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best ads on social media

Published on: January 28 2023 by pipiads

Advertising on social media is a powerful tool to boost sales and enhance brand reputation. However, it is essential to master the best practices to ensure every dollar spent comes back in the form of bigger business and better profits. In this article, we will explore some of the essential tips for succeeding in social media advertising.

Choosing the Right Platform:

- Consider the business and audience when deciding which platform to advertise on.

- B2C products usually perform better on Instagram, while B2B ads are better suited for LinkedIn or Twitter.

- Do not let bias affect your decision. TikTok has a diverse user base, and the tone of the ad should match the feeling of the app.

Defining Business Goals:

- Determine where you want social media ads to feed into your sales funnel.

- The platform will offer tools optimized for specific outcomes.

- Leverage social media to promote content marketing, increase direct sales or signups.

Selecting Third-Party Tools:

- Third-party apps and integrations can help maximize the effectiveness and efficiency of campaigns.

- Start with the right tools in the beginning to avoid migrating later on as your needs grow.

- HubSpot's free marketing hub allows you to run ads on Facebook, Instagram, and LinkedIn.

Implementing Best Practices:

- Integrate platform-native content tools into your advertising, such as Twitter's built-in polling tool or Instagram's stickers.

- Always point to the relevant landing page to prevent customers from searching for the offer on your site.

- Double down on content that works and boost the signal with advertising dollars.

Mastering social media advertising is crucial for any business looking to boost sales and enhance brand reputation. Choosing the right platform, defining business goals, selecting third-party tools, and implementing best practices can help maximize the effectiveness and efficiency of campaigns. By following these tips, businesses can ensure that every dollar spent on social media advertising comes back in the form of bigger business and better profits.

5 Social Media Campaign Examples From Big Brands You Want to Be

Social media has become an important platform for businesses to promote their products and services, build brand awareness, and create a sense of community. However, achieving success on social media is not easy. In this article, we will discuss how brands can create effective social media campaigns that are shareable and engaging.

Here are five brands that got it right:

1. My Instagram Logo: This campaign started when artist Paulo Diwali encouraged fellow artists and photographers to reimagine the Instagram logo and share it on the platform. The campaign gained traction when Instagram redesigned their logo in 2016, and users from all backgrounds started sharing their own interpretations. This campaign showcased users' love for the platform and their creativity.

2. Know Your Lemons: This campaign was created by Worldwide Breast Cancer for Facebook to encourage survivors to share their personal stories and raise awareness about lesser-known symptoms and facts of breast cancer. The campaign used playful hashtags to make the topic less intimidating and encouraged people to discuss it more openly.

3. Baskets: FX Network created a campaign on LinkedIn to promote a dark comedy about a man who dreams of being a professional clown. The campaign was successful because it felt natural and unexpected. The fake profile of the character was so well-crafted that people who were not familiar with the show or the actor would have thought it was real.

4. We Are Here: Airbnb promoted its new app through a Facebook campaign where six people live-streamed their travels via helmet cams. The campaign resonated with Airbnb's users who love adventure and garnered a lot of engagement through likes, shares, and comments.

5. Avocado Oracle: British company Lidl created a campaign on Twitter and Facebook tapping into the relatable experience of slicing into an avocado and not knowing which side the pit will be on to predict the winner of soccer matches. The campaign was a hit because it tapped into an experience everyone has had and created excitement around a sporting event.

In conclusion, these five brands' social media campaigns were successful because they were shareable, engaging, and tapped into their users' emotions and experiences. By following their example, businesses can create effective social media campaigns that promote their brand and create a sense of community.

NEW Social Media Marketing Strategies For 2022 (SECRET)

If your social media marketing isn't working as well as you want, don't worry - it's not your fault. There's been a lot of bad advice going around about how to grow your audience and connect with customers on social media, but a lot of it is just empty calories and clickbait titles. To truly succeed, you need to focus on proven social media marketing principles. In this article, we'll walk you through how to create a strategic social sequence that will help you do the right things in the right place for the right people.

- Social media marketing is tough, but it's not your fault

- Bad advice is everywhere, but you can succeed with proven principles

The Mistake:

- Most businesses approach social media the wrong way

- They focus on media first, message second, and market last

- This leads to wasted time and effort creating content for an audience that isn't there or doesn't care

The Solution:

- Flip the process around and start with your market first

- Identify your ideal target market and figure out their wants and needs

- Then, figure out what kind of content you need to create

- Finally, look at social media platforms that your market is most likely to be on

Important Content:

- The future of social media is video

- Almost every platform is prioritizing video

- Don't resist the change, embrace it and start creating video content

- Social media marketing is tough, but you can succeed with a strategic approach

- Focus on your market first, then figure out your message and media

- Embrace the video trend and start creating content that resonates with your audience

Best Marketing Campaigns of the Last Decade: 2010 - 2020 - Digital Uncovered

Getting young people to listen to public safety messages can be a challenge. However, the campaign Dumb Ways to Die found a unique and successful way to change the behavior of young people around trains. This article will explore the strategies used in the campaign and its success.

