best print ads for rhetorical analysis
In this article, we will discuss the message behind the Nike advertisement Show Them What Crazy Can Do. The ad features women who have broken barriers and defied expectations in sports, and encourages viewers to embrace their crazy and pursue their dreams.
- Women in sports often face discrimination and are labeled as crazy for pursuing their passions and pushing boundaries.
- The ad showcases women who have defied these stereotypes, such as Serena Williams, Simone Biles, and Caster Semenya.
- The message is to embrace your crazy and not let others' opinions hold you back from achieving your goals.
- The ad also promotes Nike's products, such as the Fix and Resolve pet expert, which help with everyday problems like odors and stains.
- Women in sports face discrimination and stereotypes
- Nike ad features women who have defied expectations
- Message is to embrace your crazy and pursue your dreams
- Nike products also featured in ad, such as Fix and Resolve pet expert
The Nike ad Show Them What Crazy Can Do encourages viewers to break free from societal expectations and pursue their dreams, despite facing discrimination and stereotypes. The ad showcases women who have defied these stereotypes and encourages viewers to do the same. Additionally, Nike's products are featured in the ad, showing that even everyday problems can be solved with the right tools. So go ahead, embrace your crazy and show them what you can do.
How to analyze a print advertisement
Media literacy is an important skill that involves both creative and analytical work. While not everyone may plan on creating advertisements for a living, analyzing advertisements can help develop critical thinking and media awareness skills. In this article, we will be discussing how to analyze advertisements and why it is important.
Analyzing an Advertisement:
To analyze an advertisement, it is recommended to ask and discuss three specific questions pertaining to the advertisement. We will use an advertisement for nail polish found in the March 2011 issue of Cosmopolitan magazine as an example.
Question 1: What does the text say?
The text in an advertisement is crafted to create a consistent message. It is important to consider the headline and main text to understand what the product or service is being sold on. Does the ad prefer to sell the reader on the product's lifestyle benefits instead of telling them about the product itself? It is also important to consider how the text relates to the images in the advertisement.
Question 2: What does the image say?
Pictures are worth a thousand words, and this is especially true for print advertisements. It is important to consider how the photograph grabs our attention. Is the product being depicted by itself or being used by someone? Does the photograph show us a lifestyle associated with the product? It is also important to consider how the images relate to the text.
Question 3: Who is the target market?
Understanding who the target market is can help us interpret the text and imagery differently. Different demographics, genders, ages, income levels, political values, and races may interpret the ad differently. It is also important to consider what values the ad contains. Is it young, hip, mature, playful, or exciting?
Analyzing advertisements is an important skill that helps develop critical thinking and media awareness skills. By asking and discussing specific questions, we can better understand the message being conveyed and who the target audience is. Understanding media literacy can also be taught in the classroom to help students develop these skills.
How to Analyze Advertisements
It has been estimated that the average person is exposed to thousands of advertisements per day. Due to this constant bombardment of brands, we've largely become numb to the side of them, which means an advertiser really only has a fraction of a second to make an impact on a viewer. Using a variety of subtle and not so subtle strategies, the goal of these carefully crafted product pitches is to briefly get our attention and weave their way into the back of our minds in the hopes that when we go to the store, we'll have a positive association with a particular brand and thus be more likely to select it over the competition.
When it comes to analyzing ads, it's important to keep in mind that if an ad is well made, everything is there for a reason. The best marketers are experts of the human psyche and understand how the specific audience they're looking to target is influenced by characters, colors, symbols, text, and how all of these elements are arranged on the page.
Let's take a look at a couple of advertisements to see this in action.
Advertisement 1: Clothing Sale
First, we have a simple advertisement that upon first glance seems pretty straightforward. A couple of dogs fight over what is presumed to be an article of clothing, and the word sale above them gives us the quick impression that this might be a clothing ad. But there's a bit more going on here. Everything is a conscious choice on the part of the advertiser, so it's important to note that they chose to focus on dogs instead of people fighting over a product. When you represent humans as non-human creatures, this is known as zoomorphism. The ad might be using animals to tap into a primal urge within us that is motivated by the idea of scarcity, and the fact that there are two dogs and only one item helps feed into this idea. Also note that there is a red background, again, this could have been any color, so there's probably a reason they chose red over other options. Red has many potential associations, it's the color of passion, but it's also blood and danger, stop in reference to stop signs perhaps, and research has shown that it induces hunger. So with so many possible interpretations, we need a bit more to figure out how or why this is being used specifically in this ad.
