better reports shopify
Published on: February 3 2023 by pipiads
Table of Contents About better reports shopify
- Shopify Reports / Analytics Walkthrough
- BetterReports Overview
- How I Read My Shopify Reports / Analytics For Beginners! 2020
- This Shopify Report Can Help Make You More Money | Top Search Searches With No Search Results Report
- Shopify Analytics Tutorial: How To Use Shopify Analytics (Understand Shopify Analytics and Reports)
- How to Use Shopify Analytics: Shopify Analytics Tutorial 2022
Shopify Reports / Analytics Walkthrough
Everybody. this is Ori from Astral Web and I'm going to introduce to you Shopify reports, how to use them, what they look like and some basic concepts about them. okay, So, first of all, Shopify reports in the back end are called Shopify analytiks and there's many, many different types of reports. Depending on the specific plan you have, what you're paying your monthly fee for Shopify, you'll be able to get some or all of those reports. So if you see here, the lite version has very, very, very limited reports. basic has some more Shopify and the one I'm showing in this video is the plan called advanced Shopify, which has all of the reports. So what you'll be able to see is you'll be able to see all of them and then, based on what you actually have, your plan. you may have some limitations, but I want to show you the concepts of everything. okay, Great, So let's jump in first of all. So, first of all, when you go to analytiks, the first page you're going to visit is Dashboards. So Dashboards is a very, very simple thing. These are quick, go-to reports that you can see the quick health and concepts and data about your website, your shop, and how do you actually use them. So, first of all every single data you have here is going to be based on a time frame. So if you click here, you can look at a specific time frame- for example, I want to look at all of 2019, or I want to look at this week or today, etc. and then the second thing you can do, which you want to do, is, if you scroll down, you'll be able to actually compare the time frame you selected to a previous period. either a previous period- So, for example, if I did 30 days, it would take the 30 days before that- or I can do the previous year. So, for example, if you see here, I have here last month, right now we're in March and I can compare it: March 2020,. I can compare it to February 2020.. I can also compare it to a previous year. Let me click on that. Okay, And so basically, we'll compare it from March 2020 to March 2019, okay, And so what is the comparison? So the data is going to be typically the numbers itself, and then, on the right-hand side of your reports, you'll have the actual percentage if it's a up or down. This is based on the comparison itself. So what do we have here? These are kind of like widgets, these are boxes. so you have total sales. These are just basic things. So you have the graph. you can see over time how that broke it down. you can see the different colors for this year and for last year and you can see your actual sales. Online sessions: these are visitors: how many visits came to your website during the time period? The customer returning rate- right, how often the customers come back? If you're not sure what they do, obviously you can ask me, but you can also hover. You can hover over these dotted lines and you can read a little bit more right and then you can go into it. What else do we have? We have conversion rates: how many visitors to how many people actually purchased, the average order value, total number of orders, products sold, online sessions by location, etc. So you'll be able to kind of look at this. I'm not going to go over every single thing. These are countries, these are devices, these are the actual traffic source on social, these things. So what is nice here? So, first of all, in the dashboard, you can actually see all of these widgets. Now, if you want to see more detail, you can actually click on the report on most of these reports. okay, So let's say, for example, let's find an interesting section right here. I'm going to go here. I really like, for example, the conversion rate, so I want to know how many people visit my website and then what's the percentage of the visitors to the people buying. I really want to know and I want to improve my conversion rate. So for any of these reports, you can click on View report. If you do that, you actually go to the report section and you're viewing the details of that report. And the same thing goes: you're going to select your time frame if you want to keep it the same, or- and you can actually group it by right here- day, week, hour, month, etc. So what is that grouping? What does that mean? So if you look at the chart and you look at the actual data, if I select day, you'll see one day, two, three, four. all these bars are by day and all the rows are by day, right. If I want to change it- let's say I want to do by week- you'll see one, two, three, etc. weeks and you'll see the same weeks here. So this is just to sort the data visually and data itself. okay, So what can you actually do here, right here? So let's look at this conversion rate. So I can see, for example, my conversion rate in the first week was 0.77, then 0.88, etc. And so I notiked, for example, that this week it's a very low, it's much below my average. This is the average row, right? This is the summary of everything. So the average conversion rate, the total sessions, the add to carts, etc. So what does that mean? So sessions, these are visitors, add to cart make sense, reached, checkout, they didn't buy yet, and then this is the purchase: Okay. so what can you do actually, on all of these reports, any report you go to, First of all, you can Print it. okay, And you can see the printer and you can see all the data. that's good. You can print it, look at it, You can Export it, and you can Export and get a CSV. Basically, a CSV is a comma separated value file you can open with a spreadsheet, with Excel, with Google sheets, etc. If I click here, I'll be able to download it. okay, That's great, And I can also save it. So the save one is a really interesting thing. So everything that we saw here, these are