Boost Sales: Shopify and Instagram Ads on Facebook
Hey everyone, it's Matt from WorkHustle Freedom. Today, I'm going to share a tool with you that helped me skyrocket my business post iOS 14. This tool is an unfair advantage that can put you ahead of your competitors. So, stick around and learn all about it.
The iOS 14 Update:
Apple's iOS 14.5 update, released on April 26, 2021, turned off IDFA by default. IDFA is the ID for advertisers that allows them to personalize ads and track interactions with people who come to their sites. This update drastically limited what advertisers and app developers can track as far as user activities. This had a ripple effect that was very bad for small business owners and brand builders like us.
The Ripple Effect:
Due to this update, it was challenging to determine which ads were actually making sales, which ones had the best metrics, and which were profitable on Instagram and Facebook. Some brand owners reported that only 20 percent of their purchases were being reported. This made it difficult to run ads profitably.
Facebook Criticizes the Update:
Small businesses weren't the only ones criticizing this update. Facebook also criticized the update in full-page ads that ran on New York Times, Wall Street Journal, and Washington Post. They attacked Apple for negatively impacting small businesses, which the update did.
Finding a Solution:
People were scrambling to find a solution to track ads accurately. The old school manual route using UTM tags is cumbersome, and Google Analytics is not user-friendly. It makes it hard to go into Facebook and Google Analytics and establish which ads are making sales.
Just when I was starting to have success with my print-on-demand jewelry business, I came across Triple Whale. It is a tool that gives you a fully complete P&L dashboard. You can customize it to put the metrics that mean the most to you at the top. It shows all your expenses, including your Shopify fees, shipping, and anything else that you need to include to come to your true net profit.
Benefits of Triple Whale:
Triple Whale gives you accurate data to make appropriate decisions in terms of which ads to kill and which ones to scale. It also allows you to be as profitable as you can be and to know which levers to push and when to pull the brake. Plus, it has an app that you can use to run your ads on the go.
Comparison with Facebook:
Triple Whale reporting is more accurate than Facebook reporting. It breaks down all your expenses, not just your ads. It includes your Shopify fees, shipping, and anything else that you need to include to come to your true net profit. Also, it shows the spend by each individual campaign, which Facebook doesn't do accurately.
You can customize the report for each traffic source, including Facebook ads, Google ads, Tick Tock, Snapchat, Pinterest, and Clavio. By adding the UTM tag to your link, Triple Whale tracks accurately using the pixel.
If you're doing less than a million dollars in the last 12 months of gross revenue, the basic plan is $100 a month. However, the $300 a month plan is the best option because it includes pixel attribution. It is well worth the investment and can save you a lot of money.
Triple Whale is an excellent tool that helped me explode my business post iOS 14. It gave me a fully complete P&L dashboard, accurate data, and the ability to make appropriate decisions. If you're looking for a tool to help you be as profitable as possible, give Triple Whale a try. You won't regret it.
Facebook Commerce Account Not Approved AGAIN? Do This…
Are you having trouble getting your Facebook commerce account approved? Do you keep getting shut down every time you try to post something? In this article, we will go over some of the policies and tips to help you get reinstated or figure out what you missed along the way of setting up your shop.
Policies for Facebook Commerce Eligibility:
2. Represent your business or domain: Your Facebook and Instagram professional account must contain product listings that are available for direct purchase from your website or checkout. Use single non-shortened domains.
3. Be located in a supported market: Make sure your market is supported.
4. Demonstrate trustworthiness: Include an authentic established presence and maintain a sufficient follower base. Try to get engagement and a base of at least a thousand followers.
5. Provide accurate information and follow best practices: Do not sell anything that is misleading or fake.
Tips and Tricks:
1. Build engagement: Facebook likes to build relationships with people that are actually posting on their page and selling. Start by doing a likes campaign to get attention and engagement.
2. Use authentic images: Avoid using stock photos that could have hidden watermarks that violate Facebook policies.
If you are having trouble with your Facebook commerce account, make sure you are following all the policies and tips outlined in this article. If you still have questions or need more help, leave a comment below and we will try to get back to you as soon as possible. Remember, building engagement and trustworthiness is key to running a successful Facebook commerce account.
Is Shopify Dead 2018? Wall Street Journal Exposes Shopify Dropshipping Scam! (This Is Clickbait)
- Feeling unmotivated and in a funk
- Needed something to kickstart motivation
- Visited a Lamborghini Aventador and felt more motivated
- Introducing self as Ebony Zur Frimpong
- Dropshipping isn't dead despite negative Wall Street Journal article
- Bad customer experiences aren't reflective of all dropshipping
- Build relationships with 5-star suppliers for better customer experience
- Treat dropshipping like a business and think about customer experience
- Facebook's new policy may change the game, but doesn't necessarily kill dropshipping
- Dropshipping is still a viable business model
- Be smart and treat it like a business
- Prioritize customer experience and build relationships with good suppliers
- Thank viewers for watching and encourage engagement.
