big why brands on digital ads
Published on: January 30 2023 by pipiads
Table of Contents About big why brands on digital ads
- What Do the Biggest Brands Spend Their Marketing and Advertising Dollars On?
- The BIGGEST Mistake That E-Commerce Brands Make With Paid Ads
- Brand boycott: what's the future of ads on social? | CNBC Reports
- 8 Paid Ad Secrets You Can Learn From Big Brands
- The World's Biggest Companies are All Betting Their Business on Digital Advertising
- Success in Social Media Advertising | @Brands
What Do the Biggest Brands Spend Their Marketing and Advertising Dollars On?
where do the biggest brands spend their marketing and advertising dollars on? i think there's a lot that we can learn by watching the big boys right. they have marketing executives, marketing and research, research and development. they have data analytiks. they have all these people figuring out where, where should we spend our marketing dollars? that's going to give us the highest rate of return? so all of us that are not at their level, as small local business owners, what can we do to follow their lead? just mimic and pattern after them? so, looking at where the most valuable companies spend their marketing dollars, we're toking about the amazons, apples, home depots, progressive, walmart, target of the world and, surprisingly, it's the one area where local business owners do not spend on. imagine that. and it's not just apple, it's a ton of these major brands. they all spend on search marketing. they understand the importance of marketing on the internet, marketing digitally, in today's highly digitized environment, digitized marketplace. so, for example, i'm gonna put some graphs on the screen so you guys can follow along. expedia is spending. this is how much they're spending per year on search marketing alone: expedia: 398 million. amazon: 292 million. att: 181 million. tripadvisor: 112. comcast 117. home depot 79. progressive 76. jcpenney 68. walmart 63 target 52 lows- 46 millions of dollars being spent on search marketing because they understand that's where their consumer's attention is. right. consumer behavior is: i need a product or a service. i don't have a friend that recommended something to me. what do i do? i go online and i search for it. that is the consumer behavior. so why are they spending on search marketing? it's because traffic already exists in that location and, as opposed to mass media or mass advertising, that used to exist, right, it came from the music industry and we used to do a lot of mass media campaigns to bring albums to the public, to expose it, to raise awareness levels to the public. but now, through digital marketing, through search marketing, you can actually go directly and specifically to the consumers that are looking for your product and service, as opposed to doing mass media. right, and with increased traffic, it leads to increased leads to your website, increased submissions, questions, inquiries and with an increase in leads, it increases sales. very simple process: if you can increase more traffic to your website, more of that traffic is going to turn to actual leads and more of those leads are actually going to convert to becoming a customer of your business. so that's one lesson that we can all apply is watch what the big guys are doing and then apply it in our world, at our level, so that we can also have successful businesses. if you enjoyed this video, let me know in the comments section below any questions, takeaways, and give this video a thumbs up. also, make sure to subscribe if you're interested in topics just like the one i covered. i put out weekly videos for small business owners, entrepreneurs, people who are interested in making money online. i basically go over the fundamentals of digital marketing and the strategies and tools you can use to get more traffic, get more customers and get more sales, and it doesn't matter if it's for a service based business, a product or a personal brand. these strategies are going to apply to you also. one last thing: always look at the video description of the video you're watching, as i share. sign up links for free webinars, free workshops that i'm currently hosting. hope to see you guys there. see you guys next time.