built-in reports. If I go here to my dashboard, if I go here to reports, these are built-in reports that come with Shopify. I didn't customize them. But if I actually want to go to report and I want to customize it, I can do a little changes. for example, change the day, change the columns, and I can actually view it later So I can save it for later access. If I want a very specific report, I can do that. So let's show you an example. I'm going to click here: View report. I'm going to do two things: I'm going to change this report, but I'm going to keep this report as is and I'm going to save this as a different thing. okay, So I'm going to go here first of all and I want to add columns. right, I can view my columns. I can view what other data can I get as columns here? So, for example, let's say I want to view the data based on- let's see here- the browser type. okay, If I click here, it's going to add another column and I can add as many as I want right here, excuse me. So I added So. if you remember, here before I was on group by day and now, obviously, instead of having one day at a time, it actually changed my dates to more, because every day I have many different browsers. So you can see how the data goes. Now I can start to figure out. let me go here and change: Instead of day I want to change to month, So I have not too many rows. I don't want like thousands of rows, right? So now I can see for the entire month of March. I can, let's sort it out. I'm going to click here, I'm going to sort by highest to lowest, or I can sort by lowest to highest, right, You can do that. And I can see my highest conversion rate was from IE, Internet Explorer, then Safari, then Edge, then Firefox, etc. So I can start looking at the data, figuring out the good sides, the bad sides, what can I improve and what can I double down on? right. Now, let's re-sort it back by sessions, because I typically like to look at the ones that have a lot of traffic and then evaluate them. okay, So what else can I do for columns? I can add more columns based on sessions, based on the visits. If someone came, the bounce rate would be how many people enter the website and immediately left. they didn't visit any other pages. okay, You can see the bo.
like to give you a quick overview of better reports. once you click the get button to install the app and start your free trial, you'll be taken to the home page of the app and, as you can see, it's integrated right there into the Shopify admin website and we've got quite a few reports: reports about your visits in traffic to your website, about your customers, your products, transactions, what are the sales tax, and you can even create custom reports. the difference between sells an order, the similar but sells, is a bit more granular and breaks it down at the individual line item level. um, so the way we think about reports is they are kind of two different categories. one is the type of report that helps you make better decisions. the other one is reports that helps you streamline your daily operation, in partikular, when it comes to fulfillment, procurement, inventory, accounting and things like that. so I'd like to show you a few example of both. we'll start with posts to help make decisions. so over here we have sales over time by referring site. this is showing me basically over time, which are the websites that have brought me the most sales and here in this demonstrates, we know Facebook is number one, followed by Google and a few others. we can have a look at it into a more kind of tabular format here. that might help you to plan out my next marketing campaign. maybe I want to double down Facebook because it's working so well, or maybe I want to look at things like Instagram. it looks like there's a lot of room for improvement, so maybe I want to look into that. got other ones, such as sales over time by vendor. so which vendor is basically are we making the most sales for? that might help me make- basically negotiate that deals with some of those. if I make a love sells, we can have a look at the sales by product type to show you know which are the most popular categories of products and you can break it down a product level if you need. then I'll help you design your special offers and coupons. maybe you want to do special sell for your best sellers or maybe you want to do some clearance self-promotion for inner products that I'm not selling so well. we've got total transactions value per gateway over time. so here we have PayPal and shall be five payments. they might help you negotiate again better deals. I'll have a look at and how much fees you're paying for the various a gateway that you have. so there's quite a few. basically, anytime you want to kind of analyze trends and try to find opportunities, this type of repo is quite useful. now I want to move on to the other type of reports to help you streamline your operation and the product variants. here we have pending fulfillments report. it's showing me for every Y and the quantity pending fulfilment and that's aggregated across all of the orders pending for them. you can export that as a CSV, share it with drop shippers, partners, vendors and and try to kind of automate your kind of procurement process, sure? another one here is order spinning fulfillment. this one will show you for each order that hasn't been fulfilled or maybe partially fulfilled. it will show you the shipping methods that might help you with labeling. maybe you want to sort them by shipping methods and process. the one is a more expensive. shipping methods first. we've got the PayPal reconciliation report here. you might make your accounting team pretty happy if you export that one to CSV again and I'll show them for each order the name of the order and the corresponding PayPal transaction ID. it's pretty useful. hopefully that'll lower your canning bill a little bit. I think we'll leave it to two that for this intro video. we'll have another video on how to design your reports from scratch and how to tweak those reports. it had some filters, by the way. we have a free service. will basically build any report for you if you're not not sure how to do that. that's it for an overview of better reports. thanks for watching.
