bandwagon propaganda ads

Series 1 Lesson 3: The Bandwagon Propaganda Technique

In this article, we will discuss the concept of bandwagon propaganda and how it works. We will also explore why it can be problematic and how to avoid being swayed by it. To illustrate our points, we will use an example of a bandwagon propaganda advertisement by McDonald's.

What is Bandwagon Propaganda Technique?

- The bandwagon propaganda technique plays on the idea and targets the belief of a particular type of group.

- It encourages them to do or follow what others are doing, implying that if everyone else is doing it, it must be good.

How do propagandists take advantage of our beliefs?

- Propagandists know that it is human nature to not want to be left out.

- They know that we are social animals and must follow the prevailing trends and customs to fit in.

- Bandwagon propaganda intends to make us think or do something by capitalizing on this mentality.

Why is Bandwagon Propaganda Technique Useful?

- Bandwagon propaganda is useful because it makes us think that everyone else is doing something, so we should too.

Why is Bandwagon Propaganda Technique Harmful?

- It is not necessary that if something is good for one person, it will also be good for all.

- We are convinced in such a way that even non-essential things seem essential to us.

What should you do to prevent yourself from being swayed by bandwagon propaganda technique?

- Consider the following questions:

1. What exactly does the advertisement want you to think or do?

2. What are the merits and demerits of the product, idea, or action?

3. Should you support or do it?

4. Does it serve or undermine your individual or collective interest?

Example of Bandwagon Propaganda Advertisement:

- McDonald's Mac Deliver Back Breakfast for Heroes

- Target Audience: People interested in having breakfast delivered to their homes.

- Words or Expressions that identify it as Bandwagon Propaganda: Let's rise and shine for the heroes of delivery! Breakfast for heroes!

- The advertisement wants you to buy McDonald's breakfast to show appreciation for delivery riders.

- Merits of the Product: It is a gesture of thanks and appreciation for the continued hard work of delivery riders.

- Should you support or do it? Use the information presented in the advertisement to guide your decision.

By understanding bandwagon propaganda and its techniques, we can avoid being swayed by it. We can critically analyze advertisements and make informed decisions based on our individual or collective interests. Remember to always consider the merits and demerits of the product, idea, or action before following the crowd.

IDENTIFYING PROPAGANDA TECHNIQES USED || BASIC AND SIMPLE EXPLANATION || ENGLISH

Propaganda Techniques: How to Recognize Them

- Definition of propaganda

- Importance of recognizing propaganda

Propaganda Techniques:

1. Name Calling or Stereotyping:

- Definition

- Examples

2. Virtue Words or Glittering Generality:

- Definition

- Examples

3. Identification:

- Definition

- Examples

4. Transfer:

- Definition

- Examples

5. Testimonial:

- Definition

- Examples

6. Plain Folks:

- Definition

- Examples

7. Bandwagon:

- Definition

- Examples

- Importance of analyzing information before believing it

- Reminder to judge carefully and not be swayed by propaganda techniques.

English 6 Q2: Biases and Propaganda Techniques | Bandwagon | Card Stacking and more

- Music

- Greeting and introduction

- Topic: Biases and propaganda techniques in advertisements

Body:

- Definition of advertisement and propaganda

- Purpose of propaganda

- Propaganda techniques used in advertisements:

1. Bandwagon

2. Card stacking

3. Plain folk

4. Testimonial

- Examples of each propaganda technique in advertisements

- Discussion on biases in advertisements

- Importance of being a responsible consumer

- Tips for creating effective advertisements:

- Speaking style

- Adjusting language

- Hand gestures

- Rate and volume

- Performance output for students

- Recap of the four propaganda techniques

- Encouragement to be watchful and logical when consuming products

- Final thoughts and goodbye.

Types Of Propaganda Devices

The following article is a compilation of various advertisements and dialogues that showcase the use of different linguistic devices such as contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms.

1. Ad for Old Navy:

- Mom, where did you get these looks? Old Navy?

- Could you turn around for us? May we see the back?

- All kids' stuff is up to 60% off.

2. Ad for BankAmericard Cash Rewards Credit Card:

- Who says credit card rewards can't - I mean, they're rewards, right?

- 1% cash back on every purchase.

- No limit to the amount of cash back you can earn.

