best places to post flyers and ads
Hey everyone and welcome back to The Yard Dogs channel, where we help you take your lawn care business from being a pain in the grass and turn it into the business that you've always dreamed of. Today, we're actually going to be going into flyers and print mail. Now, some of you may be wondering in our digital age, Isn't print dead? Do they even work anymore now that we have Google ads and Yelp and Home Stars and all these online Facebook ads and Scram ads? The answer is yes, print still works. However, you need to do it properly. Now that everyone's moved over to the digital types of advertising, the mailbox of homeowners have actually become a lot less cluttered, but the price has really gone up to make it happen. So, there are four things that every single flyer needs if it's going to be a success. If you miss one of these four things in your flyer, you risk it being a huge money burn, and you definitely need an ROI on your flyers because it's a very expensive way to advertise. We're gonna jump right into it because we've done it good, we've done it bad, but we've figured out what the four things are, and we make sure we do it every single time. Let's get started.
Every single flyer needs four components that, if you miss any one of the four, you're setting yourself up for failure and it's a very expensive type of marketing. So, we want to make sure that your return on investment is quite substantial. Now, we've made a ton of mistakes when it comes to flyers. We have spent thousands of dollars in the wrong way on how we've made them, how we've sent them out, and who we sent them to. And over time, especially speaking with other different entrepreneurs, we've learned the proper way in this type of business to put together your first flyer. So, stay tuned and let's jump right into it.
So, this year we're doing half a million flyers. We live in Calgary, which is a city of about 1.3 million people, and we're going to be printing out 500,000 of them. Two hundred thousand of those flyers are gonna be for weed control services, and then I have another 100,000 flyers this season that are going to be for mosquito control. This one in particular is all about making your lawn green, weed-free, and beautiful. The four components that you need to make sure that your flyer campaign is a success are as follows:
1. Design: Your flyer needs to be beautiful. It needs to captivate an audience. It needs to actually show that it's worth reading. Remember, your flyer is going to be arriving with a lot of other things that people associate as junk mail. You know, random brochures for pizza deals, random brochures for McDonald's, brochures for the local law office, the dental office, etc. Yours needs to stand out. First and foremost, you need to make sure it's large enough. I recommend talking to whoever sends your flyers in your area. We use Canada Post, for example. Talk to them about what their credentials are, what size does it have to be minimum, and what's the maximum size that it can be without folding in half. Figure out what it is and choose the biggest one you possibly can because it needs to stand out when it arrives in someone's mailbox. Don't worry about the extra cost associated with making it go from 4x6 to 8x11 if you're allowed to do that size. It's worth every penny to stand out because the last thing you want is for your money to go out and those flyers just go into people's blue bins. Throughout the season, we want to make sure it really pops. So, I recommend don't design it yourself if you're starting off. Yes, it's good practice to get, but if you're just not a person like me that can really have an eye for making it beautiful and captivating, have someone help you with that. Hire a graphic designer from Upwork, from Fiverr, or if you have a friend who's really nifty when it comes to designing things on the computer, have them make it for you. It's worth spending 50 to 100 bucks for someone to really put something clean and precise together than you spending hours getting it perfect, only for what your capacity is isn't nearly what someone else can just do because it's just what they have an eye for. So, the first component is that it has to be beautiful and it has to stand out.
