If People Who Sell Stuff Were Honest About Black Friday - Honest Ads

hello, I'm Roger. I'm sorry to distract you from your Thanksgiving dinner, but let's face it: Thanksgiving is just a warm-up holiday for Christmas, and cranberry sauce is garbage. speaking of Christmas, I'm here to remind you to get a head start on all your trophy tie and toy buying by going out to our Black Friday sale. like Fridays, a day invented by us, the people who sell things, to lower you, the humans who buy them away from your families, on one of the only nationally recognized holiday weekends of the entire year. by entiking you with marginal discounts on products that you can buy literally anytime you want on the internet, probably for an even better discount. but we spend millions of dollars on advertising to convince you that Black Friday is the only day you can buy any of these gift items, as if we went immediately and wordlessly take your money on any other day of the year. we've made it our mission to convince you that all the smart shoppers do their holiday trophy collecting on Black Friday. we even turn it into a competition by arbitrarily limiting the time these great bargains will be available, which is enough to turn many of you into bloodthirsty Vikings battering and trampling each other for the privilege of paying slightly less money for some toy or small appliance that you could have easily purchased months ago on your smartphone. this is a crock-pot, a product you never think about, that spends 364 days a year collecting dust on retail shelves across America, and on Black Friday you can have one for just $20, which, for all you know, could be a great deal. you don't know. you haven't priced crop pots recently because you don't want one. but there you go, buying it anyway. only a fool would pass this up- and you're not a fool, are you? because there's nothing more important than rewarding your friends and family with prizes. that's why we've gradually started kicking off Black Friday earlier and earlier, to let you get the jump on all those other bargain hunters eager to go out and buy secret rewards for other people. at five o'clock in the morning is five too late in a day for you, worried, all the good bargains will be gone by the time you get there. how about 4 am or 3? heck? we'll open our doors for you at midnight and make it seem like we're giving you an inside track to beat the crowd. and you want that because our ad has been specifically designed to induce anxiety in you by convincing you that everyone else is shopping earlier, faster and smarter than you. at any rate, regardless of when you show up, you'll still be one person in an impossibly massive crowd of the most stressed people you will ever encounter, while being bombarded by all the bright arrows and signs telling you about the deals that we assure you are insane. it's altogether an overwhelming and unpleasant experience for everyone. we are so dedicated in delivering to you the ultimate negligible discounts on frivolous items experienced that some of our locations will even open their doors on Thanksgiving Day- our little way of saying Thanksgiving. well, happily force our minimum wage making teenaged employees to work on one of the only two guaranteed retail holidays of the year to make sure you get the best possible price on that exercise bike you didn't even know existed, 24 hours ago at least, until we have another sale at the end of the month, like we always do, to give everyone a chance to buy all the prizes they really wanted instead of whatever you got for them on Black Friday. so we'll see you bright and early Friday morning, or maybe Thanksgiving afternoon. he'll just put your turkey in some Tupperware and eat it on the way. it's all a question of how much you like being around your family versus how much you like buying things for them, and isn't that what Christmas is all about? Happy Holidays, hey, thanks for watching. I'm sure you loved it. please subscribe. oh and hey, in the comments below, tell us about the worst Christmas present you ever got in. who gave it to you? time to out the family? have a great holiday.

