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best facebook image ads

Published on: July 6 2023 by pipiads

Facebook Video Ads vs. Facebook Image Ads: Which Is Better?

In this video, Ben Heath from Lead Guru discusses Facebook video ads vs. Facebook image ads. He clarifies which one is best and in which scenarios you should focus your efforts.

Main Points:

- Facebook offers two big categories for ad media: add image or add video.

- There is no one-size-fits-all approach to Facebook advertising, as the best strategy depends on the product or service offered.

- Video works best for businesses offering more expensive or complex products or services, where more convincing power is needed.

- Images work best for businesses offering less expensive or simpler products or services, where an impulse purchase is more likely.

- Video performs better with cold audiences, while warm audiences prefer simpler ad creative.

- Testing both video and image ads is recommended to see which performs better for your business.

To get the best results with Facebook and Instagram ads, businesses must carefully consider which ad creative type to use based on the product or service offered, target audience, and other factors. Testing both video and image ads can help determine which one works best for your business.

15+ Winning Facebook Image Ads To Steal In 2022

In this video, Nick Terrio, from Ecom Growth Agency, shares over 15 different image ads that have been seen as best performers. These ads can be recreated and put inside of your ad account to help grow your business. Nick provides these ads for free with the intention of helping businesses grow to the point where they can outsource their ads to him and his team.

Different Ad Ideas:

1. Recipe photo - Show off the perceived value of your product by showcasing all the different supplements that go into it.

2. Problem solution graphic - Articulate the problem and solution in a simple and straightforward manner.

3. Close up of product plus benefits - Show off the product and a few benefits that come along with it.

4. Close up plus guarantee - Articulate the guarantee of the product.

5. Close up of product with headline - Articulate one main headline that hits on either a problem or a particular solution for the business.

6. Simple close up of the product - This can be done as a lifestyle or flatlay style ad.

7. Simple product flatlay style ad - A simple flatlay of the product works well for clothing.

8. Close up plus authority - Add some level of authority to the product by including testimonials or authoritative posts.

9. Close up plus features plus offer - Show off the features of the product and include an offer.

10. Close up plus split screen plus headline - Show a few different close ups with a split screen effect.

11. Close up plus offer plus social proof - Take an ad that has a close up of the product plus social proof and add in an offer.

12. Close up plus offer - Take a close up of the product and add in an offer.

13. Close up review - Articulate reviews of the product.

14. Close up plus variety - Show off the variety of products that your business has.

15. Product demo - Show what the product does in a picture.

16. Product lifestyle - Articulate the lifestyle people have when they use your product.

17. US versus them - Articulate the differences between your product and the competition.

Nick Terrio provides businesses with over 15 different image ad ideas that have been seen as best performers. These ads can be recreated and put inside of your ad account to help grow your business. He encourages businesses to get creative with these ad ideas and test different variations to find what works best for them. If your business is doing at least 50k to 100K a month in revenue, Nick and his team at Ecom Growth Agency can help you scale to seven figures a month.

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

Creating effective and profitable Facebook ads requires three things: nailing message-market match, following the 40-40-20 rule, and utilizing the marketing rule of seven.

Message-Market Match:

The biggest reason that most Facebook ads don't work is because they're not saying the right things to the right people. Message-market match means matching your message to your market, and it's all about doing your homework and researching your target audience to understand their pains, problems, fears, and frustrations.

40-40-20 Rule:

This rule shows that 40% of your ad success comes from understanding your market, 40% comes from your offer, and 20% comes from your copy and creative. Spending too much time on pretty pictures and fancy words rather than getting to the core of your audience's pains can be a mistake.

Marketing Rule of Seven:

This rule originated in the movie industry in the 1930s, stating that it takes around seven touchpoints or interactions to get someone to take action. It's a benchmark that can guide your marketing strategy, and the best way to follow it with Facebook ads is to run ads and follow up with custom audiences based on engagement.

Creating effective and profitable Facebook ads requires understanding your audience, making irresistible offers, and following up with multiple touchpoints. By nailing message-market match, following the 40-40-20 rule, and utilizing the marketing rule of seven, you can create ads that convert and drive profits.

6 SUCCESSFUL FACEBOOK ADS TO COPY

Hi everyone, it's Heath from Leaguer, and in this video, I'll be sharing six successful Facebook ad examples that were run in 2019 and performed well. I'll be breaking down each ad and explaining why it worked and the important elements that made it successful. You can download our free five-part Facebook ad template to use some of these techniques in your own ads and improve their performance.

- I'll be sharing six successful Facebook ad examples that were run in 2019 and performed well.

- I'll be breaking down each ad and explaining why it worked and the important elements that made it successful.

- You can download our free five-part Facebook ad template to use some of these techniques in your own ads and improve their performance.

Examples:

1. Interior Design Company

- Offered free interior design consultations to attract potential clients.

- Used a visually appealing image of a nicely designed kitchen to showcase their work.

- Used a simple call out method in the headline, followed by the benefits of their service.

- Emphasized the low-risk introductory offer and included a straightforward call to action.

