AVOID These 3 Shopify Strategies To Increase Sales (2019)
Published on: December 8 2022 by Chris Conrady
AVOID These 3 Shopify Strategies To Increase Sales (2019)
Table of Contents
AVOID These 3 Shopify Strategies To Increase Sales (2019)
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| 00:00:00 | 00:00:04 | what's going on everyone it Chris here |
| 00:00:01 | 00:00:06 | and in today's video I'm really excited |
| 00:00:04 | 00:00:09 | about this one it applies to really |
| 00:00:06 | 00:00:11 | Shopify dropshipping slash print and |
| 00:00:09 | 00:00:14 | demand as a whole I wanted to tok about |
| 00:00:11 | 00:00:18 | three strategies slash ideas that are |
| 00:00:14 | 00:00:20 | really outdated that many ecome store |
| 00:00:18 | 00:00:22 | owners are still using to this day if |
| 00:00:20 | 00:00:24 | you get value out of in this video all I |
| 00:00:22 | 00:00:26 | ask is that you just smash that like |
| 00:00:24 | 00:00:28 | button down below it really helps with |
| 00:00:26 | 00:00:30 | the YouTube algorithm um just don't |
| 00:00:28 | 00:00:31 | break your phone and just kind of tap it |
| 00:00:30 | 00:00:34 | just to know what I'm going to tok |
| 00:00:31 | 00:00:36 | about may not apply to everybody I |
| 00:00:34 | 00:00:38 | understand that many people have |
| 00:00:36 | 00:00:41 | different strategies and systems out |
| 00:00:38 | 00:00:43 | there however this is data that I and my |
| 00:00:41 | 00:00:45 | business partner have collected after |
| 00:00:43 | 00:00:47 | owning four successful e-commerce stores |
| 00:00:45 | 00:00:49 | one of them doing just over five million |
| 00:00:47 | 00:00:51 | dollars with print and demand we hover |
| 00:00:49 | 00:00:52 | right now around the three hundred fifty |
| 00:00:51 | 00:00:56 | four hundred thousand dollar-a-month |
| 00:00:52 | 00:00:58 | mark but it was not always like that one |
| 00:00:56 | 00:01:00 | year ago we were not even doing half of |
| 00:00:58 | 00:01:02 | that it's very laughable right now and |
| 00:01:00 | 00:01:05 | majority of it is to blame on our |
| 00:01:02 | 00:01:07 | outdated strategies your marketing can |
| 00:01:05 | 00:01:09 | only be responsible for so much and what |
| 00:01:07 | 00:01:11 | really matters are the moving pieces |
| 00:01:09 | 00:01:14 | inside of your business so we came to |
| 00:01:11 | 00:01:17 | the conclusion that we must adapt or die |
| 00:01:14 | 00:01:19 | number one this pertains to mailing |
| 00:01:17 | 00:01:22 | product pages and that is utilizing |
| 00:01:19 | 00:01:25 | scarcity and trust badges the wrong way |
| 00:01:22 | 00:01:27 | even worse using an influx of it on your |
| 00:01:25 | 00:01:30 | product pages number one here is really |
| 00:01:27 | 00:01:31 | about simplicity and removing 80 percent |
| 00:01:30 | 00:01:34 | of information from your product pages |
| 00:01:31 | 00:01:35 | scarcity is a good thing |
| 00:01:34 | 00:01:37 | however the kicker is learning how to |
| 00:01:35 | 00:01:40 | use it effectively in your business |
| 00:01:37 | 00:01:42 | without driving customers away we live |
| 00:01:40 | 00:01:44 | the thrill of beating the clock any size |
| 00:01:42 | 00:01:45 | soft drinks for a dollar won't stik |
| 00:01:44 | 00:01:48 | around long there's this quote that I |
| 00:01:45 | 00:01:51 | really love from the book influence and |
| 00:01:48 | 00:01:53 | it reads the way to love anything is to |
| 00:01:51 | 00:01:54 | realize that it might be lost |
| 00:01:53 | 00:01:57 | basically in other words which seems |
| 00:01:54 | 00:01:59 | least available to consumers is always |
| 00:01:57 | 00:02:01 | more desirable and worth having |
| 00:01:59 | 00:02:04 | subconsciously in our minds we assign |
| 00:02:01 | 00:02:06 | these good qualities too scarce products |