The Only 3 Ad Creatives You Need for Black Friday

what's up? marketers, I feel like most people really over complicate Black Friday- Cyber Monday, so today I'm going to tell you the only three ad creatives you really should be running this Black Friday- Cyber Monday. I'm also going to answer some of your most common questions that I get about this time of the year, like: should I do an auto discount or a promo code, what types of offers run back, and a big piece of advice that I have for All Brands who are going to be partikipating in Black Friday- Cyber Monday. so let's go ahead and dive in. and the first type of AD creative- which I'd actually venture to say is probably the most important- is a really simple image graphic that very clearly communicates your brand, what you're all about, and also the discount code. now, this is not something that I'd normally recommend during any other time of the year except Black Friday- Cyber Monday, but I always see images do really really well this time of the year, and here's why I think that is number one. this is the only time of year that people are actually on Facebook and Instagram looking for stuff to buy, so you need to make your offer in your best selling products really front and center. I also find that cpms tend to be a little bit lower on image creatives. that's why I always like to keep those into the mix, and I'd say almost more than 50 of the time it's these really simple image Graphics that tend to really be the best performers, year after year after year. so if I were a brand, I would make sure to have something that's a little bit more studio photography driven, because those tend to perform really well. but if you tend to find that ugc images work pretty well for you, then go ahead and slap an offer on something that's already been performing well. but more on that in a little bit. now. the second type of ad that I recommend runs running during this time is a ugc ad, but the very important wrinkle here is that it has to be a gifting angle, and this is something, again, that I really don't try to over complicate as much, because during all of the other times of the year, that's when you're doing all of this robust creative testing. you're testing all these, oh my God, though now this is the one one time of year that I'm not really recommending you to test out too many different types of creatives. so when it comes to ugc, ideally throughout the year, you've already been testing different types of ugc hooks, different types of creators, and you should have an idea of what type of creators and what type of content does best for your UTC. so something that I'm recommending several Brands to do is actually reach back out to those top performing creators and see if they could do a gifting angle for their brand. and I'd say too, depending on your brand, you could do a compilation type video so that you can have content from several different types of creators, or it can be from one Creator. it really depends on what works best for your brand, but I would suggest, if you haven't tried a ugc compilation with a gifting angle, this is something that I would highly recommend trying. depending on the product. I often find that the ungifting or boxing type of content tends to do pretty well. so that's just a little suggestion for me. now. the third type of ad is so, so simple that I almost feel a little embarrassed saying it to Brown. that's when I do, but here it is. it's to Simply take your top performing ad, creative over the last year or six months, and simply putting a headline or a DOT whack. that's like a little stiker that shows your offer front and center. so there's really no additional creating of new creative that needs to happen here. simply take what's already worked and put a headline, put a dot whack on it and just run that. I also tend to find that, in addition to the image style Graphics that tend to work really well, this is also the thing that tends to be the second in terms of the top performance in ad creative. I think that any brand that was running at least these three creatives for Black Friday, Cyber Monday, would be in a really solid position. now, another type of AD creative- if you have a ton of products and you're not really sure which product to focus on in your ad creative, that I would suggest running is be sure to run some Dynamic product ads, so daba. so Dynamic ads, broad audience, that kind of thing- but be sure to have specific copy or primary tik, that toks about your offer. now you can also run that as a single ad inside a general conversion campaign. so that's another type of AD creative that I would definitely ride. this is something that would also launch a new campaign for, specifically for retargeting. again, this time of year is mostly going to be all about retargeting. it's not really about finding net new audiences. so, depending on what type of products your users are interested in, I would be sure to have that DPA style retargeting and also go ahead and try it as a dynamic ads broad audience test, because I have seen that surprise me a little bit in the past, so it's worth a try now. here are some of the most common questions that I get about Black Friday- Cyber Monday. number one: when should you launch your ads? so this is something that I feel like I've actually changed my mind about this year, because over the last few years, partikularly during the height of the pandemic, I felt like Black Friday- Cyber Monday was happening earlier and earlier every single year. now I find that for a majority of thesis clients this year, they're going to be launching the week of Thanksgiving. we have some clients that are going to be launching on Thanksgiving or Black Friday itself and then changing up the offer a little bit for Cyber Monday. but I'd say that for a majority of Our Brands, they're just doing a broad Black Friday- Cyber Monday type of offer and they're not changing up that ad created, which I think is the right call. you actually want to get as many learnings as possible from this time of year and I find that by switching out the ad creative right after Black Friday and then changing it up for Cyber Monday just tends to not actually have any benefits. another question that I always get is: should you change your ad copy? and, yeah, and frankly, just keep this really simple. I would simply just put the offer front and center. don't try and write something that is long-winded and complicated. you don't want people to have to work to find your offer during this time of the year, so make sure that it's not only on the ad creative if you're doing a promo code, but is also in your primary text, and try to keep it pretty short. remember that only two lines of text shows up on Instagram and you anyways, keep it short and sweet. go right to the goods, AKA that discount. uh, this is a good question that I always get every year: should you do an auto discount or should you do a promo code? now I hear a lot of Brands always say: oh, you should do the promo code because someone's gonna forget, and then that's just a little bit of origin that you're making up from the sale. I've like never seen that, but I I also understand that some websites don't really have the capability of doing an auto discount. I don't really think it matters. I think that this is something that's more of a brand decision versus an agency decision. we have Brands this year that are doing both. I think that if I was running a brand, I would just go ahead and have it be auto discount. as a user, I really like that ux of not having to worry about what the promo code was that I saw on Instagram or Facebook or tiktok and just being able to go right into my cart and automatikally see those savings. I think that's really cool and that's generally what I would recommend. but again, I don't really think that there's a performance reason to do one way or the other. but if you don't agree with me, let me know in the comments. uh, yes, what type of offer works best? I had a Instagram live with Savannah recently where we toked about what types of offers were going to be best this year and honestly, it just has.

