Avoid These Facebook Group Posts That Kill Engagement
Published on: December 5 2022 by Social Media Examiner
Avoid These Facebook Group Posts That Kill Engagement
Table of Contents
Avoid These Facebook Group Posts That Kill Engagement
| startTime | durationTime | text |
| 00:00:00 | 00:00:02 | - Are you relying on Facebook group tactiks |
| 00:00:02 | 00:00:04 | that used to work but don't anymore? |
| 00:00:04 | 00:00:05 | I'm gonna show you common posts |
| 00:00:05 | 00:00:07 | that are actually hurting your engagement |
| 00:00:07 | 00:00:09 | and what to post instead. |
| 00:00:09 | 00:00:12 | (calm music) |
| 00:00:12 | 00:00:15 | Number one, cut out the motivational quotes. |
| 00:00:15 | 00:00:18 | I know that you want to inspire and motivate your members |
| 00:00:18 | 00:00:21 | but what your members want are camaraderie and connection. |
| 00:00:21 | 00:00:24 | When all you do or allow your members to do |
| 00:00:24 | 00:00:26 | is post motivational quotes in the group, |
| 00:00:26 | 00:00:29 | to doesn't really create good engagement. |
| 00:00:29 | 00:00:30 | The only thing that they can tell you |
| 00:00:30 | 00:00:32 | is yes, thank you. |
| 00:00:32 | 00:00:34 | I'm so glad that you told me about that great quote. |
| 00:00:34 | 00:00:36 | Instead of doing motivational quotes, |
| 00:00:36 | 00:00:39 | tell stories that help build camaraderie and connection. |
| 00:00:39 | 00:00:42 | They don't want to just tok about the things that you fix. |
| 00:00:42 | 00:00:44 | They wanna tok about common struggles |
| 00:00:44 | 00:00:46 | you're all dealing with right now |
| 00:00:46 | 00:00:47 | and you'll see your engagement soar. |
| 00:00:47 | 00:00:51 | Number two, I want you to stop doing teaching posts. |
| 00:00:51 | 00:00:54 | I know that you have an immense amount of knowledge |
| 00:00:54 | 00:00:56 | to share with your members. |
| 00:00:56 | 00:01:00 | However, teaching posts push a lot of information |
| 00:01:00 | 00:01:02 | to members to really never asked for you to teach |
| 00:01:02 | 00:01:04 | that partikular topic. |
| 00:01:04 | 00:01:06 | You'll find comments like, great, thank you. |
| 00:01:06 | 00:01:07 | I'm so glad that you shared. |
| 00:01:07 | 00:01:10 | But you really don't create a space for real conversation. |
| 00:01:10 | 00:01:13 | Instead, ask engaging questions. |
| 00:01:13 | 00:01:16 | You can always teach in the comments |
| 00:01:16 | 00:01:18 | but ask your questions in the post. |
| 00:01:18 | 00:01:21 | This is a great way to engage with your community |
| 00:01:21 | 00:01:23 | and really have deep conversations |
| 00:01:23 | 00:01:25 | where you teach organically |
| 00:01:25 | 00:01:27 | as opposed to teaching in the posts. |
| 00:01:27 | 00:01:28 | Okay, here's a little pro-tip. |
| 00:01:28 | 00:01:32 | Don't put as many emojis as you would in say Instagram, |
| 00:01:32 | 00:01:33 | or any other platform. |
| 00:01:33 | 00:01:35 | When your members see a ton of emojis |
| 00:01:35 | 00:01:37 | for bullet points or different things like that, |
| 00:01:37 | 00:01:40 | they actually see it as a type of promotion |
| 00:01:40 | 00:01:42 | or hero's journey and a hero's journey |
| 00:01:42 | 00:01:44 | is when you've already solved the problem |
| 00:01:44 | 00:01:45 | and you're gonna teach them how. |
| 00:01:45 | 00:01:49 | Instead, take out the emojis and just let your story stand. |
| 00:01:49 | 00:01:50 | We've seen a ton of posts |
| 00:01:50 | 00:01:53 | with a ton of text that have gotten hundreds |
| 00:01:53 | 00:01:54 | and hundreds of comments |
| 00:01:54 | 00:01:55 | because they allowed themselves |
| 00:01:55 | 00:01:57 | to be vulnerable in the post. |
| 00:01:57 | 00:02:01 | Number three, stop using non-congruent images. |
| 00:02:01 | 00:02:03 | What I mean by that is it used to be popular |
| 00:02:03 | 00:02:06 | to add that fun selfie of you taking a picture |
| 00:02:06 | 00:02:08 | or you with your kid to get attention. |
| 00:02:08 | 00:02:11 | It really doesn't match the content that you're posting. |
| 00:02:11 | 00:02:14 | Stop yourself right there and leave the picture out. |
| 00:02:14 | 00:02:16 | We're finding that in Facebook groups, |
| 00:02:16 | 00:02:18 | when they see a picture of you, |
| 00:02:18 | 00:02:20 | they're actually scrolling right through the text |
| 00:02:20 | 00:02:21 | assuming that it's not relevant |
| 00:02:21 | 00:02:24 | to what they want to tok about or how they could help. |
| 00:02:24 | 00:02:26 | Your picture is actually keeping your post |
| 00:02:26 | 00:02:27 | from getting engagement. |
| 00:02:27 | 00:02:30 | We've had a ton of members in our Boss Moms group |
| 00:02:30 | 00:02:32 | where they haven't gotten any engagement. |
| 00:02:32 | 00:02:33 | We've told them delete the picture |
| 00:02:33 | 00:02:35 | and comments start rolling in. |
| 00:02:35 | 00:02:39 | Instead of trying to find some funny picture of you to post, |
| 00:02:39 | 00:02:41 | leave it out next time and tell your story instead. |
| 00:02:41 | 00:02:44 | Number four, stop branding your posts. |
| 00:02:44 | 00:02:47 | I know, we love to go into Canva |
| 00:02:47 | 00:02:50 | and put our logo and use our colors. |
| 00:02:50 | 00:02:52 | I mean you built a brand, |
| 00:02:52 | 00:02:53 | so why wouldn't you want to share it? |
| 00:02:53 | 00:02:56 | Here's the problem, your members want to be in a group |
| 00:02:56 | 00:02:59 | where people are organically and authentikally sharing. |
| 00:02:59 | 00:03:02 | When you put a bunch of words on a post |
| 00:03:02 | 00:03:03 | with your logo on it, |
| 00:03:03 | 00:03:05 | does that seem authentik and organic to you? |
| 00:03:05 | 00:03:07 | No, it was planned. |
| 00:03:07 | 00:03:08 | Leave the branding out. |
| 00:03:08 | 00:03:09 | Pick whatever color you like |
| 00:03:09 | 00:03:11 | and put in the words you want to share |
| 00:03:11 | 00:03:13 | or the question you want to ask and you will find |
| 00:03:13 | 00:03:16 | that engagement works so much better for you. |
| 00:03:16 | 00:03:19 | And it's easier to post, so it's a win win. |
| 00:03:19 | 00:03:21 | Now that you're posting all the right things |
| 00:03:21 | 00:03:22 | and you're starting to see your engagement grow, |
| 00:03:22 | 00:03:25 | I bet you want to turn some of those Facebook members |
| 00:03:25 | 00:03:26 | into paying customers. |
| 00:03:26 | 00:03:29 | Watch the next video for some tips on how to do that. |
