Babies steal the show in pandemic Super Bowl ads

How Super Bowl ad spending has changed amid the COVID-19 pandemic

Did you know that Norway sells way more electric cars per capita than the US? Norway's well on its way to becoming an eco-friendly nation. However, in the US, many celebrities, including Will Ferrell, are making appearances in Super Bowl ads this year, which is the most expensive advertising event of the year. A 30-second television spot costs more than five and a half million dollars, but marketing executives say it's money well spent. This year, due to the pandemic, stadium bleachers will be largely empty, with cutouts of fans filling many seats. Health officials are encouraging people to watch the game from home, whichever team they're rooting for, and whichever commercial is their favorite. Marketers say brands advertising this year will get even more of a bang for their buck, as there will be fewer Super Bowl parties. Nevertheless, Super Bowl regulars like Hyundai, Kia, Coca Cola, and Budweiser have opted out, as they admit it's hard to hit the right tone in the current climate. However, some brands are being short-sighted and choosing to pass, which is actually doing more damage to their brand than picking one side or the other. The void has presented an opportunity for other brands to get into the game, such as Scotts Miracle-Gro, which has done well amid the pandemic as interest in gardening grew. Fiverr, which helps freelancers find work, is also making an appearance for the first time, as is food delivery app DoorDash. Millions of Americans will be tuning in this Sunday to catch the game and the ads. Comedy is expected to be king, but marketing executives say ads that can successfully portray a social message may be the ones that generate the most buzz, which is the name of the advertising game.

How the pandemic is changing Super Bowl advertising

- This year's Super Bowl will be different as major brands like Coca Cola, Pepsi, and Budweiser have decided not to run commercials.

- Andrew Robertson, President and CEO of BBDO Worldwide, joins to talk about the Super Bowl ad strategy.

Ad Strategy:

- Each brand's decision is different, with Pepsi still sponsoring the halftime show and booking airtime for Cheetos, Doritos, and Mountain Dew.

- Coke may have pulled out due to a challenging year in its food service business, while Budweiser is investing in a vaccination campaign.

- 19 new advertisers are joining this year's Super Bowl, including DoorDash, UberEats, and Robinhood.

Future of Advertisements:

- The decision to participate in the Super Bowl will depend on what brands are trying to achieve.

- It is possible that some brands who did not participate this year may return in the future.

- The cost of an ad this year is estimated to be around $5.5 million, down slightly from last year.

Viewing Trends:

- Linear broadcast television viewing has significantly declined during the pandemic.

- However, the NFL only saw a 7% decline in viewership during the regular season, with championship games having higher audiences than last year.

- The Super Bowl's audience is expected to be at least as high as last year, with 101 million viewers.

- The Super Bowl's advertising strategy is evolving as brands make different decisions.

- The value of a Super Bowl ad is still significant, with a high audience expected this year.

- The future of advertising in the Super Bowl will depend on how brands adapt to changes in viewership trends.

Best Super Bowl Ads Ever - Funniest Commercials Vol. 1

Advertisements are a crucial part of the business world. Companies use various marketing strategies to promote their products and services to potential customers. Advertisements are designed to capture the attention of the audience, create brand awareness, and ultimately increase sales. However, creating an effective advertisement is not an easy task, and it requires careful planning, creativity, and attention to detail. In this article, we will analyze some of the advertisements and identify the techniques used to make them effective.

Ad 1: Noxzema

- Use of jingles and catchphrases: The ad starts with a catchy jingle, Music I'm so excited, I'm gonna get creamed Music, which creates a memorable tune that stays with the audience. The ad also uses a catchphrase, the closer you shave, the more you need creamy soothing medicated noxzema, which emphasizes the benefits of the product.

- Use of repetition: The ad repeats the product name, Noxzema, several times throughout the ad, which helps to reinforce the brand name in the minds of the audience.

- Use of humor: The ad uses humor by showing a man getting a shave from a woman, which is an unexpected twist and adds a humorous element to the ad.

Ad 2: Diet Pepsi

- Use of colloquialisms: The ad uses colloquial language such as you know when you got it right, you got it right and who's the wise guy to create a conversational tone that resonates with the audience.

- Use of rhetorical questions: The ad uses rhetorical questions such as nothing tastes as good to me as diet pepsi to engage the audience and create a sense of curiosity.

- Use of celebrity endorsement: The ad features Ray Charles, a famous musician, endorsing the product, which helps to create credibility and influence the audience.

Ad 3: E-Trade

- Use of storytelling: The ad tells a story of Enzo, an artist who becomes successful in investing after using E-Trade. The story creates an emotional connection with the audience and makes the product more relatable.