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How I Read My Shopify Reports / Analytics For Beginners! 2020
[Music]. all right, guys, we got a very, very, very interesting topic to cover today. okay, it's not that interesting- honestly it's kind of boring- but it's pretty essential when you are starting an online business with your shopify account, and what that actually is is how to read your shopify analytiks, aka all the data that shopify collects as people start interacting with your store. it gives you back a lot of valuable data, analytiks, reports, whatever- inside your shopify, um, some of which is more important than other information. i'm just going to share with you in this video the things that i look at and the things that i think are important and what some of these things mean and how to read them. and yeah, that's pretty much it. so let's hop into this video and hopefully, by the end of it, you'll have a better understanding of your shopify dashboard and what all these numbers and all these data points actually are telling you about your store. so, yeah, that's that's it. all right, guys? welcome back. yes, i'm wearing a completely different outfit because i rewatched this video that i shot yesterday and it was completely blurry, so i am going to reshoot my video and, yeah, this is just the life of trial and error. so this is how you get better at the things that you're trying to get good at. so i'm gonna hop into my desktop view now and we're gonna see the inside of a new shopify store that i have just started. i'm gonna share with you some of the analytiks that i personally look at and how i calculate the numbers that i think are important, so i can't speak for anyone else. this is just what i do based off my experience. so, yeah, if you enjoy this video, make sure you give it two thumbs up and subscribe to the channel, because that just helps my channel. so, all right, we're gonna hop into desktop view right now. okay, cool. so this is the inside of a new shopify store that i'm currently building out and, off the top of the bat, the column or the area that you're going to be looking at is this analytiks section here. so i just want to go over a few key data points that i personally look at every day and what that means for your store. so the first thing off the bat- obviously something you look at every single day- is your total sales, um, but one thing to note about this box here is: this is actually your net sales, so it's the gross sales minus discounts and returns. so if you sold a thousand dollars with the product that day and 500 of that you issued 500 with a return product, it's only going to show you 500. it's not gonna show you the thousand dollars if you issued refunds for that day or something, also discounts. so if you're running sales, if you're giving 10 off, 20 percent off, whatever, and the product was 50 bucks- they had 10 bucks off- it's gonna show forty dollars there in that sale. it's not gonna show the fifty dollars. but another thing to know about that column is that it's including your taxes and shipping labels. so if you're giving free shipping, obviously that's not going to show in that column. but if they're paying for shipping and say the project was fifty dollars and shipping was three dollars, it's gonna show the 53 dollars there, as well as taxes if you are collecting taxes for your state. so that's just something to note, because that's actually not your money at the end of the day. that is money that you're gonna either be spending buying the labels or the taxes that you're gonna readmit to your state. so the next thing that i look at is an online store session. so a session, if you think about it similarly to when you walk into a store. every time you walk in and then leave the store, that is a session, whether you bought something or not, right? so say, you went to the into the store, you picked some stuff up, you added them into your shopping bag and then you didn't buy anything, you put everything back and you left. that was a session. if you came back to that store 30 minutes later after you ate lunch, that