2. Promotion: Your flyer has to have a very specific promotion that allows and gives the person a call to action for what you want them to do with the flyer. Do you want the flyer to intrigue them to call and get a quote for your services? Do you want them to go to your website? What's the purpose of this flyer? Make sure you're very crystal clear about that and have the promotion reflective of that. People love getting a deal. Personally, the flyers I like are those flyers from Domino's that say, Hey, for this weekend, what's the special going to be? You know, half off pizzas, for example. A promotion gets people sparked. It intrigues them to actually do something about what your promotion is. But there's a few things that go into this. A promotion needs to be three things. First, it needs to be time-sensitive. What you don't want is someone taking your flyer and saying, Oh yeah, that's pretty sweet, puts it in a drawer, and never looks at it again. You want it to say, Hey, offer ends May 15, 2021. This promotion is valid until April 19th, 2021. It has to have an end date to get some fire under people's butt so they actually do something and reach out to you. The second thing it needs is to be able to track the success of this flyer. So, what's great about a promotion is that when they call in, they're going to say, Oh, and I have the promotional code FLY20. Therefore, on your CRM or the system that you use, you can show, Oh, how did they hear about us? Well, the flyer because they're using that promotion FLY20, and I can actually track how many clients we got from that promotion. Because there has to be a break-even point. The break-even point is how much money you spent on the whole campaign, which includes the cost of the printing, the cost of the paper, and the cost to actually get into people's mailboxes, versus what money actually came in, what the profit was for the job. Make sure when you're tracking how much your return on investment is, you need to be using the number that's associated with profit, not the number that's associated with revenue. Because if you spend five grand on flyers and get five grand in sales, you've lost money. Why? Because five grand in sales, you still have to do the work. You still have to pay your employees to go do things, you need to pay for the materials, you still have to spend a lot of time to get the work done. So, you need five grand in profit to break even. Never forget that. The third thing your promotion needs is to be attractive. Saving five percent doesn't turn on anybody. Getting a free application does sometimes. It's best to put your promotion in terms of dollar value or in terms of service offering rather than a percentage off. Five percent off, ten percent off, no one really cares. Unless it's 50 or 40 off, nothing's going to really get someone happy about it. But instead of saying 10 off, why don't you say 20 off? Why don't you say free seeding with any of our services? You know, free mosquito. Buy four mosquito control programs and get your fifth one free. Buy four mosquito applications and get your fifth one free. Buy any of our packages and get a free super juicing application. Make sure the promotion is something that actually has a value to the person, not just a percentage off. We can't compete that way. There's too many companies out there like Domino's, giving 50 off pizzas. McDonald's giving you buy one, get one free burger. You can't afford to give someone 50 off a package, at least you shouldn't be, and otherwise your prices are too high. But make sure that the offer is compelling and isn't just a percentage off. It's actually some sort of monetary value or something that they can comprehend in their mind as, Oh yeah, that's actually a pretty good thing.
3. Timing: In lawn care, timing is everything. The best time to send a flyer is after the winter months when the birds start chirping
3 Alternatives To Flyer Marketing That Save Time, Money and Get Results
If you're sending out flyers or dropping off flyers, we need to have a talk. This video is for you if you've done any kind of flyers. Real estate agents, listen up. You are better than this. There are so many better uses of time and resources than dropping off flyers. Let's discuss some alternatives using digital marketing.
- Sending out flyers or dropping off flyers is not an effective use of time and resources.
- Digital marketing offers better results and allows you to reach a targeted audience.
Alternatives to Flyers:
1. Create lists of people who actually want to hear from you.
- Building a list of people who are interested in your content will lead to better engagement and results.
- Creating content is free to distribute once you have a camera and a smartphone.
- Use livestreaming to showcase interesting listings or products related to your business.
- Engage with your audience and build a relationship with them online.
2. Offer valuable information through email newsletters.
- Instead of passing out fliers with purchase prices, offer a monthly market update to those interested.
- Appeal to people who are actively seeking information rather than wasting everyone's time.
3. Create useful guides or tools for your target audience.
- Develop a home sellers guide or a case study that provides valuable insights and recommendations.
- Offer something that will provide an instant win for your clients or customers.
- Become an expert and authority in your field by providing value and expertise.
- Flyers are a waste of time and resources.
- Utilize digital marketing strategies to reach a targeted audience and provide valuable content.
- Invest time in creating effective and useful resources for your audience.
- Don't be one of those agents who rely on outdated tactics.
- Consider subscribing to this channel for more tips on growing your business with digital marketing.
HOW MANY JOBS CAN I GET WITH 500 FLYERS?!
Hey everyone, it's Justin from Forever Self Employed. Today, we're going to talk about how many jobs we can get with 500 flyers from Vistaprint. If you want to save 20%, use the coupon code saved20. I'll see if I can get an affiliate code for you, but no promises. Let's get started!
- Hey there, it's Justin from Forever Self Employed.
- Today, we're going to see how many jobs we can get with 500 Vistaprint flyers.
- I've had some luck in the past with flyer distribution, so let's see if we can get some jobs this time.
- We're starting in my mom's neighborhood, it's the easiest one.
- In the past, I've only gotten one job from passing out flyers here.
- But hey, one job in two years isn't too bad, right?
- This neighborhood has been my most successful one.
- I've gotten multiple jobs from passing out flyers here.
- Let's give it a shot again and see if we can get even more jobs.
- It's been a couple of days since I passed out flyers in my mom's neighborhood.
- Unfortunately, I haven't received any calls back yet.
- Now, I'm in the second neighborhood where I've had more success in the past.
- I've done a few jobs here before, so let's see if we can get some more.
- Great news, I just received a text from someone interested in a quote for their patio and driveway.
- Fingers crossed that this will turn into a job.
- I'll stop by tomorrow, give them a quote, and see if we can land the job.
- There's no better feeling than when you've been passing out flyers all day and finally get a call or text.
- The uncertainty can be nerve-wracking, but the excitement when you get a response is worth it.
