Best Pop-Up for Shopify Merchants This Black Friday & Cyber Monday
Published on: December 2 2022 by Tatiana James
Best Pop-Up for Shopify Merchants This Black Friday & Cyber Monday
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Table of Contents About Best Pop-Up for Shopify Merchants This Black Friday & Cyber Monday
Best Pop-Up for Shopify Merchants This Black Friday & Cyber Monday
| startTime | durationTime | text |
| 00:00:00 | 00:00:07 | did you know that 95 of website visitors |
| 00:00:04 | 00:00:09 | leave without purchasing anything i know |
| 00:00:07 | 00:00:11 | that statistik can be a bit discouraging |
| 00:00:09 | 00:00:13 | considering how hard us |
| 00:00:11 | 00:00:14 | online business owners work towards |
| 00:00:13 | 00:00:17 | marketing our products |
| 00:00:14 | 00:00:18 | and driving traffic to our website but |
| 00:00:17 | 00:00:21 | the good news is |
| 00:00:18 | 00:00:22 | there are solutions solutions that are |
| 00:00:21 | 00:00:24 | going to help you increase your website |
| 00:00:22 | 00:00:26 | conversion rates |
| 00:00:24 | 00:00:27 | and ultimately make you more money |
| 00:00:26 | 00:00:30 | solutions such as |
| 00:00:27 | 00:00:32 | lead capture exit offers upsells and |
| 00:00:30 | 00:00:34 | cross-sells |
| 00:00:32 | 00:00:35 | facebook messenger leads countdown |
| 00:00:34 | 00:00:37 | timers |
| 00:00:35 | 00:00:38 | push notifications personalized |
| 00:00:37 | 00:00:41 | promotions |
| 00:00:38 | 00:00:43 | gamification and more if you're not |
| 00:00:41 | 00:00:45 | implementing these promotions on your |
| 00:00:43 | 00:00:46 | website then you're simply not going to |
| 00:00:45 | 00:00:48 | be experiencing the conversion rates |
| 00:00:46 | 00:00:50 | that you could be |
| 00:00:48 | 00:00:51 | now we've got black friday and cyber |
| 00:00:50 | 00:00:54 | monday coming up |
| 00:00:51 | 00:00:54 | these are two of the largest shopping |
| 00:00:54 | 00:00:56 | events |
| 00:00:54 | 00:00:59 | and it's going to be unlike any previous |
| 00:00:56 | 00:01:01 | year simply because of the way consumer |
| 00:00:59 | 00:01:03 | spending has shifted from brick and |
| 00:01:01 | 00:01:06 | mortar to online shopping |
| 00:01:03 | 00:01:08 | and so if you want to take advantage of |
| 00:01:06 | 00:01:10 | this i'm going to share with you how you |
| 00:01:08 | 00:01:11 | can create a promotional offer on your |
| 00:01:10 | 00:01:12 | website |
| 00:01:11 | 00:01:14 | without the need for a developer you can |
| 00:01:12 | 00:01:17 | do it yourself with the drag and drop |
| 00:01:14 | 00:01:19 | very easy to use platform and you can |
| 00:01:17 | 00:01:22 | have your first promotion |
| 00:01:19 | 00:01:23 | live in under three minutes justuno is |
| 00:01:22 | 00:01:25 | one of the top |
| 00:01:23 | 00:01:28 | sales and conversion apps on shopify and |
| 00:01:25 | 00:01:30 | they are a shopify plus partner |
| 00:01:28 | 00:01:33 | the average revenue lift for their users |
| 00:01:30 | 00:01:35 | is 135 |
| 00:01:33 | 00:01:36 | they integrate with all major e-commerce |
| 00:01:35 | 00:01:40 | platforms shopify |
| 00:01:36 | 00:01:42 | big commerce wordpress magento etc |
| 00:01:40 | 00:01:44 | and they have been one of the top rated |
| 00:01:42 | 00:01:45 | apps for a very very long time with |
| 00:01:44 | 00:01:47 | thousands of reviews |
| 00:01:45 | 00:01:49 | so i'm going to introduce you to someone |
| 00:01:47 | 00:01:50 | who's going to share with you how you |
| 00:01:49 | 00:01:52 | can use just uno |
| 00:01:50 | 00:01:55 | to create some of the highest converting |
| 00:01:52 | 00:01:57 | promotions for black friday cyber monday |
| 00:01:55 | 00:01:58 | again so that you can take advantage of |
| 00:01:57 | 00:02:01 | this shopping event |
| 00:01:58 | 00:02:03 | hey everyone i'm here with rob hammett |
| 00:02:01 | 00:02:03 | from justuno and he's going to be |
| 00:02:03 | 00:02:05 | sharing with you |
| 00:02:03 | 00:02:07 | how you can build high converting |
| 00:02:05 | 00:02:09 | website experiences |
| 00:02:07 | 00:02:10 | using just uno so rob thank you for |
| 00:02:09 | 00:02:12 | being here today |
| 00:02:10 | 00:02:14 | do you mind sharing with us what does |
| 00:02:12 | 00:02:15 | just you know have to offer for our |
| 00:02:14 | 00:02:17 | audience |
| 00:02:15 | 00:02:18 | thanks tatiana yeah uh so just you know |
