Best Targeting Method For Facebook Ads In 2020 | Shopify Dropshipping | Facebook Ads

Facebook advertising is one of the most popular and effective ways to promote your Shopify dropshipping business. With the right targeting method, you can reach your ideal audience and maximize your ROI. In this article, we'll explore the best targeting method for Facebook ads in 2020.

Targeting Method:

1. Custom Audiences:

- Create a custom audience by uploading your existing customer list or website visitors.

- Use lookalike audiences to target people who are similar to your existing customers.

- Use interest targeting to reach people who have expressed interest in your products or niche.

2. Demographic Targeting:

- Target specific age, gender, education level, relationship status, and more.

- Use location targeting to reach people in specific countries, regions, or cities.

- Use language targeting to reach people who speak a specific language.

3. Behavioral Targeting:

- Target people based on their online behavior, such as purchase history, device usage, or app usage.

- Use Facebook's partner categories to target people based on offline behavior, such as shopping habits or travel patterns.

- Use Facebook's engagement targeting to reach people who have engaged with your Facebook page, ads, or events.

4. Lookalike Targeting:

- Use lookalike targeting to reach people who are similar to your existing customers or high-value leads.

- Create a lookalike audience based on your customer list, website visitors, or Facebook page fans.

- Use Facebook's value-based lookalike targeting to reach people who are most likely to make a purchase.

When it comes to Facebook advertising, the best targeting method for your Shopify dropshipping business depends on your goals, budget, and audience. By using a combination of custom audiences, demographic targeting, behavioral targeting, and lookalike targeting, you can reach the right people at the right time and achieve your advertising objectives. Keep testing and optimizing your targeting method to maximize your ROI and stay ahead of the competition.