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Best Brand Slogans of All Time

Published on: December 21 2022 by Arek Dvornechuck

Brand slogans are one of the most important aspects of marketing. A well-crafted slogan can help a brand to become memorable and stand out in a crowded market. In this article, we will take a look at some of the best brand slogans of all time and examine what makes them so effective.

Sub-Heading 1: Nike - Just Do It

- The slogan is short and memorable.

- The use of the word just implies simplicity and ease.

- The phrase do it is a call to action, encouraging the audience to take action.

Sub-Heading 2: Apple - Think Different

- The slogan is simple yet effective.

- The use of the word different implies uniqueness and innovation.

- The phrase think implies intelligence and creativity.

Sub-Heading 3: Coca-Cola - The Real Thing

- The slogan is straightforward and honest.

- The use of the word real implies authenticity and quality.

- The phrase the thing implies that there is nothing better.

Sub-Heading 4: McDonald's - I'm Lovin' It

- The slogan is colloquial and relatable.

- The use of the contraction I'm implies a personal connection.

- The phrase lovin' it is catchy and memorable.

Sub-Heading 5: Subway - Eat Fresh

- The slogan is simple and to the point.

- The use of the word fresh implies quality and health.

- The phrase eat implies action and encourages the audience to try the product.

In conclusion, a good brand slogan is one that is memorable, straightforward, and effective. It should be able to convey the brand's message and values in a few words. The above-mentioned slogans are some of the best of all time, and they have all stood the test of time. By studying them, we can learn what makes a great slogan and how to create one that will resonate with our target audience.

Best Brand Slogans of All Time

- Arek Dvornechuck's mission is to help people design iconic brands

- Brand slogan captures a brand's essence, personality or positioning

- Slogans originate from advertising and are used as a centerpiece of global marketing campaign

Famous brand slogans:

- Nike's Just Do It

- Apple's Think Different

- L'Oreal's Because You're Worth It

- KFC's Finger Lickin' Good

- Coca-Cola's Open Happiness

- Dunkin' Donuts' America Runs on Dunkin'

- McDonald's I'm Lovin' It

What makes them successful:

- Nike's slogan is used frequently and consistently, is inspirational and motivates people

- Apple's slogan is minimalist, elegant and effective, tells the brand's story and is memorable

- L'Oreal's slogan is evocative, positive and encourages women to invest in themselves and their beauty

- KFC's slogan is evocative and casual, making the brand feel like home

- Coca-Cola's slogan associates positive feelings with the brand and is short and memorable

- Dunkin' Donuts' slogan connects emotionally with hard-working Americans and positions the brand as one that keeps America running

- McDonald's slogan is short, positive and evocative, talking about the taste of food and not necessarily the healthiest choice

Essential characteristics of a good brand slogan:

- Short

- Unique

- Appropriate

- Memorable

- Positive

- Protectable

- Evocative

- Best slogans are good in their unique ways and share mutual characteristics

- Check out Arek Dvornechuck's blog post for more examples of famous brand slogans and how to write a brand slogan

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