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Facebook Ads Black Friday Strategy & Ideas [2022]

sail season is coming up and, more specifically, a Black Friday, and I, in this video, want to give you the best suggestions and all of my thoughts piled together so you can actually crush it this year in Q4. people are naturally spending a lot of money this time of the year, with Black Friday, Cyber Monday, because everyone's getting ready for the holidays and to celebrate Christmas together and typically people are buying presents. so there is sort of a right and a wrong way for you to absolutely crush it. so in this video, we're going to be going over the offer, creatives strategy and overall account structure that you can be using so you can crush it. if you guys don't know who I am, my name is Sydney. I'm a Facebook ad expert, advertex marketing agency, where we offer a full done for you Service as well as coaching and Consulting for clients who are looking to improve their Facebook ads. now, what's great about this time of year is that a lot of people actually wait for Black Friday or Cyber Monday- that time of the year- to make a purchase. I know personally I do. if it's near that date, I'm just gonna hold it off because I know that majority of the people who have companies are going to be doing a black Friday, especially if you have an e-commerce store. what's also great about that is that your creatives- although, yes, you do have to invest money in having really great creatives A lot of the time, simply calling out what the sale is in multiple different ways can be sufficient enough. now I'm going to be going over a few different creative ideas that you guys can be using, and a lot of them are actually pretty simple. now, a lot of these creative strategies: yes, they are focused on getting brand awareness and explaining what the product is, but the build up for this sale and the brand awareness should be done before the sale. you shouldn't be trying to reach new customers and, you know, acquire like a ton, a ton of ton new customers on actual Black Friday sale. their marketing strategy should be year-round to build up all of your assets, like your email list, your following and just loyal customers in general, so that Black Friday can actually be very, very successful. while, yes, you can, you know, acquire new customers, of course it's always easier to get a sale from someone when they actually know like it trust you versus the first sale. so, a few different ideas that you guys could use by simply having your product or your product bundle or whatever sale that it is that you have. have your product there and then have a price slash of what the prices were before and then introduce what the new price is, so like a price slash single image, and I've seen this work really well and some other accounts that we've done this for a few years ago. another thing is that you can just have a simple GIF slideshow, sort of like what you would do inside of a carousel, but have different products or your bundled products or different areas, other products showcasing, like you know, different parts of it, or all the collection that you have on sale in a skiff slideshow with a little stiker on it that says what the sale is. that can also perform really, really well. again, what you're looking to do here is simply reach a lot of people and show them what your sale is. all the brand awareness should be done ahead of time. another great one can be throughout the year, I hope, and you should be keeping track of what your best performing videos are so you can can go into Facebook's creative reporting if you haven't saved them specifically, go into creative reporting, use the breakdown feature to see which creative performed best that year, and then you just take that creative and add a stiker onto it that says what your Black Friday sale is. that's a really simple strategy. when you're using a video you know already performs well, you're gonna get really great results pretty much no matter what. so those are really just a few ideas again for Black Friday. you can keep it pretty simple and simply just lay out what your actual sale is, and that should work pretty well. now for the copy. of course, this is what goes into the actual, like primary text and headline. this again: you want to be very clear about what your sale is. so if it's, you know 50 off, or buy one, get one, or you know spend sixty dollars, get free shipping. whatever it is, you want to put that in your headline and in your primary text. one, because not all headlines show in every spot, but whenever someone's reading that primary text, you want them to read it right away. okay, so you can have the sale in capitalized letters, maybe with some emojis around it, and make it very plain and obvious what your sale is. so there is no hesitation. there is no looking further into what it is. you shouldn't be making click bait. it should be plain and simple what your sale is. so I just explained in my last section about the creatives that, while, yes, you can build your brand awareness during your actual Black Friday sale, and by Black Friday sale, the- the days of- I'm kind of toking about like the day of day before day after this, usually when they run the sale- well, yes, that's when you could acquire new customers and look for building brand awareness. ideally, you're showing the sale to people who already know, like and trust you or who have already bought from you in the past. I