| 00:02:17 | 00:02:22 | is meant to be |
| 00:02:18 | 00:02:23 | a complete on-site conversion app for |
| 00:02:22 | 00:02:26 | your shopify or other stores |
| 00:02:23 | 00:02:27 | and you can do things like run as you |
| 00:02:26 | 00:02:28 | mentioned various on-site experiences |
| 00:02:27 | 00:02:31 | whether that be |
| 00:02:28 | 00:02:34 | lead capture targeted on-site banners |
| 00:02:31 | 00:02:35 | uh personalized messaging for users on |
| 00:02:34 | 00:02:37 | your site |
| 00:02:35 | 00:02:39 | upsells and cross-sells uh any any kind |
| 00:02:37 | 00:02:41 | of on-site marketing |
| 00:02:39 | 00:02:44 | need all right so today we're going to |
| 00:02:41 | 00:02:47 | tok about a more or less complete |
| 00:02:44 | 00:02:48 | black friday cyber monday uh strategy |
| 00:02:47 | 00:02:49 | and something to get you going for the |
| 00:02:48 | 00:02:51 | holidays |
| 00:02:49 | 00:02:52 | so what i think is important is that |
| 00:02:51 | 00:02:54 | right now you should be capturing as |
| 00:02:52 | 00:02:55 | many leads going into the holidays as |
| 00:02:54 | 00:02:57 | possible and especially this year |
| 00:02:55 | 00:02:59 | um you know being a little bit different |
| 00:02:57 | 00:03:02 | than other years we've experienced |
| 00:02:59 | 00:03:03 | but getting to the um the nuts and bolts |
| 00:03:02 | 00:03:04 | of what you should be doing and |
| 00:03:03 | 00:03:06 | experiences you can run through just you |
| 00:03:04 | 00:03:08 | know i'm gonna run you through three |
| 00:03:06 | 00:03:10 | it's gonna be a something that we call |
| 00:03:08 | 00:03:12 | like a welcome screen on black friday |
| 00:03:10 | 00:03:14 | and cyber monday and what this does |
| 00:03:12 | 00:03:16 | is this follows a strategic line of hey |
| 00:03:14 | 00:03:18 | show people what your deals are your |
| 00:03:16 | 00:03:19 | doorbuster deals and then get |
| 00:03:18 | 00:03:20 | out of the way right let them know what |
| 00:03:19 | 00:03:21 | it is and then get out of the way and |
| 00:03:20 | 00:03:23 | don't worry about capturing emails on |
| 00:03:21 | 00:03:23 | black friday or cyber monday or anything |
| 00:03:23 | 00:03:25 | like that |
| 00:03:23 | 00:03:27 | so to show you what this looks like in |
| 00:03:25 | 00:03:29 | the beginning |
| 00:03:27 | 00:03:30 | this is a preview of before i get into |
| 00:03:29 | 00:03:32 | the notes in the bold so we have |
| 00:03:30 | 00:03:34 | a full page experience it shows to |
| 00:03:32 | 00:03:35 | everybody exactly one time |
| 00:03:34 | 00:03:37 | and then i might have a follow-up banner |
| 00:03:35 | 00:03:38 | that follows people around just lets |
| 00:03:37 | 00:03:39 | them know that we have a countdown timer |
| 00:03:38 | 00:03:41 | associated with it |
| 00:03:39 | 00:03:43 | so this is the full page of the website |
| 00:03:41 | 00:03:44 | yes this would take up this is when you |
| 00:03:43 | 00:03:45 | upload a |
| 00:03:44 | 00:03:47 | image in the background of the design |
| 00:03:45 | 00:03:49 | canvas and just you know it's an |
| 00:03:47 | 00:03:50 | absolute fit so it's responsive to the |
| 00:03:49 | 00:03:52 | um web page or the browser right so |
| 00:03:50 | 00:03:54 | people have one place to direct all of |
| 00:03:52 | 00:03:55 | their attention they can't miss it |
| 00:03:54 | 00:03:57 | yeah yeah there's a lot of different |
| 00:03:55 | 00:03:58 | applications for full page uh |
| 00:03:57 | 00:03:59 | experiences but this i |
| 00:03:58 | 00:04:02 | i feel that black friday and cyber |
| 00:03:59 | 00:04:03 | monday especially um make it easy to |
| 00:04:02 | 00:04:06 | uh your you know it's a it's a better |
| 00:04:03 | 00:04:07 | place to run those um experiences so |
| 00:04:06 | 00:04:08 | let's look at the nuts and bolts of how |
| 00:04:07 | 00:04:10 | this is built so what you're looking at |
| 00:04:08 | 00:04:13 | right now is justino's design canvas |
| 00:04:10 | 00:04:14 | um it's very much like i like to |
| 00:04:13 | 00:04:16 | describe it as canva and illustrator |
| 00:04:14 | 00:04:18 | made of baby and so |
| 00:04:16 | 00:04:19 | it's it's a layer based web editor you |
| 00:04:18 | 00:04:21 | can see all of our text layers here |
| 00:04:19 | 00:04:22 | and what i think is important to point |
| 00:04:21 | 00:04:24 | out is that we have an out of the box |
