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Best tiktok ads examples

Published on: October 30 2022 by pipiads

Best tiktok ads examples

In this video, I talk about how you can create High Converting TikTok Ads that make YOU money and create a viral reaction! There has never been a better time to start TikTok ads and I'll be showing you step by step with Live Examples exactly how to create your tiktok ad creatives for maximum conversions and what to stay away from! Hope this is helpful

Best tiktok ads examples

startTime durationTime text
00:00.0 00:03.8 tiktok ads are starting to become
00:01.7 00:06.0 really popular in the digital marketing
00:03.8 00:07.8 community and it only makes sense as to
00:06.0 00:09.6 why so many brands are literally
00:07.8 00:12.1 switching over from facebook ads
00:09.6 00:13.7 snapchat ads youtube ads and literally
00:12.1 00:15.1 going to TIK-TOK because there's so
00:13.7 00:17.6 many conversions happening on the
00:15.1 00:19.1 platform and with all of that attention
00:17.6 00:20.8 gives you lots of opportunities to be
00:19.1 00:22.0 able to get sales with tiktok and
00:20.8 00:25.0 that's exactly what we're going to be
00:22.0 00:27.4 covering but most brands and businesses
00:25.0 00:29.4 are missing this one key mistake that
00:27.4 00:31.2 they continuously make and i want to be
00:29.4 00:33.3 able to show you exactly what you can do
00:31.2 00:34.0 to be able to get high converting TIK
00:33.3 00:37.1 TOK ads
00:34.0 00:37.1 [Music]
00:40.0 00:44.4 what's up y'all it's chase chapel here
00:41.8 00:46.6 your favorite digital marketer and we
00:44.4 00:48.3 literally cover content online and help
00:46.6 00:50.6 some of the biggest brands and creators
00:48.3 00:52.6 in the world that you know and follow be
00:50.6 00:55.2 able to generate successful results
00:52.6 00:57.4 using facebook ads and TIK talk ads and
00:55.2 00:59.3 even google ads online
00:57.4 01:01.0 and we literally have hundreds of
00:59.3 01:03.7 students taking our online trainings and
01:01.0 01:05.5 programs where we have 600 plus six and
01:03.7 01:06.9 seven figure earners who have literally
01:05.5 01:08.8 taken our trainings and been able to
01:06.9 01:11.1 scale their actual brand or business
01:08.8 01:12.7 using these platforms and by the way if
01:11.1 01:14.6 you haven't already make sure to like
01:12.7 01:16.1 and subscribe because it truly does help
01:14.6 01:17.5 the algorithm so let's go ahead and get
01:16.1 01:18.8 into this video
01:17.5 01:21.4 all right so we're going to be covering
01:18.8 01:23.9 high converting tiktok ads and we've
01:21.4 01:27.0 literally spent 600 000
01:23.9 01:28.7 on tiktok through testing this far in
01:27.0 01:30.3 the last 90 days on the platform and
01:28.7 01:32.6 literally all of our insights in today's
01:30.3 01:34.6 video are recommendations we're making
01:32.6 01:36.6 purely based off of data none of our
01:34.6 01:38.6 personal opinion is in this video it's
01:36.6 01:40.3 100 backed by the actual science and
01:38.6 01:42.1 data that we see with the testing that
01:40.3 01:43.8 we're actually doing on TIK-TOK with
01:42.1 01:45.1 our platform and being able to
01:43.8 01:46.7 understand what makes the most sense for
01:45.1 01:48.5 our clients business and being able to
01:46.7 01:50.2 generate them results and through that
01:48.5 01:51.7 we're able to identify what TIK-TOK
01:50.2 01:53.1 ads are really converting best and be
01:51.7 01:55.4 able to give those insights to you so
01:53.1 01:57.9 that way you can be successful as well
01:55.4 01:59.6 you can quite literally see that the 600
01:57.9 02:02.2 000 that we've spent in this amount of
01:59.6 02:04.7 time has literally generated over 147
02:02.2 02:06.0 million impressions 2 million clicks and
02:04.7 02:08.2 we're literally getting cost per clicks
02:06.0 02:10.1 of 30 cents a click these days that is
02:08.2 02:11.4 far and few between on other platforms
02:10.1 02:13.2 so you can definitely see the
02:11.4 02:15.4 opportunities that you have on tiktok
02:13.2 02:17.3 alone so let's go ahead and go through
02:15.4 02:19.0 some of the ads that actually don't work
02:17.3 02:20.5 on tiktok and what we're seeing so
02:19.0 02:21.8 these are just some examples of TIK
02:20.5 02:23.8 TOK ads that don't work there's a
02:21.8 02:25.5 common misconception that people have
02:23.8 02:26.6 it's that they're running facebook ads
02:25.5 02:28.1 they're getting good results and then
02:26.6 02:29.6 they want to use the similar content
02:28.1 02:31.8 that they have there on tik-tok because
02:29.6 02:33.6 they think it's just copy and paste and
02:31.8 02:36.3 to be honest with you it's not like that
02:33.6 02:37.9 using images or gifs on your actual
02:36.3 02:39.5 tik-tok ads are not going to increase
02:37.9 02:40.5 your conversions if anything it's
02:39.5 02:42.0 actually going to decrease your
02:40.5 02:44.1 conversion rates and actually raise your
02:42.0 02:46.2 overall cost per cpm
02:44.1 02:48.7 and you know you don't want your actual
02:46.2 02:50.7 tiktoks to look like ads and a big
02:48.7 02:53.1 motto that tiktok has is make TIK
02:50.7 02:54.3 TOKs not ads and that's the main
02:53.1 02:56.1 premise here you don't want to be
02:54.3 02:57.8 creating content that looks like this
02:56.1 02:59.9 where you have these overlays or these
02:57.8 03:02.2 big call outs of the you know specific
02:59.9 03:04.3 offer and like red you know these red
03:02.2 03:06.7 circles here or having you know the
03:04.3 03:08.7 branding on the side of this those types
