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Boost Facebook Ads with High-Converting Exit Popups

Published on: November 17 2023 by Flexxable

Boost Facebook Ads with High-Converting Exit Popups

Table of Contents:

  1. Introduction
  2. Understanding Exit Pops and their Benefits
  3. How to Set Up Exit Pops on Unbounce 3.1. Navigating to Pop-ups and Sticky Bars 3.2. Creating a New Exit Pop 3.3. Configuring Targeting and Triggers 3.4. Designing the Exit Pop 3.5. Adding the Exit Pop to Your Page
  4. Setting Up Exit Pops on WordPress 4.1. Accessing the Elementor Plugin 4.2. Editing the Exit Pop Design 4.3. Configuring Display Conditions 4.4. Defining Triggers and Advanced Rules
  5. Maximizing Conversions with Exit Pops
  6. Pros and Cons of Using Exit Pops
  7. Conclusion
  8. Frequently Asked Questions (FAQs)

How to Create High Converting Exit Pops with Facebook Ads

Exit pops can be a powerful tool for increasing lead generation and reducing cost per lead. In this article, we will discuss how to create high converting exit pops with your Facebook ads. We will explore the benefits of using exit pops, step-by-step instructions on setting them up on Unbounce and WordPress, and tips for maximizing conversions. Whether you're an advanced lead generator or just getting started, the insights shared here will help you increase your leads and improve your marketing efforts. So, let's dive in and learn how to make the most of exit pops.

Introduction

Lead generation is crucial for businesses looking to expand their customer base and increase revenue. One effective way to generate leads is through Facebook ads. However, even with well-designed ads and powerful targeting, you may still miss out on potential leads who leave your landing page without converting. This is where exit pops come into play. Exit pops are a form of pop-up that appear when a visitor is about to leave a webpage. By presenting a compelling offer or message at the point of exit, you have a chance to capture their attention and convert them into leads.

Understanding Exit Pops and their Benefits

Exit pops have gained popularity in recent years due to their effectiveness in capturing more leads. When implemented correctly, exit pops can help you recover a significant percentage of visitors who would have otherwise left your site without taking any action. Studies have shown that exit pops can increase lead generation by an additional 8.8% on average. This means that if you're currently generating 100 leads per month, you could potentially gain an extra 8-9 leads by adding exit pops to your landing pages.

The benefits of using exit pops go beyond just increasing leads. They also help in reducing your cost per lead. By converting more visitors who are already on your site, you can make better use of your advertising budget and maximize your return on investment. Exit pops provide an opportunity to engage with potential customers when they are most likely to be interested in what you have to offer. By presenting them with a compelling message or offer at the point of exit, you increase the chances of converting them into leads or customers.

How to Set Up Exit Pops on Unbounce

Setting up exit pops on Unbounce is a straightforward process that requires no coding or technical skills. Here are the steps to follow:

3.1 Navigating to Pop-ups and Sticky Bars To get started, log in to your Unbounce account and navigate to the "Pop-ups and Sticky Bars" section. This is where you'll be able to create and manage your exit pops.

3.2 Creating a New Exit Pop Click on the "Create New" button to start creating a new exit pop. Unbounce provides a user-friendly interface that allows you to customize the design and content of your exit pop easily.

3.3 Configuring Targeting and Triggers Specify the URLs where you want your exit pop to appear. You can choose to show it on specific landing pages or across your entire website. Additionally, you can set triggers for when the exit pop should appear, such as when a visitor attempts to exit the page.

3.4 Designing the Exit Pop Design your exit pop using the provided tools and templates. Ensure that your message and call-to-action are clear and compelling. Keep the design simple, square-shaped, and not bigger than your page to ensure it captures attention without being overwhelming.

3.5 Adding the Exit Pop to Your Page Copy the generated script and paste it into the JavaScript section of the page where you want the exit pop to appear. Save the changes, republish your page, and test the exit pop to ensure it works as intended.

By following these steps, you can quickly implement exit pops on Unbounce and start capturing more leads.