Shopify Settings That Matter & Store Logo Design For Free! - (Day 2/30) #Bizathon3
Hey, my name is Rito and I'm building out a Shopify store from scratch in 30 days. Today is day number two and in the first day we've already selected our store name and it's going to be a chubby little common panda. Yesterday, we were facing some troubles connecting the domain name, but that was just because it takes a bit of time for the DNS to propagate. I won't get into the technical details of it all, but right now today we are going to be setting up all of the basic store settings and also try to get some other things out of the way.
In this article, we will be discussing how to set up a Shopify store from scratch in 30 days. We will be going over the basics of setting up a store, including selecting a store name, connecting a domain name, and setting up all the necessary settings for a successful store.
Before we start building our store, we need to do some prep work. This includes setting up a US address, a phone number, a payment gateway, and a support email. We can get a US address from virtualpostmail.com, a phone number from grasshopper.com, and a payment gateway from Stripe or PayPal. We can set up a support email using a free Gmail account.
To set up our store, we need to go to the Shopify dashboard and go to settings. We will then need to go through several settings, including notifications, checkout process, sales channels, taxes, payments, shipping, and general. We can customize some settings, but we should leave others as they are. For payments, we can connect Stripe or PayPal.
Setting up a Shopify store
Top 10 Shopify Apps You SHOULD BE Using In 2022 (E-commerce Tips)
Hey everyone, Davey here! Welcome to our first video of 2022. Today, we're going to go through my 10 favorite Shopify apps. Shopify makes it so easy to install apps; it's one of its superpowers. Apps can increase conversion rate, increase average order value, and make you a ton more money. However, apps need to come with warnings; if you use the wrong apps, it can slow your website down and leave a ton of money off the table.
For those that have been following along in our Lemon Scrub series, you know that we've got our website all set up. Now, it's time to install apps. If you haven't been following along, that's okay; I'm just going to use Lemon Scrub as an example in this video. None of these apps have paid me for this video; there are a couple of affiliate links down below, but I'm going to give you lots of alternatives and outline the pricing so you can make the best choice for your business. Let's get into it!
Today, we're going to go through my 10 favorite Shopify apps. Shopify makes it so easy to install apps, but it's important to choose the right ones to avoid slowing down your website and losing money.
Facebook Ads Down (What Actually Happened)
Yesterday, Facebook experienced the longest downtime in over a decade, causing panic among businesses that rely on the platform for advertising. Facebook's Vice President apologized for the inconvenience, but the company's shares fell by five percent. The outage affected not just Facebook, but also Instagram and WhatsApp. This event highlights the importance of community building for businesses, as those without a community will find it tough to succeed in the long term. This event also presents an opportunity to explore other platforms such as TikTok and build email lists, as businesses should not solely depend on Facebook. The future of advertising on Facebook is up for discussion, with some wondering if other platforms will begin to dominate the advertising game.
TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ
Short form video has become a popular battleground in social media, with TikTok, Instagram Reels, and YouTube Shorts competing for users and advertising revenue. Let's take a closer look at how these platforms compare:
- Short form video is a popular battleground in social media
- TikTok, Instagram Reels, and YouTube Shorts are the three big players
- Billions of dollars are being poured into these platforms to increase their reach and value for advertisers
TikTok's Rise to Fame:
- TikTok was the first to burst onto the scene after Vine's discontinuation in 2017
- TikTok enjoyed rapid growth in places like the US and India
- TikTok faced scrutiny over user data privacy concerns in 2020
Rivals Enter the Fray:
- Facebook, YouTube, and Snapchat launched their own short video services in late 2020
- Instagram and YouTube already had large built-in audiences
- Instagram Reels already makes up more than 20% of time spent on Instagram
The Short Video Craze Inspires Others:
- Pinterest created Watch last year
- Netflix launched Fast Laughs, serving up short clips from Netflix shows
- Twitter is testing out an updated Explore tab for short-form video tweets
Which Platform is Winning?
- User data from SimilarWeb suggests people spend more time on TikTok than Instagram Reels or YouTube Shorts
- In a June survey by Inmar Intelligence, 44% of people picked TikTok as their preferred short-form video service, followed by 29% for YouTube Shorts and 20% for Instagram Reels
- TikTok is the farthest along in turning on advertising, projected to make about $12 billion in advertising revenue this year
- YouTube Shorts only recently started allowing ads on the service
- Instagram Reels is still turning on ads on the service
The Future of Short Form Video:
- YouTube Shorts is gaining fast on TikTok based on viewer data released in June
- YouTube Shorts allows creators to use analytics tools on YouTube's main platform
- Instagram Reels' monthly active users are unknown, but Meta is reallocating resources to compete with TikTok
- TikTok remains a concern for some US lawmakers and users concerned about data privacy, but the company has taken steps to address this
- For now, TikTok's algorithm still seems to attract more users among short video platforms, which may help it remain the front runner in this race.
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