would count as a new store session. so, tiknically, one person could have five sessions in one day on your store. but the important thing to know with your store sessions- your sessions in comparison to your actual conversions that you're getting, which will bring us to this column down here, which is an online store conversion rate- and i don't want you to think of a conversion as just a sale, because the conversion in the marketing world can mean a number of different things. it's whatever the goal is that you're trying to get the person to do so. if the goal was you're trying to acquire leads for real estate and you wanted to get their name and their phone number, that is a conversion, right? it's whatever action you want someone to take on your store, and so that's why you are going to see these two data points down here: which is added to cart and reach checked out- because, tiknically, those are conversions, those are goal oriented activities that we want all of our customers to be doing when they're on our website. your purchase conversion rate, which is going to be the amount of sessions that you had for the day divided the amount of purchases that you actually got. so it's going to be: if you had 10 purchases and 100 people um visited your store that day, it would be 10 divided by 100, which is gonna give you that percentage, and a good versus bad conversion rate is gonna look different for per niche, right, and so you don't really know what the goal of your conversion rate niche is per se, especially when you're starting out, unless you can find like a cross-the-board niche average. you want to go above the average of the niche that you're in, whether it's sportswear, where it's fast fashion, or maybe you're selling furniture or home decor, whatever it is. if you can find accurate data points somewhere that shows you what an industry averages, if you can beat that industry average, obviously that's what you're going for, even if you do find the industry average and you know you're running traffic to your store and the numbers make sense. and i always say as long as the numbers make sense, i mean it matters. you're always trying to do better than what you have. but for instance, like if it only costs you in your store a certain amount of money in marketing right to get people to your store and you know that every time you get 100 people to your store two and a half people are gonna buy right and you have a 2.5 conversion rate, as long as you're profitable in making money after marketing and fees and product costs and taxes and merchant fees, as long as you're making money and you're happy with that, with that number, at that point you're just trying to keep getting your conversion rate higher and higher and higher. but again, a good conversion rate compared to a bad conversion rate is depending on the back end of your store and your cost and what it's actually costing you to acquire people, to get that traffic to your store because different niches, some are going to cost more and some are going to cost less. so for me i know that in my other store if i get 100 people to my store and two and a half of those people actually make a purchase, then i am profitable after my marketing expenses, my, my costs, my employees, everything else, um, you always want to do higher than that. for me, even a one percent is not that bad, um, but obviously you're always going to want to try to do better. in the time that you're actually gonna look at these conversion rates- um, i don't really look at them that much, but they will be key point indicators when something is going wrong. so if you have a 10 add to cart rate and then all of a sudden, your reach checkout rate is 0, that's telling you that something's probably wrong in your website, whether it's your loading time, whether there's a piece of copy that's written in there. that's just like throwing people off and getting them to like, quit your store. maybe they're reaching a checkout point and they see something that says no returns or something and that makes them drop off. knowing these data points will be like a key p.
