bing ads manager
Published on: January 27 2023 by pipiads
Table of Contents About bing ads manager
- Bing Ads conversion tracking with Google Tag Manager | Track Conversions with Microsoft Ads
- Bing Ads Conversion Tracking & Remarketing With Google Tag Manager
- How to Create Bing Ads Account and Start Advertising! (Full Guide)
- Bing Ads Tutorial - How To Set-Up Microsoft Advertising Campaigns
- Microsoft Ads Event Tracking
- Bing Ads - Diving Into Your ClickMagick Tracking Statistics
Bing Ads conversion tracking with Google Tag Manager | Track Conversions with Microsoft Ads
in this video, i will show you how to track conversions with microsoft bing ads and google tag manager. [Music]. hey, my name is julius and welcome to analytiks mania youtube channel. if you're new. here, i teach people how to work with google tik manager and google analytiks, so if you want to stay up to date with gtm, consider subscribing. if you're running ads on microsoft bing, you must implement conversion tracking. by doing so, you will collect additional data that will allow you to measure which ads, keywords, demographics and other things are performing better and which ones should be removed from your marketing campaigns. and the good thing is that one of the ways how you can implement this is with google tag manager. so let's take a look. how can you do that in this video? i presume that you have already created a bing ads account, so i will not be showing those steps. and when it comes to the tracking, we have to install the microsoft uet tag. ut stands for universal event tracking. so to get started, first you have to click on the tools in the top right corner. if you're watching this tutorial further in the future, and maybe the interface that you see in my video is different from the one that you see in your browser window, then don't worry, and try to use the search feature in bing ads interface. so here you can enter uet and then you will find something like this. but now let's click on tools and then we will go to the uet tag, click it and since i'm working with a fresh new account, i have no uet tags yet. therefore, i will have to click create uet tag and here i have to enter the name of the tag. i will enter something like demo uet tag, but in your case you could enter the name of your business or maybe your website- in this case that would make more sense. then click save and here you will get a tracking code that should be added to all pages of your website. but since this tutorial will be using google tag manager, the only thing that we will need is this id right here. if you are completely new to google tag manager, then i will post a link to a mini course below the video where you can get up and running with google tag manager in about one hour. now let's go to google tag manager and install this tracking code in the gtm interface. click tags, then new tag configuration and then keep looking for the microsoft tag. there are many tags here, so the fastest way would be to use the search and enter microsoft, and here is the tag template that we are going to use. if you have tried to follow some older tutorials that teach you how to install bing ads, you probably try to enter the word bing right here, but recently the tag template name was changed from bing ads to microsoft advertising- universal event tracking. so click it right here, and here we have to paste that id that we got right here. so now i will double click it, copy it and then i will paste it right here. so this tag will send the page view to bing ads when it is fired. that's why we have to configure it to fire on every page view. in the triggering section, click anywhere and then select all pages. normally, as more and more privacy regulations spread across the globe, you would need to fire this tag only when a visitor gives consent for tracking. to keep this video shorter, i will be firing it on all pages, regardless the consent. but if you're working with a project that has a lot of traffic, for example, from the european union, you need to respect the consent as well. so if you want to learn more how to make your google tag manager set up gdbr compliant or compliant with some other privacy regulations. you can take a look at my google tik magic course for beginners and i will post the link to that course below the video. anyway, now let's name this tag so it can be something like bing ads or maybe microsoft uet page view, and then save it. now the time has come to test this, and you can do that by clicking the preview button in the top right corner of google tag manager interface. click it, then enter the url of the website where you want to install bing ads uet tag. click connect and here you should see that the preview mode has connected and you should also see that on the container loaded event, which is the equivalent to the all pages trigger. so when you configure a tag to fire on all pages, it will fire on the container loaded event in the preview mode and we can see that our microsoft uet pageview tag has fired. but that is not all. we also need to check if the request was sent properly to bing ads, and that can be done with a chrome extension which is called uet tag