would recommend your strategy should actually be starting a few weeks before Black Friday and it should be really be like building up your customer base, building out people to become more aware of you, building up your email list so that when Black Friday hits, you already have really large assets that you can and show your sale to. now. a few ways that you could build up your assets would be actually to switch from a conversions purchase campaign and use instead a lead campaign where they're coming to your website and submitting their email, and in this landing page you should include either what this sale is going to be. you could also entike them saying like we're going to have a major sale on Black Friday, be one of the first to know. that's the wording that can be on your landing page. you could also get them really hyped up and tell them, like you know, these three products are going to be on sale. or maybe you have a landing page of all the products that are going to be on sale with no price Associated to it. I've seen this work as well, and on that landing page that they land on, the messaging, the call to action should be sign up so that when we do have the sale, you are the first to know about it. people love being on a VIP list and if they like your brand or if that's something that they're looking for to maybe buy someone else or to actually like buy it for, for themselves or as a gift, they will definitely want to be on that email list. now, not only do you, will you have them for Black Friday, but if they also like you, once they buy from you they'd like to sale. you will also have them for all of the other sales that you run, so they can become a very loyal customer if you can build up that email list. while, yes, we do mostly tok about Facebook ads. email is going to be super important during this process. if they do end up signing up for your exclusive access to your sale, make sure that you keep them engaged. you should have some drip email marketing campaigns that are leading up to the Black Friday, just reminding them that it's happening. maybe show them some extra reviews about people who have also loved that product. if you had any reviews from like last year saying like how great the sale was, if you're making it even better, you can include those as well, but you should be warming them up at least like two to three weeks before that actual Black Friday sale. now, once Black Friday is actually hit, of course, you're gonna change from your lead base campaign into an actual conversions campaign and while I say like, yes, have a lead campaign, you could continue to have a purchase campaign that's running, but typically people are going to be waiting for by Black Friday wh.

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#1 Strategy For Black Friday 2022 (BFCM Shopify eCommerce)

thank you. who here has started preparing for Black Friday? a show of hands and actually has a plan and everything ready to roll out to start executing on? okay, great people who didn't raise your hands, this will be exactly for you. um, just a little heads up. I'm very, very tactikal with everything I do, so if you watch my YouTube channel, it's same level of quality, so it'll be really great game plan for all of your clients and stuff like that. I had my first Black Friday encounter in 2019 when I closed my first like Ecom clients and we took this account from literally like negative on ads. they spent like 30k and made back 25k in revenue and we came into their business. we helped them do 100K in the first 90 days, like a 3X return on ad spend, and that was my first ever Black Friday and the time was spending roughly 500 a day, making them back like 1500 a day and you know, for their first Black Friday, we made it back like 13- 14 Grand in the weekend- nothing crazy. but a lot of people thought I was looking around other mentors and things like that. they had all we're toking about since, like September 1st, prepare for Black Friday, prepare for Black Friday and it's I'm like what the you got to prepare for it's literally just waiting till Black Friday starts. launch some ads and say 30 off and you're good to go. so I basically did that and my first Black Friday ever- you know nothing- crazy at the time- entry-level marketer- it felt great. so next year, over 2019 to 2020, I spent a lot of time preparation, toking to mentors and figuring out exactly what makes a great Black Friday. and well, that same exact client we helped them do roughly 69 000 in two days, um, with let's see 13 000 announcement and I'll get. i'll get why we only are able to do that in two days and a little bit, um, but can anyone take a guess? while we have to stop scaling foreign- okay, cool, and we'll get that a little bit too, because that is a huge mistake that I've made is not having enough inventory to hit the numbers you want to hit now. 2021 was my next Black Friday event and went a lot bigger, and we did 734 thousand dollars in seven days, full transparency. there was a completely different brand. this brand was roughly doing, you know, 200 300K a month at the time when we came on board and we did that with roughly eighty three thousand dollars in spend, so just under a 10x return on ad spend. now, what all goes into this? there's three core Parts. the first part is list building, and that's something I'm going to start doing now. teal Black Friday, Cyber Monday. your list is your profit for Black Friday, Cyber Monday. the next thing is teasing, which