- Just keep going, even if you don't get a job right away. The next day is a new opportunity.
- I did the quote for the patio and driveway job and texted the lady.
- Unfortunately, she said the quote was too high and we lost out on that one.
- However, the next day, I received a call from a lady in the second neighborhood.
- She wants me to do her driveway, and she's a repeat customer. Success!
End of the Week Update:
- A few more things happened this week.
- I received a call from the second neighborhood and gave a quote for another job.
- I'll probably be doing that one in a week or two.
- While working on a job for another customer, a lady stopped by and asked for my number.
- I sent her some before and after pictures, and now I'll be doing a quote for her as well.
- It's important to leverage your referrals to get more jobs.
- If you do a good job for one customer, ask them to refer you to their neighbors or friends.
- This can help you get even more jobs in the same neighborhood.
Facebook Strategy Test:
- I've come up with an awesome idea for a Facebook ad.
- I'm going to dedicate as much money as it takes to pay for 500 flyers towards this ad.
- I'll share all the details and logistics of the ad in a future video.
- Let's see how many jobs I can get from this strategy.
- On average, passing out 500 flyers can result in getting 3 to 5 jobs.
- But the key is how you handle those jobs and get referrals.
- With just a few afternoons of passing out flyers, I was able to pick up 3-4 jobs.
- Keep at it and leverage your jobs into more opportunities.
- Stay tuned for the Facebook ad video trial coming soon.
- Don't forget to subscribe, like the video, and leave a comment if you enjoyed this vlog-style content.
- If you'd like to support the channel, use my Amazon links or consider sponsoring on Patreon.
- Thanks for watching, and until next time, let's go out there and get that money!
Flier marketing: marketing a business with flyers (fliers) - strategies, tips and ideas.
Hey, how's it going? Today, I want to talk about a common issue that I see with first-time entrepreneurs and marketers. Their first instinct when it comes to promoting their business is to use flyers. But let me tell you, I'm not a fan of this advertising method. In this video, I'll explain why and how to do it correctly.
So, if you're creating flyers, you need to make sure they are clear and easy to understand. People only glance at them for a second or two, so you want to grab their attention quickly. Clearly state the value proposition and what they will get out of it. If you're offering a discount, make sure that is clearly stated as well. Avoid using too many graphics or heavy print, as it can confuse the reader.
Now, let me explain why I'm not a fan of flyers. First of all, they can be expensive to print, especially if you want them to look nice. Hiring someone to design and print them adds to the cost. And here's the thing, most people just throw away flyers. It's rare that someone actually follows through and becomes a customer. So, your customer acquisition cost becomes quite high.
Instead of relying on flyers, there are more effective and cheaper marketing methods you can try. But if you still want to use flyers, make sure you're targeting the right audience. It's important to go where your potential customers might be, rather than just handing out flyers randomly. For example, if you're promoting a nightclub event, there are better ways to reach your audience, like posting ads on local event websites.
If you do decide to use flyers, make sure to measure their effectiveness. Create a unique phone number for people to call, so you can track how many customers you're getting from the flyers. This will help you calculate the cost to acquire a client and determine if this marketing tactic is worth it for your business.
In conclusion, while flyers can be effective in some cases, there are better and more cost-effective marketing methods available. It's important to measure the results and determine if the cost of acquiring customers through flyers justifies the investment.
Thanks for watching, guys! If you found this video helpful, please subscribe to my channel. Also, check out my mobile apps on iOS and Android that can help you start and plan your business. They cover business ideas, planning, marketing, and fundraising. You can find them on the App Store or Google Play, or visit my website at gotoproblemio.com. See you in the next video!
Flyer Design Guide: How to Make a Flyer Your Audience Will Love
Welcome to the world of flyer design! In this article, we will explore the various uses of flyers and provide you with tips to create impactful and eye-catching designs. So, let's dive right in!
Reasons to Use a Flyer:
- Promoting an event: Whether it's a large convention or a farmer's market, flyers are a great way to spread the word and increase attendance.
- Promoting products and services: Display what your company offers and include pricing information to catch people's attention.
- Generating awareness for charitable causes: Support a cause or organization by designing a flyer that includes the necessary information.
- Building brand awareness: Use flyers to inform people about your new product or business and let them know where to find you.
What to Include in Your Flyer:
Depending on the type of flyer you are creating, here are some essential elements to include:
- Event flyers: Name of the event, date and time, location, cost, dress code (if applicable), RSVP information, contact details, and visuals.
- Sales and discount flyers: Title of the promotion, name of your business or store, specifics of the sale or discount, dates, visuals, and contact or website information.