helper. i will post a link to this extension below the video and once you click that link, you will see something like add to chrome and since i already have installed it, i see remove from chrome anyway. so once you have the uvt tag helper installed in your browser, then you should go to the page where you have activated your uet tag and then you should keep looking for that extension right here. so i see it right here, which is uet tag helper. i click it and then i need to click on. so now this extension is turned on and it will be listening to all the requests that are sent to bing ads. and again, let's refresh the page of the website and now i will click the uet tag helper once again. by the way, now i see the number one. so this means that there was one request sent to bing ads. click the tag and here you will see the event, which is page load event, and this is good because our tag is sending the page view event. page view and page load are the same thing, and here, if you click this parameter details triangle, you will see more details in a table format: what is the page title, page url and all the other stuff. so this looks okay because we also see the green check mark right here. also, if you go back to the interface of bing ads and you are still in the uet tag section, you will see that your ut tag is still unverified. but don't worry, because it takes up to 24 hours for this status to change. to verify- and you can read more about this by hovering your mouse right here and read this explanation- and once you make sure that your setup is working properly, you can now publish these changes and once this goes live, then your microsoft ut tag will be tracking all the website visitors that come from the microsoft ads anyway. so click submit right here in the top right corner to publish these changes and then- this is a very good practike- to enter some descriptive version name, because in the future, when you have a lot of versions of the container in google tag manager, you will easily find a version of when you publish the bank uet tag, so we can add something like microsoft uet tag. page view was added. and then click publish. once you see the version summary, it means that your uit tag is now live and it is activated for all the website visitors of your website. now the next step, which is conversions, if you have some important interactions on a website that you want your visitors to complete, those interactions could be treated as conversions. so, for example, if someone signs up for a newsletter and then is redirected to a thank you page, you could basically create a conversion that tracks all the visits to that partikular thank you page, and in many cases that actually might be enough. but in some cases, maybe you know, a form is submitted and only a thank you message is displayed and the url doesn't change. that way, you should track the events and send them as conversions to bing ads as well. so in this video i will show you both options. the first one is the simple one and it works if the url of the page on, let's say, the thank you page or the order confirmation page- is unique enough so that you could distinguish that the conversion was completed. and to create your first conversion, you should go to tools and then scroll down, and in the conversion tracking section you should click conversion goals. to create a new conversion goal, you should click this button right here. also, if you don't want to see this explanation, you can.
Bing Ads Conversion Tracking & Remarketing With Google Tag Manager
How to Create Bing Ads Account and Start Advertising! (Full Guide)
in this video i'm going to show you how to create a bing ads account. so i'm going to show you step by step, how to create an account if you want to start advertising on bing. so the first step is just type in ads, bing and this will bring you over to the bing ads page. as you can see it- microsoft advertising- you can just create an account by hitting the button here and then hit sign up- now at the top right corner, and from here you can. you can verify your identity with your email. so i'm going to do that with this email, so i'm going to verify it right now. so this is my code. and then you can hit verify. and you can hit uh, no thanks from here for this. and yeah, from here you can start setting up your bing ads account. so i'm going to do that. um, just like this, and just enter in everything for your own details. yeah, i'm going to do that right now. yeah, and here for primary use. you want to say to promote this business, and then the agreement hit: i agree to the microsoft advertising terms and conditions. then you can hit start, create account. and now it's going to create account for you. so here you can import from google adwords, but you can also um create a new campaign. so i would create a new campaign, because i don't do this. but if you are already um creating campaigns with google adwords, you can do that as well. but i'm going to say create new campaign from here. so, as you can see, here you can do the campaign name, so i do um campaign one. you can just do uh, like everything you how you want it, and then the location: just say the