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Beyond TV Ads: Innovative Marketing Strategies

Published on: June 4 2023 by pipiads

Advertising: The Power of Positioning

Advertising has been used to persuade people to buy products for decades. However, with the spread of advertising into every available space, it has lost its power to change minds. Instead, advertisers have turned to positioning as a way to change how people see their products.

Positioning:

Positioning is the attempt to change perceptions instead of minds. It involves shaping how people see a product by occupying a specific space in the consumer's mind. This is achieved through market research, perceptual mapping, and even storytelling.

Examples:

- Pork producers repositioned pork as the other white meat to change the perception that it was a fatty food to be avoided.

- Yogurt was repositioned from a foreign health food to an everyday food through advertising campaigns.

- Soft drinks were repositioned from medicine to refreshments through promotion and marketing.

- Bottled water brands use positioning to differentiate themselves from competitors, such as Aquafina's youthful and edgy image and Dasani's family-friendly focus.

Positioning is a powerful tool that advertisers use to influence how people see their products. By occupying a specific space in the consumer's mind, they can change perceptions without necessarily changing the product itself. As consumers, we must be aware of how positioning affects our buying decisions and be critical of the messages we receive from advertising.

How to Fix and Upgrade a Weak WiFi Signal | Ask This Old House

- Wi-Fi problems can be frustrating and affect remote learning and streaming.

- The strength of a Wi-Fi network depends on its weakest link.

- The article explores a solution to improve Wi-Fi coverage in a home.

Main Content:

- Check the wiring and placement of the modem and router.

- Use a hardwire test to determine the theoretical maximum speed.

- Perform Wi-Fi tests on each floor to check for interference and distance from the router.

- Mesh networks and satellites can improve Wi-Fi coverage and strength.

- An uninterrupted power supply can protect devices during power outages and provide additional charging options.

- Upgrading to a mesh network and installing satellites can improve Wi-Fi coverage and strength.

- It is important to consider the placement and wiring of the modem and router.

- An uninterrupted power supply can protect devices during power outages and provide additional charging options.

Why The iPad Doesn't Have A Calculator

Many Apple users have noticed that the iPhone, Apple Watch, and Mac all have calculator apps, but the iPad doesn't. This article will explain why.

The History of iPad Calculator:

- Scott Forstall led the software development of the iPad, and the calculator app included with the prototype was simply a scaled-up version of the iPhone's.

- Steve Jobs saw it one month before the iPad's release and demanded a new design for the calculator. Forstall was given an ultimatum to redesign the calculator's user interface to make it look good on the iPad's larger display or it wouldn't be included.

- Forstall knew his team wouldn't be able to create a new app from scratch, so the original iPad shipped without a calculator, forcing users to download third-party solutions from the app store.

Steve Jobs' Strict Standards:

- Steve Jobs had strict standards for the calculator app. He wasn't satisfied with the initial design of the system calculator in 1981 when he was leading development of the Macintosh.

- Chris Espinosa created a program that allowed every visual attribute of the calculator to be customized, and Jobs spent 10 minutes adjusting its design until he was satisfied.

- That calculator ended up being used with the original Macintosh in 1984 until Mac OS9, whose latest release was in 2001.

Why isn't there an iPad Calculator App Today?

- Craig Federighi said that they won't create an iPad calculator until it's truly great, which is essentially the same position Jobs took in 2010.

- Apple hasn't included an iPad calculator yet, and they don't appear to be working on one. However, Apple's restraint when adding new features ensures they only add features that improve the user experience instead of making it messy, complex, or counterintuitive.

- Apple responds to customer feedback, and they have updated Siri to automatically disappear after about five seconds based on customer feedback.

While it may seem odd that Apple still hasn't included an iPad calculator app, their philosophy of only adding features that improve the user experience and responding to customer feedback ensures that when they do release one, it will be truly great.

How Apple and Nike have branded your brain | Your Brain on Money | Big Think

Brands have a significant influence on consumer behavior and decision-making. Consumers often choose certain brands over others, even if the products are identical. The power of brands can shape our identities and influence the way we behave. This article will explore the extent of brand influence on consumer decision-making and the ethical implications of this influence.

The Power of Brands:

- Brands can influence behavior beyond the point of sale.

- A study found that participants performed better on creative tasks after being subliminally exposed to the Apple logo compared to the IBM logo.

- Consumers choose brands to create an identity and express affiliation.

- Once a consumer identifies with a brand, it can shape the way they behave and influence their decision-making.