03:06.7 03:10.6 of ads just don't work on tiktok
03:08.7 03:12.6 people scroll right past those you want
03:10.6 03:15.1 the content to look native you want it
03:12.6 03:16.2 to feel like user generated content in
03:15.1 03:18.6 fact i'm actually going to be covering
03:16.2 03:20.2 ways you can get ugc later in this video
03:18.6 03:21.8 but specifically right here you want to
03:20.2 03:23.7 make sure to avoid you know templated
03:21.8 03:25.9 content even some of the biggest brands
03:23.7 03:27.4 in the world have fault prone to this
03:25.9 03:29.7 where they actually you know use the
03:27.4 03:31.1 branding and they use these basic videos
03:29.7 03:33.4 and while they get engagements they're
03:31.1 03:35.2 not really resulting in conversions so
03:33.4 03:37.0 if you're really looking to drive actual
03:35.2 03:38.8 sales and increase your actual
03:37.0 03:40.7 conversion rate and get more people to
03:38.8 03:42.0 actually convert from seeing your videos
03:40.7 03:43.7 and feel that they're actually a part of
03:42.0 03:45.9 the brand then you're going to want to
03:43.7 03:48.0 create TIK-TOK ads that are actually
03:45.9 03:50.7 native on the platform and have these
03:48.0 03:52.6 key conversion metrics driven behind
03:50.7 03:54.4 them and so these are just some examples
03:52.6 03:58.0 of TIK-TOK ads that do convert you
03:54.4 04:00.8 want to focus on actual vertical video
03:58.0 04:02.6 and fast cut you know jump cut videos
04:00.8 04:05.0 that are you know no longer than one to
04:02.6 04:07.2 three seconds per clip maybe
04:05.0 04:08.6 six seconds at the absolute most we're
04:07.2 04:09.8 actually clipping throughout the video
04:08.6 04:11.2 so that way you can keep people's
04:09.8 04:13.0 attention throughout the actual TIK
04:11.2 04:14.5 TOK tiktok is very fast-paced and
04:13.0 04:16.4 you want to keep that you know flow
04:14.5 04:17.9 going so people stay engaged and this
04:16.4 04:19.1 allows you to deliver way more
04:17.9 04:21.1 information about your product or
04:19.1 04:23.0 service in a much shorter time frame so
04:21.1 04:25.1 that way you can get the most out of the
04:23.0 04:26.6 actual information you're delivering to
04:25.1 04:27.8 you know the user who's actually viewing
04:26.6 04:30.0 your video
04:27.8 04:31.9 and this allows you to you know be able
04:30.0 04:34.2 to deliver a lot of information but not
04:31.9 04:35.9 only that but creating raw and authentic
04:34.2 04:36.7 creative content is going to be the main
04:35.9 04:38.9 key
04:36.7 04:41.3 point here you want to have content that
04:38.9 04:43.4 looks native and for example you can see
04:41.3 04:45.2 a lot of these content and creative
04:43.4 04:47.3 videos over here they show people in the
04:45.2 04:50.2 actual video they actually have creators
04:47.3 04:51.8 doing unboxings it's very raw it's quite
04:50.2 04:53.4 literally showing the product as it
04:51.8 04:55.4 would arrive and them actually going
04:53.4 04:57.1 through the tutorial of walking through
04:55.4 04:58.8 what it is that you get what it looks
04:57.1 05:00.3 like what's the experience so that way
04:58.8 05:02.3 people can envision that for themselves
05:00.3 05:04.0 at their actual home because it is so
05:02.3 05:06.5 raw there's not really anything to hide
05:04.0 05:08.5 it's very honest and true to what is
05:06.5 05:11.0 being shown in the actual video
05:08.5 05:12.6 and you can use sound and text overlays
05:11.0 05:14.4 throughout the video and that is super
05:12.6 05:15.9 important for keeping people engaged and
05:14.4 05:17.8 being able to drive a higher conversion
05:15.9 05:19.7 rate all the top ads that we've seen
05:17.8 05:21.9 with our clients and you know from other
05:19.7 05:24.2 actual brands is having sound in the
05:21.9 05:25.5 video is very important not only that
05:24.2 05:27.9 but you want to have text throughout the
05:25.5 05:30.2 video you might have executed a flawless
05:27.9 05:31.8 tik-tok ad with no text but the problem
05:30.2 05:33.6 is it could actually get better
05:31.8 05:35.4 conversions if you just happen to have
05:33.6 05:37.0 text that's because people who have
05:35.4 05:38.4 their sound off are now reading the text
05:37.0 05:39.8 and secondly if they have their sound on
05:38.4 05:41.3 they're still staying more engaged
05:39.8 05:43.0 because they're reading listening and
05:41.3 05:44.9 viewing at the exact same time which is
05:43.0 05:46.5 a full stimuli for an individual to be
05:44.9 05:48.2 fully endorsed and what it is that
05:46.5 05:49.7 you're delivering to them so that way
05:48.2 05:51.6 they can make a decision and have the
05:49.7 05:54.2 right information to make a purchase or
05:51.6 05:55.3 convert with your actual service and so
05:54.2 05:57.3 a good way to look at this and
05:55.3 05:59.1 understand well chase
05:57.3 06:01.7 how can i create this style of content
05:59.1 06:03.6 how can i find videos like this you know
06:01.7 06:06.6 i'm a small brand or i'm a medium-sized
06:03.6 06:09.3 brand we've executed maybe facebook
06:06.6 06:10.7 instagram and other platforms very well
06:09.3 06:12.6 and y'all are very successful on other
06:10.7 06:14.0 platforms but you haven't really cracked
06:12.6 06:16.5 the code on tiktok or you just don't
06:14.0 06:18.6 know where to start or find video and so
06:16.5 06:21.3 a good way to look at this is using a
06:18.6 06:23.1 hashtag called tiktok made me buy it and
06:21.3 06:24.8 this is actually a phenomenon that has
06:23.1 06:27.0 happened on tiktok and it's a prime
