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Boost Your Facebook Ad Results with These Expert Strategies

Published on: November 17 2023 by Chase Chappell

Boost Your Facebook Ad Results with These Expert Strategies

Table of Contents:

  1. Introduction
  2. The Current Campaign Performance
  3. Metrics to Target: Cost per Call and Cost per Lead
  4. Scaling the Successful Campaigns
  5. Maintaining Consistency and Stability
  6. Recommendations for Scaling
  7. The Learning Phase and Exiting
  8. Account Consolidation: Managing Ads and Audiences
  9. Choosing Between Continuing or Consolidating
  10. Testing Different Lookalike Audiences
  11. Trying New Creatives
  12. Optimizing Retargeting Campaigns
  13. Determining Budgets for Warm and Retargeting Campaigns
  14. Event Optimization and Tracking
  15. Additional Scaling and Audience Testing
  16. Conclusion

Scaling Campaigns: Tips and Strategies for Success

Introduction: In this article, we will discuss strategies for scaling your advertising campaigns effectively. We will address topics such as campaign performance, metrics to target, maintaining consistency and stability, account consolidation, testing different audiences, optimizing retargeting campaigns, determining budgets, and more. By implementing these tips and strategies, you can maximize the success of your campaigns and achieve your advertising goals.

  1. The Current Campaign Performance: To begin, let's analyze the current performance of your advertising campaigns. You mentioned that your campaigns are doing well and meeting your desired metrics of $30 per call and $15 to $20 per lead. This is a positive outcome and indicates that you have identified successful campaign strategies.

  2. Metrics to Target: Cost per Call and Cost per Lead: It is essential to focus on the metrics that directly impact your goals. In your case, the cost per call and cost per lead are the key metrics to target. By keeping these metrics in mind, you will maintain a clear understanding of the effectiveness and efficiency of your campaigns.

  3. Scaling the Successful Campaigns: Since you have identified campaigns that are performing well, it is prudent to consider scaling them. Scaling refers to expanding the reach and impact of your successful campaigns while maintaining their effectiveness. This can be achieved by increasing the budget and reaching a broader audience while ensuring that the performance remains consistent.

  4. Maintaining Consistency and Stability: Consistency and stability are crucial factors when scaling campaigns. To achieve these, it is recommended to maintain your current strategies while gradually increasing the budget. This approach allows you to monitor the campaign's performance and make adjustments as needed.

  5. Recommendations for Scaling: To scale your campaigns successfully, consider utilizing the submit app location audience, which seems to generate the most engagement. By gradually increasing the budget by $10 per day and expanding the audience, you can test the scalability of your campaigns and assess their performance.

  6. The Learning Phase and Exiting: When scaling campaigns, it is important to consider the learning phase. If your campaigns are still in the learning phase and performing well, there is no urgent need to reset or exit this phase. However, if you wish to exit the learning phase, consolidate all your successful ads and audiences into one campaign.

  7. Account Consolidation: Managing Ads and Audiences: Account consolidation involves managing your ads and audiences more effectively. To achieve this, select your best-performing ads and audiences and consolidate them into one campaign. By doing so, you reduce the number of ads to manage and create a larger audience, facilitating better scaling opportunities.

  8. Choosing Between Continuing or Consolidating: When deciding between continuing with individual campaigns or consolidating, consider the performance and stability of your campaigns. If the results are exceptional, and you are satisfied with the current strategy, continuing with individual campaigns is a viable option. Conversely, if you want to streamline your efforts and maximize scaling potential, consolidation is recommended.

  9. Testing Different Lookalike Audiences: Lookalike audiences can be a valuable tool for expanding your reach. It is advisable to test different lookalike audiences periodically, preferably with new creatives. By doing so, you can evaluate their performance and make data-driven decisions about which audience to scale.

  10. Trying New Creatives: When testing new creatives, it is best to do so within a separate campaign to avoid disrupting the current performance. Launching new creatives within the existing campaign may reset the learning phase, which you may want to avoid if the campaign is performing well.

  11. Optimizing Retargeting Campaigns: Retargeting campaigns can be highly effective in engaging individuals who have shown interest in your offerings. To optimize retargeting campaigns, consider increasing the daily budget and analyzing audience size. With retargeting, you can have a higher spend per lower audience, as these individuals already have some level of engagement.

  12. Determining Budgets for Warm and Retargeting Campaigns: Determining budgets for warm and retargeting campaigns is influenced by factors such as audience size and existing engagement. As a general guideline, allocate around $10 per 10,000 people in the audience. However, for retargeting campaigns, higher spends are acceptable due to the established engagement with the target audience.

  13. Event Optimization and Tracking: Ensure that you are optimizing your campaigns for the desired events, such as calls or lead submissions. By selecting the appropriate event for optimization, you can measure and track the desired actions effectively.

  14. Additional Scaling and Audience Testing: To further scale your campaigns, consider testing a one to five percent, or even a one to ten percent, lookalike audience. Run this audience separately with a significant daily budget to assess its performance. If the results are positive, gradually increase the budget and scale accordingly.

  15. Conclusion: Scaling campaigns requires a thoughtful and strategic approach. By analyzing campaign performance, focusing on key metrics, maintaining consistency, consolidating accounts, and implementing effective targeting, you can successfully scale your advertising campaigns. Remember to test and evaluate different audiences and creatives while optimizing retargeting campaigns for maximum impact. With these strategies in place, you can achieve your campaign goals and drive success in your advertising endeavors.


  • Analyzing the current performance of your campaigns
  • Metrics to target for success: cost per call and cost per lead
  • Strategies for scaling successful campaigns while maintaining consistency
  • The importance of the learning phase and exiting it effectively
  • Account consolidation to manage ads and audiences efficiently
  • Testing different lookalike audiences and new creatives
  • Optimizing retargeting campaigns for maximum engagement
  • Determining budgets for warm and retargeting campaigns
  • Event optimization and tracking for effective measurement
  • Additional scaling opportunities and audience testing

Frequently Asked Questions (FAQ)

Q: How do I determine if my campaigns are performing well? A: Focus on metrics such as cost per call and cost per lead to evaluate campaign performance.

Q: What is the learning phase, and when should I exit it? A: The learning phase is a period when campaigns gather data to optimize performance. If your campaigns are performing well during this phase, there is no urgency to exit. However, consolidating successful ads and audiences is one way to exit the learning phase effectively.

Q: Should I test different lookalike audiences with the same creatives? A: No, it is recommended to test different lookalike audiences with new creatives to gauge their performance accurately.

Q: Can I try new creatives within the existing campaign? A: It is advised to test new creatives separately to avoid disrupting the current campaign's performance.

Q: How do I determine budgets for warm and retargeting campaigns? A: Allocate around $10 per 10,000 people in the audience as a general guideline. However, retargeting campaigns can have higher spends due to established engagement.

Q: Should I test different audiences for scaling opportunities? A: Yes, testing audiences, such as one to five percent or one to ten percent lookalike audiences, can provide valuable insights for scaling campaigns effectively.

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