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Boost Your Facebook Ads: 3 Tricks to Reduce CPL

Published on: November 20 2023 by Flexxable

Boost Your Facebook Ads: 3 Tricks to Reduce CPL

Table of Contents:

  1. Introduction
  2. Tip 1: Focus on the Symptom of the Problem
    • 2.1 Pros
    • 2.2 Cons
  3. Tip 2: Use Curiosity in Your Ads
    • 3.1 Pros
    • 3.2 Cons
  4. Tip 3: Repeat the Symptom of the Problem in the Banner
    • 4.1 Pros
    • 4.2 Cons
  5. Where to Send the Traffic After the Click Happens
    • 5.1 Sending Traffic to an Advertorial
    • 5.2 Using a Lead Magnet Funnel
    • 5.3 Using a Quiz on the Landing Page
  6. Conclusion



Hello there! In this article, we will be discussing three quick tricks that can significantly reduce possible lead generation campaign costs. Lead generation is a crucial aspect of any business-to-consumer (B2C) strategy, and by implementing these tips, you can improve the effectiveness of your campaigns. So, without further ado, let's dive right in!

Tip 1: Focus on the Symptom of the Problem

When writing your ads, it is essential to focus on the symptom of the problem rather than the problem itself. Let's take rising utility bills as an example. Instead of directly addressing the problem with an ad that says, "Are you struggling with your rising utility bills?", try focusing on the symptom. Highlight how their electricity costs or gas and electric bills have gone up by more than a hundred dollars per month. By differentiating between the symptom and the problem, your ads will engage the audience better.


  • Increased engagement: By addressing the symptom, your ads will resonate with the target audience and capture their attention, leading to higher engagement rates.
  • Cost savings: With more engaged users, the cost per lead is likely to decrease, resulting in cost savings for your lead generation campaigns.


  • Limited context: Focusing solely on the symptom may not provide a complete understanding of the problem, potentially leading to a disconnect between the ad and the solution you offer.

Tip 2: Use Curiosity in Your Ads

Creating curiosity within your ads is another effective technique for reducing lead generation costs. Instead of solving the problem in the ads, leave the audience hanging on a knife edge. For example, you could mention how your solution "may help" alleviate the rising utility bills. This type of curiosity-based ad piques the audience's interest and increases the likelihood of clicks.


  • Increased click-through rates: By creating curiosity, users are more likely to click on your ad to find out more, resulting in higher click-through rates.
  • Lower cost per lead: With more clicks and engagement, you can expect a decrease in the cost per lead, making your lead generation campaigns more cost-effective.


  • Unmet expectations: The use of curiosity may lead to higher expectations from users, so it is vital to ensure that the solution provided lives up to their expectations once they click through.

Tip 3: Repeat the Symptom of the Problem in the Banner

To maximize the impact of your ads, consider repeating the symptom of the problem within the banner itself. By incorporating the symptom into the visual aspect of your ad, such as the image, you can immediately capture the audience's attention and encourage them to investigate further.


  • Increased ad visibility: The repetition of the symptom within the banner catches the user's eye and stops them from scrolling, increasing the chances of them clicking on the ad.
  • Improved engagement: By reinforcing the symptom visually, users are more likely to connect with the ad and take action, resulting in higher engagement rates.


  • Limited space for message: The space within the banner is limited, so it can be challenging to convey a clear and compelling message solely through visuals. Careful consideration of the image and its relation to the symptom is necessary.

Where to Send the Traffic After the Click Happens

Now that you have successfully implemented these three tips into your ads, you might be wondering where to direct the traffic after the click occurs. Here are three recommended approaches:

5.1 Sending Traffic to an Advertorial

For broad offers like helping people reduce their utility bills, directing traffic to an advertorial can be effective. An advertorial can provide valuable tips or insights on reducing bills, and it can incorporate various offers like energy-saving products or services.

5.2 Using a Lead Magnet Funnel

Utilizing a lead magnet funnel is another powerful strategy. This involves capturing the user's name, email, and phone number in exchange for delivering a valuable lead magnet, such as an e-book or guide. Once you have their contact information, you can follow up through email or SMS with further offers and solutions.

5.3 Using a Quiz on the Landing Page

Although not as potent as the previous methods, incorporating a quiz on the landing page can still be effective. However, it is crucial to provide sufficient copy above the quiz to properly pre-sell the click. Otherwise, the lack of context may lead to high bounce rates and poor conversion rates.


In conclusion, by focusing on the symptom of the problem, utilizing curiosity in your ads, and repeating the symptom in the banner, you can dramatically improve the effectiveness of your B2C lead generation campaigns. Remember to choose the appropriate landing page strategy based on the nature of your offer, whether it be an advertorial, a lead magnet funnel, or a quiz. With these tips and strategies in place, you are well-equipped to optimize your lead generation campaigns and achieve successful outcomes. So, start implementing these tactics and watch your lead generation costs decrease while engagement and conversions soar!

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