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Published on: February 5 2023 by pipiads

Different Propaganda Devices

In this lesson, we will learn about the different propaganda devices. Propaganda refers to the spreading of information, ideas or rumors that are meant to make people accept them, whether they are false or misleading. Biases are judgments based on personal points of view. Both propaganda and biases are used to influence people to persuade, believe, buy or do something.

Different Propaganda Devices:

1. Bandwagon: This device attracts people to use a product or join an activity because everyone else is doing it. It encourages individuals to do the same activity as experienced by another or by a number of people. Examples of bandwagon propaganda include joining an educational trip to art in the city, buying two tickets and getting one free, and joining thousands of learners who have appreciated the beauty of arts in their lives.

2. Plain Folks: This propaganda device encourages individuals to use a product because ordinary people are using it. Examples include using an electric fan to feel the ambiance of nature, feeling the breeze of natural air within the corners of your home, and using soap to keep germ-free for the next 24 hours.

3. Testimonial: This propaganda device convinces people to use a product because it is endorsed or confirmed by a well-known personality, usually an artist. Examples include Kimmy Jones endorsing Adidas as the best sporting shoes he has ever used, and James Reid and Nadine Lustre eating burgers from Jollibee.

4. Name-calling: This propaganda device persuades individuals to avail a product or service because of the negative image it creates against another product or service. Examples include advertising that their original chicken is better than other roasted chickens which use chemicals in preparing their products.

5. Glittering Generality: This propaganda device overwhelms people with vague, sweeping statements that usually come in slogans or simple catchphrases. Examples include Air Philippines, which claims to be the greatest airline ever in the country, and Metrobank, which claims that You're in good hands with Metrobank.

6. Technical Jargon: This propaganda device uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers. Examples include Sayomar with lactobacillus strain, which is good for the tummy, and demystifying cell phone plans jargon.

7. Appeal to Fear: This propaganda device scares people into either patronizing or avoiding a product or service.

Propaganda and biases are used to influence people's behavior, and it is essential to be aware of the different propaganda devices to make informed decisions. By understanding propaganda devices, individuals can avoid being misled and make decisions based on their best interests.


- Definition of propaganda and its purpose

- Importance of being aware of propaganda techniques

Propaganda Techniques:

1. Name-calling or stereotyping

- Definition and examples

2. Virtue words or glittering generality

- Definition and examples

- Importance of careful judgment

3. Identification

- Definition and examples

4. Transfer

- Definition and examples

- Guilt or virtue by association

5. Testimonial

- Definition and examples

- Use of respected celebrities

6. Plain folks

- Definition and examples

- Use of emotion to reinforce speaker's point of view

7. Bandwagon

- Definition and examples

- Use of fear of missing out

- Importance of being critical and analyzing information before believing it

- Reminder to look beyond the surface and consider the facts and evidence

- Encouragement to subscribe for more educational content.

Biases & Types of Propaganda Devices I PIVOT 4A CALABARZON with Teacher Calai

Welcome to my channel, I'm Teacher Kalai, and today we're going to learn how to recognize evaluative word choice and detect biases and propaganda devices used by speakers. Let's start by analyzing the definition of bias, which is an undue favor, illogical and non-neutral support of a viewpoint in favor against the other side. Propaganda, on the other hand, is a dissemination of information, facts, arguments, rumors, hatreds, or lies to influence public opinion.

There are different types of propaganda devices, such as bandwagon, plain folks, testimonial, name-calling, glittering generality, technical jargon, powerful words, and appeal to fear. Let's take a look at each of them.

- Bandwagon: When you're attracted and convinced to use a product or join an activity because everyone is doing it.

- Plain folks: It uses ordinary people as endorsers to show that the product is being used by usual persons. It also shows how a particular product or service brought value to a regular human being like themselves.

- Testimonial: In here, a famous person or celebrity endorses the product to give testimony and influence the people. You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

- Name-calling: If it persuades you to avail the product or service because of the negative image it creates against another product or service.

- Glittering generality: It is when you give in because you are overwhelmed by vague and sweeping statements that usually come in slogans or simple catchphrases. Examples are hope, change, possibility, and others that give off an extremely positive vibe.

- Technical jargon: It uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers or audience.

- Powerful words: It uses either pleasant or hideous sounds to either lure or drive people away from something.

- Appeal to fear: It scares or frightens consumers so that they will either patronize or avoid the product or service.

Propaganda is not only used in print or broadcast media but also in any professional engagement with the purpose of convincing the audience to believe in their views like political rallies and direct selling of products.

Now, let's practice. Can you identify the type of propaganda used in the following pictures or images?

1. (picture)

2. (picture)

3. (picture)

4. (picture)

5. (picture)

Remember, it's important to be aware of these propaganda devices and biases to make informed decisions. Thank you for watching, and don't forget to like, share, comment, and subscribe for more updated videos and learnings on my channel.