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This Shopify Report Can Help Make You More Money | Top Search Searches With No Search Results Report
in today's video, we're gonna be showing you how you can make more money with your shopify ecommerce store. we're gonna be digging into a powerful Shopify report called top online searches- with no search results, and this tool is gonna do a couple things. it's gonna help you make more money, which I'm sure everybody wants to do. but how is it gonna do that? well, first off, its going to show you how to make your product titles, your product descriptions, more discoverable to shoppers. and two, it's gonna show you items that that shoppers or people browsing your website are looking for, that you don't necessarily have on your store or that you don't stok, and those are potentially items that you may want to bring into your store if a lot of people are searching for them. and, in turn, by doing both these things, you will be making more money. we're gonna show you an example of this on a website called you Bertie's, and before we get into today's video, I just wanted to give a shout out to today's sponsor out of the sandbox com. these guys make some amazing Shopify themes. the theme I'm using on a number of my stores right now, as well as a number of client stores I'm working on, is the Portland theme. it's not cheap. it does come in at 350, but again it's gonna be way cheaper than hiring a Shopify developer. and also it's got a lot of kind of features, apps and tools natively built into the theme that you would otherwise be paying Shopify three dollars a month, for five dollars a month, for $20 a month, four month in and month out, and a lot of these Handy features are built into the theme. also, using and out of the sandbox theme, you're just gonna look more professional. it's gonna separate you from the dropshippers as well as everybody else using Shopify, since Shopify only has ten free themes. so checkout out the sandbox themes. I'll drop a link in the description box below. but let's get into, let's get into today's video. so this search or this feature, this, this report- I guess I should say that- that we're going to be looking in today. it's called the top online store searches with no search results, and this report shows you a breakdown of the search terms that your customers used to search for a product in your store but that did not give them any results. I now also link to this page as well. I know a lot of times kind of going through the Shopify menu is kind of a pain in the butt. what's nice? as if you're logged into your Shopify store and you click this link right here. it'll take you. I'm not logged into my store, but it'll take you right to that report and with one click you can run the report. so let's see- note, to see the data in this report. you need to have a theme that has search bar, which pretty much everything does. some examples the scene with the search bar include boundless and minimal. you can visit Shopify, a theme store, to see more of these themes. pretty much every theme has this. but basically, here's what its gonna do. so this is essentially what the reports going to look like. so you're gonna run this report and what this report does, it's gonna show you things that people have searched on your Shopify store that they couldn't find. so this is you parties. this is, you know, an online t-shirt shop, right? they sell t-shirts about Michigan and specifically the Upper Peninsula of Michigan. well, let's just say, for example, I'm a shopper and I'm searching and I want, like a will say I'm looking for a Upper Peninsula. I'm sure they're showing me hats, are showing me a bunch of stuff, right, let's say I were, I'm not sure why I would be on this site looking for a Chicago White Sox t-shirt. but let's say I was looking for a White Sox. sure, no search results, right, because these guys don't sell. these guys don't sell White Sox shirts. so if I were to go over to this report, on this report, there would be one search. you know number one. there would be one search for White Sox shirt. now, why is that important? or why is that relevant? so you know, you for sure is never gonna sell a white shirt. but let's just say, hypothetikally, that these guys sold a white White Sox shirt but they called it a Chicago baseball shirt. well, if they see that a lot of people are searching for White Sox shirts and they have their shirt titled Chicago baseball shirt, well, you know, maybe we want to retitle our shirt White Sox shirt instead of Chicago baseball. sure, that's not really a great example. I think maybe a better example. let's say, for example, you have a sporting goods store, or maybe even like a baseball sporting goods. you saw a baseball gloves, baseball bats, bat bags, etc. and let's say you're calling all your baseball gloves mitts. so you have, you know, first baseman's mitt, catcher's mitt, outfield mitt and most people who are coming into your store are gonna be searching for gloves. right, they're gonna be searching for baseball glove, first basemen glove, catcher's glove, but because you're calling it mitt, people aren't getting any search results. so you know, if you saw this happening, you would say: well, you know, everyone is searching for baseball gloves. I'm calling it a mitt. if I call mine a glove, people will be more easily able to discover the product that they're looking for. so that's one use of this: people who are searching for products that you have in stok but are calling them different things. that's one way to utilize this tool. but here's another thing: I'm searching for white socks shirt on you parties. they don't have a white size shirt. well, if they look at this report and see, you know there were 50 searches for white socks shirts and obviously they don't have one. well, you know, maybe we want to start stoking a white saw shirt now. again, not a great example. most people aren't going to visit you parties looking for a white sox shirt, but let's see like, maybe I don't know if they sell like skiing shirts, let's