| 00:02:04 | 00:02:09 | and resources which ultimately push us |
| 00:02:06 | 00:02:11 | to buy if you look at Amazon that they |
| 00:02:09 | 00:02:12 | actually use scarcity in their stok |
| 00:02:11 | 00:02:14 | level information |
| 00:02:12 | 00:02:16 | they've honed in on what their audience |
| 00:02:14 | 00:02:20 | responds to best and you'll notike right |
| 00:02:16 | 00:02:22 | away how non excessive it is commonly |
| 00:02:20 | 00:02:23 | what I see with e-commerce stores is |
| 00:02:22 | 00:02:25 | this right here |
| 00:02:23 | 00:02:28 | spammy looking scarcity that takes up |
| 00:02:25 | 00:02:30 | half the product page and even worse are |
| 00:02:28 | 00:02:34 | the trust badges themselves these have a |
| 00:02:30 | 00:02:36 | bad reputation nowadays last year we |
| 00:02:34 | 00:02:37 | received an email from a customer about |
| 00:02:36 | 00:02:39 | all of this and I want to read it to you |
| 00:02:37 | 00:02:41 | right now I still cringe about it to |
| 00:02:39 | 00:02:43 | this very day hi I was browsing her site |
| 00:02:41 | 00:02:45 | after you were featured by blank I had |
| 00:02:43 | 00:02:47 | not purchased anything from you as I as |
| 00:02:45 | 00:02:49 | they have a few cautionary concerns I |
| 00:02:47 | 00:02:51 | have just been scammed about $40 from |
| 00:02:49 | 00:02:53 | blank which was selling something |
| 00:02:51 | 00:02:55 | similar they had the similar lands to |
| 00:02:53 | 00:02:57 | you and images of the safe and secured |
| 00:02:55 | 00:02:59 | credit card information I'm still |
| 00:02:57 | 00:03:01 | anxious about ordering from you because |
| 00:02:59 | 00:03:03 | I was already scammed of so much money |
| 00:03:01 | 00:03:05 | how can I be confident that you are a |
| 00:03:03 | 00:03:08 | trustworthy company Thank You Alyssa |
| 00:03:05 | 00:03:11 | this made us take a step back and pretty |
| 00:03:08 | 00:03:12 | much change everything I do want to keep |
| 00:03:11 | 00:03:14 | our brand kind of private but I will |
| 00:03:12 | 00:03:17 | show you some other stores utilizing |
| 00:03:14 | 00:03:19 | scarcity and Trust the right way first |
| 00:03:17 | 00:03:21 | up is sand cloud one of my favorite |
| 00:03:19 | 00:03:23 | brands they did over 10 million dollars |
| 00:03:21 | 00:03:27 | last year look at the way they convey |
| 00:03:23 | 00:03:29 | trust 750,000 followers on Instagram a |
| 00:03:27 | 00:03:32 | satisfaction guarantee your purchase |
| 00:03:29 | 00:03:34 | helps preserve marine life it's |
| 00:03:32 | 00:03:37 | basically a more branded approach to |
| 00:03:34 | 00:03:39 | conveying trust and as for scarcity they |
| 00:03:37 | 00:03:41 | don't use it on the product page they |
| 00:03:39 | 00:03:43 | actually use it in their emails I |
| 00:03:41 | 00:03:45 | received this one right here after I |
| 00:03:43 | 00:03:48 | have been in my cart secondly Piper Lou |
| 00:03:45 | 00:03:50 | these guys did over 15 million dollars |
| 00:03:48 | 00:03:53 | in 2018 with print-on-demand |
| 00:03:50 | 00:03:55 | it's clear that they're conveying trust |
| 00:03:53 | 00:03:57 | the same way as sand cloud taking the |
| 00:03:55 | 00:04:00 | more unique points about their brand or |
| 00:03:57 | 00:04:02 | product common objections or questions |
| 00:04:00 | 00:04:05 | and translating that into these badges |
| 00:04:02 | 00:04:07 | right here branded to them and ask for |
| 00:04:05 | 00:04:09 | scarcity they opted to use it at |
| 00:04:07 | 00:04:12 | checkout the main takeaway here is using |
| 00:04:09 | 00:04:14 | a branded form of trust on your product |
| 00:04:12 | 00:04:17 | pages and as for scarcity keeping it to |
| 00:04:14 | 00:04:19 | a bare minimum and tell somebody invests |
| 00:04:17 | 00:04:21 | and when I say invest I don't |