English 6 Q2: Biases and Propaganda Techniques | Bandwagon | Card Stacking and more

Understanding Biases and Propaganda Techniques in Advertisements

- Explanation of advertisement and its purpose

- Definition of propaganda and its purpose

- Importance of understanding propaganda techniques in advertisements

Propaganda Techniques:

1. Bandwagon: Explanation and example

- Encourages people to follow the crowd

- Creates a sense of belonging and acceptance

2. Card Stacking: Explanation and example

- Omits certain facts to mislead the audience

- Makes a product appear better than others

3. Plain Folk: Explanation and example

- Uses ordinary people to promote a product

- Makes people believe that the product is for everyone

4. Testimonial: Explanation and example

- Uses well-known personalities to endorse a product

- Creates a sense of trust and credibility

Biases in Advertisements:

- Explanation of biases in advertisements

- Example of distorted information in advertisements

- Importance of being a responsible and logical consumer

Tips for Creating Effective Advertisements:

- Importance of speaking style, language, gestures, rate, and volume

- Example of hand gestures and facial expressions

- Importance of expressing emotions in voice and face

- Recap of propaganda techniques and biases in advertisements

- Encouragement to be a responsible and logical consumer

- Invitation to create a performance output using the techniques discussed.

How Apple and Nike have branded your brain | Your Brain on Money | Big Think

Consumers often choose specific brands over others even when the products are the same. This raises the question of how brands can influence our behavior in ways that extend beyond the point of sale. This article explores the power of brands and how they can shape our decisions.

The Power of Brands:

- A study found that after being subliminally exposed to the Apple logo compared to the IBM logo, participants performed better on creative tasks.

- Brands can influence our behavior in ways that extend beyond the point of sale.

- Consumers create identities through the brands they choose.

- Once a consumer identifies with a brand, it can shape the way they behave.

- An attack on the brand is seen as an attack on the consumer themselves.

The Influence on Our Decisions:

- Our perception of brands influences our decisions.

- Consumers relate to brands in the same way they relate to people.

- Apple customers show a brain empathy response toward Apple that is similar to the way they would respond to someone in their own family.

- Samsung users only buy Samsung because they hate Apple.

- Most people don't realize that they are subconsciously choosing brands because those brands have some kind of self-expressive value.

What Consumers Can Do:

- Be aware of the influence that brands hold.

- Pause and think about why you are buying a product.

- Brands have become pillars of our identity, and it's important to recognize their power.

Brands have the power to influence our behavior in ways that extend beyond the point of sale. Consumers create identities through the brands they choose, and once they identify with a brand, it can shape the way they behave. As consumers, it's important to be aware of the influence that brands hold and make informed choices.

Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand

- Storytelling is the oldest marketing technique that can help sell and craft a brand.

- In this article, I will teach you how to create stories that sell and get results.

The Power of Storytelling:

- A significant objects project resulted in the sale of 200 items for $8,000 by creating a story around each object.

- Storytelling can motivate people to take action, inspire others, convey values, and educate.

- To get results, you need to define your core message, decide what kind of story to tell, and establish your call to action.

Steps to Creating a Story:

1. Define your core message: your story should have a point, otherwise, people won't pay attention.

2. Decide what kind of story to tell: incite action, personal storytelling, conveying values, and education.

3. Establish your call to action: tell people what to do next, whether it's to follow you on social media or join your email list.

Bonus Tips:

1. Have relatable characters in your story to make people see themselves in it.

2. Create conflict to make people interested in what happens next.

3. Have a resolution to provide closure to your story.

- Storytelling is a powerful marketing tool that can help you sell and craft your brand.

- By following the steps and bonus tips in this article, you can create stories that get results and engage your audience.

Fallacy Examples

Have you ever been frustrated with your cable company putting you on hold? Or maybe you've had an accident that resulted in an eye patch? These situations can make people think you're tough, but is that really what you want? And what do bacon and lizards eating in bed have to do with anything? In this article, we'll explore the importance of upgrading to DIRECTV, the benefits of Sony cameras and camcorders, and why Sarah Palin may not be the best authority on nuclear issues.

Bullet Points:

- Cable companies can be frustrating

- Accidents can happen

- Eye patches may give off the wrong impression

- Bacon is a popular food item

- Lizards eating in bed is an odd concept

- Upgrading to DIRECTV is beneficial

- Sony cameras and camcorders make it easy to get the best shot

- Sarah Palin may not be an expert on nuclear issues

In conclusion, it's important to consider how our actions and choices can affect how we're perceived by others. Upgrading to DIRECTV can provide a better TV experience, while Sony cameras and camcorders can capture life's precious moments. And when it comes to nuclear issues, it's important to listen to experts in the field, rather than relying on the opinions of celebrities or politicians. So, next time you're faced with a tough situation, think about how your actions may be perceived and make the best decision for yourself.

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