- Consumers will defend a brand if someone talks bad about it because an attack on the brand is an attack on themselves.

The Influence of Brands on the Brain:

- Our perception of brands influences our decisions in the same way we relate to people.

- A study observed the brains of iPhone and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.

- Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family.

- Samsung users didn't have any positive or negative responses when good or bad news was released about their brand.

- The only evidence that Samsung users showed was reverse empathy for Apple news.

- Samsung users didn't report feeling the results their MRIs showed.

Making Informed Choices:

- Consumers should be aware of the influence that brands hold.

- It's important to pause and think about why you're buying a product.

- Brands have become pillars of our identity, and it's essential to consider the ethical, legal, and societal implications of their influence.

Brands have a significant impact on consumer decision-making and behavior. They can shape our identities, influence the way we behave, and even affect our brain responses. As consumers, it's important to be aware of the influence that brands hold and make informed choices. Brands have become pillars of our identity, and we must consider the ethical, legal, and societal implications of their influence.

Trevor Noah Opens Up About His Decision to Leave The Daily Show (Extended) | The Tonight Show

In this interview, Trevor Noah discusses his decision to leave The Daily Show, his upcoming projects, and his love for Halloween. He also talks about his new documentary series, The Turning Point, which focuses on important issues such as climate change and voting rights.

Main Points:

- Trevor talks about his decision to leave The Daily Show and why he feels it is the right time to move on.

- He discusses his plans for the future, which include traveling, producing, and spending time with family.

- Trevor shares a funny anecdote about how people mistook him for The Weeknd when he dressed up as the singer for Halloween.

- He talks about his new documentary series, The Turning Point, and how it aims to provide a deeper understanding of important issues.

- Trevor emphasizes the importance of having conversations about complex issues without resorting to blame or anger.

Through his humor and insights, Trevor Noah provides a thoughtful and entertaining look at his life and work. Whether discussing his career or his new documentary series, he encourages us to engage with the world in a thoughtful and compassionate way.

1980s: How Donald Trump Created Donald Trump | NBC News

Before Donald Trump was a presidential candidate or a reality TV star, he was a prominent figure in the New York tabloids of the 1980s. During this time, Trump was busy building his empire and creating a public persona that was both funny and demeaning, arrogant and somehow in touch with the common man. He often did this by picking fights and using his wealth and influence to his advantage.

Trump's Public Persona:

- Trump was busy building something new and it wasn't a skyscraper.

- He put his name on a New York City hotel, shopping center, apartment buildings, and a casino in Atlantic City.

- Trump was creating a public persona that could be both funny and demeaning, arrogant and somehow in touch with the common man.

- He often did this by picking fights, such as with New York City Mayor Ed Koch and media mogul Merv Griffin.

- He helped launch a competitor to the NFL called the US Football League and then launched a lawsuit against the NFL when the USFL failed.

Trump's Tactics:

- Trump carefully cultivated speculation about his future and ran a full-page ad in major newspapers in 1987 that read like a political manifesto.

- He refined his playbook by attacking and shifting positions.

- Trump played the role of an unpredictable bully with the Midas touch and showed he couldn't easily be ignored.

- When people attack Trump, they reinforce the version of Trump that Trump wants people to see and inevitably keep his name in the news.

Donald Trump's public persona in the 1980s was that of a boastful brawler who used his wealth and influence to his advantage. He carefully cultivated speculation about his future and refined his playbook by attacking and shifting positions. Trump's tactics and public persona have remained a constant throughout his career and have helped him become the polarizing figure he is today.

What is ChatGPT and How You Can Use It

- Chat GPT is a trending topic with over 1 million users signed up in just 5 days.

- It's built by the same people behind openAI, the engine behind GitHub co-pilot and Dali 2.

- Chat GPT is a way of prompting an AI to solve or answer a question or prompt in a human-like manner.

Capabilities:

- Chat GPT can remember what a user said in a conversation and provide follow-up corrections.

- It can provide detailed explanations and solutions to programming errors.

- It can create shopping lists and suggest meal options based on dietary restrictions.

Limitations:

- Organizations like Stack Overflow have banned Chat GPT due to potential trust issues.

- It may not always provide accurate or reliable information.

Examples:

- Chat GPT was able to explain what TypeScript is and provide a Hello World function.

- It fixed a programming error in JavaScript and explained how it was fixed.

- It created a shopping list based on dietary restrictions.

- Chat GPT has the potential to revolutionize many industries.

- It could become a personal assistant for everyday tasks.

- Its accuracy and reliability may need to be improved to gain more trust from organizations.

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