06:24.8 06:29.0 example of ways to actually create
06:27.0 06:31.8 content that's going to convert
06:29.0 06:33.8 and making tiktok made me buy
06:31.8 06:35.9 style creatives people love these stall
06:33.8 06:38.2 videos since they are honest raw
06:35.9 06:39.9 entertaining and genuine and as you can
06:38.2 06:43.3 see here in this chart this is over the
06:39.9 06:45.1 course of 2021 that this hashtag has
06:43.3 06:47.0 been growing in views
06:45.1 06:48.6 every single month and as you can see
06:47.0 06:50.8 this is millions of viewers that are
06:48.6 06:52.2 actually seeing this actual hashtag and
06:50.8 06:55.1 so many brands are being discovered
06:52.2 06:57.4 using this and people are buying off the
06:55.1 06:59.0 charts through this actual hashtag and
06:57.4 07:01.7 the reason is is because these videos
06:59.0 07:03.0 are so raw they're so true they're so
07:01.7 07:05.4 focused on what it is that people are
07:03.0 07:07.2 going over and that's why the saying is
07:05.4 07:09.1 tiktok made me buy it and it's
07:07.2 07:10.9 because people are actually discovering
07:09.1 07:13.0 brands for the first time on tiktok
07:10.9 07:14.5 and making a purchase online whereas
07:13.0 07:15.9 they hadn't in the past they might have
07:14.5 07:17.2 been on facebook and seeing brands all
07:15.9 07:19.2 the time they might be on other
07:17.2 07:20.6 platforms they get served ads all day
07:19.2 07:22.7 and they don't buy
07:20.6 07:24.2 but for the very first time people are
07:22.7 07:26.7 getting on tiktok and they're seeing
07:24.2 07:29.1 such a genuine video that there's no
07:26.7 07:31.8 marketing or you know main push behind
07:29.1 07:33.5 it there's so much you know trueness and
07:31.8 07:35.4 honesty in the video that people
07:33.5 07:37.3 genuinely just want to buy and be a part
07:35.4 07:39.8 of the brand because they loved it that
07:37.3 07:42.0 much which means that you have so many
07:39.8 07:44.6 more people who historically would never
07:42.0 07:46.5 buy from an ad that are now buying from
07:44.6 07:48.6 seeing these videos on tiktok and are
07:46.5 07:49.9 now actually converting on ads this is
07:48.6 07:51.5 giving brands the opportunity to
07:49.9 07:53.0 actually get customers where they hadn't
07:51.5 07:54.6 once been able to
07:53.0 07:56.9 and so this is a growing trend people
07:54.6 07:58.9 are discovering brands from and buying
07:56.9 08:00.3 from them because of this on tiktok
07:58.9 08:03.2 and so if you actually go to this
08:00.3 08:05.4 hashtag tiktok made me buy it
08:03.2 08:07.5 you can see the types of content that's
08:05.4 08:09.0 actually on here and these are videos
08:07.5 08:11.0 that creators are making after they
08:09.0 08:12.7 actually you know made a purchase and
08:11.0 08:14.9 this is a good example of what you can
08:12.7 08:16.4 do as a brand is having creators
08:14.9 08:18.2 actually create content similar to this
08:16.4 08:20.2 or you'd be able to create content you
08:18.2 08:21.4 know showing the rawness of actually
08:20.2 08:23.5 going through the experience of what
08:21.4 08:24.6 it'd be like to purchase your product
08:23.5 08:27.8 so
08:24.6 08:27.8 here's an example
08:34.6 08:39.9 so this video is no longer in 10 seconds
08:37.1 08:41.9 it demonstrates exactly what it is it
08:39.9 08:43.9 unboxes it from the moment the package
08:41.9 08:46.6 arrives it shows the front of the box
08:43.9 08:48.6 what the unboxing experience looks like
08:46.6 08:50.6 shows the actual product then it
08:48.6 08:52.3 demonstrates how the product actually
08:50.6 08:54.1 works
08:52.3 08:56.7 and it looks pretty cool and because of
08:54.1 08:59.0 that got 5.6
08:56.7 09:00.5 million likes that's absolutely
08:59.0 09:02.1 incredible if you think about it
09:00.5 09:04.2 unboxing all they had to do was do an
09:02.1 09:06.6 unboxing and show the product but most
09:04.2 09:08.4 brands will just show images
09:06.6 09:09.7 and they don't actually show how to set
09:08.4 09:12.0 it up or they don't show what it looks
09:09.7 09:13.0 like you know in raw form they might
09:12.0 09:15.7 actually create all these
09:13.0 09:17.5 post-production edited videos or they
09:15.7 09:19.0 might spend all this time creating
09:17.5 09:20.5 graphic designs and stuff trying to
09:19.0 09:21.8 educate people on like you know what are
09:20.5 09:24.6 the benefits of the product and all of
09:21.8 09:25.8 this but it's not raw and so
09:24.6 09:27.9 you know consumers are having a hard
09:25.8 09:29.5 time trusting brands who aren't you know
09:27.9 09:31.4 staying true to themselves and this is a
09:29.5 09:34.1 big trend we're seeing right now that's
09:31.4 09:36.3 happening in 2022 is just being true to
09:34.1 09:37.7 your actual brand and this is allowing a
09:36.3 09:39.8 lot of individuals to make a purchase
09:37.7 09:41.6 decision from seeing videos like this
09:39.8 09:43.4 and quite honestly a video like this you
09:41.6 09:45.8 know you could use this in an ad and
09:43.4 09:47.3 just add some text overlays and have a
09:45.8 09:48.4 call to action at the end of this video
09:47.3 09:50.3 and it could straight up start
09:48.4 09:51.8 converting so let's look at some more
09:50.3 09:53.0 style videos that we could actually see
09:51.8 09:54.6 here so
09:53.0 09:57.0 this is another video where it's just
09:54.6 09:59.5 showing somebody quite literally getting
09:57.0 10:01.8 a backpack from disney this
09:59.5 10:03.2 is likely to increase sales for disney
10:01.8 10:05.0 themselves rather than having to run