3. Ad for AT&T Network:

- Only AT&T network lets your iPhone talk and surf at the same time.

4. Ad for Blanca Cafe:

- Experience high-quality coffee in luscious cream.

- Wallow in creamy goodness and tempting aroma.

5. Ad for Nutella:

- Nutella is perfect on multigrain toast, even whole wheat waffles.

- Made with simple, quality ingredients like hazelnuts, skim milk, and a hint of cocoa.

- Quick, easy, and something everyone can agree on.

6. Dialogue:

- All right, first day of school, Hunter. Remember to raise your hand in class so they see those cufflinks.

- Excuse me, young people. Pardon me.

- Mom, it's my first day. Let mommy handle this.

- How much for the denims? Eight dollars.

- And you do know that children who lie go to prison, right, Hunter?

- You're gonna be late today, Hunter. We're going to Old Navy.

- Hey baby, what's going on? Yeah, of course, I remember that. The number one thing a man should remember.

The use of various linguistic devices in advertisements and dialogues adds flavor and personality to the content. These devices also help to make the content more relatable and memorable for the audience.

Advertising and Propaganda Techniques

Welcome to our podcast on the art of persuasion! In this episode, we will discuss how to use the rhetorical triangle to persuade, advertise, and propagandize. Let's begin by defining persuasion as the action or fact of influencing someone or being influenced to do or believe something. Persuasion involves encouraging someone to change their mind on an issue, whether it's to believe an idea, vote a certain way, donate money, or donate time. Why do persuasive techniques matter? Because if you are a good persuader, you can convince people to do something. On the other side, if you are a good reader or analyst of text, you can see what techniques the authors are using to persuade you.

Logical Appeals:

1. Bandwagoning: This technique persuades someone by showing that everyone else is doing it. It appeals to the brain and emotions, as people don't want to be left out if everyone else is doing something.

2. Card Stacking: Advertisers distort or omit facts or tell half-truths to sell a product or idea. They take one fact and distort it, blowing it out of proportion to persuade people to do something they want them to do.

Emotional Appeals:

1. Plain Folks: This technique uses simple, down-to-earth people like us to sell a product or idea. It appeals to our sense of belongingness and persuades us that if these ordinary citizens can use or believe in something, so can we.

2. Name Calling: Politicians or brands call their competitors names to generate an emotional response. It can be a positive response, like chuckling at a funny name, or a negative response, like feeling anger or disgust.

3. Demonizing: This technique takes name-calling a step further by making the other product or enemy out to be a demonic figure. It's often used in propaganda to mobilize a nation for war against an enemy.

In conclusion, persuasion is a powerful tool that can be used for good or ill. Knowing the techniques of persuasion can help you be a better persuader and a better reader or analyst of text. Remember to be mindful of how you use persuasion and to think critically about the persuasive techniques used on you.

7 Types of Propaganda

In this lesson, we will be discussing propaganda and its role in persuasion. Propaganda involves spreading ideas, information, or rumors to help or harm an institution, cause, or person. The goal is to make people accept or approve of something without closely examining the evidence. Propaganda often relies on emotions and avoids critical thinking.

Some examples of propaganda include:

- Testimonial: Using a well-known person to endorse a product or service. For example, Michael Jordan endorsing Hanes underwear.

- Glittering generalities: Using positive words or ideas to evoke an emotional response from the audience. For example, Barack Obama's campaign poster using the word hope.

- Transfer: Relating something or someone we like or respect with a product. For example, Uncle Sam in World War 1 and 2 recruitment posters as a symbol of the American government.

- Plain folks: Using everyday people to sell a product or service. For example, a Swiffer commercial featuring an average person cleaning their house.

- Bandwagon: Persuading the audience to take a course of action that everyone else is taking. For example, McDonald's using the phrase billions and billions served.

- Name calling: Using negative names or symbols to link a person or idea to fear or hatred. For example, politicians being labeled as traitors, terrorists, or cowards.

- Card stacking: Showing only the best features of a product and omitting potential problems. For example, the Ready Set Go infomercial presenting food as ready in minutes, but not mentioning the preparation time.

Understanding propaganda is beneficial because it allows us to recognize when we are being persuaded and to make informed decisions. Homework for the next class is to bring an example of each type of propaganda.