see. okay, so they don't have anything for skiing shirts. you know, Michigan, it's not Colorado, but people do go skiing in Michigan. people do go. you know snowmobiling in Michigan. so if these guys were to start seeing a lot of people are searching for either skiing shirts or snowmobiling shirts, they may say, you know, look, we, we already make Michigan shirts, why not put out a Michigan snowmobiling shirt or a Michigan skiing shirt? so again, you know kind of two purposes to this report. purpose number one: if people are searching for things and not getting any results, well, okay, we may want to look at how you know and you do have a similar product in stok. okay, we may want to look into kind of retitling our products to better fit what people are searching for. the second purpose of this tool or this report is to say, okay, you know, I sell, you know gadgets and everyone's looking for this new wireless phone charger and I don't have it in stok and I'm getting all these searches for it. I don't have it in stok. well, it may be a good idea for me to order some of these and get them in stok or find a dropship supplier who can ship these out for me. but there's obviously a demand for this and I don't have it. I'm missing out on money. so that's essentially the purpose of this poor. let's dig a little bit deeper. let's see. this information can help you understand specific words that customers are using when looking for something in your store. you can then adjust your product titles and descriptions to make sure your customers are able to find what they're looking for quickly. because of the way searches are tracked, this report might not show all searches from your store for the past 12 hours, so maybe like 12 hours in a rear. they didn't really touch on on using this report to find products, but I was actually doing this for a client of mine earlier today. there was we got contacted by a manufacturer who was trying to get us to sell their products, and so I was doing a little bit of you know research on Google and Amazon and YouTube seeing like: is this a popular product? is there a demand for it? and so I popped into this report to see, you know, has anybody been coming to our store? and
Shopify Analytics Tutorial: How To Use Shopify Analytics (Understand Shopify Analytics and Reports)
without reading and analyzing your shopify analytiks. all the efforts that you are making in order to improve your store and in order to improve your marketing plans are very similar to gambling, because they are not based on strong foundations and on data. so i want you to stop gambling and i want you to start building your decisions on data, and i want you to make sure that you are doing the right thing in order to improve your business. hi there, i am rehab, and on this youtube channel, i share with you videos related to e-commerce, entrepreneurship and more, and in today's video, i'm going to show you in details how you can read your shopify reports and how you can analyze them. in a previous video on this youtube channel, i showed you the top five metrics that you should be tracking on your store. however, if you want to take things to a totally next level, like if you want truly to understand how your store is performing and if you want to monitor everything, i highly recommend you to watch this video, because in this video, we are going to take things into a next level. so this video is much more advanced, and the things we are going to discuss in this video are also much more advanced. before starting with the data and with analyzing the numbers and the reports, i want to invite you to check the free workshop i'm offering. in this workshop, i show you the exact framework that you should be applying to your business in order to be able to attract, convert and retain your customers. so if you want to improve your business and if you want to boost your revenue and your profit, i highly recommend you to go down and to take this free workshop. it's 100 free, so you don't need to pay anything, and it will give you a very good idea about how you can make your business strong and sustainable. so go down and take this free workshop and let's start with our topic. i'm not going to repeat the metrics i have discussed in my previous video. if you want to see them, you can go and watch the previous video, and i highly recommend you to do that. the things we are going to see in this video are different. they are related somehow to the previous metrics, but they are much more detailed. so the first thing you have to know is that shopify reports are divided into three different types. the first type is the acquisition reports, the second type is the behavior reports and the third type is the marketing reports, and in this video we are going to tok about the behavior reports and the acquisition reports, because i don't use the marketing provided by shopify. i use third-party softwares and platforms in order to run my marketing strategies and campaigns. that's why i don't use the marketing data provided by shopify. so everything related to email marketing, to paid ads, i follow these numbers up on the platforms where i'm running my campaigns. so for facebook, i do that on facebook ads. for email marketing, i do that on clevview. for google ads, i do that directly on google. so if you are doing any marketing directly here on shopify, you can use these reports. however, i don't use them, so i'm not going to discuss them in this video. let's start with the first type of reports i'm going to discuss, and they are the acquisitions reports, and here we have three reports that we should be checking. the first one is sessions over time, the second one is sessions by refer and the third one is sessions by location, and i'm going to explain each one of these and i'm going to tell you why they are very important and how you can use them to analyze your store performance and your customers acquisitions. so let's start by sessions over time. so the sessions over time is a report that shows you the number of visitors during a certain period. so you