The BIGGEST Mistake That E-Commerce Brands Make With Paid Ads
in this video, i'm gonna be going over one of the biggest mistakes that most ecommerce brands make when it comes to youtube ads, and then i'll also be sharing the solution, which is a tiny little tweak that can sometimes take stores that are getting two to three x roast all the way up to 5 and 6x row ads, so you're definitely going to want to be tuned in. for those of you that don't know me, my name is neil. i run links digital and i teach e-commerce people how to make and run really highly effective youtube ads. so what is the number one mistake that most ecommerce brands are making when it comes to youtube ads? well, it's that they don't have a dedicated advertorial landing page. they're sending all of their youtube ads traffic to a mediocre shopify product page. listen, it's 2022, videos are getting shorter and it's becoming harder and harder to build trust and brand recognition. see, right now, in order for you to keep youtube ad costs low, well, you're gonna need to make ads that are shorter than three minutes, and unfortunately, three minutes isn't long enough to build real trust and convince someone why they should buy your product. and then, with all of the new ios updates and policy changes, it's becoming harder and harder to remarket to people that watched your ad. so advertorial landing pages are an absolute must because they work as a bridge to build that trust. if a youtube ad hooks and brings in people, well then the landing page works to seal the deal and close. now you might be thinking you know what the heck are you toking about. so let me jump on my computer and i will show you a couple examples of advertorial pages. i'll show you a what a bad example looks like and i'll show you what a good example of a advertorial landing page looks like. so the other day i actually came across this ad by bed bath and beyond that really inspired the making of this video. so they were advertising this power boost deep tissue percussion massager and the ad is pretty big. right, it has four million views and we won't even get into the ad in this video because i do think it also needs work, but this ad- it actually took me to this landing page right here. as you can see, this is bed bath and beyond website, so it is pretty standardized. but i kind of want to highlight a couple of things that i think could make a big improvement in terms of con conversions. so first things first. when you come onto this page, there's a lot going on. first of all, i have to cycle through the images myself. i can't really look at the product in detail and i have to go through all of the different images by myself. the second thing is video cells. we all know this. so on your landing pages you definitely want to be showcasing their video. in bed, bath and beyond's case, they do have a video, but it's at the end of the slideshow, so most people aren't even gonna get down to this video. next up, there's very little information about this actual massager. i don't know what the battery life is. i don't know what attachments i'm going to get. i actually have to go in here and take a look. so after reading everything, i can see, okay, there's two hours of full charge, there's four massage levels, but i do have to click this button in order to get all of that information. now i do also have to click this button to figure out all of the different shipping options that are available for me and then figure out if it comes with a charger or not. so overall, it's not that great of a user experience. now if we scroll down on the page. i do like the fact that they do have an upsell here. that's a great way to get a higher order value. this is something most advertorial landing pages will do effectively as well. however, i don't know how some of these relate back to this specific product, because they kind of all offer the same solution. if i'm going to buy a massager, i don't want to buy another massager. that pretty much accomplishes the same thing. one of the issues with this landing page is that i have five different competitors right here. why would i go for this product right here, this one by sharper image, when i'm literally getting advertised home medics products right here? so when it comes to actually offering comparable products, this is a pretty bad approach to offer a lot of competitors and basically overwhelm the customer and that's basically it. like i. i don't get much information on this product, i don't get to see it in use and overall it's very bland. now, one of the good things is that i can come in here and actually read reviews. there are reviews with pictures, which is pretty nice, but other than that, um, i i don't have too much. one of the good things about this page. i know i'm i'm toking a lot of trash about it, but i do like that. there's a add to cart button that floats. that way, it makes it easier for me to just click add to cart and buy it at any time of the long form landing page. so let's compare this to a good landing page. um, and one of the competitors for this massage gun is the theragun pro from therabody, and right away you can see the. the page is a lot more simple. your eyes go to the actual product. there's a gif here that demonstrates how the product is working right, as opposed to the other page where i had to go in and scroll and figure out how the product works. here this is right. here i can see it working. i can also see everything that comes with the kit. in addition to that, i also get right there in the front of the page all of my shipping details and uh guarantees, which is pretty awesome. now, if we scroll down, we also see a upsell here, and i think these guys do a much better job at the upsell because it's something that is complementary to the product, as opposed to bed bath and beyond. their suggestions of upsells are actually contradictory to the actual product. this one is more of a complementary product because it's just a wireless charging stand. so if we scroll down the page, what we will see is simple images and simple text that tells you all of the features and answers all the most common questions somebody might have, and the information is right there for you to digest it like. i can tell right away it's a 300 