we start roughly 10 to 14 days out from Black Friday, Cyber Monday, and that is teasing the event, getting people ready for the event, and then Black Friday, Cyber Monday launch, and there's four things that you need to prepare to make sure that you have a really amazing event. the first one is your goal. how much money do you want to make? have some clients ask that and they're like whatever's profitable. it's not really a clear goal there. we can spend 30 bucks making back 90 bucks and cool. that's a good job, well done on our side. next thing is offers. what are the type of different offers you're going to offer? and I'm not just toking about the standard of 20 off, 30 off. are you launching any new products, new product lines? are you doing a discount? you doing a bonus, gift items like that? that's very important right. there are types of offers you'll be running, not just doing Black Friday, Cyber Monday, but Q4 in general. next thing is inventory. like I said, that first client- it's 69 000 in two days and a rent of inventory and they couldn't scale Sunday and Monday. and lastly is execution, which will be probably roughly three parts, three quarters discomfort um this presentation, which is all the Tactikal side of a type of ads. you need to run campaign structures and things like that. so number one goal: how much money do you want to make in Q4? and again, this is very important right here because this is going to determine the inventory you need, the offers you need to run and also the ad spend you need. last year for one of that account- the account that it's like 737 thousand dollars in seven days. the problem we ran into was add um spin limits. so we have to literally message Facebook in the middle of it: hey, we need more money. like our daily spin limit was getting capped. so very vital to be able to have all that prepared now so that way you can message Q um Facebook in advance to: hey, we need ad spend limits, we plan on spending this much, as well as like credit cards, things like that cash in the bank, um, so that's all important to be able to work backwards on. next thing is offers. now, this is a little bit different than you probably normally see. we split Q4 and Black Friday, summer Monday to four core offers right here. so Black Friday this year is on Friday November 25th and it's gonna go all the way to Monday, November the 28th for Cyber Monday, and that's when we run our Black Friday. Cyber Monday. we don't start any earlier than at least the Monday before Cyber Monday. we have some people that like to start November 1st for their Black Friday and honestly, I don't really care for it too much. it's, quite frankly, it's like you're just blowing your load early because you have a really amazing Sales Event starting off and then you see a dip mid November and then you see subpar results at a discount rate. so I like to catch the momentum of everyone else and launch it either that week or that Friday for our Black Friday cyber event. now, Tuesday November 29th, that is the day after Cyber Monday. one of the highest converting ways to get people to purchase from you- who has already just purchased and spent a lot of money with you- is offer a new line of products. so hey, you just purchase from us. you spend a lot of money from us at a discounted rate. thank you so much for your support this weekend. here's a limited drop of new items that you've never seen before and it recaptures that attention and gets them to come back in the store and you're giving them a normal rate, no discounts or anything like that. next thing is Christmas, so we like to start our Christmas offer Monday, December 5th and run it all the way up to Christmas. um, this is your buy now, get before Christmas, and just your standard. hey, here's our Christmas offer. and then, lastly, is your New Year offer, um, which we like. to same way for Black Friday, Cyber Monday, we like to do a new drop right after Christmas- best way to get people to convert again from you who just spent a lot of money with you. now you do want to look back at your previous compelling offers. so look at previous sales events- previous you know items you've dropped- and look for best sellers, High converting products and, um, just other, like you know, offers and incentives that you've offered that's worth the best. Black Friday is not a time to test. it's figuring out what's worked well for you and increasing on that. next thing is the type of offers you run is very important. okay, if you do something complicated like this- spend fifty dollars, get ten percent off. spend 100 bucks, get 15 off. who has seen stores like that where it's like this big, long, like list of different discounts and offers and stuff like that? it's too confusing. I can, infused mind will always say no. we like to be very direct with what we're offering, so we just go straight with: hey, get a free bonus item for spending 100 bucks, or free shipping over fifty dollars, or you know, just up to 20 off site wide on the site, whatever the easiest offer is, and we only offer one. next thing: do not use discount codes. that's a big thing that we've seen year over year where, with Shopify, like people have trouble typing in the discount code. you know sometimes you might put like a little space either before you type the code in or something like that, and like it doesn't work. so then, like now, you have an angry customer in your comments: hey, I tried the code, it didn't work, so we just recommend.

