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Basic SEO Tutorial for Your Ecommerce Store On Page SEO

Published on: December 5 2022 by Travis Marziani

As an ecommerce store owner, you want to ensure that your website appears at the top of search engine results pages (SERPs) when potential customers search for products related to your business. This is where search engine optimization (SEO) comes in. In this basic SEO tutorial, we will focus on on-page SEO techniques that you can implement on your ecommerce store to improve its visibility and search engine rankings.


1. Conducting Keyword Research

2. Optimizing Title Tags and Meta Descriptions

3. Creating High-Quality and Relevant Content

4. Optimizing Images and Videos

5. Implementing Internal Linking

6. Improving Website Load Speed

7. Mobile Optimization

8. Utilizing Social Media

Conducting Keyword Research:

Before you start optimizing your website, you need to conduct keyword research to identify the keywords and phrases that your potential customers are using to search for your products. Use tools such as Google Keyword Planner or SEMrush to find relevant and high-volume keywords that can be used throughout your website.

Optimizing Title Tags and Meta Descriptions:

Title tags and meta descriptions are the first things that users see when your website appears on the SERPs. Ensure that they are optimized with relevant keywords and are concise, informative, and compelling to encourage clicks.

Creating High-Quality and Relevant Content:

Creating high-quality and relevant content on your ecommerce store is crucial for attracting and engaging potential customers. Ensure that your content includes relevant keywords, is unique, informative, and offers value to your audience.

Optimizing Images and Videos:

Optimizing images and videos on your ecommerce store can improve your website's load speed and enhance user experience. Ensure that your images and videos are compressed, have relevant filenames, and include alt tags with relevant keywords.

Implementing Internal Linking:

Internal linking helps search engines navigate and understand your website's structure and content. Ensure that your internal links are relevant, descriptive, and help users navigate your website.

Improving Website Load Speed:

Website load speed is a critical factor for both user experience and search engine rankings. Ensure that your website is optimized for speed by compressing images and videos, minifying CSS and JavaScript, and utilizing browser caching.

Mobile Optimization:

With the rise of mobile usage, it's essential to ensure that your ecommerce store is optimized for mobile devices. Use responsive design, compress images, and ensure that your website is mobile-friendly.

Utilizing Social Media:

Social media is an excellent platform for promoting your ecommerce store and building brand awareness. Utilize social media to engage with your audience, share your content, and drive traffic to your website.

By implementing these on-page SEO techniques, you can improve your ecommerce store's visibility, attract potential customers, and increase sales. Remember to conduct regular audits and updates to ensure that your website stays optimized and relevant to your audience.

Basic SEO Tutorial for Your Ecommerce Store On Page SEO

SEO (search engine optimization) is the process of trying to get higher up in the search results for Google. There are two main aspects of SEO: on-page SEO and off-page SEO (link building). In this article, we will focus on on-page SEO and discuss how to improve it.

5 Main Areas to Improve On-Page SEO:

1. Using Keywords:

- Name your products with the correct keywords

- Pepper keywords throughout the product description and website

- Target those words to rank higher in search results

2. Using Heading Tags:

- Use h1 tags for the name of the product to let Google know that the page is about the product and its keywords

- Use h2 tags for sub-areas or topics related to the product

3. Using Meta Title and Description Tags:

- Meta title and description tags show up when people search for your website on Google

- They are like an advertisement for your website

- Make sure they are keyword-rich and user-friendly

4. Using Alt Image Tags:

- Google is bad at reading images

- Use alt image tags to describe what is in the picture

- Name the image with the keyword you want to rank for

5. Structuring Your Website Properly:

- Make sure your URLs contain keywords

- Have links throughout your website pointing to your most important pages or the pages you are trying to rank for the most

- Add important pages to your homepage or other pages throughout your website

Improving on-page SEO is critical when starting out your store. It helps Google understand what your website is about and rank it higher in search results. By using keywords, heading tags, meta title and description tags, alt image tags, and properly structuring your website, you can improve your on-page SEO and increase your website's visibility on Google.

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