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Bing Ads vs Google Ads - THE HARD TRUTH FOR DROPSHIPPING

Published on: December 21 2022 by Build Assets Online

When it comes to advertising for your dropshipping business, two names come to mind: Bing Ads and Google Ads. Both platforms offer unique advantages and disadvantages, and choosing the right one can make or break your success. In this article, we will compare Bing Ads and Google Ads, and help you make an informed decision on which one to use for your dropshipping business.

Bing Ads vs Google Ads: The Hard Truth for Dropshipping

1. Targeting Options:

- Google Ads offers more advanced targeting options than Bing Ads, including demographics, interests, and remarketing.

- Bing Ads, on the other hand, has a higher percentage of older users and users with higher income levels, making it a better choice for businesses targeting an older demographic or high-end products.

2. Cost:

- Google Ads tends to have a higher cost-per-click (CPC) than Bing Ads, making it a more expensive option for dropshippers with limited budgets.

- Bing Ads offers lower CPCs and a higher return on investment (ROI) for businesses targeting a niche audience.

3. Traffic:

- Google Ads dominates the search engine market, accounting for over 90% of all searches. This means that Google Ads has a larger potential audience for dropshippers.

- Bing Ads, however, has a smaller market share, but can still generate quality traffic, especially for niche industries.

4. Ad Formats:

- Google Ads offers a wider variety of ad formats, including search ads, display ads, video ads, and shopping ads.

- Bing Ads is more limited in its ad formats, offering only search ads and shopping ads.

In the end, the decision between Bing Ads and Google Ads for dropshipping ultimately comes down to your business goals and budget. While Google Ads offers more advanced targeting options and a larger potential audience, Bing Ads can provide a better ROI and lower CPCs for niche industries. Ultimately, it’s important to experiment with both platforms and see which one works best for your business.

Bing Ads vs Google Ads - THE HARD TRUTH FOR DROPSHIPPING

Bing Ads vs. Google Ads: Which is Better?

In this article, we will be discussing the differences between Bing Ads and Google Ads, and which one is better for your business.

1. Demographic Differences:

- Bing Ads have a higher percentage of older users and office shoppers, while Google Ads have a more diverse user base.

- Bing Ads can be good for getting sales from users who mistake your website for a larger brand like Walmart, but it may also lead to difficult customers.

2. Volume Differences:

- Google Ads have a significantly higher search volume than Bing Ads, making it easier to get sales.

- Bing Ads may not be worth the effort and time spent, as the increase in sales may not be significant enough.

3. Platform Differences:

- The import feature from Google Ads on Bing Ads can cause problems, such as overriding changes made in the account.

- The match types on Bing Ads do not sync up with Google Ads, leading to broad match issues.

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