Setting Up Exit Pops on WordPress

If you're using WordPress for your landing pages, you can also easily set up exit pops using plugins like Elementor. Here's how:

4.1 Accessing the Elementor Plugin Log in to your WordPress backend and access the Elementor plugin. This plugin provides an intuitive interface for designing and managing your website's elements.

4.2 Editing the Exit Pop Design Create a new template for your exit pop using Elementor's design elements. Keep the design simple and visually appealing, with a clear call-to-action that entices visitors to stay on your page.

4.3 Configuring Display Conditions Specify the conditions under which the exit pop should appear. You can choose to show it on specific pages, posts, or throughout your entire website. Define triggers like exit intent, page scroll, or inactivity to target visitors who are more likely to leave without converting.

4.4 Defining Triggers and Advanced Rules Fine-tune your exit pop's triggering rules and advanced conditions using the available options in Elementor. Experiment with different settings to optimize its performance and maximize lead generation.

Maximizing Conversions with Exit Pops

To make the most of exit pops, there are a few key strategies to keep in mind:

  1. Craft an enticing offer: Create a compelling offer or message that grabs visitors' attention and incentivizes them to stay on your page. This could be a limited-time discount, a free resource, or exclusive access to valuable content.

  2. Create a sense of urgency: Use urgency-inducing language or countdown timers to create a fear of missing out (FOMO) among visitors. Highlight the benefits of taking immediate action and emphasize that the offer may not be available again.

  3. Keep it simple and concise: Design your exit pop with simplicity in mind. Use concise and straightforward copy that clearly communicates your value proposition and call-to-action.

  4. Test and optimize: Continuously monitor the performance of your exit pops and test different variations to find the most effective design, messaging, and triggers. Split-test different versions to determine which ones generate the highest conversion rates.

Pros and Cons of Using Exit Pops

As with any marketing tactic, exit pops have their advantages and disadvantages. Here's an overview:

Pros:

  • Increased lead generation by capturing potential customers who would have otherwise left your site.
  • Reduced cost per lead by maximizing conversions from existing website traffic.
  • Opportunity to engage visitors when they are most likely to be interested in your offer.
  • Easy to set up and customize using platforms like Unbounce and Elementor.

Cons:

  • Some visitors may find exit pops intrusive and disruptive.
  • Poorly designed or irrelevant exit pops can lead to a negative user experience.
  • Use of exit pops may require compliance with privacy and data protection regulations.
  • Some visitors may have browser extensions or settings that block pop-up windows.

Conclusion

Exit pops can be a valuable tool for maximizing the effectiveness of your Facebook ads and improving your lead generation efforts. By implementing exit pops on your landing pages, you can capture the attention of visitors who are about to leave and entice them to stay, increasing your chances of converting them into leads. Whether you choose to use Unbounce or WordPress, the process of setting up exit pops is relatively simple and requires no technical expertise. Remember to continually test and optimize your exit pops to ensure you're achieving the best results. With the right strategy and implementation, exit pops can become a powerful tool in your marketing arsenal.

Frequently Asked Questions (FAQs)

Q: Are exit pops effective for all types of businesses? A: Exit pops can be effective for various types of businesses, but their effectiveness may vary depending on your target audience and industry. It's essential to understand your audience's preferences and test different variations to determine what works best for your business.

Q: Can exit pops be used on mobile devices? A: Yes, exit pops can be used on both desktop and mobile devices. However, it's crucial to ensure that your exit pops are mobile-responsive and do not disrupt the user experience on smaller screens.

Q: How often should I display exit pops to visitors? A: The frequency of displaying exit pops depends on various factors, including your website's traffic volume and user behavior. It's recommended to test different frequency settings to strike a balance between capturing leads and avoiding annoyance.

Q: Can exit pops be customized to match my brand's design? A: Yes, both Unbounce and WordPress plugins like Elementor offer customization options that allow you to match your exit pop's design to your brand's aesthetics.

Q: Are exit pops considered intrusive or spammy? A: While some visitors may find exit pops intrusive, their effectiveness has been proven in increasing conversions. It's essential to create relevant and engaging exit pops that provide value to your visitors without causing a negative user experience.

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