Strategies Used:

- Dumb Ways to Die song and video

- Gif sharing on Tumblr for viral effect

- Pledging to be safe around trains on website

- Little book of dumb ways to die for kids to pledge

- Outdoor advertising for Instagram-friendly content

- Smartphone game for making the promise


- World's most shared and viral public service campaign in history

- Over 200 cover versions and parodies made and shared in the millions

- Schools started using it as a teaching tool in classrooms

- Metro saw a 21 percent reduction in accidents and deaths compared to the same time last year

Other Successful Campaigns:

- Volvo FMX truck steering system test

- HP's The Wolf short film series to show printer vulnerability and solution

- Fearless Girl statue on Wall Street for female empowerment

Effective public safety campaigns need to be creative and engaging to get young people's attention. The Dumb Ways to Die campaign's success is proof of this. Other campaigns, such as Volvo FMX and HP's The Wolf, also found success by presenting their message in a unique and memorable way. Public safety campaigns have the power to change behavior and save lives, and it is important to continue finding innovative ways to deliver these messages.

Social Media Marketing & Ads From [BEGINNER TO ADVANCED]

In this article, we will be discussing social media marketing from beginner to advanced level. We will cover everything related to planning, setup, and execution of a successful campaign. So, stay tuned as we have some great information for you!

Social media marketing has become an essential part of digital marketing. It helps businesses to connect with their audience, increase brand awareness, and drive traffic to their website. However, before starting any marketing campaign, you need to perform a business audit to analyze your current situation and your competitors' strategies.


Once you have performed a business audit, the next step is to determine which social media platforms you want to focus on. Not all platforms are suitable for every business. You need to choose the ones that will bring back a return. Most local businesses focus on Facebook and Instagram, as they have a large audience base.

The next step is to plan your campaign. You need to set specific and measurable goals that align with your business objectives. You also need to come up with a message and a theme for your campaign. If you are creating content, you should have a content management style approach. You need to create a content calendar that includes unique ideas, videos, photos, and blogs. If you are running an agency, you need to charge your clients for the photos and videos that you take and edit.


Once you have planned your campaign, the next step is to execute it. You need to create ads that align with your business objectives and target audience. You also need to track your campaign's progress and make necessary changes to improve its performance.

Social media marketing is a powerful tool that can help businesses to achieve their goals. However, it requires planning, execution, and tracking to be successful. By performing a business audit, choosing the right social media platforms, and setting specific goals, businesses can create a successful social media marketing campaign.

Advertising on social media

Social media has become an integral part of businesses' marketing strategies. However, simply having a social media plan is not enough. In this article, we will explore how paid advertising opportunities on social media can help businesses access specific audiences and accelerate their social media presence.

Targeted Advertising:

- Social media sites can offer businesses the ability to reach specific demographics.

- By narrowing down the audience even further, businesses can focus their advertising on people who are most likely to become customers.

- Geographic targeting is also available, ensuring that businesses are investing their marketing budget wisely.

Complementing Organic Efforts:

- Building up a presence on social networks is a gradual process.

- Paid advertising can accelerate this process by reaching potential customers fast.

- Promoted Tweets on Twitter are a great way to reach a larger audience quickly and gain more followers.

Paid advertising opportunities on social media offer businesses the ability to do some fancy targeting and ramp up their visibility on social networks quickly. By using these opportunities to complement their organic efforts, businesses can access specific audiences and grow their social media presence faster.

BEST Social Media Advertisement Examples STEAL THE TOP ADS!

Do you ever wish you could spy on your competition and take a look at their best performing social media ads? Well, in this article, we will discuss three ninja tools that will allow you to do just that. We will also cover some actionable strategies for marketing your small business so you can sell more stuff.

In this article, we will discuss three ninja tools that will allow you to spy on your competition and take a look at their best performing social media ads. These tools will help you identify winning ads and creative ideas to use for your own marketing campaigns.

Tool 1: Facebook Ads Library

The Facebook Ads Library is a great free resource for doing competitor analysis and finding winning ads. To use this tool, simply search for a competitor in the search bar and select the all options filter for the best results. Pay attention to the date of the oldest ad and the platforms they are running the ads on. Take note of the creative and simplicity of the message to identify patterns of successful ads.

Tool 2: Turbo Ad Finder

Turbo Ad Finder is a free Google plugin that strips all organic posts from your news feed and only shows running ads. This allows you to see the creative, copy, and comments of your competitors' ads. Take note of the type of content they are using, such as static images, videos, or professional videos. Pay attention to the headlines, pages, and elements that catch your attention to spark creative ideas.

Tool 3: Adbeat

Adbeat is a paid application that allows you to see advertising from Facebook, Instagram, Google PPC, and YouTube. This tool allows you to filter out ads by specific country, keywords, and number of likes. You can use this tool to identify successful ads and creatives within any industry. The investment is well worth it for the amount of information and insights you can gain.

By using these three ninja tools, you can spy on your competition, identify winning ads, and spark creative ideas for your own marketing campaigns. Remember to take note of the creative, simplicity of the message, and elements that catch your attention to identify successful patterns. With these tools, you can stay ahead of the competition and sell more stuff for your small business.

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