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bing conversion tracking shopify

Published on: June 19 2023 by pipiads

In this video, Corbin from Zoco Marketing explains how to track conversions and revenue in your Bing account for Shopify stores. He walks through the process step by step and assures viewers that it is not difficult or technical.


1. Install the UET tag on your website through Microsoft Ads.

2. Copy and paste the code into your Shopify store's online store theme liquid code.

3. Add the code specifically to the checkout flow in your Shopify store's settings.

4. Create the conversion goal in Microsoft Ads and select the category as a purchase.

5. Choose the goal type as by product and give it a name such as Shopify Event Purchase Event.

6. Customize the UET tag tracking code to report variable revenue.

7. Confirm the tag settings and choose to track the page load event.

8. Copy and paste the code onto your Shopify store's order confirmation page.

9. Verify that the UET tag is firing correctly using the UET tag helper Chrome extension.

10. Test a purchase event if desired.

Tracking revenue in your Bing account for Shopify stores is a valuable tool for running successful campaigns. By following the steps outlined in this video, viewers can easily install the UET tag and track conversions and revenue. The process is not difficult or technical, and the UET tag helper Chrome extension can be used to verify that everything is working correctly.

How to Set Up Shopify Conversion Tracking for Bing Ads - UET Tags

In this video tutorial, Matt from SearchEngineers explains how to set up conversion tracking through Bing into Shopify. Here are the steps:

1. Open up Microsoft Advertising and click on Tools under Conversion Tracking.

2. Click on UET Tag and create a new tag.

3. Name the tag and copy the snippet of code.

4. Paste the code into the back end of your Shopify theme and save.

5. Place the code under Additional Scripts in your Shopify checkout settings and save.

6. Download the Microsoft Advertising UET Tag Helper extension for Google Chrome.

7. Use the UET Tag Helper to ensure the tag is tracking correctly.

8. Create a conversion goal by clicking on Conversion Goals under Tools.

9. Select Destination URL and enter the thank you page URL for after a purchase.

10. Assign a revenue value for each conversion action.

11. Save the conversion goal and ensure the correct UET tag is selected.

With these steps, all conversion events on your website will be automatically tracked and reported in your Bing Ads account. If you have any tutorial requests or need further assistance, let Matt know in the comments. Don't forget to like and subscribe for more valuable content.

Shopify Conversion Tracking and Campaign Tracking - Google, Bing, Facebook, Instagram, Pinterest

How to Set Up Shopify Conversion Tracking for Pay Per Click Advertising

- Importance of tracking conversions

- Understanding impact of advertising dollars

Ways to Track Campaigns:

- Google Analytics Acquisition Campaigns

- Bing Ads Auto-Tagging

- Facebook Ads URL Parameters

- Google URL Builder

- Enhanced E-Commerce Reporting

Setting Up Conversion Tracking:

- Start with a Google Analytics account

- Enable Enhanced E-Commerce Reporting for Shopify

- Obtain Google Analytics ID and enter into Shopify settings

- Set up conversion tracking for each advertising platform (Google Ads, Bing Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads)

- Proper tracking is essential for optimizing advertising campaigns

- Use different methods to track campaigns on various platforms

- Follow step-by-step guides for setting up conversion tracking for each platform

Shopify Bing Ads Conversion Tracking to Track Transactions for Bing Ads Campaigns

In this article, we will go over how to set up Shopify conversion tracking in your Bing Ads account. Follow these steps to track Shopify conversions specifically transactions in your Bing Ads account:

1. Create a Microsoft Advertising account by going to ads.microsoft.com or ads.bing.com.

2. Click on Conversion Tracking in your account.

3. Create your Universal Event Tracking (UET) tag, add the code to your website, and create a conversion goal with Shopify.

4. In your Shopify store, click on Online Store, Themes, and then Actions. Edit the code by adding the UET tag to the closing body tag on the theme.liquid page.

5. In the Shopify store, click on Settings, then Checkout, and add the UET tag to the Additional Scripts section.

6. Create a conversion goal in the Conversion Goals section of your Bing Ads account by selecting Contains for the scenario and entering thank_you in the Destination URL.

7. Enter the closest average order value to a normal order on your website for Conversion Action Value may vary.

8. Turn on auto tagging of Microsoft click ID for UET conversion goals.

9. Check your Google Analytics account to see the results of your campaign.

In conclusion, tracking conversions is crucial to optimizing your Bing Ads campaign for better performance. By following these steps, you can easily set up Shopify conversion tracking in your Bing Ads account and make data-driven decisions to improve your campaign.

How to Add the Microsoft (Bing) Ads Conversion Code to Shopify - Updated 2023

Music Microsoft Bing Ads is a great alternative to Google Ads for businesses looking to expand their reach. With less competition and cheaper cost-per-clicks (CPCs), it offers a lot of opportunities for businesses in the US to reach millions of people.

Setting up Microsoft Bing Ads Conversion Code:

1. Log into your ad account on Microsoft Live at ads.microsoft.com.

2. Generate the UET conversion code on Microsoft Ads under the Conversion Tracking column and copy the code.

3. Add the code to your Shopify online store by clicking on the Online Store and selecting Edit Code.

4. Replace the code in the Theme.liquid with the UET conversion code and save.

5. Install the UET Tag Helper extension on Google Chrome and turn the switch on to test if the setup is successful.

6. Place the UET conversion tracking code on your checkout page by pasting it in the Additional Scripts field under Order Processing.

Utilizing Microsoft Bing Ads as a supplement to your other paid advertising efforts can be a great option for your business. Collect data and compare it to your other PPC platforms to make a decision based on the unique needs of your business. Don't forget to like and subscribe for more helpful content!

Shopify- Set Up Bing UET Conversion Tracking and Remarketing

In this video, Shash explains how to set up Bing conversion tracking and remarketing using UET. UET is similar to the Facebook pixel and allows you to do conversion tracking and remarketing.


1. Create UET tag by logging into your Bing ads account, go to campaigns, and then conversion tracking.

2. Set up UET on your website by adding the base code before the closing body tag.

3. Use the UET tag helper Chrome extension to check if the tag is set up properly.

4. Set up remarketing audiences using the UET tag on most pages of the website.

5. Set up conversion tracking by adding the code to additional scripts in the settings and adding extra code to get revenue data.

6. Set up conversion goals by choosing purchase as the goal and using the destination URL with regular expressions.

7. Use your UET tag to save and report conversion data to Bing.

By following these steps, you can easily set up Bing conversion tracking and remarketing using UET. This allows you to track the revenue generated by your ads and create remarketing audiences for people who have already visited your website. By bidding higher for these audiences, you can increase the chances of them making a purchase.

How To Setup Conversion Tracking For Google Shopping in Shopify

In this video, Michelle Green explains how to set up conversion tracking for Google Shopping on Shopify. She demonstrates the process step by step, including how to add tracking codes to your Shopify store and Google Ads account.


1. Log in to Google Ads and click on Tools and Conversions.

2. Copy the tracking codes from the Google Shopping app under Purchase.

3. Paste the first tracking code into the ending head tag in the Shopify store's code.

4. Paste the first tracking code into the Additional Scripts section in the Shopify store's checkout settings.

5. Paste the second tracking code into the Shopify store's checkout settings beneath the first tracking code.

6. Replace the values in the second tracking code with the codes provided in the video's description.

7. Save the changes and wait up to 24 hours for the tracking status to update to verified.

By following Michelle's instructions, you can set up conversion tracking for Google Shopping on Shopify and measure your conversion data to make more informed decisions about your advertising campaigns. Don't forget to leave a thumbs up and comment if you found this information helpful!

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