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Boost Your Facebook Ads: No More Text Limit on Images!

Published on: November 17 2023 by ZenfulMarketing: FB Ads for Online Course Creators

Boost Your Facebook Ads: No More Text Limit on Images!

Table of Contents

  1. Introduction
  2. The 20 Text Limit on Facebook Ads
    • 2.1 History of the 20 Text Rule
    • 2.2 Facebook's Reasoning Behind the Rule
    • 2.3 Changes in User Behavior
  3. The Removal of the 20 Text Limit
    • 3.1 The Benefits of the Removal
    • 3.2 Facebook's Recommendations
  4. Types of Ads with Less than 20 Text
    • 4.1 Metaphorical Images
    • 4.2 Images with Hooks
  5. Types of Ads with More Text
    • 5.1 Meme Engaging Fun Ads
    • 5.2 Testimonial Ads
  6. Testing and Analyzing Ad Performance
  7. Cautionary Considerations
  8. Conclusion

The Removal of the 20 Text Limit on Facebook Ads

Over the years, Facebook has implemented several rules and restrictions to improve the user experience and the effectiveness of advertisements. One such rule was the 20 text limit on ad images. This rule stated that ads with more than 20% of text in their main image would receive lower reach and potentially be disapproved by Facebook. However, in a recent update, Facebook has removed this limitation, allowing advertisers to utilize more text in their ad images.

The History of the 20 Text Rule

The 20 text limit rule has been a source of frustration for many advertisers. It required them to carefully manipulate text sizes and positions to comply with the restriction. Failure to comply would result in reduced reach and wasted ad spend. Advertisers had to find creative ways to convey their message with minimal text, often resulting in less impactful ads.

Facebook's Reasoning Behind the Rule

Facebook initially implemented the 20 text limit rule to prevent ads with excessive text from overwhelming users' feeds. It was meant to improve the overall user experience and increase the effectiveness of ads by encouraging advertisers to focus on concise and visually appealing content. By limiting the amount of text in ads, Facebook aimed to ensure that the images would capture users' attention without being overly cluttered.

Changes in User Behavior

The removal of the 20 text limit rule is a response to changes in user behavior and the advertising landscape. In the past, Facebook and Instagram users were primarily posting photos, with limited options for overlaying text or adding design elements. This made ads with text stand out more prominently, often leading to lower engagement. However, with the advent of numerous apps and tools for text and image editing, text has become a common element in social media content. As a result, users have become more accustomed to and accepting of text in their feeds.

The Benefits of the Removal

The removal of the 20 text limit on ad images brings several benefits to advertisers. Firstly, it eliminates the need for advertisers to meticulously manipulate text sizes and positions to comply with the rule. Advertisers now have more freedom to design visually appealing and informative ads without worrying about restrictive text limitations. This flexibility allows for greater creativity in conveying messages to the target audience.

Additionally, Facebook still recommends keeping the text clear, concise, and short, as ads with less than 20% text have been found to perform better in the marketplace. Advertisers are encouraged to maintain concise copy for effective communication. However, the removal of the rule provides an opportunity for advertisers to experiment with different levels of text and analyze their ad performance to determine what resonates best with their specific audience.

Types of Ads with Less than 20 Text

While Facebook recommends keeping text to a minimum, there are two types of ad images that can be highly effective with minimal text.

Metaphorical Images

Metaphorical images are attention-grabbing visuals that relate to the ad copy in an associative and symbolic manner. These images capture the essence of the message conveyed in the ad without relying heavily on text. They evoke emotions, intrigue viewers, and make them curious to learn more. By using metaphorical images, advertisers can create a strong connection with their audience and stimulate engagement.

Images with Hooks

An effective ad hook is a short statement that piques the viewer's interest and compels them to stop scrolling and read the ad. By placing the hook on the ad image, advertisers can generate immediate curiosity and captivate the audience's attention. These hooks can be short, clever phrases or questions that entice viewers to engage with the ad.

Types of Ads with More Text

Although ads with less than 20% text are recommended, there are specific types of ads that can benefit from having more text or are no longer restricted by the rule.

Meme Engaging Fun Ads

Meme engaging fun ads are designed to entertain and engage the audience through memes and humorous content. These ads often rely on text overlays to deliver witty punchlines or clever captions that resonate with the target audience. With the removal of the 20 text limit, advertisers can now create meme engaging fun ads without worrying about reaching their desired audience.

Testimonial Ads

Testimonial ads serve as social proof and enhance credibility by showcasing positive reviews and feedback from satisfied customers. These ads typically include text snippets from testimonials, accompanied by images to reinforce the message. The removal of the text limit allows advertisers to use longer testimonial texts more freely, strengthening their persuasive impact and encouraging potential customers to take action.

Testing and Analyzing Ad Performance

Advertising is a dynamic field, and every audience is unique. It is essential for advertisers to test different ad formats and analyze the performance metrics to determine what works best for their target audience. Advertisers now have the freedom to experiment with ads containing varying levels of text and evaluate the response of their audience. By analyzing data-driven insights, advertisers can refine their advertising strategies and optimize their ad campaigns for maximum effectiveness.

Cautionary Considerations

While the removal of the 20 text limit provides newfound freedom for advertisers, it is crucial to exercise caution and consider the placement of ads. Some ad placements, such as the right-hand column or messenger inbox, may not display text effectively. Advertisers should preview their ads in different placements to ensure that the text remains readable and impactful. If the ads do not appear as intended, alternative text-free ad images or the exclusion of specific placements may be necessary.


The removal of the 20 text limit on Facebook ads opens up new possibilities for advertisers to create compelling and visually appealing ad images. While Facebook still recommends keeping text concise, advertisers now have the flexibility to test different levels of text and explore creative ways to engage their target audience. By taking advantage of this newfound freedom and continuously analyzing ad performance, advertisers can optimize their campaigns and achieve greater success in the competitive world of Facebook advertising.

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