10:03.2 10:07.1 some big commercial campaign literally
10:05.0 10:09.0 creators are going to their actual you
10:07.1 10:10.8 know disneyland or disney world buying
10:09.0 10:13.0 this backpack and then showing you know
10:10.8 10:15.7 this on tiktok and people are loving
10:13.0 10:18.1 this actual backpack from disney and are
10:15.7 10:19.6 likely to go and buy it now so that's
10:18.1 10:21.4 why people are using this tiktok made
10:19.6 10:22.5 me buy it because it's essentially
10:21.4 10:23.7 saying this is the first time that they
10:22.5 10:26.1 bought something and wanted to actually
10:23.7 10:28.2 showcase it and other people agreed they
10:26.1 10:29.8 absolutely love it as well and so if you
10:28.2 10:31.6 want to find videos that are really
10:29.8 10:34.4 going to allow you to
10:31.6 10:36.6 be able to make post on your page and be
10:34.4 10:39.4 able to get a lot of discovery you can
10:36.6 10:41.4 use the tiktok made me buy it
10:39.4 10:43.4 to go and find videos that you can
10:41.4 10:44.7 create you know similar content from
10:43.4 10:46.6 what you're actually seeing on there and
10:44.7 10:48.1 then once you see something actually get
10:46.6 10:49.8 a lot of views lots of engagements what
10:48.1 10:52.2 you can do is then parlay that into the
10:49.8 10:54.7 actual you know tiktok ads manager
10:52.2 10:56.1 where you start to include text overlays
10:54.7 10:57.7 and have a strong call to action because
10:56.1 10:59.1 we know call to actions at the end of
10:57.7 11:01.4 videos at the beginning of videos
10:59.1 11:02.8 increase conversion rates now that video
11:01.4 11:04.7 might have gotten a lot of engagement
11:02.8 11:06.6 organically but it doesn't necessarily
11:04.7 11:08.1 mean it's going to convert perfectly and
11:06.6 11:09.4 so that's really important is the key
11:08.1 11:11.3 thing is making sure you have text
11:09.4 11:12.8 blurps throughout the actual video and a
11:11.3 11:14.5 call to action at the end and at the
11:12.8 11:16.4 beginning to ensure that you're going to
11:14.5 11:18.6 get a good conversion rate and not just
11:16.4 11:20.9 engagements lots of people have great
11:18.6 11:22.5 engaging ads they have very engaging
11:20.9 11:24.2 content but it doesn't always mean
11:22.5 11:27.8 conversions and what we're looking to do
11:24.2 11:30.0 is increase ads that convert so let's go
11:27.8 11:33.1 ahead and go to the actual top tiktok
11:30.0 11:36.2 ads and we can go to a page where
11:33.1 11:37.5 as you can see here this is a top ads on
11:36.2 11:39.2 tiktok and these are some of the top
11:37.5 11:41.0 performing ads that tiktok is
11:39.2 11:42.3 showcasing and these are brands that
11:41.0 11:43.8 have made you know videos that are
11:42.3 11:45.5 converting at a very high rate and we
11:43.8 11:47.8 can watch these videos to actually see
11:45.5 11:50.8 what it is that's converting and so here
11:47.8 11:52.8 we have morning brew which is
11:50.8 11:53.8 a website that delivers information via
11:52.8 11:55.4 email
11:53.8 11:56.6 on data
11:55.4 11:58.3 business
11:56.6 12:00.7 so entrepreneurs can essentially stay
11:58.3 12:02.6 informed all right so this is actually
12:00.7 12:04.6 very similar to an ad we ran for one of
12:02.6 12:07.0 our clients that we spent three hundred
12:04.6 12:10.2 thousand dollars on a single campaign
12:07.0 12:11.3 and it was a interview style creative
12:10.2 12:12.8 where the creator was actually
12:11.3 12:14.7 interviewing themselves by asking
12:12.8 12:16.2 questions and this is really good
12:14.7 12:17.7 because rather than you have to ask
12:16.2 12:19.6 another individual you can just shoot
12:17.7 12:22.4 this content yourself and answer the
12:19.6 12:23.9 questions that are commonly asked and so
12:22.4 12:25.3 for instance they're doing an interview
12:23.9 12:27.2 style where she's on one side of the
12:25.3 12:29.2 video playing a character and then on
12:27.2 12:31.0 the other side answering the questions
12:29.2 12:33.0 and these types of videos work very well
12:31.0 12:35.4 on tiktok and like i said we scaled a
12:33.0 12:37.6 campaign to over 300 000 in spend on a
12:35.4 12:39.6 single creative that generated over 100
12:37.6 12:42.2 million impressions from a style of
12:39.6 12:43.5 video that's just like this so we know
12:42.2 12:45.4 these types of creatives convert and
12:43.5 12:47.8 it's obvious that they do convert for
12:45.4 12:49.4 other brands as well because it's on
12:47.8 12:51.9 tiktok's top charts and we were
12:49.4 12:54.2 actually featured in the top 10 spot
12:51.9 12:56.3 seven different times for our clients
12:54.2 12:58.7 and i can assure you these types of
12:56.3 13:00.5 videos do convert and i'll break down as
12:58.7 13:01.8 to why because when you're answering
13:00.5 13:03.3 these questions back and forth you're
13:01.8 13:06.0 breaking down the objections that people
13:03.3 13:08.2 might have and people were naturally
13:06.0 13:10.1 curious because you're answering and
13:08.2 13:11.7 asking at the same time so you're posing
13:10.1 13:12.7 a question which is opening a loop in
13:11.7 13:14.5 somebody's mind and then you're
13:12.7 13:15.5 answering it which is closing a loop
13:14.5 13:17.4 which is keeping you know
13:15.5 13:19.9 psychologically keeping people engaged
13:17.4 13:21.1 and excited about the overall video so
13:19.9 13:23.3 they're able to deliver a lot of
13:21.1 13:25.1 information here for 32 seconds and you
13:23.3 13:26.9 can see at the very end they show where
13:25.1 13:28.8 to opt in on the website you can
