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Boost Sales with Microsoft Advertising & Shopify

Published on: May 9 2023 by pipiads

How to Track Conversions in Your Bing Account for Shopify Stores

In this video, Corbin from Zoco Marketing explains how to track conversions and revenue in your Bing account for Shopify stores. He provides a step-by-step tutorial that is easy to follow and doesn't require technical skills.

Steps:

1. Install the Universal Event Tracking (UET) tag on your website by going to Tools in your Microsoft Ads account and clicking on the UET tag. Copy the code that appears.

2. Go to your Shopify store, click on Online Store, then Actions, and Edit Code. Find the closing body tag and paste the UET code above it. Save the code.

3. Go to your Microsoft Ads account and click on Tools again. This time, select Create Conversion Goal and choose Purchase as the category.

4. Choose Product as the goal type and name your goal. Select Conversion Action Value May Vary for the value.

5. Choose the account that you want to run the conversion goal for and set the conversion window to 30 days and the view-through window to 1 day. Include the conversion and save.

6. Copy the code that appears and paste it onto your Shopify order status page. Save the code.

7. Verify that your UET tag is firing by using the UET Tag Helper Chrome extension and doing a test purchase if needed.

Tracking conversions and revenue in your Bing account for Shopify stores is crucial for measuring the success of your campaigns. Corbin's tutorial provides an easy-to-follow guide for setting up UET tags and conversion goals without requiring advanced technical skills. By following these steps, you can gain valuable insights into your campaigns and optimize them for better results.

COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

Hey everyone, Shrikanasa here! In this tutorial, I'll be showing you how to set up Bing shopping campaigns for your Shopify store. Bing is often overlooked by many, but it has huge potential for driving extra sales and revenue. In fact, Bing Ads and Google Ads are very similar, making it a seamless process for those already using Google Ads. So, let's get started!

- Bing Ads often overlooked, but has huge potential

- Bing Ads and Google Ads are very similar

- In this tutorial, I'll be showing you how to set up Bing shopping campaigns for your Shopify store

Creating a Campaign:

- Choose Sell products from your catalog

- Choose Standard Shopping

- Name your campaign and set your budget

- Choose Maximize clicks for bidding strategy

- Set your maximum bid to 32-42 cents

- Choose Bing, AOL, and Yahoo search owned and operated only for distribution

- Choose Low for campaign priority

- Choose United States only for location

- Uncheck the second box for people in targeted location only

- Save and create your second campaign with a lower bid

Results:

- Bing Ads can have a high return on ad spend

- Quality of traffic depends on network and bid

- Test different campaigns and bids to find what works best for your store

- Bing Ads has huge potential for driving extra sales

- Setting up Bing shopping campaigns for your Shopify store is easy and seamless

- Test different campaigns and bids to find what works best for your store

How to Add the Microsoft (Bing) Ads Conversion Code to Shopify - Updated 2023

Microsoft Bing Ads is a platform for running ads on the Bing search network and their partner networks, such as Yahoo and AOL. It offers businesses in the US the opportunity to expand their reach and has less competition and cheaper CPCs than Google Adwords.

Setting up Conversion Code:

1. Log in to your ad account on Microsoft Live and generate the UET conversion code.

2. Add the code to your Shopify online store by selecting the theme dot liquid and pasting the UET code just above the closing head tag.

3. Install the UET tag helper extension on Google Chrome to ensure the setup is successful.

4. You can also set goals for your UET tracking code by entering a name and selecting the type.

5. Place the UET conversion tracking code on your checkout page to track how many customers reach the checkout after clicking your ad.

Bing Ads may not have as large a market share as Google Adwords, but it is still worth considering as a supplement to your other paid ad efforts. It is important to research the cost and collect data to compare it to your other PPC platforms before making a decision based on the unique needs of your business.

How to Create a Microsoft Advertising Account & Microsoft Merchant Center Store?

In this article, we will guide you through the process of creating a Microsoft advertising account in the Microsoft Merchant Center store. Before we begin, please subscribe to our channel to get the latest tips and tricks about digital marketing.

- Welcome to the help videos of Bane Shopping Feed app by Sympathy Do.

Creating a Microsoft Advertising Account:

- Sign up for the Microsoft advertising account.