can check this report in order to see which days are bringing the most of traffic, search in here for spikes and drops and try to understand them. so let's say, for example, i went in here and i changed this to the last 19 days, for example, and i clicked on apply and i'm seeing the results by day. for example, in here i'm seeing a very big spy. i should be analyzing this spike in order to understand what happened on this exact day and why i received a lot of traffic compared to the other days. and, for example, in here i'm seeing a drop and i should be analyzing this drop and so on. this is how you analyze this report and this is how you can use it in order to understand well what's happening with your traffic and why some days are bringing more traffic than others is. so you can see what are the things that working and copy them. if i scroll down in here, i can see the table, and also in here you can apply filter and try to understand more what's happening with your traffic. so, for example, in here you can choose to see the conversion rate. so in this exact day, for example, if we go in here, the day i have- i was seeing a a very big increase in the number of traffic. it was april 4, i guess. let me see how much the conversion rate was at this exact day. going into april 4, my conversion rate was was zero. so although i received a lot of traffic, i didn't make any sales, which means that the traffic i received is not a good traffic, it's not well targeted, which means that i shouldn't be doing the same thing because this traffic didn't bring me any sale. so in addition to checking the number of people you actually attracted toward your store, you have to make sure that you are attracting the right customers and in order to judge whether you are attracting the right kind of audience or your potential customers, actually you have to see your conversion rate. so you analyze both things at the same time. first you see if you are receiving more traffic or less traffic, then you judge the quality of the traffic by seeing the number of conversion rate or number of added to cart and things like that also in here. to understand more what's happening, you can, for example, filter by source to know from where did you receive this traffic. so you go in here and in here you choose to see the source of the traffic. so you click on refer name and you see the referrer name for each of your days. so let me go back in here to april 4 and see from where exactly did i receive this traffic. so here i am, on april 4, for example, and i've received this traffic from facebook and from google. i will go in here and i will choose the exact date. so it's april, which means it's zero four, zero one. okay, i will remove the conversion rate to be able only to see the source. okay, and now i can see that on april 4th, for example, which should be the day where i received more traffic than the usual, i was referring i was receiving this traffic from google and from direct source. let me see else. okay, so this is how, in addition to seeing the quality of the traffic i received, i also saw the source of the traffic. so that's how you do that: you check out the results you have, then you analyze them and then you go to filters and you add filters in order to understand well what's happening. so, moving now to the next report we have, and this report is sessions by refer, and it's very similar to what i have done with that when i added the filter of the refresh. so you go in here to sessions by refer. in here let's choose, for example, um last 90 days and in here i'm seeing in the last 90 days which source of traffic was performing the best. so, for example, google in here drove me most of the traffic. let me judge the quality of the traffic by going in here and clicking on conversion rates. let me see, for example, the conversion rate of the google sessions, because in this way i will understand if the google, if google, is performing well, if google traffic is performing well, so this is google. for example, the conversion rate coming from google is very low, which means if i'm running ads in order to drive traffic to my store through through google ads, my ads are not performing well because the conversion rate is very low. however, you should know that if you are running ads, it's very normal to have a low conversion r.
How to Use Shopify Analytics: Shopify Analytics Tutorial 2022
[Music]. what's up everyone. it's jamie here from shopify masterclass, and today we're going to cover how you can use the shopify analytiks section in your shopify website. we're going to go over all the basics here and explain what each metric means and how you can utilize it to increase your conversion rate and help grow your revenue of your shopify store. before we get into it, i just want to quickly thank our sponsor. discover profit calc, the affordable and easy to set up shopify app that crunches your numbers in just one click. it automatikally syncs with all your accounts and expenses to calculate your profit, displaying everything in an easy to read dashboard so you understand your business in real time. start for free on the shopify app store today to access the shopify analytiks section. once you start your home page, you just want to click the analytiks tab on the left here, and once you're in the analytiks tab, it's going to show you all your information for the shopify analytiks section. so this is the basic shopify analytiks on the regular plan. this is the 29 a month plan. this does change as you move up to the plus plans, as shopify has more detailed analytiks here. so this is the overall dashboard. now to explain the dashboard, i'm just going to go over each metric. so the first metric here is total sales. this is total sales, net refunds. so, as you can see, 25 is my total sales for this test shopify store and it will show you the last few days, giving you an idea with a nice graph. the second analytik is online store sessions. this is the number of people who visit your website and can give you an over idea of the traffic you're generating from your