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Avoid These Facebook Group Posts That Kill Engagement

Published on: December 5 2022 by Social Media Examiner

Avoid These Facebook Group Posts That Kill Engagement

Avoid These Facebook Group Posts That Kill Engagement

startTime durationTime text
00:00:00 00:00:02 - Are you relying on Facebook group tactiks
00:00:02 00:00:04 that used to work but don't anymore?
00:00:04 00:00:05 I'm gonna show you common posts
00:00:05 00:00:07 that are actually hurting your engagement
00:00:07 00:00:09 and what to post instead.
00:00:09 00:00:12 (calm music)
00:00:12 00:00:15 Number one, cut out the motivational quotes.
00:00:15 00:00:18 I know that you want to inspire and motivate your members
00:00:18 00:00:21 but what your members want are camaraderie and connection.
00:00:21 00:00:24 When all you do or allow your members to do
00:00:24 00:00:26 is post motivational quotes in the group,
00:00:26 00:00:29 to doesn't really create good engagement.
00:00:29 00:00:30 The only thing that they can tell you
00:00:30 00:00:32 is yes, thank you.
00:00:32 00:00:34 I'm so glad that you told me about that great quote.
00:00:34 00:00:36 Instead of doing motivational quotes,
00:00:36 00:00:39 tell stories that help build camaraderie and connection.
00:00:39 00:00:42 They don't want to just tok about the things that you fix.
00:00:42 00:00:44 They wanna tok about common struggles
00:00:44 00:00:46 you're all dealing with right now
00:00:46 00:00:47 and you'll see your engagement soar.
00:00:47 00:00:51 Number two, I want you to stop doing teaching posts.
00:00:51 00:00:54 I know that you have an immense amount of knowledge
00:00:54 00:00:56 to share with your members.
00:00:56 00:01:00 However, teaching posts push a lot of information
00:01:00 00:01:02 to members to really never asked for you to teach
00:01:02 00:01:04 that partikular topic.
00:01:04 00:01:06 You'll find comments like, great, thank you.
00:01:06 00:01:07 I'm so glad that you shared.
00:01:07 00:01:10 But you really don't create a space for real conversation.
00:01:10 00:01:13 Instead, ask engaging questions.
00:01:13 00:01:16 You can always teach in the comments
00:01:16 00:01:18 but ask your questions in the post.
00:01:18 00:01:21 This is a great way to engage with your community
00:01:21 00:01:23 and really have deep conversations
00:01:23 00:01:25 where you teach organically
00:01:25 00:01:27 as opposed to teaching in the posts.
00:01:27 00:01:28 Okay, here's a little pro-tip.
00:01:28 00:01:32 Don't put as many emojis as you would in say Instagram,
00:01:32 00:01:33 or any other platform.
00:01:33 00:01:35 When your members see a ton of emojis
00:01:35 00:01:37 for bullet points or different things like that,
00:01:37 00:01:40 they actually see it as a type of promotion
00:01:40 00:01:42 or hero's journey and a hero's journey
00:01:42 00:01:44 is when you've already solved the problem
00:01:44 00:01:45 and you're gonna teach them how.
00:01:45 00:01:49 Instead, take out the emojis and just let your story stand.
00:01:49 00:01:50 We've seen a ton of posts
00:01:50 00:01:53 with a ton of text that have gotten hundreds
00:01:53 00:01:54 and hundreds of comments
00:01:54 00:01:55 because they allowed themselves
00:01:55 00:01:57 to be vulnerable in the post.
00:01:57 00:02:01 Number three, stop using non-congruent images.
00:02:01 00:02:03 What I mean by that is it used to be popular
00:02:03 00:02:06 to add that fun selfie of you taking a picture
00:02:06 00:02:08 or you with your kid to get attention.
00:02:08 00:02:11 It really doesn't match the content that you're posting.
00:02:11 00:02:14 Stop yourself right there and leave the picture out.
00:02:14 00:02:16 We're finding that in Facebook groups,
00:02:16 00:02:18 when they see a picture of you,
00:02:18 00:02:20 they're actually scrolling right through the text
00:02:20 00:02:21 assuming that it's not relevant
00:02:21 00:02:24 to what they want to tok about or how they could help.
00:02:24 00:02:26 Your picture is actually keeping your post
00:02:26 00:02:27 from getting engagement.
00:02:27 00:02:30 We've had a ton of members in our Boss Moms group
00:02:30 00:02:32 where they haven't gotten any engagement.
00:02:32 00:02:33 We've told them delete the picture
00:02:33 00:02:35 and comments start rolling in.
00:02:35 00:02:39 Instead of trying to find some funny picture of you to post,
00:02:39 00:02:41 leave it out next time and tell your story instead.
00:02:41 00:02:44 Number four, stop branding your posts.
00:02:44 00:02:47 I know, we love to go into Canva
00:02:47 00:02:50 and put our logo and use our colors.
00:02:50 00:02:52 I mean you built a brand,
00:02:52 00:02:53 so why wouldn't you want to share it?
00:02:53 00:02:56 Here's the problem, your members want to be in a group
00:02:56 00:02:59 where people are organically and authentikally sharing.
00:02:59 00:03:02 When you put a bunch of words on a post
00:03:02 00:03:03 with your logo on it,
00:03:03 00:03:05 does that seem authentik and organic to you?
00:03:05 00:03:07 No, it was planned.
00:03:07 00:03:08 Leave the branding out.
00:03:08 00:03:09 Pick whatever color you like
00:03:09 00:03:11 and put in the words you want to share
00:03:11 00:03:13 or the question you want to ask and you will find
00:03:13 00:03:16 that engagement works so much better for you.
00:03:16 00:03:19 And it's easier to post, so it's a win win.
00:03:19 00:03:21 Now that you're posting all the right things
00:03:21 00:03:22 and you're starting to see your engagement grow,
00:03:22 00:03:25 I bet you want to turn some of those Facebook members
00:03:25 00:03:26 into paying customers.
00:03:26 00:03:29 Watch the next video for some tips on how to do that.