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AVOID These 3 Shopify Strategies To Increase Sales (2019)

Published on: December 8 2022 by Chris Conrady

AVOID These 3 Shopify Strategies To Increase Sales (2019)

AVOID These 3 Shopify Strategies To Increase Sales (2019)

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00:00:00 00:00:04 what's going on everyone it Chris here
00:00:01 00:00:06 and in today's video I'm really excited
00:00:04 00:00:09 about this one it applies to really
00:00:06 00:00:11 Shopify dropshipping slash print and
00:00:09 00:00:14 demand as a whole I wanted to tok about
00:00:11 00:00:18 three strategies slash ideas that are
00:00:14 00:00:20 really outdated that many ecome store
00:00:18 00:00:22 owners are still using to this day if
00:00:20 00:00:24 you get value out of in this video all I
00:00:22 00:00:26 ask is that you just smash that like
00:00:24 00:00:28 button down below it really helps with
00:00:26 00:00:30 the YouTube algorithm um just don't
00:00:28 00:00:31 break your phone and just kind of tap it
00:00:30 00:00:34 just to know what I'm going to tok
00:00:31 00:00:36 about may not apply to everybody I
00:00:34 00:00:38 understand that many people have
00:00:36 00:00:41 different strategies and systems out
00:00:38 00:00:43 there however this is data that I and my
00:00:41 00:00:45 business partner have collected after
00:00:43 00:00:47 owning four successful e-commerce stores
00:00:45 00:00:49 one of them doing just over five million
00:00:47 00:00:51 dollars with print and demand we hover
00:00:49 00:00:52 right now around the three hundred fifty
00:00:51 00:00:56 four hundred thousand dollar-a-month
00:00:52 00:00:58 mark but it was not always like that one
00:00:56 00:01:00 year ago we were not even doing half of
00:00:58 00:01:02 that it's very laughable right now and
00:01:00 00:01:05 majority of it is to blame on our
00:01:02 00:01:07 outdated strategies your marketing can
00:01:05 00:01:09 only be responsible for so much and what
00:01:07 00:01:11 really matters are the moving pieces
00:01:09 00:01:14 inside of your business so we came to
00:01:11 00:01:17 the conclusion that we must adapt or die
00:01:14 00:01:19 number one this pertains to mailing
00:01:17 00:01:22 product pages and that is utilizing
00:01:19 00:01:25 scarcity and trust badges the wrong way
00:01:22 00:01:27 even worse using an influx of it on your
00:01:25 00:01:30 product pages number one here is really
00:01:27 00:01:31 about simplicity and removing 80 percent
00:01:30 00:01:34 of information from your product pages
00:01:31 00:01:35 scarcity is a good thing
00:01:34 00:01:37 however the kicker is learning how to
00:01:35 00:01:40 use it effectively in your business
00:01:37 00:01:42 without driving customers away we live
00:01:40 00:01:44 the thrill of beating the clock any size
00:01:42 00:01:45 soft drinks for a dollar won't stik
00:01:44 00:01:48 around long there's this quote that I
00:01:45 00:01:51 really love from the book influence and
00:01:48 00:01:53 it reads the way to love anything is to
00:01:51 00:01:54 realize that it might be lost
00:01:53 00:01:57 basically in other words which seems
00:01:54 00:01:59 least available to consumers is always
00:01:57 00:02:01 more desirable and worth having
00:01:59 00:02:04 subconsciously in our minds we assign
00:02:01 00:02:06 these good qualities too scarce products
00:02:04 00:02:09 and resources which ultimately push us
00:02:06 00:02:11 to buy if you look at Amazon that they
00:02:09 00:02:12 actually use scarcity in their stok
00:02:11 00:02:14 level information
00:02:12 00:02:16 they've honed in on what their audience
00:02:14 00:02:20 responds to best and you'll notike right
00:02:16 00:02:22 away how non excessive it is commonly
00:02:20 00:02:23 what I see with e-commerce stores is
00:02:22 00:02:25 this right here
00:02:23 00:02:28 spammy looking scarcity that takes up
00:02:25 00:02:30 half the product page and even worse are
00:02:28 00:02:34 the trust badges themselves these have a
00:02:30 00:02:36 bad reputation nowadays last year we
00:02:34 00:02:37 received an email from a customer about
00:02:36 00:02:39 all of this and I want to read it to you
00:02:37 00:02:41 right now I still cringe about it to
00:02:39 00:02:43 this very day hi I was browsing her site
00:02:41 00:02:45 after you were featured by blank I had
00:02:43 00:02:47 not purchased anything from you as I as