13:26.9 13:30.3 actually show where people can convert
13:28.8 13:32.7 and the great part about this is is when
13:30.3 13:35.8 they swipe left that actually opens up
13:32.7 13:37.4 the website for that ad and that allows
13:35.8 13:39.4 people to see the exact same page that
13:37.4 13:41.4 she was just showing and so that way
13:39.4 13:43.3 they know they landed in the exact right
13:41.4 13:44.9 spot and they're gonna have a higher
13:43.3 13:46.2 chance of converting because they saw
13:44.9 13:47.8 the actual portion of the video if she
13:46.2 13:49.3 didn't show this at the end i can assure
13:47.8 13:51.4 you their conversion rate was going to
13:49.3 13:53.0 be lower so when you show this portion
13:51.4 13:54.5 of where they're going to convert at the
13:53.0 13:56.4 very end whether it's your add to cart
13:54.5 13:58.9 page your checkout page or the actual
13:56.4 14:00.6 product page or your opt-in page you're
13:58.9 14:02.2 going to increase conversions because
14:00.6 14:03.7 people are going to recognize it as soon
14:02.2 14:05.8 as they land on the page and that's
14:03.7 14:08.7 going to allow you to generate more
14:05.8 14:10.0 sales or capture more lead information
14:08.7 14:11.9 and so as you can see here they have
14:10.0 14:15.0 comments turned off and they have about
14:11.9 14:17.7 24 000 likes in the last seven days 431
14:15.0 14:21.5 shares and in the last 30 days they have
14:17.7 14:22.8 about 93 000 likes 1.5 k shares so you
14:21.5 14:25.4 know this campaign's working really well
14:22.8 14:27.4 for them in the conversions objective so
14:25.4 14:29.0 that is one style of creative that you
14:27.4 14:30.8 know you can take as a potential
14:29.0 14:33.1 opportunity to use for your brand so
14:30.8 14:35.1 let's go and look at another one
14:33.1 14:37.8 here's an unboxing video
14:35.1 14:37.8 it looks like
14:41.8 14:44.5 all right i have to pause right here
14:43.0 14:46.8 because this is already hitting all the
14:44.5 14:48.7 key points all right watch how much is
14:46.8 14:50.0 going on literally in six seconds a ton
14:48.7 14:51.7 has already happened and this is really
14:50.0 14:53.1 important because this plays a big and
14:51.7 14:55.3 vital role in getting a higher
14:53.1 14:57.2 conversion rate so they have the text
14:55.3 14:58.7 pop-up that's really important so that's
14:57.2 15:00.3 the text overlay that i'm talking about
14:58.7 15:01.8 that increases conversions and keeps
15:00.3 15:03.4 people engaged most people would
15:01.8 15:04.8 actually leave out text and then she
15:03.4 15:06.1 would be showing her hair flip and you
15:04.8 15:07.9 wouldn't really know what's going on yet
15:06.1 15:10.1 imagine this without text now she's
15:07.9 15:11.4 showing this you don't really maybe you
15:10.1 15:13.2 think it's hair loss you don't really
15:11.4 15:15.8 know you're having a guess yourself but
15:13.2 15:18.6 you can read as you see so her hair is
15:15.8 15:20.2 falling out by the handful
15:18.6 15:22.2 now it's in the shower it's an all too
15:20.2 15:24.0 familiar experience that people might be
15:22.2 15:25.8 having that would be a customer for this
15:24.0 15:28.2 product
15:25.8 15:31.4 showing the steps on how to use it
15:28.2 15:33.7 explaining what the benefits are
15:31.4 15:35.2 yep now people are understanding okay if
15:33.7 15:36.6 i buy this this is the routine i would
15:35.2 15:38.3 go through
15:36.6 15:40.3 and because it's a short time frame it's
15:38.3 15:42.4 very easy for people to understand wait
15:40.3 15:43.8 that's it that's how long it takes it's
15:42.4 15:45.8 that easy
15:43.8 15:47.2 well now they can see exactly what's all
15:45.8 15:48.5 going to include in the box they know
15:47.2 15:50.3 exactly what they're getting how it
15:48.5 15:53.5 looks how to use it what the benefits
15:50.3 15:56.0 are all in a matter of 35 seconds let's
15:53.5 15:57.7 see the call to action
15:56.0 15:59.8 boom there we go there's the offer so
15:57.7 16:01.6 that's great they did the full walk
15:59.8 16:03.1 through they executed this flawlessly
16:01.6 16:04.6 they had the text they had the sound
16:03.1 16:06.4 they had the walkthroughs they had the
16:04.6 16:08.2 clips and then they had the call to
16:06.4 16:10.3 action and i was just saying this is the
16:08.2 16:11.8 exact type of content that does convert
16:10.3 16:13.7 because we're using content very similar
16:11.8 16:15.4 to this and we know it's converting and
16:13.7 16:17.0 so i can assure you if you try testing a
16:15.4 16:19.4 video like this and you execute it with
16:17.0 16:21.4 this you know level of focus and being
16:19.4 16:22.9 able to curate a creative just like this
16:21.4 16:25.0 you're going to do just fine on TIK
16:22.9 16:27.5 TOK ads now
16:25.0 16:29.4 one thing to keep in mind is we've had
16:27.5 16:31.0 you know lots of brands be able to
16:29.4 16:32.7 achieve these kind of numbers in fact we
16:31.0 16:35.4 literally have curtis here who literally
16:32.7 16:36.6 went from zero to two million dollars in
16:35.4 16:38.3 sales
16:36.6 16:39.8 from mastering the strategies that we
16:38.3 16:40.9 actually teach so you can definitely
16:39.8 16:43.0 check out that video if you want to see
16:40.9 16:45.0 how he did it and
16:43.0 16:47.4 let's go ahead and go over how you can
16:45.0 16:49.2 get content like this now all right so
16:47.4 16:50.6 now that you know what type of creative
16:49.2 16:52.2 content that actually converts what
16:50.6 16:53.9 style of video to really aim for when