Walmart Black Friday Ad Preview Event 3 November 21st-25th 2022

welcome to my channel. I just got a notification from black fridaycom that the Walmart ad for this coming Monday on online for November 21st, at 7 pm Eastern Standard time. so that means these deals are available on Monday at 7 pm Eastern Standard Time, uh, 6 pm Central. but if you are a Walmart plus member you actually get access to it at 12 pm Eastern Standard time, but for me it is 11 AM Central Standard time. but I just wanted to give you guys a heads up. I think I like it when I can see the ad early. because. number one: if I'm buying something I can, you know, rely on- okay, do I want to buy it or not? towards Walmart waited literally till the last minute this past week to show their deals. but here it is for the Walmart event. number three, for Black Friday: you can check the Black Friday just black fridaycom ads and it shows it on here. so here we have a 65 inch TV, a Roku TV for 2.. 2.28- 228, which is a pretty good deal. a on uh kids tablet 32 gig 69. Gateway laptop: 149. here is an on 50 inch TV for 148.. some Booth or sound, uh sound bar for 59.. now I haven't checked the Walmart ad yet, or the Walmart website yet. but this is all that I have right now. but here we got some more laptops, TVs, here is a swag board for 99, a Razer adult foldable portable electric scooter for 2.99. here we have a Google Nest hub for 49.98, a Meta Meta quest to advance- 349, a curved screen for 165.. now this is the sale for the gaming. so if you guys are looking at gaming, definitely want to check it out. but here we have PlayStation 5 for 559 and it comes with the God of War, I'm assuming- game, Nintendo switch console and accessories, the uh, Mario K, Mario Kart Deluxe 8. so this is 299 great deal. and it comes with a game. and then it says the Xbox series, click for the latest price. so they're pretty much gonna probably price match whoever else is that price. now we got some games. here are the ps5s for 35. we got Madden 23, Gotham Knights 30, fight FIFA um 23, and then Call of Duty- again click for the latest price. so more games. PS4, PS5. we got uh, Nintendo switch games. that's what I'm all in for. Mario Party 29- all that fun stuff, more games. I feel like a lot of this stuff is the same sales from last year. but here we got Nickelodeon cart Racers: 15. Tiny Tina's wonderlands: 29, Hot Wheels Unleashed: 20.. uh, PS4, Paw Patrol: 20, and then controller- again click for the latest price. more PS4 and PS5 games: we got some for 15, 35, 29- again check for the latest price. I'll have to check the website to see if it says it any differently, but here it is: Sonic: 29, PS5, Zelda: 29. sorry, I can hear my kids coughing in the background. now here is a My Life as a doll for 15 bucks. I do know they have a grinch one. I don't know if the Grinch one is included, but that'd be cute. for um, for a little gift, we got a Lego Star Wars, 660 pieces for forty dollars. a bumper car for 79 and a mini Euro style electric scooter for 248 dollars. for kids toys: uh, we got a bike- 38 bucks. um, Spider-Man building toy: uh, doesn't say how many pieces, I think it's 466 for 40 bucks. another girl's bike: 38. a bounce house: 30. uh, 99 more bumper cars. the purse pets interactive: 15 bucks. we got Cody from Coco melon: 15. Bluey juice truck. so we got Bluey figurines for 25. remote control truck. here's a cool little Fujifilm insta in in Stacks camera for 55 bucks- needs some Play-Doh 55. and then they have a squishmallows and travel set backpack. so it looks like it comes with like a mini suitcase or a mini suitcase and a squishable backpack for 38 dollars. now we're in the Home Products, so we got some Egyptian towels for six bucks- great price. I want to know how soft those are. then we have a Serta soft Pro six piece sheet set- 15 bucks. I'm gonna say this right here is an awesome deal. I got these sheets last year and I absolutely love the sheets. they are so soft and comfortable, so I'm definitely getting more of these sheets right here for 15 bucks. Serta soap salt soft three-piece comforter set for 29. so looks like you get a comforter and two pillow shams for 29. that actually looks like a pretty good deal. my daughter needs a comforter that's pretty comfortable, so maybe we can get something cute like that shark Robot vacuum with a mop for 199.. here we got that Squishables thing again. we have a corded, lightweight stik vacuum for 20 bucks. here is a mattress topper for the Serta, so we got one for 30 bucks or 25 dollars. another iRobot. here is some comfy pillows for six bucks- great deal. I always get the pillows at Kohl's, but if these are just as comfortable and for about the same price as I get them at Kohl's, I'm gonna definitely check them out, because I can throw away all my old pillows and get new ones. here we got an air fryer for 60 bucks, a mini fridge for 25, so those are just like a little tiny little thing. knife black 89, a chefman barista Pro espresso machine- just 99 bucks. we got an acre hockey glass, 11 piece bakeware set for 20 bucks, plus measuring cups. that's actually something that I do need. um, that'd be a perfect little thing to get for 20 bucks. mini waffle, Mako griddle donut maker, omelette maker- for 25 bucks- I feel like that is a little bit high, but I'm assuming it comes with all four of them. so here is a coffee maker for gourmia- 12 cup- for 15 bucks. a Ninja blender- 50. and then here is some food storage containers for 20 bucks- also great deal. I'm all for, you