running traffic to: a shopify default landing page. there is an app called zipify. it's called zipify pages builder and this is what it looks like. okay, simplify pages builder and editor. you can get a free 14-day trial. that is 67 dollars a month. if you're not willing to spend 67 a month to get a better conversion rate than this is not for you business is not for you. running a business you just go get a nine to five, okay, um, but i want to get back to this. so this landing page right here, um, it has been, you know, not converting. well, client came to us said: hey, listen, like this is not converting. i've tried other ad agencies and they can't get this thing to convert. and i'm like: whoa, you're trying to tell me that other ad agencies had the balls to charge you and they're not even going to make you a custom landing page. they're not going to write copy for you, they just send traffic to this. she's like: yep. the other thing is, is that if you go to her collections page, okay, she has the different bags, but in different product listings. so what she told me was that this agency didn't even care. they just, like ryan, traveled to the collections page and said it: basically- and that's the problem with running with crappy ad agencies- is that all they do is they just run ads. they don't focus on your offer, they don't focus on your conversations, they don't focus on aob, they don't focus on actually centralizing your offer. so what did we do? okay, we made a custom landing page for her. okay, discover, you know, yuma original bag 2.0. all-in-one vegan leather diaper bag- purple for modern day moms, giving you the style you crave, the functionality you need. insightful features. one bag, infinite functionality. yuma original bag 2.0, starting at- and we put the price here because what did we put underneath? we put: hey, you can get four free industry payments with kellarna pay over time option. then they have the bag here, plus free gift- oh, sorry about that- plus free gift included stroller straps. okay, they get this free, get the 29 value. that is harnessing a good offer. we hit him with that 30- 35 discount. we hit him with the pay overtime option and we give them a free gift included which is automated in their checkout process. so, just selling the bag at the price with no incentives, no value, no free shipping, none of that crap like that's not going to help you hone in on more high quality buyers. okay, as we scroll here, you know we go over the biggest features of it with pictures that support it. mom friendly- look at that. social proof. the mom's got it with a kid. we're going after those modern day moms. that's the exact modern day mom, perfect demographic. and then we hit him with the testimonial: okay, one of the ones that we took from the landing page. stay organized. here's another picture with all the things that you would usually put inside of a diaper bag: okay, and this stuff takes time. getting pictures like this and doing all this like this is what building a brand really entails. like this is stuff that business owners don't realize. and then we tok about other cool features. another testimonial: we're hitting them with that social proof as they go on the lander, vegan leather, lead leash style comes with five shades: one, two, three, four. there should have been a fifth here, but they didn't have a good person. but you get the point. um, another social proof here. and also, what do they do here? that was very important. they hit different demographics of mobs. look at each woman in this photo. also, there's a baby in it too. for congruency, you gotta think about how these things all congruently fit together. laptop friendly, perfect photo. it's all about the congruency. what our customers are saying. testimonial video: okay, and then another another, another testimony video, two of them. and then another: price push, feel powerful and styleable and take your original bag anywhere you go, designed with multi-faceted functionality for working mompreneurs. so now we're also targeting mompreneurs. so we're targeting modern-day moms and mompreneurs. brunch outings, look at this, because entrepreneurs are able to go out and take brunch. obviously, if you're working 9-5 you can't do that. shopping trips, because it's about the whole making money thing. picnic with the kids: another price push: school and work. three ways to wear. okay, three ways to wear. we got the backpack, shoulder bag, top handle. like we're showing all the different variations, highly acclaimed, all that social proof there. another price push and then each variation. and we're also pushing the four free industry payments of forty one dollars for florida and each one. we tell them how much they save. we can let them pick their quantity and if they pick their color, they go straight to checkout. so this is kind of how we increase the conversion on this page and then you know, you could put frequently asked questions down here. we're implementing that soon. but it's always about tweets, it's always about optimization. this is another client that was just running, you know, ads to this kind of landing page. simple, you know. obviously they have a lot of social growth. it's a very big brand that we work with um. they have just like random youtube videos here and just a bunch of copy here. but the problem is, is that like there's not enough here? it really solidified a customer? so we really hone in on the offer and social. find out why mlb players like harrison bader- written in nemo lewis brinson and thousands of select high school college players are switching to bruce bull batting clubs. that's a good headline because it sells that social proof, you know. and then we hone in on this tok about the features. we don't reveal the price yet. we don't want them to make a decision only on price for this because they're more about the branding. then we reveal the price: 70 bucks and free deliver. and now they can add arm sleeves as well to increase their average order value. you know we have nice icons here to go over the guarantees and all that. you know how we, how they support the us military, a video- that toks about how the 16 year old made the glove. you know better fit materials and crap and custom graphics here, toking about the wrist, the fingertips, all these things. what makes our gloves better? custom graphics. the whole brand in general is over 4500 five star reviews. other batting gloves they could select from in case they don't like white, but white is their best seller. free usps shipping- look at the picture, like that's so sick. and then a size chart should carry away that objection. a guarantee that's part of your offer. the bruce bold story with like that nice old photo that like really hits home. um, it's like a good way for people who are in baseball, like a lot of people like historic baseball moments. so using that black and white image like that's a great angle really hits a lot of older demographic as well, because older demographics have more money, they're able to have a higher alv. um, love your godzilla. make it right, join the team. are you ready to join team faqs? so that's kind of how we price push on this one. okay, here's another ex.