16:52.2 16:55.5 you're actually considering launching
16:53.9 16:57.5 TIK-TOK ads or you know wanting to
16:55.5 16:59.7 actually make posts
16:57.5 17:02.2 if you don't know how to you know create
16:59.7 17:03.4 this content you understand what it is
17:02.2 17:04.6 that you need but you don't know how to
17:03.4 17:05.9 get it maybe you're not comfortable on
17:04.6 17:08.3 camera maybe you don't want to be the
17:05.9 17:09.7 face of your brand maybe you know you
17:08.3 17:11.2 don't know somebody who could create the
17:09.7 17:13.3 content for you and historically you've
17:11.2 17:14.7 been able to hire graphic designers and
17:13.3 17:17.4 individuals who've created the content
17:14.7 17:19.0 or agencies who've done it for you well
17:17.4 17:20.4 what you can do is use tiktok creator
17:19.0 17:22.5 marketplace and what's really cool about
17:20.4 17:24.3 tiktok creator marketplace is it's a
17:22.5 17:26.3 marketplace that took talk developed for
17:24.3 17:28.7 creators to get paid and receive
17:26.3 17:30.1 products from brands that don't know
17:28.7 17:31.5 where to start with actually creating
17:30.1 17:33.0 content themselves and there's a perfect
17:31.5 17:34.5 opportunity for you if you don't have
17:33.0 17:36.1 the resources to understand how to
17:34.5 17:38.2 create this content you can quite
17:36.1 17:39.8 literally have creators do it for you
17:38.2 17:41.7 and you can use their content in your
17:39.8 17:44.6 ads and you can get lots of creators to
17:41.7 17:46.4 create content at a very affordable rate
17:44.6 17:47.6 for your brand in fact
17:46.4 17:50.2 some of the largest companies we work
17:47.6 17:52.7 with are straight up paying 25 to 50 at
17:50.2 17:54.5 most for hundreds of creators to create
17:52.7 17:56.8 content for them and in some cases
17:54.5 17:58.5 there's brands even getting free content
17:56.8 18:01.0 from creators just by shipping them the
17:58.5 18:03.1 product and what's even more incredible
18:01.0 18:04.9 is you might not even have to negotiate
18:03.1 18:06.9 because these creators list their price
18:04.9 18:08.2 or they list what they want up front and
18:06.9 18:10.3 all you have to do is just agree to
18:08.2 18:12.6 their terms or you can offer your own
18:10.3 18:14.8 terms but in most cases you can just
18:12.6 18:15.9 search for something that you know you
18:14.8 18:17.4 want as
18:15.9 18:19.5 your term for getting content from
18:17.4 18:20.8 creators and they're going to have it so
18:19.5 18:23.1 let's go and walk through the actual
18:20.8 18:25.5 creator marketplace so if you go to
18:23.1 18:27.1 creatormarketplace.TIKtalk.com
18:25.5 18:28.7 you're going to be able to find you know
18:27.1 18:31.1 ways to actually get in contact with
18:28.7 18:32.6 creators and you'll see there's lots of
18:31.1 18:34.6 engagements on some of these videos so
18:32.6 18:35.8 let's go ahead and you know find
18:34.6 18:37.0 creators
18:35.8 18:38.9 once you click that button you're going
18:37.0 18:40.2 to be able to go into the tiktok creator
18:38.9 18:42.6 marketplace you're going to want to
18:40.2 18:44.6 verify your actual business
18:42.6 18:47.0 and once you do that you can actually
18:44.6 18:48.6 start to filter by creators that you
18:47.0 18:49.7 potentially want to work with and so for
18:48.6 18:51.7 instance if you're only going to be
18:49.7 18:53.4 running ads in the united states then
18:51.7 18:56.2 you might click united states or if
18:53.4 18:57.6 you're in the uk you might choose uk and
18:56.2 18:59.9 then you're gonna choose the audience
18:57.6 19:02.1 maybe you're selling in multiple
18:59.9 19:03.8 countries like canada united states the
19:02.1 19:06.9 uk australia
19:03.8 19:08.6 and if so you can choose where those
19:06.9 19:09.9 creators profiles
19:08.6 19:12.2 where they're getting their views from
19:09.9 19:13.6 not every creator is going to have only
19:12.2 19:15.2 one country's views it's going to be a
19:13.6 19:16.9 mix so if you want to make sure that
19:15.2 19:18.8 most of their audience is in a specific
19:16.9 19:21.0 location you can in my opinion i would
19:18.8 19:22.6 just leave this open because people's
19:21.0 19:24.0 content is delivering to the for you
19:22.6 19:25.8 page the majority of the time so that
19:24.0 19:27.4 means they're always reaching new people
19:25.8 19:28.6 and their followers doesn't necessarily
19:27.4 19:30.2 dictate
19:28.6 19:31.8 who your brand is actually going to
19:30.2 19:33.1 reach just because they have a certain
19:31.8 19:34.6 number of you know followers or a
19:33.1 19:36.1 certain number of people that follow
19:34.6 19:37.4 them that are in a specific location
19:36.1 19:39.4 doesn't mean that you're going to reach
19:37.4 19:40.6 those exact people if anything you just
19:39.4 19:42.3 want to find a creator that resonates
19:40.6 19:44.0 with your brand who can actually execute
19:42.3 19:45.0 the content flawlessly for you because
19:44.0 19:46.6 at the end of the day you're going to be
19:45.0 19:48.9 reaching the people you want by choosing
19:46.6 19:50.7 your targeting method through the actual
19:48.9 19:53.0 tiktok ads manager in fact we
19:50.7 19:55.2 actually have a video on 0 to 1k daily
19:53.0 19:57.8 on how you can actually do that here
19:55.2 19:59.2 and let's go ahead and leave that spot
19:57.8 20:01.2 open and what we're going to do is the
19:59.2 20:02.3 followers i can assure you right now
20:01.2 20:03.9 with the creators we've worked with
20:02.3 20:05.8 we've worked with creators that have 100