advertising campaigns or your seo. the third section here is the returning customer rate. this is what percentage of customers came back to your website and purchased again in the last 30 days. so this will be a good metrics to use as you get an idea of the frequency weight customers are purchasing from your website. the higher the better, as this means a lot of customers are coming back to purchase again, which most likely means they liked your product or enjoyed your product. moving on to online store conversion rate, this is your basic conversion funnel as well as the overall conversion rate. so your conversion rate is the percentage of online store sessions and it's the percentage that converted divided by the total online sessions, and that gives you your overall online store conversion rate. this can really depend on your shopify niche to what percentage that is. generally, most ecommerce stores have conversion rate around one percent, but it can really vary depending on the traffic sources you have and how well you're funneling customers through the purchasing process. really tweaking your online store conversion rate can make a huge difference in your overall revenue, as you're making better use of your ad spend or your online sessions to increase those conversions, increasing your overall revenue. there's also basic analytiks here on what percentage added to card, what reached checkout and how many actually converted, meaning they finished the checkout sequence. this should be used along with google analytiks as you get a really good idea of your funnel and then you can make improvements on how to increase your overall conversion rate. the next metric here is average order value. this is the average card that customers purchase with on your website. you want this to be a higher amount because this means customers are adding multiple products or more expensive products together when they are purchasing from your shopify store. total orders is quite self-explanatory: it's just the total number of orders for your shopify website. moving on here you have other analytiks section. here is a good idea of which products are selling the most on your shopify website. for me, this is just a t-shirt, this is just a test store here. it also gives you basic details on who came from where, so most of my sessions from the us. there's also one from france. you also get an idea of which stores sessions were visited by which device- so desktop, mobile, other. this one is sales by traffic source. this one is direct. you can also do some basic attribution on how much revenue was generated from which traffic source. these two sessions at the bottom left here are blank, but it gives you an idea of who came from which social channel. you can also see the top referrals for your shopify store. this section is the top landing pages by session. this shows you which pages customers entered at for this shopify store. it is mostly the password page because this store is password protected, but from there you can see which pages are generating the most number of clicks and the most incoming traffic. from there you can make some optimizations on how to optimize that landing page. as you can see, a lot of customers are entering through there. again. here you can also see online storage sessions by social source and there's some basic sales attributed to marketing. you will want to double check this with your ad accounts and your google analytiks account to ensure that this is tracking accurately and you can confidently say which revenue came from which attribution source. so, overall, this is the analytiks dashboard of your shopify store. it really gives you a good overall understanding of how your shopify store is performing without the need for google analytiks or diving deeper into your ad accounts. but, as i mentioned, you will want to cross reference all of them to get a good idea of how your store is performing, to make sure all the analytiks are accurate. moving on to reports, here, if you wanted a more in-depth understanding of your store, you can go through these reports and give you more detail. these reports are categorized into five different sections. you have your acquisition report, seeing where sources came from and online users came from. the next one is behavior. you can see your conversion rates, how your stored searches are performing, which landing pages are being used the most. the next report is finances. this gives you an idea of how much revenue, your refunds, your cost of goods sold, your transaction fees, your shippings, and it gives you a breakdown of all of them there. the next one is marketing, and you can attribute different sessions based on the marketing source. and the last one is inventory. this can give you an idea of the inventory levels your average inventory sold if you have that set up with your shopify store. there's also the opportunity to get more reports if you do upgrade your shopify plan. the third and last section of the shopify analytiks section is your live view. this is more of an exciting thing to see as you see customers going through your website live. overall, it's not too useful as you don't really want to be watching this as it's not going to give you great information, as most of the time there's not gonna be too many customers on your website and you can't really control how they're flowing through your website even if you are watching them live. but it is cool to see, as it gives you a nice world map in terms of viewing where your customers come from. you can see how many sales are being generated right now and it can be exciting to watch, especially as your shopify store grows. so, overall, that's the shopify analytiks section and how to use it. i hope you got some useful timbits and a better understanding of how to use it and which reports or metrics will be valuable to you. i hope you enjoyed this video and if you liked it, i'd love to smash that like button below. if you have any questions, please leave a comment, and if you haven't yet, please subscribe. thank you for watching you.