One clue to how the red might be being used are the dogs themselves. These aren't just any dogs, more specifically, they're dalmatians. Now, if one were viewing this advertisement in the United States, there are certain associations we have with dalmatians. One of them might be the movie 101 Dalmatians, but unless there are 99 more of these hidden somewhere in the image, this really wouldn't apply. However, there is another association that is also very common. Dalmatians are known as the fire dog. We are used to seeing images of dalmatians alongside firemen when they're rushing to the scene of a fire, and what are the color of fire trucks? Red. So we might be seeing all these elements coming together: the red, the dalmatians, the word sale in all caps with an exclamation mark on the suggestion of scarcity to give us a sense of urgency. And like firemen rushing to a fire, the advertiser is hoping we will feel the need to rush to this sale.
Advertisement 2: Juicy Couture Perfume
Now let's take a look at an ad that definitely has some more complexity to it. This is an advertisement from around 2010 from a popular company called Juicy Couture. On first glance, it may seem like a simple ad. We have a model center frame holding a bottle of perfume and the Juicy Couture logo in the lower right. Half we see the words peace love near the upper left-hand corner under a different and smaller font, noting the new fragrance. Since it says the new fragrance, we now know that this is for Juicy Couture's perfume line and not a clothing ad, which they also sell. We might also notice right away that there are a lot of colors colliding in the ad and that the model is surrounded by butterflies. The model itself is dressed in a frilly outfit and adorned with a lot of jewelry. Needless to say, there is a lot coming together within the frame here to unpack.
Let's start with the text. The words peace love are one of the first things a viewer would notice upon looking at the ad. That's because this ad follows an advertisement layout known as the Z-pattern, where our eyes follow the natural path of reading left to right, top to bottom. Here we follow the text from left to right at the top, follow down through the model, and end at the Juicy Couture logo. So you can see that there is a clear design pattern here for the layout. But the words themselves are also significant. You can see that peace love is in a specific font, like it's written in graffiti. Did you notice that next to the Juicy Couture font in the lower right, there is an ampersand with the same graffiti font? So put together, the text is meant to be read as peace love and Juicy Couture. This phrase peace love and is reminiscent of a series of phrases that were popular in the 60s and 70s, such as peace love and harmony, peace love and understanding, and various other incarnations. In fact, it is still referenced in pop culture today. This provides us with the first clue as to what this ad might be trying to do: evoke feelings and sentiments associated with the 60s and 70s hippie movement.
But we would need to connect more patterns to confirm this. Well, if we look closely, we can also see that there are actually peace symbols placed into the advertisement. One on the bottle itself, another near the top of the bottle, and we might even look at her fingers as flipping a peace sign as she holds the bottle itself. So now we have a pattern of clear tangible connections to the idea of the hippie movement.
Now that we have this concrete connection, it helps us to focus the discussion, and we can begin to examine everything else through this lens. For example, we have common stereotypes associated with hippie culture, such as closeness with nature, and we do see a lot of nature represented in the image. The butterflies flocking to her are the most apparent, but also the clothes she wears seem to represent fur. She also wears a butterfly ring and her hair has flowers in it. The idea of flowers in the hair is actually another common association with hippie culture.
But the fact that this ad is evoking certain stereotypes of the hippie movement isn't what intrigues me most about this particular advertisement. It's the fact that there is actually another layer built into all of this. Let's go back to the phrase we began studying the ad with: peace love and Juicy Couture. Well, you may have noticed that the Juicy Couture font is not written in graffiti like the other words. Instead, this font seems to have a more Victorian feel to it, which is a font we might associate more with the idea of upper-class royalty, perhaps. What happens if we set aside all the hippie interpretations for a moment and examine the image through the lens of this new font? Is there anything here that might represent the idea of royalty? The bottle gave us the peace sign, so is there another clue there perhaps? In fact, there is. The bottle itself is gold, which would certainly evoke the idea of royalty.
Textual analysis of print adverts
Hello, I'm Michael Collins and this is Media Focus. In today's session, we'll be discussing codes in adverts and how they create meaning for audiences. At the start of the session, I want to draw attention to the A Level Media Studies blog found at lrmediablogspot.com. We'll be using a post published on Tuesday, October 6, 2020. Last session, we covered Roland Barthes and how media products create meaning for audiences. Media studies is about identifying an element of media language and explaining what it means. Today's session is about codes and how they create meaning for the audience.