00:02:45 00:02:49 they have a few cautionary concerns I
00:02:47 00:02:51 have just been scammed about $40 from
00:02:49 00:02:53 blank which was selling something
00:02:51 00:02:55 similar they had the similar lands to
00:02:53 00:02:57 you and images of the safe and secured
00:02:55 00:02:59 credit card information I'm still
00:02:57 00:03:01 anxious about ordering from you because
00:02:59 00:03:03 I was already scammed of so much money
00:03:01 00:03:05 how can I be confident that you are a
00:03:03 00:03:08 trustworthy company Thank You Alyssa
00:03:05 00:03:11 this made us take a step back and pretty
00:03:08 00:03:12 much change everything I do want to keep
00:03:11 00:03:14 our brand kind of private but I will
00:03:12 00:03:17 show you some other stores utilizing
00:03:14 00:03:19 scarcity and Trust the right way first
00:03:17 00:03:21 up is sand cloud one of my favorite
00:03:19 00:03:23 brands they did over 10 million dollars
00:03:21 00:03:27 last year look at the way they convey
00:03:23 00:03:29 trust 750,000 followers on Instagram a
00:03:27 00:03:32 satisfaction guarantee your purchase
00:03:29 00:03:34 helps preserve marine life it's
00:03:32 00:03:37 basically a more branded approach to
00:03:34 00:03:39 conveying trust and as for scarcity they
00:03:37 00:03:41 don't use it on the product page they
00:03:39 00:03:43 actually use it in their emails I
00:03:41 00:03:45 received this one right here after I
00:03:43 00:03:48 have been in my cart secondly Piper Lou
00:03:45 00:03:50 these guys did over 15 million dollars
00:03:48 00:03:53 in 2018 with print-on-demand
00:03:50 00:03:55 it's clear that they're conveying trust
00:03:53 00:03:57 the same way as sand cloud taking the
00:03:55 00:04:00 more unique points about their brand or
00:03:57 00:04:02 product common objections or questions
00:04:00 00:04:05 and translating that into these badges
00:04:02 00:04:07 right here branded to them and ask for
00:04:05 00:04:09 scarcity they opted to use it at
00:04:07 00:04:12 checkout the main takeaway here is using
00:04:09 00:04:14 a branded form of trust on your product
00:04:12 00:04:17 pages and as for scarcity keeping it to
00:04:14 00:04:19 a bare minimum and tell somebody invests
00:04:17 00:04:21 and when I say invest I don't
00:04:19 00:04:23 necessarily mean buying from you but
00:04:21 00:04:25 moreso getting on your email list or
00:04:23 00:04:28 adding a card or more so initiating
00:04:25 00:04:30 checkout dance shows intent which makes
00:04:28 00:04:32 it more appropriate to throw into the
00:04:30 00:04:36 hook okay second relying just on coal
00:04:32 00:04:38 traffic for sales and growth years ago
00:04:36 00:04:40 when I had my first ecommerce store life
00:04:38 00:04:43 was good we were making Bank off of coal
00:04:40 00:04:45 traffic but as time progressed it
00:04:43 00:04:47 started getting harder and harder and
00:04:45 00:05:04 worse yet when we showed up for ads we
00:04:47 00:05:06 were not making money nowadays there are
00:05:04 00:05:07 hundreds of thousands of ECAM store
00:05:06 00:05:10 owners competing for the same customers
00:05:07 00:05:11 that you are trying to go after I see so
00:05:10 00:05:13 many people getting the e-commerce and
00:05:11 00:05:15 fail simply because of mindset expecting
00:05:13 00:05:18 profit purely from their acquisition ads
00:05:15 00:05:20 and the reality is the game today is
00:05:18 00:05:22 about building relationships not just
00:05:20 00:05:23 with your customers but with your one
00:05:22 00:05:25 traffic building those touch points
00:05:23 00:05:27 commonly you'll see this with a lot of
00:05:25 00:05:29 general stores that dropship or even
00:05:27 00:05:32 print and demand stores that sell a vast
00:05:29 00:05:33 array of different trendy products they
00:05:32 00:05:35 make a bunch of money in the short term
00:05:33 00:05:38 but eventually it all dies off and
00:05:35 00:05:39 they're back at step one if you look at
00:05:38 00:05:42 snow teeth-whitening
00:05:39 00:05:43 it's a carefully designed funnel first I
00:05:42 00:05:46 see an added so touch point number one
00:05:43 00:05:48 and then later I see another one in this
00:05:46 00:05:50 case it's a social proof ad so this is
00:05:48 00:05:53 touch point number two and then I see an
00:05:50 00:05:55 influencer generated video touch point
00:05:53 00:05:57 number three these guys are taking all
00:05:55 00:06:00 their cold traffic and turning it into