know, keeping your food fresh and organized in the fridge. so, yes, Paws boots- we got ankle boots- 20 bucks. a Reebok hoodie for twenty dollars. uh, baby and toddler two-piece pajama set- seven bucks. and then we got women's sleep sets for 12 dollars. um, some jogging pants- 19- we got some two time and true sweaters for 10 bucks- great deal. here is some really cute slippers, if you guys need some. they got the Encanto and then they also have the Disney Princess for ten dollars. now we're looking at some more clothing apparel: um, some DC Joe boys slippers for 10 bucks and some more clothes. um, if you guys need to check that out, definitely check out their website because they'll have more available. trampoline: 159, a black stone steel outdoor pizza oven for 159 dollars, a inflatable hot tub: 298, another big trampoline for 159, and then a 270 piece tool set for 98 dollars. so that is the Walmart ad for the Walmart website and I did check here. so again, this starts on November 21st. but here they have a little bit more deals to share with you guys. like I see, they have a Apple watch for 199. they got apple airpods or 149. they have the Apple air pods with the charging case for 79. they have another projector for 137. so this is stuff that does start on the uh 21st. so right here it does say the Xbox is 4.99 and I will click the games when I come back. here is an air blown inflatable ELF car buddy for 14.98. um, we're gonna scroll down more of the bed and the bedding for 15. here's a different squishable option you can choose from. they will have a qriket Explorer for 169.. they got a nice cool little reclining racing table or a chair for 99 dollars. I'm just gonna click, keep on going down to share with you now. now, this is what I want. I absolutely love getting these pajama deals and here they have them for six dollars. so you're gonna definitely want me, definitely want to check those out. here is some off-brand uh air pods or 27.50. here is a little tykes cottage for seventy dollars. some more bikes: they got some for 48 bucks and we're just going to keep on going. here we have cry Berry, cry babies, tiny cuddles, music three pack for 15 bucks. more pajamas, toddler pajamas- 17. hey, there's Santa, look at that. so I'm gonna click on the pajamas because I actually want to see what they have, because I always love getting the pajamas, which they're not going to take me. but here it says they got Care Bears for six dollars and then you got your Disney princess. so we'll have to definitely check that out. um, more clothes, and then I'm gonna go back and click on the game option. so, bikes, bedding, top fashion. so let's just see what games they're gonna have um. so here is a lot more games that they're gonna have on h.

Best practices for Black Friday Ads

[Music]. [Music]- foreign [Music]. hello welcome everyone. happy to see you on our new episode. uh, best practikes for Black Friday. today I have one one amazing guest. um, we have something really interesting. yeah, exactly Double G's. yeah, two Double G's. so let's start with the first double G. some small introduction. so, uh, my name is, I'm doing the e-commerce for almost like six years and, um, I've been building an intimate too, because I saw in one moment that that's the future of the sales and I need to build this theme. and right now we are delivering amazing results and big revenues to our clients daily, and on our YouTube channel, on our social channels, we just share the knowledge, what we get and how you can learn from that. and, and, yeah, I hope you hit that subscribe button and followed our social content- there's a lot of educational part, and I saw in the Gins against her Hulk hisself: uh, gross hacker. so maybe tell a little bit more about yourself. and growth hacking. yeah, sure, uh, and uh, it's a super interesting coincidence that we both have uh G's in their name, so that's like attracted my attention from the first place. uh, besides all the great content you make guys, uh. but, yeah, my name is Gins, um, and I work as a growth hacker in a company called con fact that I own, um, so I help pretty much e-commerce Brands and agencies create better content for- mostly for their ads, but not limited to that. we all know that content is King and everything turns around the content, so I think I can bring some really really good knowledge, not only from my experience, but also from, like a huge data that we have gathered around: what works, what doesn't work, what people do, what do they try to experiment? um. so I think it's going to be really interesting uh to see, like, how we see that as a software, so where we work kind of in the back end and, you gusta, where you have like a client facing role more, and how we deal with the, with the different issues or different challenges we have. yeah, that's that's always nice to have both sides of the, of the of the ideas. um, yeah, you mentioned this, content is the king and that's something we are sharing all the time in our uh lives and in our content period. today, without the content, you can get like you can't get far. uh, there was 2017, when you can make with one ad, 2, 10, 5, 15, 20 Millions, but right now it's like it's not happening. uh, maybe in your experience you have seen some results: what can be gained with the one ad right now? because we, we don't see this. yeah, so it's. it's really, you know, like, uh, you can try and you can hope for the best, but, uh, if, if you want to build a scaling organization, then one is