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AVOID These 3 Shopify Strategies To Increase Sales (2019)

Published on: December 8 2022 by Chris Conrady

Shopify is a popular platform for e-commerce businesses, but there are certain strategies that can actually hurt your chances of increasing sales. In this article, we will discuss three common Shopify strategies that you should avoid in 2019.

1. Focusing Too Much on Discounts:

- Offering too many discounts can actually devalue your products and decrease their perceived worth.

- Instead, consider offering value-added services or creating limited edition products to entice customers.

2. Ignoring Customer Reviews:

- Reviews from past customers are crucial for building trust and credibility with potential customers.

- Respond to all reviews, both positive and negative, to show that you value customer feedback and are willing to address any issues.

3. Neglecting Mobile Optimization:

- With the rise of mobile usage, it is essential to ensure that your Shopify store is optimized for mobile devices.

- Make sure your website is easy to navigate on a mobile device and that all images and text are properly formatted.

By avoiding these three common Shopify strategies, you can increase your chances of success in 2019. Focus on adding value, responding to customer reviews, and optimizing for mobile devices to create a better shopping experience for your customers and ultimately increase sales.

AVOID These 3 Shopify Strategies To Increase Sales (2019)

In today's video, Chris discusses three outdated strategies that many e-commerce store owners are still using. He emphasizes the importance of adapting to new trends in Shopify dropshipping and print on demand to keep up with the competition.

Strategies:

1. Misusing Scarcity and Trust Badges:

- Simplify product pages by removing 80% of information.

- Use scarcity effectively without driving customers away.

- Avoid spammy-looking scarcity that takes up half the product page.

- Use branded trust badges on product pages.

- Use scarcity sparingly until customers show intent to invest.

2. Relying Solely on Cold Traffic:

- Building relationships with customers and one-traffic touch points.

- Use cold traffic for building a relationship rather than just making sales.

- Implement a system to sell a product that will sustain long-term growth.

3. Ignoring Data:

- Read data correctly to know what customers like and value.

- Use data to have a competitive advantage and make more profit.

- Optimize business to make more money and invest in growth.

Adapting to new trends is vital to succeed in e-commerce. Store owners must use scarcity and trust badges effectively, build relationships with customers, and read data correctly. By optimizing their business, they can make more profit and invest in growth.

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