minute battery life. i don't have to come in and scroll into a description, a fully text-based description. i can tell right away: okay, 300 battery life. there's a rotating arm, there's a quiet motor- all things that i might need to make my buying decision. now i do want to mention that this is a product at a much higher price point, so i'm not really going to tok about all of the social proof with all of the celebrities. this is paul george here he's an nba player- because i don't think it's fair to compare the two products since they are slightly in a different price range. so if you continue to scroll down, you get some awesome graphics that show you exactly how the product works. and then there is some ui elements where i can go in and take a look at all of the metrics that really apply to my purchasing decision. and again, if we scroll down, there's a social proof image with cristiano ronaldo. again, we won't get into all of the social proof, but what i do want to focus in on is the use of graphics to really emphasize some of the the features of the product. right, the fact that the graphics are big and i can come in and i can really understand what some of the selling features are is an absolute game changer, whereas the other one i didn't really get that. with all of the images that are there, i had to really scroll through and figure out: okay, this is actually what this product provides. this is what's unique about it with the theragon. it's right there in the open. now, if we scroll further down, we see that therabody also does have reviews. i will say, however, the review system of bath, bath and beyond is a little bit better, just because all of the pictures are out there for you to see, and i do think it makes a difference when it comes to purchasing products. if you can go there, you can see other people use the product in action. uh, if therabody was to go in a
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Brand boycott: what's the future of ads on social? | CNBC Reports
In 2016,. social media was the battleground in the US presidential election, as Republican and Democratik candidates sought to win the hearts and minds of voters. Four years later, as the nation takes to the polls again, the role of social media and the influence of advertisers are taking center stage. You have freedom of speech, but you don't have a right to reach. It's the idea that you can say hateful stuff on Facebook, but no one else should have to see it And no brand should ever be paying for it, And you should never profit from it. Those are the lines you can draw and that these platforms are currently not taking responsibility for. Facebook makes billions of dollars from advertising. In July, more than 1,000 companies pulled their ads from the platform over concerns they were placed next to racist or other harmful content and were, in effect, funding it. The move was part of the StopHateForProfit campaign and included companies like Starbucks, Unilever and Coca-Cola, which called on Facebook to do more to tackle hateful posts on the platform. But there are no easy answers as to how this can be achieved, especially since the content revolves around complex issues such as politiks, misinformation and freedom of speech. For years, social media platforms have resisted calls to take tougher action against hateful and divisive content. As early as 2013,, advertisers such as Japanese automaker Nissan and British financial institution Nationwide withdrew their advertising on Facebook after concerns about offensive content on the site. Then Facebook admitted that its “systems to identify and remove hate speech have failed to work as effectively” and it remained committed to make its platform a “safe and respectful place”. In the years that followed, critiks continue to heap pressure on the tik giants as major events such as elections and human rights issues unfolded on social media. These issues resurfaced in 2020 after a Black man named George Floyd was killed in police custody in Minneapolis. in May, After protests broke out across the country, US President Donald Trump took to Facebook and Twitter to suggest he would take military action and stated: “when the looting starts, the shooting starts”. Twitter hid Trump’s tweet for glorifying violence, saying it went against its policies, but Facebook declined to act, saying that his speech should be “scrutinized out in the open”. In July, an audit suggested some of Facebook’s decisions were “significant setbacks for civil rights”. A Facebook spokesperson said in a statement to CNBC that the company is making investments to keep its community safe and working with outside experts to review and update its policies. "We know we have more work to do and we’ll continue to work with civil rights groups, the Global Alliance for Responsible Media and other experts to develop even more tools, tiknology and policies to continue this fight”, Facebook added. Facebook has also had to deal with staff staging a virtual walkout over its stance on the president’s post, as well as advertisers pausing campaigns. One estimate suggests that the ad boycott from large brands only equated to about 1% of Facebook’s total ad revenue, because most of its advertising dollars come from small-to-medium sized businesses. What do brands want from Facebook? because they have anti-hate speech policies already, Brands want Facebook to enforce those policies more strictly. So Mark Zuckerberg, the CEO of Facebook, has had a pretty open approach to speech on Facebook and has been reluctant to censor all but the most heinous sorts of speech. A lot of it is consumer driven. Consumers are starting to say that they want brands that are socially responsible and want brands to advertise on platforms that are socially responsible. Isn't the bigger picture about the risk of more regulation happening? Some government could try to step in and start regulating them more. So I think Facebook is definitely paying attention to this and trying to kind of please all parties the best they can. In 2017, L’Oreal, Coca-Cola, Microsoft and others pulled advertising from YouTube over the misplacement of ads next to extremist content, And brands’ concerns over social media go back further than that. Ann Mukherjee is the CEO and