20:03.9 20:07.3 to 1000 followers and we've worked with
20:05.8 20:09.1 creators that have over 10 million
20:07.3 20:10.9 followers in fact some of them have 20
20:09.1 20:12.9 50 million followers that you know have
20:10.9 20:13.6 created content and i can assure you
20:12.9 20:15.4 that
20:13.6 20:17.2 they each have their own unique value
20:15.4 20:18.9 prop if you're going after creators with
20:17.2 20:20.8 you know 10 to 100k you're going to be
20:18.9 20:22.3 able to do volume at a lower rate if you
20:20.8 20:23.8 go after a big creator i would only
20:22.3 20:26.0 recommend to do that if you have the
20:23.8 20:27.7 budget and i would
20:26.0 20:29.4 definitely test multiple of them you
20:27.7 20:30.9 don't want to just you know spend five
20:29.4 20:32.7 ten thousand thirty thousand dollars on
20:30.9 20:34.6 a single creator and if the content
20:32.7 20:35.8 doesn't actually convert you're out that
20:34.6 20:37.6 money so you're going to want to do a
20:35.8 20:39.0 lot of testing and i would first start
20:37.6 20:40.6 with reaching a bunch of creators at
20:39.0 20:42.0 volume that you can find out which
20:40.6 20:43.4 creators are going to convert best for
20:42.0 20:45.2 your brand and then if you really like
20:43.4 20:47.4 them you can continue to work with them
20:45.2 20:49.0 in fact i do sponsor brand deals all the
20:47.4 20:50.8 time with brands that reach out to me
20:49.0 20:52.2 and once they actually see that my
20:50.8 20:53.8 content is converting they're going to
20:52.2 20:55.1 want to do multiple brand deals in fact
20:53.8 20:56.9 i've worked with specific brands and
20:55.1 20:58.4 created over 20 pieces of content for
20:56.9 21:00.8 them because they know it works in their
20:58.4 21:02.4 ads so creators
21:00.8 21:04.8 once you actually see that the content
21:02.4 21:05.8 works you can continue to work with them
21:04.8 21:07.1 and so what we're going to do is we're
21:05.8 21:09.4 going to choose this range first for
21:07.1 21:11.1 their actual followers and then we're
21:09.4 21:12.8 going to look at their view volume now
21:11.1 21:14.1 view volumes are always different some
21:12.8 21:15.9 creators get millions of views
21:14.1 21:17.4 consistently some you know are all over
21:15.9 21:19.0 the place and it's totally fine to leave
21:17.4 21:20.6 the average views open
21:19.0 21:21.9 so that way we can actually just get the
21:20.6 21:23.7 content we're not really worried about
21:21.9 21:25.0 it delivering so much to their followers
21:23.7 21:26.7 or for you page we're more or less
21:25.0 21:29.0 looking to get the right content to use
21:26.7 21:30.1 in TIK-TOK ads
21:29.0 21:31.6 and this is the part where you can
21:30.1 21:33.7 actually choose if the price is
21:31.6 21:35.1 negotiable or if you just want to send
21:33.7 21:37.1 them a free product because your early
21:35.1 21:38.7 stage startup or brand and you just want
21:37.1 21:41.3 to ship out your product to get content
21:38.7 21:42.6 in return you can select this option
21:41.3 21:43.7 and then for the engagement rate i
21:42.6 21:46.2 wouldn't so much worry about this
21:43.7 21:47.6 because some tiktok content reaches
21:46.2 21:49.3 lots of individuals they'll get millions
21:47.6 21:51.0 of views and tens of thousands of likes
21:49.3 21:53.2 and some videos will get hundreds of
21:51.0 21:56.0 thousands of views with you know
21:53.2 21:58.2 50 to 100 000 likes it's pretty crazy
21:56.0 22:00.0 that the engagement rates can be very
21:58.2 22:01.5 different so you want to make sure that
22:00.0 22:03.8 you know you leave some of these options
22:01.5 22:05.8 open so that way you give your you know
22:03.8 22:07.4 chance to have the best potential
22:05.8 22:09.7 creators pop up
22:07.4 22:11.8 and emerging or expert you can choose
22:09.7 22:14.1 people who have brand experience right
22:11.8 22:15.4 now this is more of a new tiktok creator
22:14.1 22:17.0 marketplace so there's going to be a lot
22:15.4 22:19.0 of emerging creators so i wouldn't
22:17.0 22:20.6 necessarily choose expert as of yet i
22:19.0 22:21.6 would just leave it open to all because
22:20.6 22:22.9 there's going to be lots of new people
22:21.6 22:24.5 joining the platform every day and you
22:22.9 22:26.2 don't want to exclude that potential
22:24.5 22:27.9 opportunity of reaching out to you know
22:26.2 22:29.4 new emerging creators
22:27.9 22:30.5 fast growing creators this could be
22:29.4 22:32.6 great because this means that they're
22:30.5 22:34.2 producing content on a regular basis so
22:32.6 22:35.8 you might actually test checking this
22:34.2 22:37.2 box because that means that they're
22:35.8 22:38.5 likely growing really fast they're
22:37.2 22:39.9 posting a lot that means they're getting
22:38.5 22:41.6 the hang of tiktok and that's
22:39.9 22:42.8 probably right around the same time that
22:41.6 22:44.0 you want to be reaching out because
22:42.8 22:45.6 they're getting the flow of how the
22:44.0 22:47.1 platform works which means you're
22:45.6 22:48.5 probably going to get a very fair rate
22:47.1 22:49.6 plus you're going to be able to get to
22:48.5 22:51.0 work with a creator who's actually
22:49.6 22:52.9 really emerging and cares about their
22:51.0 22:54.4 content next thing is you can choose
22:52.9 22:56.0 what space they're in this is really
22:54.4 22:56.9 important so definitely choose the space
22:56.0 22:58.6 that you're in if you're selling
22:56.9 23:00.5 cosmetics you would choose beauty and
22:58.6 23:02.9 fashion potentially and then you could