- Informational flyers: Name of your business or main point, visuals, additional details (physical or website address, social media profiles), and contact information.
Tips for Creating Impactful Flyers:
1. Keep it concise: Concentrate your message around one single goal and keep the text minimal.
2. Use a bold headline: Grab your audience's attention with a catchy headline.
3. Pay attention to visual hierarchy: Arrange the elements in order of importance to guide the viewer's attention.
4. Utilize white space: Leave empty spaces to create a balanced and visually appealing design.
5. Limit your font choices: Stick to two or three fonts and play with variations in style, such as bold or italicized.
6. Choose colors wisely: Research color associations and use two to three colors that complement each other.
7. Know your target audience: Design your flyer according to the interests and preferences of your target audience.
8. Keep it visually engaging: Highlight key information using design elements, such as contrasting colors or borders.
9. Consider distribution methods: Design your flyer according to how it will be distributed, whether it's on a light post or handed out to people.
10. Use high-quality visuals: Ensure that your visuals are clear and not distorted or blurry.
Flyers are an effective and versatile marketing tool that can help you promote events, products, services, and causes. By following these tips, you can create impactful and visually appealing designs that will capture your audience's attention. So, get creative and start designing your next flyer today!
Should You Post Flyers to Promote your App?
The rise of technology in the past few decades has brought about significant changes in our daily lives. From the introduction of personal computers to the development of smartphones, these devices have become an integral part of our existence. In this article, we will explore the impact of technology on our lives, focusing specifically on the iPad and its influence on society.
1. The iPad Overpass:
- The iPad, introduced by Apple in 2010, revolutionized the way we consume information and interact with technology.
- Its sleek design, lightweight nature, and user-friendly interface made it an instant hit among consumers.
- The iPad's large touch screen and portability made it ideal for various activities such as reading, browsing the internet, and watching videos.
- The availability of countless apps on the App Store expanded the device's functionality, making it a versatile tool for both work and entertainment.
2. The 80s and 90s Nostalgia:
- With its ability to run emulators, the iPad allows users to revisit classic video games and applications from the 80s and 90s.
- This nostalgia-inducing feature has attracted a significant number of users who enjoy reliving their childhood memories.
- The ability to play games like Super Mario, Pac-Man, and Tetris on a modern device adds a unique charm to the iPad.
3. AdMob Integration:
- AdMob, Google's mobile advertising platform, has seamlessly integrated with the iPad, allowing developers to monetize their apps.
- This integration has provided a platform for advertisers to reach a vast audience through targeted ads.
- App developers can now generate revenue through advertisements, ensuring the sustainability of their products.
In conclusion, the iPad has undoubtedly made a significant impact on society. Its sleek design, versatility, and integration with various applications have transformed the way we consume information and interact with technology. The iPad's ability to evoke nostalgia and its integration with AdMob have further enhanced its appeal. As technology continues to evolve, it is exciting to see how the iPad will continue to shape our lives in the future.
Handing Out Flyers Lawn Care Tips and Advice
Hey, what's up guys? It's Brian from Brian's Lawn Maintenance. Today, I want to talk to you about postcards and flyers. It's a beautiful sunny day here in Detroit Metro, and we're going to be handing out flyers until about 5:00. Let me show you the postcard we have right here. We've got stacks and stacks of them, about 2000 in total. We also have another thousand regular flyers for some extra credit.
When it comes to promoting your business, handing out flyers is a must. Some guys put out yard signs, but I prefer postcards and flyers. I used to knock on doors and work weekends, but now I find that postcards get me about 1-2 phone calls for every 2000 I hand out. It's a pretty good return on investment.
Here are some tips for handing out postcards. First, always check the weather. You don't want to be passing out flyers on a rainy day. I usually look for partly cloudy or sunny days to hand them out. I also keep my flashers on when I'm driving around so people know what I'm doing. Some people even think I'm delivering the mail!
Remember, timing is everything when it comes to business. You want to hand out your postcards when people are looking for services. Some people may already have a lawn care guy, but others may be looking for a change. By putting Lawn Care on the postcard, people will instantly know what you're offering.
When it comes to folding the postcards, make sure the print is on the outside. You want people to see your business name right away. As for handing them out, I usually do it from 11:00 to 5:00. This way, I catch people coming home from work.
Avoid putting the postcards in mailboxes. It's frowned upon and can get you in trouble. Instead, put them in those Free Press boxes or stick them on the flag of the mailbox. Just make sure they don't blow away.
In conclusion, postcards and flyers are a great way to promote your lawn care business. Make sure to check the weather, hand them out during the right time, and keep the print visible. Good luck with your business!