| 00:04:22 | 00:04:26 | countdown timer plugin so we've |
| 00:04:24 | 00:04:28 | literally built this out over years |
| 00:04:26 | 00:04:29 | we've added plenty of theme options to |
| 00:04:28 | 00:04:32 | it so you have a lot of things like from |
| 00:04:29 | 00:04:33 | sleek sort of uh banner style timer |
| 00:04:32 | 00:04:34 | themes all the way to this kind of like |
| 00:04:33 | 00:04:37 | marquee style it's a little bit more |
| 00:04:34 | 00:04:38 | you know opulent if you will and |
| 00:04:37 | 00:04:40 | components of this |
| 00:04:38 | 00:04:41 | setup are very simple right i'm telling |
| 00:04:40 | 00:04:44 | people that hey i'm gonna actually do |
| 00:04:41 | 00:04:46 | this for a whole month in 2020 because |
| 00:04:44 | 00:04:48 | because of the times that we're in |
| 00:04:46 | 00:04:50 | because amazon started prime day |
| 00:04:48 | 00:04:51 | so uh late in the year this year in |
| 00:04:50 | 00:04:53 | mid-october that just finished |
| 00:04:51 | 00:04:55 | so we're gonna try and get as much |
| 00:04:53 | 00:04:56 | business early in the holiday season as |
| 00:04:55 | 00:04:58 | possible so |
| 00:04:56 | 00:04:59 | i might run my my cyber week deal for |
| 00:04:58 | 00:05:00 | the whole month so i'm going to call |
| 00:04:59 | 00:05:02 | that out in my messaging |
| 00:05:00 | 00:05:03 | i'm going to tell people what my |
| 00:05:02 | 00:05:06 | doorbuster deal is 30 |
| 00:05:03 | 00:05:08 | off site wide no coupon codes needed and |
| 00:05:06 | 00:05:09 | so you'll see a lot of companies that do |
| 00:05:08 | 00:05:11 | not require coupon codes for this |
| 00:05:09 | 00:05:12 | discount which is absolutely recommended |
| 00:05:11 | 00:05:14 | because you're |
| 00:05:12 | 00:05:16 | creating less friction in the user |
| 00:05:14 | 00:05:17 | experience yeah i can echo that uh with |
| 00:05:16 | 00:05:18 | my business |
| 00:05:17 | 00:05:20 | in the past i would use coupon codes and |
| 00:05:18 | 00:05:22 | we would we would lose so many people |
| 00:05:20 | 00:05:23 | because if they would have issues with a |
| 00:05:22 | 00:05:24 | coupon code they would reach out to |
| 00:05:23 | 00:05:25 | customer support |
| 00:05:24 | 00:05:26 | customer support isn't going to get back |
| 00:05:25 | 00:05:28 | to them straight away and then they |
| 00:05:26 | 00:05:28 | would potentially we would potentially |
| 00:05:28 | 00:05:30 | lose that sale |
| 00:05:28 | 00:05:32 | so i agree i think that it's better to |
| 00:05:30 | 00:05:33 | just for big sales like this just forget |
| 00:05:32 | 00:05:34 | the coupon codes |
| 00:05:33 | 00:05:36 | but literally anything you i think it |
| 00:05:34 | 00:05:37 | kind of goes uh for a lot of |
| 00:05:36 | 00:05:38 | applications with your business is that |
| 00:05:37 | 00:05:40 | you want to reduce friction with the |
| 00:05:38 | 00:05:40 | customers right so if they don't need |
| 00:05:40 | 00:05:42 | that |
| 00:05:40 | 00:05:44 | extra coupon code to remember or hang on |
| 00:05:42 | 00:05:45 | to then don't don't uh put it in front |
| 00:05:44 | 00:05:46 | of them |
| 00:05:45 | 00:05:48 | this the rest of these components pretty |
| 00:05:46 | 00:05:49 | straightforward there's a close button |
| 00:05:48 | 00:05:50 | right this doesn't actually link |
| 00:05:49 | 00:05:52 | anywhere it just closes |
| 00:05:50 | 00:05:53 | the experience so that they can get to |
| 00:05:52 | 00:05:55 | shopping and this works especially well |
| 00:05:53 | 00:05:57 | if you've directed them or if they click |
| 00:05:55 | 00:05:58 | through an ad to a very specific product |
| 00:05:57 | 00:06:00 | page or collections page |
| 00:05:58 | 00:06:02 | then this just closes that and allows |
| 00:06:00 | 00:06:03 | them to go back to the page that they |
| 00:06:02 | 00:06:06 | were meant to be on |
| 00:06:03 | 00:06:07 | and a note about uh scheduling this one |
| 00:06:06 | 00:06:08 | thing you can do with justin is you can |
| 00:06:07 | 00:06:09 | actually schedule these to start and |
| 00:06:08 | 00:06:11 | stop |
| 00:06:09 | 00:06:13 | so it acts as a way for you to get you |
| 00:06:11 | 00:06:15 | could be building these right now |
| 00:06:13 | 00:06:16 | and scheduling them for your when you |
| 00:06:15 | 00:06:17 | want to run these so it doesn't have a |
| 00:06:16 | 00:06:18 | whole month but if you're running it for |
| 00:06:17 | 00:06:20 | a week |