location you want. so i do all the available country, regions, or the netherlands, because i live there. and then the language: i get rid of dutch and i only select um english, and then you can add the ad groups. so i do, i just leave the this like this, and then you can add a new one. as you can see, you can um, you can set the ads however you want to make it like what it looks like. you can enter in the url the title part over here, title part 2. so this is basically the seo sca for bing. so, yeah, that's great, so you can set it up from here. uh, yeah, that's basically how that works. here. you can enter in the keyword. so if it's about x. you can put x, um help the ex just just your- uh, your- recipes. it already gives some suggestions, as you can see, like this, so that's great, and he can do the cost per click. so this really depends on what you're doing. if you're doing cpa marketing or affiliate marketing or drop shipping or just an e-commerce website you want to promote through bing ads, this really depends on what you do. so if you're doing affiliate marketing with clickbank or max bounty, i would lower this to 10. if you start out or just do five, hey, i just leave the cost per click like this, and then you can hit save. or, if you want to read it later, you can also do skip campaign, create creation. so that's what you can do as well, if you want to do it later on. so here you can enter in all the business details, what you have to enter in first. so i'm going to do that right now as well. and when you've entered in everything, you can also do a fat registration number, if you have one, but, as you can see, it's optional, so then you can hit save from here. so now you have to enter in your billing information. so basically, choose how you want to pay, so post pay or prepay, so i would select post pray, buy a credit card. but if you want to pay with paypal or bank transfer, you can also do prepay, so i would select um paypal for this then and, as you can see, this is basically how you can set it up and then go live. so if this helped you out to set up bing ads account in 2021, please leave a like, please subscribe and see you next time.
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Bing Ads Tutorial - How To Set-Up Microsoft Advertising Campaigns
all right, what's up everyone. welcome to the Surfside PPC youtube channel. today is gonna be our Bing ads tutorial, also known as Microsoft advertising. so, if you're not familiar, Bing ads is now called Microsoft advertising. so right now it's the same exact platform. everything looks exactly the same, but rather than being referred to as Bing ads, it's Microsoft advertising. so you want to make sure you sign up for your Microsoft advertising account to get started. I'm gonna be referring to this as Microsoft advertising, but just know, it's the same exact thing as Bing ads. they just recently rebranded themselves. the same way that Google AdWords went to Google ads, Bing ads is now Microsoft advertising. so what you want to do is you want to start on this page if you don't have an account already, because you can get $100 in search advertising after you spend your first twenty-five dollars. so you just come in here and - your first name, last name, business email, website URL, you business phone is optional country- and then click I'm not a robot and you can request your coupon. so that's really where you want to start and I'll put this link in the description. now, one thing is, when I go to ads, that Microsoft com- it actually brings me to this page here. when I go to ads, that Bing com, it's bringing me to this page right here, so I'll just enter this URL right here. it'll be the first link you see in the video description, so just go to our video description if you want to get started and you want to get this $100 in search advertising. so what I'm gonna do is come back over here to Microsoft advertising and you want to start by signing up for your account, or, if you already use Microsoft advertising, you can enter your user name or email address. to start with. I signed up using my gmail account, so you can sign up with an existing gmail account and you're just gonna have to create a Microsoft account. so what I'm gonna do here is just click on sign up now, just to show you so you can see right here I have first name Cory, last name Frank, ASCII email: farmhouse goals, ac at gmailcom, and then you want to enter your business, location, currency, timezone, and then they have: let us know how you'll use this account. so what I'm gonna do is actually just sign in to my Bing ads account, my Microsoft advertising account. okay, so one thing you can do when you get started is you can import a campaign directly from Google, so it's going to give you that option as you're creating your account. if you already have an existing Google Ads account, what you can do right here is click on sign into Google and I'll show you right now. okay, so you're gonna connect it with your Google Account. you're gonna have to allow access as you go through the step-by-step process. so right here, Google Ads account, farmhouse goals- make sure you click on allow and then it's gonna say: choose