- Provide business details such as legal business name, phone number, business location, currency, timezone, and the purpose of primary use of this new account.

- Accept the Microsoft advertising terms and conditions to create an account.

- Provide the billing information to start the campaign.

Creating a Microsoft Merchant Center Store:

- Navigate to tools and click on the Microsoft Merchant Center.

- Verify your store's primary domain in the Bing Webmaster Tools.

- Create a Microsoft Merchant Center store by adding the Shopify store name, selecting validated via Bing Webmaster Tools option from domain validation drop-down, and adding a short description for your store in the store description field.

- Make sure to select the yes option for SSL checkout.

- Save the information filled and check the status of the newly created account.

- Congratulations! You have successfully created a Microsoft advertising account and a Microsoft Merchant Center store.

- Contact the Microsoft advertising support team for expediting the review process if your store is still under the manual review.

- Stay tuned to our channel for more tips and tricks about digital marketing.

How to Setup A Microsoft Merchant Center Account!

In this session, we will learn how to set up a Microsoft Merchant Center account for creating shopping campaigns. Here are the steps to follow:

- Setting up a Microsoft Merchant Center account

Steps:

1. Log in to your Microsoft Ads account and go to the Merchant Center on the top right corner.

2. Click on Create store to start the setup process.

3. Give a store name and validate the domain.

4. To validate the domain, choose between setting up the UET tag or using Bing Webmaster Tools.

5. If you choose Bing Webmaster Tools, log in to the website and provide your site URL.

6. Go through the verification process by adding an HTML meta tag to your website.

7. Copy the code provided by Microsoft and paste it into your CMS tool.

8. Refresh your website to take the code into consideration.

9. Go back to the webmaster tool to verify the site edition is successful.

10. Go back to your Microsoft Merchant Center account setup and refresh the page.

11. Your website will be automatically picked up, and you can move forward with the setup process.

- Setting up a Microsoft Merchant Center account is essential for creating shopping campaigns. By following these steps, you can validate your domain and start creating successful campaigns.

Import Google Campaigns into Microsoft Ads

How to Import Google Ads Campaigns into Microsoft Ads

Microsoft Ads allows you to import your Google Ads campaigns into the channel, whether you're new to Microsoft Ads or just want to hand pick certain campaigns to upload. In this article, we'll explore the two ways you can do it, using the desktop interface and Microsoft Ads Editor.

Importing from Desktop Interface:

1. Go to the top navigation and select Import from the menu.

2. Choose to import from Google Ads and upload a CSV file of your account or specific campaigns and ad groups.

3. Sign into your Google account and select the campaigns and ad groups you want to import.

4. Set a schedule for the import to occur and customize your import options.

5. Confirm the import and view the imported campaigns in your Microsoft Ads account.

Importing from Microsoft Ads Editor:

1. Open Microsoft Ads Editor and select the import feature.

2. Sign into your Google account and select the campaigns and ad groups you want to import.

3. Customize your import options and set a schedule for the import to occur.

4. Confirm the import and view the imported campaigns in your Microsoft Ads account.

Importing your Google Ads campaigns into Microsoft Ads can save you time and effort in managing your advertising campaigns across platforms. By following these simple steps, you can easily import your campaigns and optimize your advertising efforts.

Microsoft (Bing) Ads Tutorial (Made In 2022) - Complete Step-By-Step

Hey guys, Yvonne here at EvonMana.com. In this video, I want to show you how to create Microsoft Ads in 2022. Over the past five years, I've generated a full-time six-figure income working from home, or anywhere else in the world for that matter, as long as I have my laptop. Microsoft Ads was one of the ad networks that allowed me to do that, and so in this video, I want to show you exactly how to set up a campaign step by step as you watch behind my shoulder and see everything on the screen.

- Purpose of the video

- Personal experience with Microsoft Ads

Steps to Create a Campaign:

1. Sign up for an account on ads.microsoft.com

- Verification process

2. Navigate to the campaigns tab and click on Create Campaign

3. Select Visits to my website and Search Ads

4. Fill in campaign details:

- Name of campaign

- Budget

- Location targeting

- Language

5. Enter website and create ad group

- Keyword research and match types

- Ad tailored to ad group

- Benefits of Microsoft Ads

- Encouragement to try it out

- Reminder to like, subscribe, and hit the notification bell icon for more videos.

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