| 00:06:18 | 00:06:21 | you can schedule that right now publish |
| 00:06:20 | 00:06:22 | it and that's the last thing that you |
| 00:06:21 | 00:06:24 | have to do with the justin experience |
| 00:06:22 | 00:06:26 | perfect so you don't have to do it last |
| 00:06:24 | 00:06:28 | minute or stay up until 12 to |
| 00:06:26 | 00:06:30 | start putting out this banner but the |
| 00:06:28 | 00:06:32 | beauty about justjuno is that you can do |
| 00:06:30 | 00:06:33 | this all yourself you don't need a |
| 00:06:32 | 00:06:35 | developer it's easy to just drag and |
| 00:06:33 | 00:06:36 | drop create any kind of promotion any |
| 00:06:35 | 00:06:38 | kind of banner any |
| 00:06:36 | 00:06:39 | anything like this um and it can be done |
| 00:06:38 | 00:06:40 | in under three minutes |
| 00:06:39 | 00:06:42 | right yeah so this and this has no |
| 00:06:40 | 00:06:43 | integration requirements at all or |
| 00:06:42 | 00:06:45 | anything like that so you design this |
| 00:06:43 | 00:06:46 | we have uh pre-built promotions as well |
| 00:06:45 | 00:06:48 | that are very out of the box |
| 00:06:46 | 00:06:50 | done by professional a professional |
| 00:06:48 | 00:06:51 | design team in-house that you could |
| 00:06:50 | 00:06:53 | literally launch |
| 00:06:51 | 00:06:55 | customize your deal and make sure that |
| 00:06:53 | 00:06:56 | you schedule it and everything and the |
| 00:06:55 | 00:06:59 | rules are already built in |
| 00:06:56 | 00:07:00 | um the rules look like actually a pretty |
| 00:06:59 | 00:07:01 | good segue to |
| 00:07:00 | 00:07:02 | the next page here which is our rules |
| 00:07:01 | 00:07:04 | and these are already built out with our |
| 00:07:02 | 00:07:06 | pre-built promotions so you can see |
| 00:07:04 | 00:07:08 | very straightforward here i'm showing |
| 00:07:06 | 00:07:10 | this one time per visitor with no other |
| 00:07:08 | 00:07:11 | conditions now for certain |
| 00:07:10 | 00:07:13 | uh like you'll see some of our use cases |
| 00:07:11 | 00:07:14 | in a minute uh some of those use cases |
| 00:07:13 | 00:07:16 | do |
| 00:07:14 | 00:07:17 | inherently have multiple conditions and |
| 00:07:16 | 00:07:18 | just you know is well known in the |
| 00:07:17 | 00:07:19 | market for |
| 00:07:18 | 00:07:21 | providing one of the most sophistikated |
| 00:07:19 | 00:07:23 | targeting engines out there for |
| 00:07:21 | 00:07:25 | on-site marketing so you have in |
| 00:07:23 | 00:07:26 | virtually endless options if you want to |
| 00:07:25 | 00:07:28 | target someone who |
| 00:07:26 | 00:07:30 | has been on six pages all time in your |
| 00:07:28 | 00:07:31 | site and after multiple visits |
| 00:07:30 | 00:07:33 | and has never made a purchase you could |
| 00:07:31 | 00:07:35 | target them with a specific message and |
| 00:07:33 | 00:07:36 | it's all very easy to create |
| 00:07:35 | 00:07:38 | but for this for the purposes of this |
| 00:07:36 | 00:07:39 | campaign what we'll do is we'll just |
| 00:07:38 | 00:07:40 | show it one time and we're never going |
| 00:07:39 | 00:07:41 | to show it again because we don't want |
| 00:07:40 | 00:07:41 | to be showing that every single time |
| 00:07:41 | 00:07:44 | that they |
| 00:07:41 | 00:07:45 | uh come to the website so moving on to |
| 00:07:44 | 00:07:47 | another uh |
| 00:07:45 | 00:07:48 | use case is we want to target |
| 00:07:47 | 00:07:50 | low-hanging fruit |
| 00:07:48 | 00:07:51 | and you will have people that come to |
| 00:07:50 | 00:07:53 | your site that add items to their cart |
| 00:07:51 | 00:07:54 | and call them wishlisters they're people |
| 00:07:53 | 00:07:57 | that add items to the car to |
| 00:07:54 | 00:07:58 | to reserve as sort of you know |
| 00:07:57 | 00:07:59 | remembering for them |
| 00:07:58 | 00:08:00 | that these are the gifts that i want is |
| 00:07:59 | 00:08:01 | what i want to send somebody else's or |
| 00:08:00 | 00:08:02 | the gifts that i want to buy for other |
| 00:08:01 | 00:08:03 | people |
| 00:08:02 | 00:08:05 | so we call those wish listers and |
| 00:08:03 | 00:08:06 | they're very akin to carter bandars |
| 00:08:05 | 00:08:07 | right because they will leave items in |
| 00:08:06 | 00:08:09 | their cart |
| 00:08:07 | 00:08:10 | and that is low-hanging fruit when you |
| 00:08:09 | 00:08:12 | have |
| 00:08:10 | 00:08:13 | holiday shoppers especially especially |