Google Ads campaigns. so you can either just import all of your campaigns or import specific campaigns. now any of your search campaigns are gonna show up here, so we can click right here and if you have pause campaigns, you can import them as well. so I'm just gonna take my farmhouse goal search campaign and click on import and that's gonna import that campaign directly into Bing ads. don't worry, I'm still gonna set up a campaign through Bing ads right now, but I just want to show you this is one easy way, if you already have an existing Google Ads account, to just import it directly into Bing so we can click on continue here. okay, so it's gonna ask you for payment information, so you're gonna have to make sure you enter your payment option there, okay, so what I just did is I connected all of my payment information. you can use PayPal, you can use a credit card and then you're gonna be able to choose prepay. so what that means is you can put money into your account so you can start with a small amount. so maybe you just want to start with a hundred dollars on Microsoft advertising and see how your campaigns perform before you continue to add more money into your account. so I just added money into my account, so now I'm all ready to go. so all of my error messages are gone. so now we can do is start getting started with Microsoft Advertising. you can click here and do show me around Microsoft advertising if you want to learn a little bit more about all the different options you have here. it's very similar to Google ads, so that's why you can import your campaigns directly. you can see we already have our campaign imported from Google ads, so for now, I'm just gonna pause this campaign. I'll just pause the individual ad groups here. we'll just click on pause, because I don't want this to run right now. but what you can see is it's gonna import it directly, the same way we had it in Google ads so you can see our farmhouse Kohl's search campaign will click on farmhouse shelves so you can see we have our keywords here. so it's the same exact match type. so we're using modified broad match and exact match enhanced CPC bidding strategy and if we click on ads, it probably imported our ads as well, so you can see our ads are imported. now there's a few things that won't import from Bing ads. so if you're using responsive search ads, they don't actually have that option here yet. so we'll import your expanded text. so you do want to make sure after you import your campaign, you kind of look through everything here to make sure it all looks exactly the same, especially the ads and the ad extensions, because it might be a little bit different. so now we're gonna do is come back over to this screen here. so we're in our campaign screen. so the first thing we want to do is set up conversion tracking. so you have your new Microsoft advertising account. you entered a payment method, you entered some money into your account, so you want to make sure you have conversion tracking setup first. so you click on conversion tracking over here on the left hand side. it's gonna be on the Left at the bottom and what we're gonna do is first create our universal event tracking tag. so you can see right here uet tags. so we're gonna come right here and they have this step by step process here. so they have: create your UET tag once, add the tracking code to your website, create a conversion goal or a remarketing list and then validate your universal event tracking tag. so we're gonna create the UET tag first and wordless du farmhouse goals UET tag. you can enter a description if you want. I generally don't. and now this is our conversion tracking tag right here. so we're gonna take it, we're gonna copy it. so copy the conversion tracking tag and we're gonna leave this up for the time being. so there's two different ways you can add this to your website. so if I look at Surfside PPC real quick, so I'm gonna open my Surfside PPC wordpress website and we're gonna start here in a plugin called insert headers and footers. so a very simple plug-in that allows you to easily insert code into either your header or the footer of your website. so if you download and install this plug-in, you come over to your WordPress website- so this is specifically for WordPress- and under settings you go to insert headers and footers. so you have your plug-in activated now and it's gonna allow you to insert code into your header so you can see scripts and header and you can see scripts and footer. so right here is my Bing ads tag. so all you need to do is go back to your Microsoft Advertising or Bing ads UET tag, take this code right here, copy it and then you're going to come over to your insert headers and footers and right in the header file you're just going to put it right here. so just copy and paste it and then your is going click on save and now you have the universal event tracking tag on your website. now the other way to do this is with Google tag manager. so we're going to come back over here to farmhouse goals and all we need to do is take this ID at the top. so you don't need this entire tag here. all you need is your ID. so we're gonna take this ID, we're gonna copy.