chairman of alcohol company Pernod Ricard North America, which makes drinks like Absolut vodka and Jameson whiskey, and she’s previously held marketing roles at large companies. I probably first started with social media way back, you know, ten, fifteen years ago, when YouTube was just first starting and everyone was just enamored by these tiknology platforms and the promise of them. And I would tell you, in those very early days there was a lot of tok even then about responsibility. Are people doing and using the internet for the right reasons? Pernod Ricard was one of the companies that took advertising off social media as part of the StopHateForProfit campaign and has instead put some of those dollars towards creating apps for people to report hate or misinformation online. Mukherjee says it did so because people now want companies to take a stand on social issues. We live in a world today where consumers are not just buying brands. They want to buy into brands. They want to understand your values, what you stand for and what you stand against. Employees today want to join companies that they can also buy into. So this notion of understanding that doing good allows you to do well, I think is becoming very important, And social responsibility as you build profit has to be tied together. It isn't just about what the brand is doing from a product perspective. It's about what the brand believes in from a values perspective. So this is a very different way of thinking about marketing, and thinking about it in a much more responsible way. Amy Williams is tapping into that desire for a new type of marketing. She left her job at an advertising agency to start Good-Loop, an online platform that lets people donate to charity after they’ve watched at least 15 seconds of an ad online. She founded the business in 2016,. around the same time, that packaged goods company, Unilever published a study showing that its sustainable brands grew at a faster rate than others in its portfolio. Unilever is one of the brands that took money away from Facebook- took advertising money away from Facebook. What was your reaction when they did that? It's a very powerful decision they've made and it's really exciting to see that movement grow and to see hundreds of brands around the world start to really think about what their ad money fuels, At a time when we have protesters on the streets fighting for racial equality and they're wearing facemasks to protect from a global crisis. the role of brands to help society has never been stronger. It's really powerful to think about one of the biggest actions a brand has in the world, which is the dollars they spend on media. There is a huge volume of photos, videos and text that get uploaded every single day and it’s very difficult for the social media sites to monitor all of it. Can they ever really police all of the content? A social platform is like a microcosm of humanity. Humanity comes in all sorts of shades and you can never make it purely good. But I think it's more about intent and what brands expect to see if they're going to fund a platform is an intent to protect their users and the most vulnerable, And an intent to filter and prioritize the information that is valid. So what’s the future for the ad-funded internet And how can the platforms find the balance between freedom of speech and what some see as censorship? Advertisers are definitely moving their money online digitally, And that's going to continue, I think. With things downturning now a bit. brands are spending less, But I think that brands are going to start to spend more once the economy picks up and possibly also after the election And h.
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8 Paid Ad Secrets You Can Learn From Big Brands
- Big companies are able to scale their paid ads profitably. do you want to know their secrets? Hey everyone, I'm Neil Patel and today I'm going to break down eight paid ad secrets you can learn from the big brands. (upbeat digital music). Before we get started, make sure you subscribe to this channel and, if you're on YouTube, click the alert notification. Now one thing I have for you is, if you're going to do paid ads, listen to these eight steps. You may know some of them. you may not know all of them, but if you implement all of them, you're going to do better with your paid advertising. So, number one: focus most of your ad spend on seasonal opportunities: Easter, Valentine's Day, Christmas, Black Friday, Mother's Day, graduation season, back-to-school season, St Patrick's Day, Father's Day, Halloween, Thanksgiving, Cyber Monday, free shipping opportunities. these all do extremely well and they convert higher. We have tons and tons of data on my ad agency, NP digital. If you ever need help with your paid ad management, you should always check us out. We've managed so many campaigns, we've seen this data and we know that seasonal spending just works so well. Two: avoid spending too much of your ad budget in the beginning and the end of each quarter. You need to pace it out and take your learnings. By taking your learnings and pacing it out, you then have the firepower to spend when you need to spend. Huge companies try to reach their quarterly goals. The goal isn't to just spend it all at once. the goal is also to be there consistently, which helps your ad campaigns perform better in the long run, versus you turning them on and off. Because when you keep turning on and off, depending on the platform you're spending money on, sometimes you have to warm things up back again, which is just a pain to do and it causes a reduction of ROI. Three: prepare for seasonal opportunities months before they happen. So most of the big companies we work with. they're planning their Easter promotions, their Christmas or Black Friday way before it happens, months and months. Not just their ad campaigns, but products inventories, even service-based software companies. they're all starting to run offers and they prepare months in advance and it works exceptionally well. Four: optimize for mobile. Mobile sales are projected to be 73% of total e-commerce sales in 2021. Look, if your website's not responsive, you got to make sure you are responsive, because if you don't want to to design a different