| 00:04:19 | 00:04:23 | necessarily mean buying from you but |
| 00:04:21 | 00:04:25 | moreso getting on your email list or |
| 00:04:23 | 00:04:28 | adding a card or more so initiating |
| 00:04:25 | 00:04:30 | checkout dance shows intent which makes |
| 00:04:28 | 00:04:32 | it more appropriate to throw into the |
| 00:04:30 | 00:04:36 | hook okay second relying just on coal |
| 00:04:32 | 00:04:38 | traffic for sales and growth years ago |
| 00:04:36 | 00:04:40 | when I had my first ecommerce store life |
| 00:04:38 | 00:04:43 | was good we were making Bank off of coal |
| 00:04:40 | 00:04:45 | traffic but as time progressed it |
| 00:04:43 | 00:04:47 | started getting harder and harder and |
| 00:04:45 | 00:05:04 | worse yet when we showed up for ads we |
| 00:04:47 | 00:05:06 | were not making money nowadays there are |
| 00:05:04 | 00:05:07 | hundreds of thousands of ECAM store |
| 00:05:06 | 00:05:10 | owners competing for the same customers |
| 00:05:07 | 00:05:11 | that you are trying to go after I see so |
| 00:05:10 | 00:05:13 | many people getting the e-commerce and |
| 00:05:11 | 00:05:15 | fail simply because of mindset expecting |
| 00:05:13 | 00:05:18 | profit purely from their acquisition ads |
| 00:05:15 | 00:05:20 | and the reality is the game today is |
| 00:05:18 | 00:05:22 | about building relationships not just |
| 00:05:20 | 00:05:23 | with your customers but with your one |
| 00:05:22 | 00:05:25 | traffic building those touch points |
| 00:05:23 | 00:05:27 | commonly you'll see this with a lot of |
| 00:05:25 | 00:05:29 | general stores that dropship or even |
| 00:05:27 | 00:05:32 | print and demand stores that sell a vast |
| 00:05:29 | 00:05:33 | array of different trendy products they |
| 00:05:32 | 00:05:35 | make a bunch of money in the short term |
| 00:05:33 | 00:05:38 | but eventually it all dies off and |
| 00:05:35 | 00:05:39 | they're back at step one if you look at |
| 00:05:38 | 00:05:42 | snow teeth-whitening |
| 00:05:39 | 00:05:43 | it's a carefully designed funnel first I |
| 00:05:42 | 00:05:46 | see an added so touch point number one |
| 00:05:43 | 00:05:48 | and then later I see another one in this |
| 00:05:46 | 00:05:50 | case it's a social proof ad so this is |
| 00:05:48 | 00:05:53 | touch point number two and then I see an |
| 00:05:50 | 00:05:55 | influencer generated video touch point |
| 00:05:53 | 00:05:57 | number three these guys are taking all |
| 00:05:55 | 00:06:00 | their cold traffic and turning it into |
| 00:05:57 | 00:06:03 | warm traffic and once I'm warmed up |
| 00:06:00 | 00:06:05 | enough aka I trust them I make the |
| 00:06:03 | 00:06:07 | purchase I've actually purchased from |
| 00:06:05 | 00:06:10 | these guys and can confirm that a they |
| 00:06:07 | 00:06:12 | built a great customer experience be |
| 00:06:10 | 00:06:15 | they aim to sell more they're actually |
| 00:06:12 | 00:06:17 | very heavy with their email marketing in |
| 00:06:15 | 00:06:21 | fact a lot of the emails come directly |
| 00:06:17 | 00:06:23 | from the c.e.o Josh and C finally I |
| 00:06:21 | 00:06:26 | continue to see ads from them and it |
| 00:06:23 | 00:06:28 | keeps their brand top of mind they're |
| 00:06:26 | 00:06:30 | using their acquisition as and cold |
| 00:06:28 | 00:06:32 | traffic for building a relationship |
| 00:06:30 | 00:06:33 | implementing a system like this will |
| 00:06:32 | 00:06:36 | require you to have a |
| 00:06:33 | 00:06:37 | product or a few select products that |
| 00:06:36 | 00:06:39 | your brand can be known for a product |
| 00:06:37 | 00:06:41 | that you've determined to be able to |
| 00:06:39 | 00:06:43 | build a long-term sustainable business |
| 00:06:41 | 00:06:45 | out of and you come to this conclusion |
