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Avoid Facebook Ads Disapproval with This Simple Trick

Published on: November 17 2023 by Ben Heath

Avoid Facebook Ads Disapproval with This Simple Trick

Table of Contents

  1. Introduction
  2. Reasons for Facebook Ad Disapproval
    • Personalization in Ad Copy
    • Direct Questions in Ad Copy
  3. Avoiding Personalization in Ad Copy
    • Removing Direct Questions
    • Focusing on Product or Service Benefits
    • Using the Call Out Method
  4. Be Mindful of Controversial Topics
    • Politics and Religion
    • Ethnicity and Finances
  5. Conclusion
  6. Join the Facebook Ads Mastermind Group
  7. Free Webinar: Three Killer Facebook Ad Strategies
  8. Final Thoughts

Introduction

In this article, we will discuss a common issue faced by Facebook advertisers: getting their ads disapproved. Having your Facebook ads disapproved can be frustrating, but there are steps you can take to prevent it from happening. One contributing factor to ad disapproval is personalization in ad copy, particularly in the form of direct questions. In the following sections, we will explore why personalization can lead to ad disapproval and provide strategies to avoid it.

Reasons for Facebook Ad Disapproval

Personalization in Ad Copy

Facebook has guidelines in place to ensure that ads are not overly personal. While personalization can be effective in marketing, Facebook has its own standards for what is considered too personal. Using direct questions in your ad copy, especially those that touch on personal matters, is a significant red flag.

Direct Questions in Ad Copy

Direct questions like "Are you in the market for..." or "Do you have certain medical conditions?" are examples of the type of personalization Facebook discourages. These types of questions should be avoided, as they can lead to ad disapproval.

Avoiding Personalization in Ad Copy

To prevent ad disapproval, it is crucial to remove personalization from your ad copy. Here are some strategies to achieve this:

Removing Direct Questions

Instead of using direct questions, rephrase your sentences to focus on the subject of interest. For example, instead of asking "Are you in the market for a new home?" you can simply state "In the market for a new home." This subtle change removes personalization while still engaging the audience.

Focusing on Product or Service Benefits

Shift the focus of your ad copy onto the benefits of your product or service rather than the individual. Highlight how your product or service can solve a problem or improve a situation. For instance, instead of asking "Do you have bad posture?" you can say "Our product helps fix bad posture and provides relief from back pain."

Using the Call Out Method

The call out method is an effective copywriting technique that can still be applied without personalization. Instead of directly addressing individuals, use terms that identify groups of people. For example, instead of saying "Do you live in West London?" you can say "West Londoners, come check out our new restaurant." This approach grabs the attention of the intended audience without personalization.

Be Mindful of Controversial Topics

While the call out method can be applied to identify certain target audiences, it is crucial to be cautious with potentially controversial topics. Avoid addressing political affiliations, religious beliefs, or someone's background or ethnicity in your ad copy. Facebook is stringent about disapproving ads that touch on these sensitive subjects.

Conclusion

In conclusion, personalization in Facebook ad copy can lead to ad disapproval. By removing direct questions, focusing on product or service benefits, and utilizing the call out method carefully, you can avoid personalization while still reaching your target audience effectively. Remember to be mindful of controversial topics and follow Facebook's guidelines to ensure your ads are approved.

Join the Facebook Ads Mastermind Group and attend the free webinar "Three Killer Facebook Ad Strategies" to further improve your Facebook advertising skills. If you found this article helpful, please leave a comment and subscribe to our channel for more valuable insights.

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