not going to be enough, and you know the game is changing all the time. so all the advertisers are there together, so we are competing against each other. so you have to innovate, you have to come up with something new, you have to bring fresh, fresh content. uh, you can just see how we consume the content on the social ourselves, so everything gets kind of boring really quick and- and it's the same with the marketing material, if not even worse- right, uh, yeah, I guess, I guess, gustavs, you're gonna agree on this one. yeah, yeah, it's. um, there's many guys telling: hey, you need to, uh, you need to learn your tiktok algorithm to show you the educational content and something like that. but it's so hard in the evening when you throw that tiktok through and you stop on those educational things because you just want to relax, you just want to get some sad food. you don't want to do some education. uh, maybe there are some guys who's doing 24: 7 education, but that's that's really hard. so so, yeah, I totally agree, you need to it. it's not all always about what you tell, it's about how you tell it, because you can still the same thing, you can give the same information, but you just find a new form of hotel and I think that that's that's a huge thing there. um, from previous, uh, previous black Fridays, what what you have learned? but maybe there are some learning to compare right now. uh, what should be? what should we do this year? yeah, so I think it's worth mentioning that. uh, Black Friday is is a day where you can sell essentially in one day what you would normally sell in one month, and I don't think this year is probably going to be different. so people are still gonna buy. uh, we all are scared of the energy price is going up, so we want to save. every all the prices are going up, so we we have this mindset that we have to buy something cheaper because we still have time. so I, if you're holding back of the Black Friday, so we're potentially missing out, I think that's not gonna change. um, another thing that we see is that the cost of advertising really goes up day by day the closer we get to the Black Friday. so, also, if you, the earlier you start to prepare, you know the better results you're gonna get. so that's why now we are what? one week before October and we are already toking, okay, what should we do for the Black Friday? uh, and, yeah, gustas, maybe you can tell a little bit about what. what, what kind of preparations are you starting to do now? or are you preparing something for your clients or yourselves? or, yeah, we have already prepared a plan, we have already prepared things which should be done, and, uh, our previous years has learned that. that, uh, I, I'll remember the first, my Black Friday. uh, my first Black Friday. I remembered it really well and it was, uh, you were running the ads and you was trying to get the new visuals really fast and it was a huge problem, because the biggest problem in Black Friday that you can't spend all your ad budget. that's the biggest problem for, for, for people and, um, right now, Facebook has changed to the platform where they push the best content out, they give a better data and they give it a better impression, more Impressions to those who has a good content, and I think this is huge learning right now that the more content we will prepare, the Facebook will choose which which, like it's not a he, which I don't know how to spell it in an English, right- which then will uh, which which the other algorithm will push, pushed through. so the more content you have right now prepared, I think there's more- I think I don't like this name- more uh, from your, from your, from your experience. experience. what is the minimum, what should be there? yeah, it's- it's a little bit hard to say on a Black Friday because it's kind of different, right, everybody turns their branding off and just goes black, black, everything and, uh, let's do it. uh, I think you can really, if you want to really succeed with the Black Friday, you probably should start already with a black month, so you have a whole November to kind of warm up your audience, warm up your pixel, gather those emails. uh, you know, let everybody know that there is something good happening in your store or in your business. so then you also don't run in the problem that you can't spend all your budget in one day, because that's probably going to be impossible. so you can gradually, like, uh, distribute your business and build an audience, and, I think, a good thing to say about: once you gathered an email, you have it forever. essentially, you can also Market the same email for Christmas, you can market for your January sales, and so on. uh, if we're toking about the visuals, I think there is some things we can experiment and we can consider. uh, some things are more seasonal, for example, or more what you call geopolitikal. so a lot of people are looking: now, what is the shipping details? so how quick you're gonna get the item? uh, I think if you have this advantage to ship something fast or ship something cheap, that's something you should definitely mention because, yeah, speed, speed and convenience, how convenient it is, is everything. and then, remember, everybody is going there to to get a good deal, so you really need to communicate that as well. so, is the discount good? is the price drop good? so what? why should I buy from you? so, um, Black Friday in that sense, for me is a little bit tricky, because I think the product gets a lit.