| 00:08:12 | 00:08:14 | during this time of the year especially |
| 00:08:13 | 00:08:16 | when you're running site-wide discounts |
| 00:08:14 | 00:08:18 | it's important to know where that |
| 00:08:16 | 00:08:20 | low-hanging fruit is so |
| 00:08:18 | 00:08:23 | um what we've done is another example of |
| 00:08:20 | 00:08:25 | reducing friction for those people |
| 00:08:23 | 00:08:26 | and i've created an exit offer that's |
| 00:08:25 | 00:08:28 | not only |
| 00:08:26 | 00:08:30 | for people who exit the site but it's |
| 00:08:28 | 00:08:32 | also for people who return to the site |
| 00:08:30 | 00:08:34 | with items left in their cart so i want |
| 00:08:32 | 00:08:35 | to make sure i tok to those people |
| 00:08:34 | 00:08:37 | every single time they come into the |
| 00:08:35 | 00:08:38 | store it's like it's like if you had a |
| 00:08:37 | 00:08:40 | brick and mortar store and your sales |
| 00:08:38 | 00:08:41 | associate happened to know |
| 00:08:40 | 00:08:43 | every time someone walked in that left |
| 00:08:41 | 00:08:43 | something on hold and every time they |
| 00:08:43 | 00:08:45 | walk in |
| 00:08:43 | 00:08:46 | you know how are you how are you |
| 00:08:45 | 00:08:48 | greeting them how are you speaking to |
| 00:08:46 | 00:08:50 | them to let them know that hey |
| 00:08:48 | 00:08:51 | maybe this item is the best seller this |
| 00:08:50 | 00:08:53 | is the last one we have left or |
| 00:08:51 | 00:08:54 | you know any kind of scarcity selling |
| 00:08:53 | 00:08:57 | and pushing them closer to |
| 00:08:54 | 00:08:59 | making purchase so these are so this is |
| 00:08:57 | 00:09:00 | great for people who are more likely to |
| 00:08:59 | 00:09:02 | abandon cart |
| 00:09:00 | 00:09:03 | who just like to wish list things but by |
| 00:09:02 | 00:09:05 | sharing with them this special |
| 00:09:03 | 00:09:07 | discount it might just be compelling |
| 00:09:05 | 00:09:08 | enough for them to actually go ahead and |
| 00:09:07 | 00:09:10 | make that purchase |
| 00:09:08 | 00:09:11 | yeah and this is another great uh |
| 00:09:10 | 00:09:14 | strategic uh |
| 00:09:11 | 00:09:14 | implementation for early holiday season |
| 00:09:14 | 00:09:16 | um |
| 00:09:14 | 00:09:17 | and to make sure that you know |
| 00:09:16 | 00:09:18 | fulfillment and logistiks and everything |
| 00:09:17 | 00:09:19 | and you're getting gift orders out as |
| 00:09:18 | 00:09:22 | early as possible |
| 00:09:19 | 00:09:23 | and maybe this is happening prior to |
| 00:09:22 | 00:09:24 | your doorbuster sales but people are |
| 00:09:23 | 00:09:25 | adding to the card and they're leaving |
| 00:09:24 | 00:09:28 | and coming back and everything |
| 00:09:25 | 00:09:29 | this is really a great thing to use |
| 00:09:28 | 00:09:32 | actually year-round i think |
| 00:09:29 | 00:09:33 | and so the the most important component |
| 00:09:32 | 00:09:35 | i think on this |
| 00:09:33 | 00:09:37 | is the scarcity selling and sort of |
| 00:09:35 | 00:09:38 | having this reserved discount on hand |
| 00:09:37 | 00:09:40 | for those people because also those |
| 00:09:38 | 00:09:42 | people are most likely of |
| 00:09:40 | 00:09:43 | discount affinity purchasers so you're |
| 00:09:42 | 00:09:43 | going to get them to purchase with a |
| 00:09:43 | 00:09:44 | discount and they're not going to |
| 00:09:43 | 00:09:46 | purchase without one |
| 00:09:44 | 00:09:48 | so um might as well split one in front |
| 00:09:46 | 00:09:49 | of them so i want to show off the rules |
| 00:09:48 | 00:09:50 | real quick just because i |
| 00:09:49 | 00:09:51 | you know i was toking about all the |
| 00:09:50 | 00:09:52 | various conditions you can do and so i |
| 00:09:51 | 00:09:54 | want to show you |
| 00:09:52 | 00:09:55 | that this is again showing once per |
| 00:09:54 | 00:09:56 | visitor i want to make sure i'm |
| 00:09:55 | 00:09:58 | targeting people that have never made a |
| 00:09:56 | 00:09:59 | purchase before because we'll keep them |
| 00:09:58 | 00:10:01 | in their own segment right |
| 00:09:59 | 00:10:02 | they'll be in some email drip flows and |
| 00:10:01 | 00:10:04 | we'll get them otherwise but what i'm |
| 00:10:02 | 00:10:06 | saying is they haven't made a purchase |
| 00:10:04 | 00:10:07 | and their session or past seven-day car |
| 00:10:06 | 00:10:10 | total is |