website for mobile or desktop or tablets, it's the easiest way to maintain an all-in-one experience And make sure your purchase experience on mobile is even better than desktop. it should be one click. I love the Shopify Pay because I can click a button and, boom right, People can just end up paying and then going through without filling out their credit card details or Google Pay or PayPal. add the different options And if you post long-form content, try using shorter paragraphs than just having a really long form and break those paragraphs up and make sure that you include media and CTAs. Five A/B: test everything you can: Ad creatives, ad copy, ad audiences, bids, add-to-cart buttons, product images. big companies test everything and they're constantly testing. And what we found is when big companies run a test and they find a winner, they don't just assume two years from now that's going to keep being a winner. they retest their winners because sometimes market conditions change. For example, it used to be when big companies would have people sign up. they would do things like sign in with Google and that worked out great years ago and some of them saw 40,, 50, 60% lifts in conversion. But then people started getting scared about security. So then, when they had to sign in with Google as the only form of signing in, eventually their conversions tanked, versus having multiple options. That's an example of what worked in the past may not work today- I'm not saying that'll happen with you- but that's why you need to retest and that's why big companies retest. Six: use Google Merchant Center and Google Smart Shopping campaigns. When you run a Smart Shopping campaign, Google will automatikally position your products in the best places to maximize your conversions. So leverage the tiknology that Google provides. it'll help you get a better ROI. Number seven: multikhannel retail Leverage marketplaces and their ad platforms, From Amazon Ads to Etsy Ads to eBay, Promoted Listings to Walmart Advertising. this all helps. And number eight, last but not least, Facebook dynamic product ads. It automates a process to show the most relevant products to the most relevant people. It eliminates ad targeting guessing game And this is super effective because if you're going to do ads, why try to figure it out on your own? Why not use the tiknology that these companies have to maximize your ROI? Keep in mind: if you make a better ROI, you spend more, which makes Facebook more money. so use the tiknology that they have at your fingertips. If you need help with your marketing, check out my ad agency, Neil Patel Digital. If you enjoyed this video, like it, share it and tell people about it And leave a comment. if you have a question about paid ads, we're here to help.
The World's Biggest Companies are All Betting Their Business on Digital Advertising
[Music]. [Music]. when I first started to come into New Mexico in the early days, abbe Nexus was a young company, a startup. my first booth here was actually a table with a coffee machine on it and today, as part of Zander and AT&T, we have one of the biggest presences at de Mexico, this incredible booth here behind us, and are really one of the anchor presences at the conference, and I think it speaks to the growth of our platform from startup to one of the world's leading internet advertising platforms, but also to the investment on behalf of large companies. AT&T probably wasn't here in the beginning, when I was, and now it's, you know, really making a huge bet on advertising and media. I look around me here and I see Oracle and Spotify, which probably wasn't here, and Facebook and Google and a lot of companies- Salesforce that probably weren't fully engaged in the digital advertising world, and now we're making very big bets, and I think that speaks to the maturation and the growth of the overall sector. the biggest companies in the world are betting their business on digital advertising. Xander's role in the marketplace is to build the premier tiknology platform and marketplace for digital advertising, and we do that by offering our suite of tools to buyers and sellers. so xander monetize, which we launched last week, which is our full stack publisher ad tik solution, and Zandar invest, which is our strategic buying platform, formerly our DSP for buyers, and at 80 we're really bringing the full heft of the organization to making those compelling for buyers and sellers. we're bringing investment, we're investing in service, we're bringing data assets, we're bringing partnerships and we're bringing innovation in new formats and new areas like connected television and over-the-top distribution. so it's we have a very exciting role to play and I think, most importantly, we still have adopted the traditional market viewpoint that AppNexus brought to the table around deep partnerships and deep commitment to trust and transparency and quality in the marketplace. and I think today more than ever, that's what buyers and sellers of advertising are looking for: not just the capabilities we bring to the table, but that mentality of transparency and partnership. and I think we are very well positioned to grow our business in Europe and obviously we're investing a lot to do so. our belief is that programmatik advertising is going to continue to grow and disrupt traditional modes of advertising and clearly, as consumers are changing the way that they're consuming premium video content, you know- so is the advertising model that supports it at AT&T, were committed to being a major player in the distribution and content side of premium video content and also the advertising side, and so all of our ad tik platforms for buyers and sellers are being built with that consideration in mind. so our DSP, our strategic buying platform- will be- will allow advertisers to manage their media investments across ranging from programmatik to a programmatik display to linear television and new formats that arise over time, and same thing for media companies that are managing business across many different channels- websites, apps, OTT channels and so forth. we want to be able to provide a holistik solution to allow people to ultimately get the best results for their brand or their media. [Music]- you [Music].