Microsoft Ads Event Tracking
are you sure you have all your conversions set up properly within your microsoft ads account? well, let's find out, because i can't tell you how many times i've gone into a microsoft ads account, looked at the conversion tracking and realized that there's very little or nothing at all set up, and most of the reasons i get is: well, we don't really know how to set up the tracking within microsoft ads if it's not a url based conversion. so today i want to go over how we can set up event tracking goals within the platform. so, even though google tag manager is obviously a google owned product, we can still use it to help implement event-based actions on our site that are important, and we're going to use that to really optimize our campaigns for better performance. so let's dive in and set up event tracking for microsoft ads. i am in a personal microsoft ads account just to go through some demos. that's why we see that red bar. i have no active campaigns running, but we're just going through an event conversion setup and this is the first video we've done with the updated microsoft ads interface. in the previous interface, to find the conversion section, we used to have to go to the lower left hand corner of the screen. now we need to go up top to this navigation bar where we see tools, and then you can find your conversion goals underneath the conversion tracking column, similar to where we can find conversions within the google ads interface. now microsoft gives us this little introduction that we see taking up most of the page right now. the first thing every advertiser should do when setting up their microsoft ads account is to add the uet tag to the website they're sending users to from their ads. now, uet is universal event tag and just because event is part of uet, it does not mean event tracking is automatikally included once that tag is on your website. so let's go down and start creating our first goal. so if a destination url goal isn't possible, like a confirmation page after a user fills out the form, event action goals are going to be the next best bet. and we can see. when i chose the event conversion type, we got a little warning pop up and this kind of goes back to what i just said just a little bit ago is that events aren't included with your uet tag. it says, right there, we need to customize the tag to get each event working. so let's move on to the next step after i get yelled at for not naming my conversion. now we can go on to the next step. so here is where we see where we can enter the fields for the goal details, and when i see options like category, action and label, that makes me think of google tag manager immediately. so because of that, i'm going to hop in to google tag manager to show you how to set up the uet tag for specific events. this is the main workspace within my google tag manager account and we can see i already have a microsoft uet tag set up. this is just tracking all hits on my website and i am not going to go and edit this tag. what we need to do is go and create a new one. you have to name your tag in order to be able to save it and later on publish it, and i named my tag this specifically because i've used this examples in other event tracking setup videos that we've done in the past, so i'm going to use that same video views event as my main conversion action that i would like to track in this example. so to begin with the tag setup, click on tag configuration. you can scroll down until you find the bing ads- universal event tracking. or if we scroll back to the top, you can click on the little magnifying glass in the upper right hand corner, type in bing or microsoft, and that tag will pop up. the first thing we need to input is the uet tag id. in order to find this, let's head back into microsoft ads. i'm still on the create conversion goal page, but i am going to head up to tools and click on the uet tag section in the third column on the left. there we see tag id so you can highlight that number. let's copy it, head back into google tag manager and paste it into that tag id field. next we're going to look at event type, because by default, the event type is going to be a page load and for an event tracking- conversion, i don't really need it to be a page view. if you're looking to track a confirmation url, that's already on the site. just create a regular destination url goal. we're tracking specific events, again using google tag manager and event categories, actions and labels. we need to change this event type and select custom now. this will allow us to look at our event categories, actions and labels. we'll fill in these parameters in just a moment, but first i'm going to drop down to triggering. a trigger is going to tell google tag manager when to fire this specific event. so in this microsoft conversion action that i want to track, i want to count any video view on my website as a conversion, and these are embedded youtube videos and we already have another video going over how you can set up the video event trigger so you can check out that video right here. and the reason this is an event action is because the user isn't going to any specific page on my website. they're watching videos, so clicks on those embedded video elements can't be tracked with the url. we have to track the action on that video itself. so if i open up the tag configuration again, i will now go back and start filling