- Definition of codes
- Importance of codes in media studies
- Examples of how it creates mystery and suspense
- Maybelline's slogan as a hermeneutic code
- Examples of how it suggests something is about to happen
- Examples of symbolism in media products
- Importance of considering cultural context
- Importance of picking out meaning from media products
- Acknowledging the ambiguity of authorial intent
- The importance of understanding codes in media studies
- The need to analyze media products to identify codes and their meanings
- The importance of cultural context in interpreting symbolic codes.
Rhetorical Analysis: Print Ad.
Title: The Impact of War on Innocent Lives
War is a devastating event that affects not only the soldiers fighting in them but also their families and loved ones left behind. Innocent American women and children are killed due to war, leaving their families to worry and wonder if their loved ones will return. This article examines the impact of war on innocent lives and the emotional scars left behind.
The ad appeals to the audience's emotions by depicting a mother with bullet holes in her face holding a peaceful-looking baby. The bullet holes in the innocence of the child create a powerful impact to appeal to the audience to peel through their emotions and get them to feel bad for their friends and then money, which is pathos in the ad. The mother and child are innocent, and it's wrong to leave a child without a mother when they did nothing wrong. They have no one to help them through life, no one to take care of them anymore. There's they're on their own, and the ad wants the audience to feel bad and again appeal to them to help their cause.
The Impact of War:
War not only affects soldiers but also innocent civilians, including women and children. Innocent lives are taken, leaving families and loved ones behind to suffer emotional scars. The ad highlights the emotional impact of war on innocent lives, and the background has a neutral and calming color palette, which creates a good place for a mother that she would like to raise her child. However, there is a war going on, ultimately ending up killing her. The words in the ad are also placed in the bottom right corner, allowing the readers' eyes to immediately go to that instead of reading the words first. This allows the audience to draw their conclusions and feel their emotions first from the ad.
War has a significant impact on innocent lives, leaving emotional scars that can last a lifetime. It's crucial to understand the impact of war and how it affects not only soldiers but also their families and loved ones. The ad appeals to the audience's emotions and encourages them to help their cause by highlighting the emotional impact of war on innocent lives. It's time to take action and prevent innocent lives from being taken due to war.
Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
- The mission of O That's Good is to provide nutritious comfort food to America
- The inspiration is to share great things and always strive to be better
- Martin Scorsese's Master Class is for those who need to tell a particular story
- Crest Glamorous White Whitestrips and Pom Wonderful Pomegranate Juice offer effective solutions
Comfort Food with a Nutritious Twist:
- O That's Good aims to provide delicious comfort food with a healthy twist
- The brand offers options like mashed potatoes with cauliflower and broccoli cheddar soup with butternut squash
- The goal is to make comfort food accessible and nutritious for all
Martin Scorsese's Master Class:
- Scorsese's Master Class is not for those interested in moviemaking as a career
- It's for those who have a burning desire to tell a specific story
- The course focuses on storytelling and the creative process
Crest Glamorous White Whitestrips:
- Crest Glamorous White Whitestrips are the only ADA accepted whitening strips
- They work below the enamel surface to whiten teeth 25 times better than leading toothpaste
- Free sign up with True Car's certified dealers can help find competitive offers on cars
Pom Wonderful Pomegranate Juice:
- Pom Wonderful Pomegranate Juice is packed with antioxidants to fight free radicals
- The juice offers a nutritious and delicious option for those looking to improve their health
- O That's Good, Martin Scorsese's Master Class, Crest Glamorous White Whitestrips, and Pom Wonderful Pomegranate Juice all offer solutions to improve health and wellbeing
- Whether it's through nutritious comfort food, creative storytelling, teeth whitening, or antioxidant-packed juice, these products can help individuals become their best selves.
Nike commercial Rhetorical analysis
The Nike commercial targets teenagers and adults who play basketball and other sports. It uses a variety of famous professional athletes to promote its products and appeal to ethos. The commercial also appeals to pathos by showing a diverse group of people who are united by their love of sports.
- The commercial starts with a boy riding his skateboard and being invited to join a group of people who play basketball.
- The commercial then showcases a range of Nike products for different sports, including baseball, volleyball, lacrosse, football, and basketball.
- The commercial uses famous athletes like Mike Trout, Jared Richard, Andrew Luck, and Anthony Davis to promote its products and appeal to ethos.
- The commercial also appeals to pathos by showing a diverse group of people who are united by their love of sports, and by showcasing a low to middle class neighborhood.
The Nike commercial is designed to inspire people to go outside and play sports, and to indirectly convince them to buy Nike products. It uses a range of strategies, including appeals to ethos and pathos, to make its products seem credible and desirable.