- Use of humor: The ad uses humor by showing Enzo's reluctance to invest and his eventual success, which adds a light-hearted element to the ad.

- Use of testimonials: The ad features Enzo's success story, which acts as a testimonial and helps to create credibility for the product.

Ad 4: Wendy's

- Use of a rhetorical question: The ad uses the rhetorical question, Where's the beef? to create a sense of curiosity and make the audience question the quality of the product.

- Use of comparison: The ad compares Wendy's hamburger to its competitors, such as Whopper and Big Mac, by highlighting the amount of beef in their burger, which emphasizes the quality of the product.

- Use of humor: The ad uses humor by showing three elderly women asking for more beef in their burger, which adds a light-hearted element to the ad.

Effective advertisements use various techniques to capture the attention of the audience, create brand awareness, and ultimately increase sales. These techniques include the use of catchphrases, repetition, humor, storytelling, rhetorical questions, and celebrity endorsements. By analyzing advertisements, we can learn how to create effective marketing strategies and engage with our target audience.

MY DAUGHTER FACES HER GREATEST FEAR *Emotional*

Today, Salish, the daughter of the writer, has a challenge to overcome her stage fright by performing a magic trick on stage in front of a large audience in Las Vegas.

Learning Magic Tricks:

Salish visits the house of Xavier Mortimer, who is a renowned magician, to learn magic tricks. Xavier shows Salish four magic tricks, and she chooses one to perform on stage.

Magic Tricks:

Xavier performs his magic tricks, which includes making the ink travel from his hand to Salish's hand and charging a candy with electricity. Salish learns a card trick and practices it with real people.

Getting Ready for the Show:

Salish is nervous about going on stage in front of 400 people. She practices her card trick and seeks advice from Xavier to make it more exciting. Salish performs her card trick for a few people and receives positive feedback.

The Show:

Salish gets ready in her stage outfit and enters the theater. She is still unsure if she wants to perform on stage. When the curtains go up, Salish realizes that she cannot perform on stage and backs out.

Although Salish did not perform on stage, she learned a cool magic trick and faced her fear of going on stage. The writer encourages readers to face their fears and challenges in life.

WE'RE ALL DOOMED - Trump vs. Biden ft. "Weird Al" Yankovic

The article appears to be a transcript of a songified presidential debate, with humorous and exaggerated language used to highlight the absurdity of certain political statements. The introduction sets the tone with exaggerated language and a sense of impending doom. The article then moves into a series of bullet points and numbered lists that include snippets of dialogue from the debate. The tone remains playful and irreverent throughout, using colloquialisms and contractions to keep the language accessible. The conclusion encourages readers to register to vote and to have a great day and life. Overall, the article serves as a commentary on the current political climate and the need for greater civic engagement.

The 10 Popular Commercials of 2022 ( so far )

In this article, we will summarize a collection of conversations and events that occurred among various individuals. The conversations include gods, friends on a road trip, celebrities, and a basketball star. Let's take a closer look at what they had to say and what happened.

1. Gods Retiring:

- The dark skies have spoken, and it is time for Susan and Zeus to retire.

- Zeus asks where he will go, and Loose informs him that he needs a charge.

- Music tells Zeus he is heading out and reminds him to take Peggy for a walk.

- Zeus asks for a little juice, and Loose declares he is done with the place.

2. BMW Electric Car:

- All-electric BMW iX is the ultimate electric driving machine.

- A friend compliments the car and offers to take it for a spin.

- Catherine interrupts with confusion, and Eugene Levy joins in.

- William at Planet Fitness encourages people to get glowing and feel spectacular.

3. McDonald's Order:

- A group orders a 10-piece chicken McNugget and debate which sauce to get.

- Peyton and Eli Manning talk about road tripping to the Super Bowl.

- Eli misses Peyton, and the group finds Terry Bradshaw.

- They stop to get more chips and drinks before continuing their journey.

4. Barbie's Dream House:

- Barbie finds her dream house with an alert from Rocket Homes.

- She competes with other buyers and wins with the help of Rocket Mortgage.

- They discuss another option for a fixer-upper castle with bad neighbors.

5. Lindsay Lohan:

- Lindsay Lohan is sleeping better and is more productive with DIY projects.

- The paparazzi are not thrilled about her new lifestyle.

These conversations and events showcase different personalities and situations that people encounter. From gods to celebrities, everyone has something to say and share. Whether it's retiring, buying a dream house, or finding a new hobby, everyone has their journey to take. It's important to embrace these experiences and learn from them, as they shape who we are.