| 00:06:43 | 00:06:47 | through testing and then eventually that |
| 00:06:45 | 00:06:49 | is what you build your store around |
| 00:06:47 | 00:06:53 | thirdly this one is so important and |
| 00:06:49 | 00:06:54 | that is ignoring data especially if |
| 00:06:53 | 00:06:57 | you're doing very well with e-commerce |
| 00:06:54 | 00:06:59 | this pertains to not just ads data but |
| 00:06:57 | 00:07:02 | customer data store data purchase data |
| 00:06:59 | 00:07:04 | Google Analytiks data everything being |
| 00:07:02 | 00:07:06 | the fastest to learn is your competitive |
| 00:07:04 | 00:07:09 | advantage not reading data properly or |
| 00:07:06 | 00:07:10 | even at all is really something that |
| 00:07:09 | 00:07:13 | messed us up last year and really just |
| 00:07:10 | 00:07:14 | halted our growth and it's so stupid to |
| 00:07:13 | 00:07:17 | guess what your audience wants what they |
| 00:07:14 | 00:07:19 | like what they want to see worse yet you |
| 00:07:17 | 00:07:21 | invest money into that stuff and you |
| 00:07:19 | 00:07:22 | come to find out it does not mean |
| 00:07:21 | 00:07:25 | anything you've wasted a ton of money |
| 00:07:22 | 00:07:26 | because the customer does not value it |
| 00:07:25 | 00:07:29 | they don't care about that stuff I |
| 00:07:26 | 00:07:31 | posted in my Facebook group one simple |
| 00:07:29 | 00:07:33 | question what data do you think is most |
| 00:07:31 | 00:07:35 | important to the success of your |
| 00:07:33 | 00:07:37 | ecommerce store lots of answers remained |
| 00:07:35 | 00:07:39 | within the realm of what's really most |
| 00:07:37 | 00:07:41 | important if you really had momentum |
| 00:07:39 | 00:07:44 | though with e-commerce I'd recommend |
| 00:07:41 | 00:07:47 | checking out glued not IO this simple |
| 00:07:44 | 00:07:50 | little $99 a month app has given us so |
| 00:07:47 | 00:07:53 | much insight that has led to increased |
| 00:07:50 | 00:07:56 | profit more loyal customers and overall |
| 00:07:53 | 00:07:58 | just a more well-oiled machine on a |
| 00:07:56 | 00:08:00 | macro level we also focused on our |
| 00:07:58 | 00:08:02 | conversion rate so for one month we led |
| 00:08:00 | 00:08:04 | a series of tests throughout the website |
| 00:08:02 | 00:08:06 | and throughout the buying process taking |
| 00:08:04 | 00:08:09 | the time to do this increase their |
| 00:08:06 | 00:08:11 | conversion rate by an extra 1% by the |
| 00:08:09 | 00:08:14 | end of it all said and done which |
| 00:08:11 | 00:08:16 | equates right here to roughly an extra |
| 00:08:14 | 00:08:20 | 1,500 sales per month and that's an |
| 00:08:16 | 00:08:22 | extra $100,000 in revenue that we would |
| 00:08:20 | 00:08:25 | not have had otherwise data is warmer |
| 00:08:22 | 00:08:27 | than anything because ecommerce is such |
| 00:08:25 | 00:08:29 | a competitive landscape if you optimize |
| 00:08:27 | 00:08:31 | your business you will make more money |
| 00:08:29 | 00:08:33 | and if you make more money then you have |
| 00:08:31 | 00:08:35 | more money to invest and grow it's as |
| 00:08:33 | 00:08:37 | simple as that that's all I have for you |
| 00:08:35 | 00:08:39 | guys just a note I do have a Facebook |
| 00:08:37 | 00:08:41 | group the link is in the description |
| 00:08:39 | 00:08:43 | take the time to join that I would love |
| 00:08:41 | 00:08:45 | to chat if you got value out of this |
| 00:08:43 | 00:08:46 | video go ahead and subscribe to the |
| 00:08:45 | 00:08:48 | channel I put out |
| 00:08:46 | 00:08:50 | weekly videos like this I would love to |
| 00:08:48 | 00:08:52 | see you on channel and in the comments |
| 00:08:50 | 00:08:54 | section and with that that's all I have |
| 00:08:52 | 00:08:56 | for you guys I will see you in the next |
| 00:08:54 | 00:08:56 | video |