| 00:10:07 | 00:10:11 | greater than zero and either they're |
| 00:10:10 | 00:10:13 | leaving or they're |
| 00:10:11 | 00:10:14 | returning to the site for the at least |
| 00:10:13 | 00:10:17 | the second time so |
| 00:10:14 | 00:10:19 | this is an example of the sophistikation |
| 00:10:17 | 00:10:22 | that you can build with these |
| 00:10:19 | 00:10:24 | these categories of conditions and i |
| 00:10:22 | 00:10:26 | will also segue that into |
| 00:10:24 | 00:10:27 | our third use case which is a dynamic |
| 00:10:26 | 00:10:29 | free shipping |
| 00:10:27 | 00:10:30 | threshold banner this is really great |
| 00:10:29 | 00:10:32 | for lifting aov |
| 00:10:30 | 00:10:34 | uh in sort of gamifying that experience |
| 00:10:32 | 00:10:35 | in a way so |
| 00:10:34 | 00:10:37 | you'll notike i have an international |
| 00:10:35 | 00:10:39 | and a domestik i'm just going to show |
| 00:10:37 | 00:10:40 | you guys the uh domestik one for the u.s |
| 00:10:39 | 00:10:42 | and you can you'll understand what i'm |
| 00:10:40 | 00:10:43 | toking about the international and how |
| 00:10:42 | 00:10:45 | easy that is to build out |
| 00:10:43 | 00:10:47 | but what this looks like in our canvas |
| 00:10:45 | 00:10:48 | is a banner so i've created a banner |
| 00:10:47 | 00:10:50 | very easy to do we have pre-built for |
| 00:10:48 | 00:10:53 | all of those things as well |
| 00:10:50 | 00:10:54 | and uh i have basically four layers i |
| 00:10:53 | 00:10:57 | have a close button |
| 00:10:54 | 00:10:58 | and three text layers and so what you're |
| 00:10:57 | 00:11:00 | looking at here |
| 00:10:58 | 00:11:02 | is simply the shopify part total |
| 00:11:00 | 00:11:04 | variable this exists for all shopify or |
| 00:11:02 | 00:11:05 | i should say most shopify stores unless |
| 00:11:04 | 00:11:07 | they're customized but any |
| 00:11:05 | 00:11:09 | out of the box themes for shopify are |
| 00:11:07 | 00:11:11 | going to contain this uh |
| 00:11:09 | 00:11:13 | the curly bracket card underscore total |
| 00:11:11 | 00:11:15 | uh close bracket |
| 00:11:13 | 00:11:16 | variable and so what you do and we have |
| 00:11:15 | 00:11:18 | support documentation about this as well |
| 00:11:16 | 00:11:18 | so we can walk you through it step by |
| 00:11:18 | 00:11:21 | step |
| 00:11:18 | 00:11:22 | but my discount threshold for america is |
| 00:11:21 | 00:11:24 | 50 |
| 00:11:22 | 00:11:26 | so i'm gonna use that minus i'm going to |
| 00:11:24 | 00:11:28 | create this little formula |
| 00:11:26 | 00:11:29 | within these curly brackets to run a |
| 00:11:28 | 00:11:31 | dynamic |
| 00:11:29 | 00:11:33 | cart total you know achiever basically |
| 00:11:31 | 00:11:35 | so if i have 22 dollars |
| 00:11:33 | 00:11:37 | in my card this is gonna say ho ho ho |
| 00:11:35 | 00:11:38 | you're only 28 |
| 00:11:37 | 00:11:40 | away from free shipping so this |
| 00:11:38 | 00:11:41 | dynamically produces for each of those |
| 00:11:40 | 00:11:43 | on your site |
| 00:11:41 | 00:11:45 | yeah this definitely works i was |
| 00:11:43 | 00:11:46 | shopping the other day online and uh |
| 00:11:45 | 00:11:48 | i had the same thing pop up and it said |
| 00:11:46 | 00:11:49 | i was only i think eight dollars away |
| 00:11:48 | 00:11:50 | from free shipping so i was like oh i |
| 00:11:49 | 00:11:53 | might as well buy another product |
| 00:11:50 | 00:11:54 | i ended up spending 15 on the product so |
| 00:11:53 | 00:11:56 | it worked |
| 00:11:54 | 00:11:57 | yeah it i mean you'd be amazed too like |
| 00:11:56 | 00:11:58 | you're like i can get free i can spend |
| 00:11:57 | 00:12:00 | 18 more dollars because it's gonna cost |
| 00:11:58 | 00:12:02 | me six dollars to ship it anyway so it's |
| 00:12:00 | 00:12:03 | like bam might as well spend you know 12 |
| 00:12:02 | 00:12:05 | more net 12 |
| 00:12:03 | 00:12:06 | and it works and it's it's very helpful |
| 00:12:05 | 00:12:08 | because shipping is something that you |
| 00:12:06 | 00:12:09 | need to call out on your website |
| 00:12:08 | 00:12:11 | especially during the holidays and |
| 00:12:09 | 00:12:12 | most especially during 2020 because |
| 00:12:11 | 00:12:13 | people are going to want to know |
| 00:12:12 | 00:12:14 | everything about your shipping and |
| 00:12:13 | 00:12:15 | returns uh especially during this season |
| 00:12:14 | 00:12:18 | so |
| 00:12:15 | 00:12:20 | great way to gamify it and let's look at |