23:00.5 23:05.7 go ahead and you know if your products
23:02.9 23:06.9 are only for male female or everyone
23:05.7 23:09.0 whatever the options are you can
23:06.9 23:10.4 customize it for you know who you want
23:09.0 23:11.9 to go after specifically we're going to
23:10.4 23:13.3 leave the rest of this open and then you
23:11.9 23:15.1 just hit apply
23:13.3 23:16.9 and quite literally TIK-TOK is going
23:15.1 23:18.9 to show you all these potential creators
23:16.9 23:20.4 you can work with in the actual profiles
23:18.9 23:22.2 of them and you can look at their pages
23:20.4 23:23.6 look at their analytics and understand
23:22.2 23:25.6 which creator makes the most sense for
23:23.6 23:27.5 your brand now one of the main reasons
23:25.6 23:29.0 lots of brands aren't successful on TIK
23:27.5 23:30.6 TOK it's because they don't know where
23:29.0 23:32.0 to go they don't have the right guidance
23:30.6 23:33.2 they do things and they're testing
23:32.0 23:34.5 things and don't really know exactly
23:33.2 23:35.8 what it is that they should be doing
23:34.5 23:37.9 they haven't figured out the platform
23:35.8 23:40.2 yet and that's exactly why we actually
23:37.9 23:42.7 put our one-on-one mentorship together
23:40.2 23:44.7 where we actually help brands businesses
23:42.7 23:46.0 and creators be able to understand how
23:44.7 23:48.2 to actually leverage tiktok the
23:46.0 23:50.6 platform itself from an organic
23:48.2 23:52.2 standpoint and from an actual ad
23:50.6 23:54.3 standpoint being able to actually scale
23:52.2 23:55.8 up to that first 100k month that first
23:54.3 23:57.6 million dollar month where literally
23:55.8 23:59.9 this brand right here we helped go from
23:57.6 24:01.5 zero to a million dollars in sales per
23:59.9 24:03.6 month you know quite literally using
24:01.5 24:05.3 these exact strategies and that's
24:03.6 24:07.5 exactly what we've been doing inside of
24:05.3 24:09.8 our ads mastery one-on-one mentorship
24:07.5 24:11.6 where we literally have you know q a
24:09.8 24:13.7 calls every single week where we get on
24:11.6 24:15.4 zoom with you and go through your actual
24:13.7 24:17.7 account and be able to make the edits
24:15.4 24:19.6 live with you and we also have trainings
24:17.7 24:21.0 in an online portal where you can access
24:19.6 24:22.6 this information and be able to learn
24:21.0 24:24.6 these exact strategies that we're
24:22.6 24:27.6 teaching here except in a more in-depth
24:24.6 24:29.3 and detailed step-by-step a-to-z process
24:27.6 24:30.8 and the best part about that is is we
24:29.3 24:32.6 also include one-on-one calls that you
24:30.8 24:34.6 can schedule at your convenience for a
24:32.6 24:36.2 solid eight weeks straight where you can
24:34.6 24:38.2 actually hop on a call with some of our
24:36.2 24:41.2 top media buyers at our agency spending
24:38.2 24:42.7 over eight figures in ad spend per year
24:41.2 24:43.9 with the actual brands we're working
24:42.7 24:45.6 with who have a vast amount of
24:43.9 24:47.9 experience in being able to educate you
24:45.6 24:50.0 and walk you through this process
24:47.9 24:52.0 on call so that way you can fully
24:50.0 24:54.2 leverage the opportunity to get great
24:52.0 24:56.3 results with tiktok ads
24:54.2 24:57.9 and make sure if you have any questions
24:56.3 25:01.1 at all feel free to dm me the word
24:57.9 25:02.5 mentor real chase chapel on instagram
25:01.1 25:04.2 i'm happy to answer your questions and
25:02.5 25:06.1 share more information on this so that
25:04.2 25:09.2 way you can be fully successful with
25:06.1 25:10.9 tiktok ads and we only have 10 spots
25:09.2 25:12.3 available per month that we're accepting
25:10.9 25:14.0 to make sure that we deliver the most
25:12.3 25:15.6 amount of value for our clients and be
25:14.0 25:17.6 able to actually engage with them and
25:15.6 25:19.0 deliver the amount of results and it's
25:17.6 25:20.2 absolutely incredible the numbers that
25:19.0 25:22.0 we're seeing for these brands that are
25:20.2 25:23.5 actually taking full advantage of this
25:22.0 25:25.4 you know opportunity and being able to
25:23.5 25:27.4 master the tiktok ads and organic
25:25.4 25:28.9 route where literally just a few days
25:27.4 25:30.3 ago we had a brand joint and they
25:28.9 25:31.8 started making their first few videos
25:30.3 25:33.1 and their comedy style videos with their
25:31.8 25:35.0 brand and they're literally getting
25:33.1 25:36.7 thousands of views with their videos and
25:35.0 25:39.6 it's so exciting to see the growth that
25:36.7 25:41.8 they're having so early on just from the
25:39.6 25:43.8 few steps that we've shown them to take
25:41.8 25:45.7 so i really do hope you reach out and i
25:43.8 25:47.8 look forward to seeing you on the next
25:45.7 25:49.5 video if you really did enjoy this video
25:47.8 25:51.3 please give this video a like and
25:49.5 25:52.9 subscribe i'd really appreciate it we
25:51.3 25:54.2 put so much work into these videos and
25:52.9 25:56.5 just want to make sure that you have the
25:54.2 25:58.1 best experience and success possible
25:56.5 25:59.4 with testing on these platforms and i
25:58.1 26:01.8 really do hope you come back to watch
25:59.4 26:03.2 some more videos thank you hey if you
26:01.8 26:04.6 made it to the end of this video then i
26:03.2 26:06.4 know you're an ambitious learner and
26:04.6 26:08.3 you're looking for more so go ahead and
26:06.4 26:10.2 click this video here i hand selected it
26:08.3 26:13.5 for you
26:10.2 26:13.5 [Music]

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