2. Gym Studio

- Offered a free personal training session to attract potential clients.

- Used a stock image that showcased a fit and healthy person to grab attention.

- Grabbed attention with a modified call out method in the headline and emphasized the benefits of their service.

- Included a call to action button and a straightforward reminder to sign up for a free session.

3. Online Bakery

- Used a colorful and emotive image of mouth-watering low calorie cakes to grab attention.

- Emphasized the benefits of their product in the headline and made it enticing.

- Included a call to action button and a straightforward reminder to shop now.

4. Clothing Store

- Used a visually appealing image of a model wearing their clothing to showcase their products.

- Grabbed attention with a modified call out method in the headline and emphasized the benefits of their products.

- Included a straightforward call to action button and a reminder to shop now.

5. Pet Supply Store

- Used a visually appealing image of a cute pet to grab attention.

- Grabbed attention with a modified call out method in the headline and emphasized the benefits of their products.

- Included a straightforward call to action button and a reminder to shop now.

6. Beauty Product Store

- Used a visually appealing image of a woman using their product to showcase its effectiveness.

- Emphasized the benefits of their product in the headline and made it enticing.

- Included a call to action button and a straightforward reminder to shop now.

- Successful Facebook ads have a strong offer that people actually want.

- Visuals are important to grab attention and showcase your product or service.

- Headlines should emphasize the benefits of your product or service and be enticing.

- Call to action buttons and reminders are essential to encourage action.

- These elements can be applied to different industries to create successful Facebook ads.

What is the best image to use for your Facebook ad?

How to Create Effective Facebook Ads: Tips and Tricks

Creating Facebook ads can be a daunting task, but with the right strategies, you can drive impressive results. In this article, we will discuss the best types of images to use in your ads and how to optimize them for maximum performance.

Tips and Tricks:

1. Make sure your image looks organic and native to Facebook. When creating an ad, aim to make it look like something a friend or family member would post. This way, it will blend seamlessly into the newsfeed and catch the viewer's attention.

2. Use images that slow the scroll. People are bombarded with ads on Facebook, so you need to make sure yours stands out. Use images that are familiar or eye-catching, such as landmarks or attractive properties.

3. Use the right image size. Portrait images are the most common format that performs well on Facebook, and the recommended size is 1260 by 680 pixels. For Instagram, use square images that are 1020 by 1020 pixels.

4. Make sure your image is high-quality. While the most attractive or perfect images might not perform the best, you still want to use high-quality images that are relevant to your audience. This is especially important if you're marketing a product or service.

Creating effective Facebook ads takes time and effort, but by following these tips and tricks, you can increase your chances of success. Remember to make your ads look organic and native, use images that slow the scroll, use the right image size, and use high-quality images. With these strategies, you can drive more clicks, leads, and conversions.

Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

Facebook advertising strategies that used to work even a few months ago are not as effective as they once were. However, Facebook lead ads have undergone some changes and are now an excellent tool for generating leads and sales for businesses.

Key Points:

- Generating leads in the traditional way is one of the least effective marketing strategies available today.

- Quality leads are a combination of relevance, motivation, and capability to buy.

- High-level is the number one software for generating quality leads, with the use of automations.

- Advantage campaign budget (ACB) replaces CBO, and it allows Facebook to decide where to allocate your campaign budget.

- Optimize text person is a sneaky feature that swaps around the pieces of your ad and is not recommended for early stages of testing.

- Setting up and launching a brand new campaign requires focusing on three main things: audience and targeting, copy, and budget.

- Testing different audiences, copy lengths, and budgets is essential to figuring out what works best for your business.

To improve your Facebook advertising strategy, focus on generating quality leads through a combination of relevance, motivation, and capability to buy. Use tools like high-level to automate the process, and test different audiences, copy lengths, and budgets to figure out what works best for your business. Remember to pay attention to new features like ACB and avoid sneaky features like optimize text person in the early stages of testing.

Facebook Video Ads vs Image Ads: What Has A Better ROI

In the world of marketing, there is a prevalent belief that video ads perform better than image ads. However, is this actually true? In this article, we will explore the effectiveness of both types of ads based on personal experience.

Main Points:

- Video ads can perform better than image ads, but a lot of effort is required to make them effective.

- Image ads are a more surefire bet and can provide a higher return on investment.

- With video ads, effort needs to be consistently put in before it finally takes off.

- Image ads can quickly perform well with minimal effort.

- When starting a new marketing campaign, it is best to begin with image ads before moving on to video ads.

- Only create video ads for strong offers that have a large potential audience.

- It is essential to have a winning image ad before creating a video ad.

- Competition can affect the performance of both types of ads.

While video ads have the potential to perform better than image ads, they require a lot of effort and resources to make them effective. Image ads, on the other hand, can quickly perform well with minimal effort. When starting a new marketing campaign, it is best to begin with image ads and only create video ads for strong offers with a large potential audience. Ultimately, both types of ads have their strengths and weaknesses, and the choice between them depends on the specific goals of the campaign.

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