00:05:57 00:06:03 warm traffic and once I'm warmed up
00:06:00 00:06:05 enough aka I trust them I make the
00:06:03 00:06:07 purchase I've actually purchased from
00:06:05 00:06:10 these guys and can confirm that a they
00:06:07 00:06:12 built a great customer experience be
00:06:10 00:06:15 they aim to sell more they're actually
00:06:12 00:06:17 very heavy with their email marketing in
00:06:15 00:06:21 fact a lot of the emails come directly
00:06:17 00:06:23 from the c.e.o Josh and C finally I
00:06:21 00:06:26 continue to see ads from them and it
00:06:23 00:06:28 keeps their brand top of mind they're
00:06:26 00:06:30 using their acquisition as and cold
00:06:28 00:06:32 traffic for building a relationship
00:06:30 00:06:33 implementing a system like this will
00:06:32 00:06:36 require you to have a
00:06:33 00:06:37 product or a few select products that
00:06:36 00:06:39 your brand can be known for a product
00:06:37 00:06:41 that you've determined to be able to
00:06:39 00:06:43 build a long-term sustainable business
00:06:41 00:06:45 out of and you come to this conclusion
00:06:43 00:06:47 through testing and then eventually that
00:06:45 00:06:49 is what you build your store around
00:06:47 00:06:53 thirdly this one is so important and
00:06:49 00:06:54 that is ignoring data especially if
00:06:53 00:06:57 you're doing very well with e-commerce
00:06:54 00:06:59 this pertains to not just ads data but
00:06:57 00:07:02 customer data store data purchase data
00:06:59 00:07:04 Google Analytiks data everything being
00:07:02 00:07:06 the fastest to learn is your competitive
00:07:04 00:07:09 advantage not reading data properly or
00:07:06 00:07:10 even at all is really something that
00:07:09 00:07:13 messed us up last year and really just
00:07:10 00:07:14 halted our growth and it's so stupid to
00:07:13 00:07:17 guess what your audience wants what they
00:07:14 00:07:19 like what they want to see worse yet you
00:07:17 00:07:21 invest money into that stuff and you
00:07:19 00:07:22 come to find out it does not mean
00:07:21 00:07:25 anything you've wasted a ton of money
00:07:22 00:07:26 because the customer does not value it
00:07:25 00:07:29 they don't care about that stuff I
00:07:26 00:07:31 posted in my Facebook group one simple
00:07:29 00:07:33 question what data do you think is most
00:07:31 00:07:35 important to the success of your
00:07:33 00:07:37 ecommerce store lots of answers remained
00:07:35 00:07:39 within the realm of what's really most
00:07:37 00:07:41 important if you really had momentum
00:07:39 00:07:44 though with e-commerce I'd recommend
00:07:41 00:07:47 checking out glued not IO this simple
00:07:44 00:07:50 little $99 a month app has given us so
00:07:47 00:07:53 much insight that has led to increased
00:07:50 00:07:56 profit more loyal customers and overall
00:07:53 00:07:58 just a more well-oiled machine on a
00:07:56 00:08:00 macro level we also focused on our
00:07:58 00:08:02 conversion rate so for one month we led
00:08:00 00:08:04 a series of tests throughout the website
00:08:02 00:08:06 and throughout the buying process taking
00:08:04 00:08:09 the time to do this increase their
00:08:06 00:08:11 conversion rate by an extra 1% by the
00:08:09 00:08:14 end of it all said and done which
00:08:11 00:08:16 equates right here to roughly an extra
00:08:14 00:08:20 1,500 sales per month and that's an
00:08:16 00:08:22 extra $100,000 in revenue that we would
00:08:20 00:08:25 not have had otherwise data is warmer
00:08:22 00:08:27 than anything because ecommerce is such
00:08:25 00:08:29 a competitive landscape if you optimize
00:08:27 00:08:31 your business you will make more money
00:08:29 00:08:33 and if you make more money then you have
00:08:31 00:08:35 more money to invest and grow it's as
00:08:33 00:08:37 simple as that that's all I have for you
00:08:35 00:08:39 guys just a note I do have a Facebook
00:08:37 00:08:41 group the link is in the description
00:08:39 00:08:43 take the time to join that I would love
00:08:41 00:08:45 to chat if you got value out of this
00:08:43 00:08:46 video go ahead and subscribe to the
00:08:45 00:08:48 channel I put out
00:08:46 00:08:50 weekly videos like this I would love to
00:08:48 00:08:52 see you on channel and in the comments
00:08:50 00:08:54 section and with that that's all I have
00:08:52 00:08:56 for you guys I will see you in the next
00:08:54 00:08:56 video