out the event parameters after i fully understand when this tag is specifically going to fire. this specific trigger also is going to record a variety of different categories, actions and labels within the event section within google analytiks. that is going to be completely different than what parameters we want to define for conversion tracking within microsoft. i can make these parameters whatever i want them to be. so i put video views for category, i put watch for the action and then to close out with labels, i have youtube embeds. before i save this tag, i'm going to jump back and forth between tag manager and microsoft ads and make sure that these parameters within tag manager match the same parameters within the conversion setup in microsoft ads. so i'll take video views and add that as the category within microsoft ads. we know that the action is watch and the label is youtube embed. now, even though we filled out the three parameters within google tag manager, i don't have to put in every single element within the conversion setup. so let's say, in the conversion setup i didn't put action or label. that just makes it more specific, depending on what event you're tracking within google tag manager. sometimes when you're setting up multiple events within google tag manager, you could have the same category name for multiple different tags, but maybe the action and labels are different. so if you want to group all categories into one conversion action, you don't have to fill out the action or label field. just keep that in mind when you're setting up your goal conversions, that you can make them as specific or as broad as you want, within the limitations of what events you're tracking. personally, i always have the equals to option selected, but you can see you can change these parameters to also have begins with contains or use a regular expression. next, we can look at selecting the goal category. so for ecom, there's certain elements for the checkout process: lead form submits, outbound link clicks. there's a few different other actions. i'm just going to label this one other because we don't have a video views option for category. now, depending on what your account assigns as a value for those goals, you have the option to do that. i'm going to skip that part for now. next, assign how you want your conversions to be counted. do you want it to be every single time an action occurs, or you can select unique? and in this case, with video views, i'm going to count it as unique because a person can watch a bunch of different videos. the way this trigger works, it could track a lot of different actions. i don't want to count this as dozens o.
Bing Ads - Diving Into Your ClickMagick Tracking Statistics
hey, what's up? ladies and gentlemen, we are back in this video. I want to show you what to do after you start getting clicks to your offers. so in the previous videos I showed you three parts of creating your first campaign. I watched you through your campaign settings: adding in keywords, creating effective ad copies and then setting your bids and adding your tracking link to your ads that you created. so remember our tracking link was keyword -, ad ID and then query string- so what was actually typed in- and AD group and then finally, network. so we had that on all four of our ads and I I created this campaign February 7th and I let it run for two days and today we got two clicks at. and one more thing: I had to change the bid because I was getting impressions. when I first submitted this campaign, once it got improved, I was getting impressions but my average position was so low that I had to raise my bid. so in the previous video, or one of the previous videos you can see, I set the bid for 40 cents for the weight loss being suggested and then 25 cents for the bulk thing suggested. so then I raised it to 70 cents for the weight loss being suggested, and then 60 cents for the Bing bulk suggested, and that seemed to have worked. so yesterday I had about 4 clicks- and they're all from the weight loss being suggested- and my bid was 70 cents. but my average cost per click was only 44 cents, and that just goes to show that you're not bing's not- gonna spend your full bid on each click. so if, even if I wanted to bump this up to a dollar per click, want my bid up to $1.00, my average cost per click could still be like 60 cents, and that goes into having a higher quality score. the more relevant your ad is, the thing will like reward you with the lower cost per click. so, anyways, we got some clicks and now we can dive into our data in clickmagick, because we set everything up in the previous videos. now we can dissect the data, see what's working. remember set up our action pixels. so we're gonna check that out too. so that was yesterday and today. so four and two, so we got a total of six clicks in the past two days. so let's go over to clickmagick and here's a little motivation for you guys. these are my stats from the past week. from February 3rd to February 9th, I spent about? was it a little over 700 in the past week on Bing ads and the total revenue is 1761. so I made about $1,000 or so in the past week using these strategies that I've just taught you guys in the past, however many videos. so this isn't me saying, oh my god, look at how much money I'm making. oh, I'm such a super affiliate. you know, this is me trying to motivate you guys to take my training