| 00:12:18 | 00:12:21 | the targeting rules real quick and with |
| 00:12:20 | 00:12:23 | this targeting set up so |
| 00:12:21 | 00:12:24 | i'm using our geolocation rules to say |
| 00:12:23 | 00:12:25 | i'm only showing this to people in the |
| 00:12:24 | 00:12:28 | united states |
| 00:12:25 | 00:12:29 | and uh have not closed this banner so i |
| 00:12:28 | 00:12:30 | want to be respectful of people that |
| 00:12:29 | 00:12:32 | already close it |
| 00:12:30 | 00:12:34 | so they haven't closed the banner they |
| 00:12:32 | 00:12:36 | are located in the us and |
| 00:12:34 | 00:12:38 | their cart total is greater than zero |
| 00:12:36 | 00:12:41 | and less than 50. |
| 00:12:38 | 00:12:42 | so what does this look like for my |
| 00:12:41 | 00:12:44 | international group |
| 00:12:42 | 00:12:46 | they're not in the u.s their car total |
| 00:12:44 | 00:12:48 | is less than 100 |
| 00:12:46 | 00:12:50 | and greater than zero and i changed that |
| 00:12:48 | 00:12:51 | 50 back in the design canvas i changed |
| 00:12:50 | 00:12:52 | that formula to reflect a hundred minus |
| 00:12:51 | 00:12:54 | car total |
| 00:12:52 | 00:12:56 | and then uh versus fifty dollars minus |
| 00:12:54 | 00:12:58 | car total so that's |
| 00:12:56 | 00:12:59 | sort of how that's set up pretty easily |
| 00:12:58 | 00:13:01 | uh for our users |
| 00:12:59 | 00:13:02 | um and those are those are three very |
| 00:13:01 | 00:13:04 | powerful use cases |
| 00:13:02 | 00:13:06 | uh one is for your black friday and |
| 00:13:04 | 00:13:07 | cyber monday deals |
| 00:13:06 | 00:13:09 | to showcase what they are on your site |
| 00:13:07 | 00:13:11 | with countdown timers |
| 00:13:09 | 00:13:13 | the next targets very low hanging fruit |
| 00:13:11 | 00:13:14 | with opportunities for them to convert |
| 00:13:13 | 00:13:15 | at an increased discount |
| 00:13:14 | 00:13:17 | which can be run year round and |
| 00:13:15 | 00:13:20 | especially pre-holidays |
| 00:13:17 | 00:13:21 | and then our dynamic free shipping |
| 00:13:20 | 00:13:22 | threshold |
| 00:13:21 | 00:13:24 | counter which is is really great for |
| 00:13:22 | 00:13:25 | lifting aov and it's especially great |
| 00:13:24 | 00:13:27 | for those of you that run low margin |
| 00:13:25 | 00:13:29 | stores so if you have a lower |
| 00:13:27 | 00:13:31 | gross margin on your products it's a |
| 00:13:29 | 00:13:32 | really effective way to just showcase |
| 00:13:31 | 00:13:34 | when someone can get free shipping |
| 00:13:32 | 00:13:35 | and do so without offering a direct |
| 00:13:34 | 00:13:37 | discount and let me just show you |
| 00:13:35 | 00:13:38 | something as a bonus this is how quickly |
| 00:13:37 | 00:13:40 | you can create a black friday or cyber |
| 00:13:38 | 00:13:44 | monday messaging banner within justina |
| 00:13:40 | 00:13:47 | so we'll do our revolving text |
| 00:13:44 | 00:13:49 | enter we're going to add our brand new |
| 00:13:47 | 00:13:53 | text tiker layer |
| 00:13:49 | 00:13:55 | so i'm going to set this up like this |
| 00:13:53 | 00:13:58 | squeeze this in and have a nice sleek |
| 00:13:55 | 00:14:00 | banner for myself |
| 00:13:58 | 00:14:01 | let's go ahead and align that in the |
| 00:14:00 | 00:14:03 | middle so i'm gonna go to this |
| 00:14:01 | 00:14:05 | sliding from the right i think i'd like |
| 00:14:03 | 00:14:08 | this to slide down |
| 00:14:05 | 00:14:10 | maybe scroll you have a few different uh |
| 00:14:08 | 00:14:12 | options that you can do |
| 00:14:10 | 00:14:14 | just let's do slide down so free |
| 00:14:12 | 00:14:17 | shipping |
| 00:14:14 | 00:14:17 | in order |
| 00:14:19 | 00:14:22 | next tiker uh |
| 00:14:22 | 00:14:30 | 20 off with any purchase |
| 00:14:26 | 00:14:33 | over 20 dollars |
| 00:14:30 | 00:14:36 | and then uh |
| 00:14:33 | 00:14:39 | 40 off and a |
| 00:14:36 | 00:14:43 | free gift with any purchase |
| 00:14:39 | 00:14:45 | over 300 some some pretty generous |
| 00:14:43 | 00:14:46 | things that i'm offering from my website |
| 00:14:45 | 00:14:47 | so you have a lot of options you can |
| 00:14:46 | 00:14:48 | present up to i think it's like eight |
| 00:14:47 | 00:14:51 | messages |
| 00:14:48 | 00:14:53 | um so text direction is i already |
| 00:14:51 | 00:14:54 | selected up down |
| 00:14:53 | 00:14:57 | um delay timer let's go ahead and slow |