How To 4x Your Shopify Store Conversion Rate In 2022
the biggest problem you're going to face with shopify drop shipping is not your ads not performing, and it's actually way more important to have high converting store. if your store right now converts like one percent, just by increasing that number to two percent, it's instantly gonna double your revenue. and in this video, i'm gonna share with you how i managed to 4x my store conversion ratio from one percent to four percent and sometimes even five percent. for the longest time, my stores conversion ratio was like one percent, one point five percent, but just by implementing small little strategies. i'm gonna share with you. today my storage conversion radio went up to four percent. also, throughout this video, i'm gonna share with you an app that helped me to do this, and this app is completely free and only few of shopify store owners knows about this app. it's really great app to increase your conversion ratio and this app pretty much doubled my conversion ratio once i started using it. so, but that being said, let's get straight into the video: [Music]. now there are three main important things that gonna help you to increase your cro, which is your conversion rate optimization on your store. first is the quality of your traffic. if you're getting a low quality traffic and people simply not interested in your product. they just get needed to get to your store. they're not gonna convert, doesn't matter how good your product page is, how good your funnel overall is. second one is your product page, and once you get in good traffic, this is the most important thing. once you're getting a targeted traffic, your product page is the most important thing, right, and this includes everything from displaying your product the right way, having good product pictures, having good product description, having all faqs, having testimonials and having good pricing, having good offer. and third is going to be your overall funnel. but i mean, what happens after a customer adds your item into the cart? what happens after that? okay, guys, so if you're gonna be using organic tiktok, keep in mind that your traffic most of the time is going to be low quality. right, there's going to be a lot of people coming to your store if your tiker starts going viral, but your commercial radio like could be even 0.5 percent. sometimes i saw that happen for me it was like one percent, 1.5 percent. it's still good, since the traffic is pretty much pure organic and not paid. but keep this in mind: organic tik-tok traffic that if your video starts going viral, your commercial radio is not going to be that good, even though if you have a good, good product page, of course you can boost it up a little bit, but the traffic is not really targeted, so it's not going to be such amazing conversion rate. now, from my experience so far, the best converting traffic comes from seo and google ads. me myself in the past month, i spent about 100 euros on my brand's google ads and it brought me back over 1.5 000 euros in return, which is crazy rawas. now let's go into second most important thing, which is gonna be your product page. and how do you get your product page on point so it converts as much people as possible? and keep this in mind: it's never gonna be perfect, right. you're gonna be constantly tweaking and like improving it, sometimes even making it worse, and getting back to where it was is just a process. but here are some things to keep in mind when building your product page. first, most importantly, have high quality pictures of your product. have a short description that cuts to the point and also educates people about your product. people need to be educated about your product, about the features, what it does, about the benefits. also, you want to have all faqs, everything straight to the point and straight to their people faces so they can see everything answered, all the common questions they might have about a product. answer it straight into the product page. you want to add testimonials and people using the product and people have been happy with the product. and on top of all of this you want to have a no-brainer offer. and but no-brainer offer i mean something that is too crazy to too good to be true, right? so, for example, buy one, get one, buy two, get two. by three, get three. something in your product page needs to be so stupid and so good to be true so people think that they're taking advantage of your brand, not the other way around. now let's tok about an app i mentioned at the start of this video. now, this app is called video wise and it allows you to have a ugc or any sort of videos under your product page. so you know, once you have your product page, you have your product. you have your description under that product pictures. under the description you can add about five or even more. no, you can add more videos than that i can. i have six videos right now under that and it's in tiktok format, right, so it's 1080 on 19 19, 20.. it looks amazing. for example, what i do on my own brand is i do have a ugc content of other creators who made content for me, for my brand, with my product, using the product. and- the best part about this- you can even tag that product on that video. so once the customer is watching that video, he instantly