seriously, because there's so much money to be made with Bing ads and affiliate and then CPA marketing. so, anyways, let's go to the links that I created. so I'm in my test group. the CLA safflower oil landing page: unique clicks: 6. so that's perfect, because I got four clicks yesterday and two clicks today, so that adds up. so, out of the six clicks, one person actually clicked on the Buy button or the image and was sent to the sales page. so our action fired properly, which is good. the CLA sales page- that should only be at one click, and we got some where's that? I got to click from Nepal. I'm not sure how that happened. sometimes you'll get random clicks from random countries, but so, anyways, let's dive into the unique clicks. so these are the six clicks that we got, and remember that this was our tracking link right here. so on the first sub ID spot, we're gonna have the keyword that generated the click, along with the ad ID that generated the click. and then our second sub ID was the query string. so what was actually typed into Bing, what was actually typed into the search engine which resulted in the click? so on the third spot, we have our ad group and then, lastly, network. was it Bing owned and operated? was a Bing AOL and Yahoo owned and operated or was it syndicated? they're partners. so let's dive in. this is the most recent click we got today because remember today's february 9th. so the keyword which generated the click was safflower oil, weight loss. and then this is our ad ID and then, if I hover over I, we can see the rest of the sub IDs that we're tracking. this was typed into being organic safflower oil. so this is the keyword right here that we had imported into our campaign- safflower oil, weight loss- and it showed up our ad for someone who typed organic safflower oil, and this was in the ad group. Bing suggested bulk, remember we set up the ad group in the previous video. and then sub ID for is network, so s that is syndicated Search Partners. it wasn't Bing. someone didn't go on bingcom and type this and it was a syndicated search partner. so all this is so like just relevant data. I see the keyword weight loss generated all of the other clicks and let's just let's go through some more of these. so what products are safe for losing weight? this was typed into a syndicated partner site and that resulted in the click. and let's just keep going. I will go over all six of these. so best weight loss program: in the weight loss being suggested ad group, and this was syndicated as well. so I'm starting to see a really big trend going on right now. okay, this one was lose weight from weight loss Plus Bing suggested syndicated search partner. next best weight loss program: this was weight loss plus Bing suggested in this and it's indicated again. and this one is weight loss. what was actually typed in with CLA plus 1250 for weight loss, that what was typed in. and the keyword weight loss generated this clip. and this was in weight loss plus. Bing suggests it, and this was owned and operated. so there's only one owned and operated click out of all six of these interesting data. so one thing you can also look at. when you see that there's a syndicated, you can look at the refer over here. they'll have the links from the website which resulted in someone clicking your ad. next it shows the IP address of every click that we have received. next to that is the country. so out of the six clicks, we got five from the US and one from Canada. next you can see if they were using Chrome or Safari or whatever internet browser, and then after that it'll show you if it was a mobile click- so this one was, so you can see the mobile phone right there and it was actually an Android. and if it doesn't have the phone, that means it was from a laptop. so this one is Windows 7. and if you keep going down, I can see that four of the clicks were from a mobile phone, one was from a tablet, that's a tablet right there using iOS and Safari. 9.04 clicks from a mobile phone, one click from a tablet and one click from a computer- a desktop slash, laptop. and all this data is incredibly useful because, let's say, down the road, I'm spending hundreds on advertising and it results in four sales. let's just use four, for example, they all came from people using a laptop and using Chrome as their default browser. and out of all the money that we spent- let's just say we spent fifty on mobile phones and none of them converted- we can go in and totally block out the mobile phone and just focus on having the ad show to people on their desktop. so that is how you can really zero in on your targeting. so that's the unique clicks. another thing I want to go over is the action. so if I click action, there's one person that took action and it was. the key word was weight loss. here is your ad ID and I want to show you how you can check the ad ID actually. so go back in your campaigns and go to ads, scroll down a little bit so ad ID isn't added in here yet. I thought I did, but all you have to do is go to columns, modify columns and just add in the ad ID and for this example, I'm gonna drag it all the way up and then apply. so this is our ad ID right here. so let's go at the last four digits is 48 0, 2. so this is the ad that resulted in a click. it must have been yesterday, so this is the ad, see 48 0- 2. this is the ad that resulted in someone clicking and going, or clicking the Buy button in our landing p.