| 00:14:54 | 00:15:02 | this down quite a bit |
| 00:14:57 | 00:15:04 | and scroll speed let's stop on hover |
| 00:15:02 | 00:15:05 | and let me go ahead i'm going to close |
| 00:15:04 | 00:15:06 | or i'm going to close this down a little |
| 00:15:05 | 00:15:09 | bit |
| 00:15:06 | 00:15:11 | there we go let's center that and i'll |
| 00:15:09 | 00:15:12 | put in my favorite or my recent favorite |
| 00:15:11 | 00:15:13 | fonts which is |
| 00:15:12 | 00:15:15 | most definitely going to be pop-ins |
| 00:15:13 | 00:15:18 | where's my pop-ins font |
| 00:15:15 | 00:15:19 | okay so font yeah i love it's definitely |
| 00:15:18 | 00:15:20 | been a favorite of mine recently so we |
| 00:15:19 | 00:15:22 | you can integrate with all the google |
| 00:15:20 | 00:15:24 | fonts with just you know so we'll go |
| 00:15:22 | 00:15:26 | ahead and select that |
| 00:15:24 | 00:15:28 | and that should have opened up poppins |
| 00:15:26 | 00:15:30 | for me here |
| 00:15:28 | 00:15:32 | of course this stuff there we go so and |
| 00:15:30 | 00:15:33 | then i will go with my font size being |
| 00:15:32 | 00:15:36 | more like 24 |
| 00:15:33 | 00:15:38 | mah 18 |
| 00:15:36 | 00:15:39 | and i'll have to extend this out a |
| 00:15:38 | 00:15:42 | little bit more |
| 00:15:39 | 00:15:43 | so let's grab this and center that again |
| 00:15:42 | 00:15:47 | and we have |
| 00:15:43 | 00:15:50 | our slide and scroll or our text tiker |
| 00:15:47 | 00:15:51 | banner so um so obviously i didn't get |
| 00:15:50 | 00:15:52 | it added some text here i didn't get a |
| 00:15:51 | 00:15:54 | chance to totally finish it but this is |
| 00:15:52 | 00:15:55 | a great feature to take advantage of |
| 00:15:54 | 00:15:57 | you can um you can really go crazy with |
| 00:15:55 | 00:15:58 | the design options as well |
| 00:15:57 | 00:16:00 | and it's just a good alternative a lot |
| 00:15:58 | 00:16:02 | of times these have to be custom coated |
| 00:16:00 | 00:16:03 | they're not necessarily offered as just |
| 00:16:02 | 00:16:04 | an out-of-the-box layer so justin is a |
| 00:16:03 | 00:16:05 | really good place for you to |
| 00:16:04 | 00:16:08 | do these things out of the box if you'd |
| 00:16:05 | 00:16:09 | like awesome well i learned a lot |
| 00:16:08 | 00:16:10 | they're |
| 00:16:09 | 00:16:12 | just you know definitely has a lot of |
| 00:16:10 | 00:16:13 | different promotions and different |
| 00:16:12 | 00:16:16 | things that we can create |
| 00:16:13 | 00:16:17 | um to help increase your conversions so |
| 00:16:16 | 00:16:18 | thank you rob for sharing all this with |
| 00:16:17 | 00:16:20 | us today |
| 00:16:18 | 00:16:22 | you're very welcome i'm glad i can help |
| 00:16:20 | 00:16:24 | out so if you guys want to |
| 00:16:22 | 00:16:25 | increase your conversion rates reduce |
| 00:16:24 | 00:16:28 | your abandoned carts |
| 00:16:25 | 00:16:28 | and capture more leads then you can try |
| 00:16:28 | 00:16:31 | just you know |
| 00:16:28 | 00:16:32 | for free for 14 days no credit card |
| 00:16:31 | 00:16:35 | required |
| 00:16:32 | 00:16:36 | just go to tatianajames.com justuno |
| 00:16:35 | 00:16:38 | or you can click the link in the |
| 00:16:36 | 00:16:40 | description box below you can also check |
| 00:16:38 | 00:16:40 | out our youtube channel which i'll link |
| 00:16:40 | 00:16:42 | below |
| 00:16:40 | 00:16:44 | where they have more details about just |
| 00:16:42 | 00:16:46 | you know and tutorials |
| 00:16:44 | 00:16:48 | there as well if you guys have any |
| 00:16:46 | 00:16:48 | questions feel free to comment down |
| 00:16:48 | 00:16:52 | below |
| 00:16:48 | 00:16:54 | and remember that these massive shopping |
| 00:16:52 | 00:16:56 | events can significantly help you |
| 00:16:54 | 00:16:58 | increase your revenue for the year |
| 00:16:56 | 00:17:00 | but you do have to optimize your website |
| 00:16:58 | 00:17:02 | and optimize what you already have |
| 00:17:00 | 00:17:04 | you don't want to be driving traffic |
| 00:17:02 | 00:17:06 | there knowing that 95 |
| 00:17:04 | 00:17:07 | of people are going to leave so optimize |
| 00:17:06 | 00:17:10 | what you already have going |
| 00:17:07 | 00:17:12 | on and that's an easy way for you to |
| 00:17:10 | 00:17:16 | pick the low-hanging fruit |
| 00:17:12 | 00:17:16 | and make the most of these sales |
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