Success in Social Media Advertising | @Brands
[Music]. social media advertising is an amazing way to reach new people for your business. things like leads, engagement, web traffic, installs and even real life foot traffic can be specifically targeted with social media advertising. but because of this level of control, I can get a little bit overwhelming to just get into. so I'm here to give you some tips on how to get started. first of all, let's take a look at some of the demographics for the main social media websites and keep your target audience in mind. Facebook is a great place to start for most companies because it just crosses generations and income and gender and everything, and YouTube is pretty similar to Facebook in terms of size and spread of audience, but they do have a slightly younger audience, which you should keep in mind. Instagram and Twitter both have about half the audience of Facebook and they skew a little bit younger like YouTube does, but they still have an extremely wide range of people, so it's worth a look into. I think LinkedIn is really interesting because it's actually very different than these other options. its main user base is way older and more educated than the average social media user, which makes sense because it's definitely catered towards a more professional style of social media. this is perfect for a lot of brands, specifically any b2b marketing- perfect for them. Pinterest is also very, very different because it's 85% female. this platform should definitely be considered. if your company has anything to do with like DIY or recipes, or just like home improvements things, those things have an incredible click-through rate on Pinterest. so each of these platforms vary in the amount that you can control who's actually going to see your ad, the most specific being Facebook and Instagram. all the platforms allow like the general things like gender and age and income and language, those types of things. they're basic. every platform that I've seen allows that kind of customization, but Facebook and Instagram allows you to get to a ridiculous amount of specification. you can choose interests, job titles, salary, hobbies, just things that they've googled. if they've started dating someone or if they just married somebody you can put all about in your specifications. this is a huge reason why Facebook is so, so popular with advertisers. so now that we've looked at some general demographics, let's look at the objectives most platforms can provide the basic ones like awareness, which is increasing, like general knowledge and brand awareness consideration, which can be a couple different things, for example, sending people to your website or increasing views somewhere, or encouraging installs, or even like generating leads, stuff like that. the last one is conversions, which is the concrete action ones. it's actually making a sale or getting like real-life foot traffic at your real store. well, each platform has this basic outline for objectives. they all have their own little spin on it, which makes it interesting and also very complicated. but at the end of the day, I wouldn't choose a social media platform to advertise on based on the objectives, since most platforms can be used to achieve whatever goal you're looking for. personally, I would choose it more on the types of ads they provide. if one matches your business really really well, I think that's more important. so YouTube is video based, obviously, but something to keep in mind is that most of their ads nowadays are opt-in or just completely skippable, so you really really have to catch attention with your ad on YouTube. but the huge advantage that YouTube has over other platforms is that most users have their sound on Instagram, Facebook, Twitter. they all have those same types of ads, but most users have their sound off. generally speaking, Facebook and instagrams ads are optimized for online retailers. the carousel and collection ads in partikular are perfect for online retail. Twitter and LinkedIn are also very flexible with their ad types, but they're pretty much on the same line, photo and video being the way to go. LinkedIn, though, has this very unique option that lets you send a personalized to somebody and it just appear in their inbox. this can really, really increase the trust between you and your customer. so, obviously, the big question when it comes to advertising is: how much is it gonna cost me? I really, really wish there was a simple answer when it comes to this, but there are so many factors that go into it, so I'm gonna try and simplify it the best I can. the main thing to keep in mind is whether you're looking for impressions or engagement, and which one the platform is making you pay for. so impressions are gonna be like a reach, whereas engagement is an actual, concrete action, like a click. so, let's say, Facebook is charging 50 cents per click, which is pretty standard. Instagram is gonna be around double that, somewhere around a dollar, whereas LinkedIn is around ten times that, around five dollars- but then, when we look at something like cost per 1,000 impressions, the ratios change up completely. Facebook shoots up somewhere around $9, Instagram is gonna be around 7, and LinkedIn is gonna be a little bit less like 6. these numbers are pretty standard, but they change all the time. you have to keep in mind which one you want, in which one you're paying for. engagement is very expensive, but it's also extremely valuable, so don't be afraid to pay for it. I recommend that you listen to the platform for which one you should do for your campaign. they're usually right about it. they know their own platform pretty well and they want you to succeed. it's in their best interest that you do well with your campaign, so you come back and give them more money. so the reason why these ratios vary so much has to do with the limited amount of ad space and how likely the user is to click on your ad. for example, Facebook's ad costs have been increasing for the last several years because the ad space is getting very limited as more people go to Facebook. so it's the basics of some the main social media. if you're interested in going into more detail about each of these, you should subscribe to this channel. I'm gonna be going a little bit deeper into each of those main ones and give you some more details about how to use them for advertising. I hope you learned something today. happy advertising [Music].