can click add to cart and it goes straight to the checkout. right, so you not get distracted. this app is called video wise. it's free, absolutely free. they have some paid versions of it as well, but you can start using for absolutely free and not get charged. so, guys, if you're not using this app, you must start using it. it's a next level tool and once i installed that app in my store, i immediately saw that conversion rate is going through the roof and it got really way better. right, because you have like, if you do not have ugc content, add some sort of videos with your product. but if you have ugc content, which is user generated content, for example, from influencers, and you have them right above that product page- look, sorry, not the product page, but like- right above the description and your product images, you're just gonna kill it. you're just gonna have way better add to cart ratios and way better conversion ratio ratios because you're increasing the trust so much. and i completely forgot to mention the third point, which is your overall funnel. and with that what i meant is that you never want to charge people twice. so when a customer comes to your store, adds the card, goes through the whole checkout process and they see that the shipping is like something like five dollars, right, you're gonna have way less of conversions with that strategy. never charge them twice. so, instead of that, just add that price into the overall product price. so if your product 30, make it 35, but just don't charge shipping. trust me, it's way better to do that. so, guys, but that being said, i hope you learned something new and thank you so much for watching the video and i catch you in the next one. [Music]. [Music] you.
What is the Average Conversion Rate in Shopify?
reading time: three minutes. Shopify is a popular eCommerce platform that enables you to set up your own online store. it's fast, easy to use and has a wide range of features to help you run your business. one of the things that makes Shopify so successful is its conversion rate. this is the percentage of people who convert their visitors into buyers. in this artikle, we will take a look at the average conversion rate for Shopify stores and tell you how you can improve it. we will also provide some tips on how to increase your store's traffic and conversion rates overall. what is the conversion rate? there is no single answer to this question, as it depends on a variety of factors, including the type of business and the marketing strategy used. [Music]. however, according to Shopify, the average conversion rate for a Shopify store is around 2 percent. that means that for every 100 visitors who visit your store, around 200 will make a purchase. how Shopify Works? Shopify offers a user-friendly platform for entrepreneurs to start and grow their businesses. when someone makes a purchase through Shopify, the company's proprietary checkout process takes care of everything from order fulfillment to customer service. Shopify charges Merchants based on the number of sales transactions they make. as a result, shop owners are motivated to convert more customers into paying customers in order to make more money. conversion rates can vary drastikally based on a variety of factors, but Shopify typically averages around three percent. what are the benefits of using Shopify? if you're looking to build a successful e-commerce business, then Shopify is likely the platform you'll want to use. [Music]. from its user-friendly platform to its expansive range of features, there's something for everyone when it comes to building a Shopify store. here are some of the benefits of using Shopify. Shopify is user-friendly. one of the main advantages of using Shopify is that it's extremely user friendly. this means that even beginners can easily create and manage their own stores without any prior experience. furthermore, Shopify makes it easy to add functionality and customize your store as needed. Shopify offers an extensive range of features. when it comes to e-commerce platforms, there's no one better than Shopify. not only does this platform offer an extensive range of features, but these features are also highly customizable. [Music]. this means that you can tailor your store to exactly what you need it to be, making it perfect for both small and large businesses alike. [Music]. Shopify is reliable and secure. as one of the most popular e-commerce platforms on the market, Shopify is known for its reliability and security foreign. not only is this platform well built from the ground up, but its team has years of experience in the industry, which ensures that your data remains safe at all times. let's take a look at how Shopify calculates the conversion rate. Shopify calculates the conversion rate for a shop by dividing the number of unique visitors who converted into leads or customers over a given period of time by the total number of visitors during that same period. how effective your marketing efforts are? the more people who visit your shop, the higher your conversion rate will be. calculate the conversion rate for a store, Shopify uses one of three methods: conversion rate formula. this is the most common method and it uses data from past transactions to calculate a conversion rate. thanks for watching. please subscribe.