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Boost Your Facebook Ads ROI in 2021 with These Hot Trends

Published on: November 20 2023 by Social Media Examiner

Boost Your Facebook Ads ROI in 2021 with These Hot Trends

Table of Contents:

  1. Introduction
  2. Trend 1: Matching the Newsfeed
  3. Trend 2: Soften up Your Grammar
  4. Trend 3: Embrace Video
  5. Trend 4: Relax Your Imagery
  6. Trend 5: Testing Copy Length
  7. Bonus 1: Experiment with Emojis
  8. Bonus 2: Reels-style Content for Instagram Story Ads
  9. Avoiding Ad Mistakes
  10. Conclusion


Facebook advertising is constantly evolving, and staying up to date with the latest trends and best practices is crucial for marketers who want to maximize their ad spend. In this article, we will explore five super cool trends that can help you achieve a better return on your investment. From matching the newsfeed to experimenting with emojis, we will provide you with practical tips and insights to elevate your Facebook advertising game. So let's dive in!

Trend 1: Matching the Newsfeed

When it comes to running successful Facebook and Instagram ads, one key trend to consider is matching the newsfeed. The best ads seamlessly blend in with the user's feed, both in terms of copy and imagery. Instead of feeling like a blatant advertisement, the ad should evoke the same excitement and engagement as an organic post. By matching the newsfeed while still standing out, you can create ads that capture your audience's attention and drive better results.

Trend 2: Soften up Your Grammar

In the casual world of social media, advertisers can benefit from embracing a more relaxed grammar style. If your target demographic consists of younger individuals who communicate in a laid-back manner, consider adopting a similar tone in your ads. Reflecting the texting style of your audience can make your ads feel more relatable and authentic. However, it is important to maintain brand consistency, so if a casual grammar style doesn't align with your brand's image, it's best to stick with a more formal tone.

Trend 3: Embrace Video

It's no secret that video is a powerful tool in digital marketing, and this trend continues to dominate the advertising landscape. Incorporating videos into your Facebook and Instagram ads can significantly increase engagement and capture users' attention. Contrary to popular belief, not all videos need to have high production value. In fact, matching the newsfeed with lower production, high-value content can be equally effective. Additionally, shorter videos can be just as impactful as longer ones, so don't be afraid to experiment with different lengths.

Trend 4: Relax Your Imagery

In a world where authenticity and relatability reign supreme, overly polished and professional imagery may not always be the best choice for Facebook and Instagram ads. Instead, try relaxing your imagery to create a more casual and natural aesthetic. This can help your ads feel less like traditional advertisements and more like genuine content. By aligning your visuals with the organic feel of the platform, you can increase the appeal and effectiveness of your ads.

Trend 5: Testing Copy Length

One golden rule in advertising is to always test different approaches to find what works best for your audience. When it comes to copy length, there is no one-size-fits-all solution. To optimize your ad copy, it's essential to test variations with different lengths. Consider testing short and snappy sentences, medium-length paragraphs, and longer-form copy that tells a compelling story. By experimenting with copy length, you can discover the ideal approach that resonates with your target audience.

Bonus 1: Experiment with Emojis

Incorporating emojis into your ad copy and imagery can be a fun and effective way to engage your audience. Experiment with different emojis to see what resonates with your target audience. You might be surprised by the positive response and increased engagement. Emojis can add personality and playfulness to your ads, making them more memorable and relatable.

Bonus 2: Reels-style Content for Instagram Story Ads

As the popularity of Instagram Reels continues to rise, it's wise to leverage this trend in your advertising strategy. Experiment with creating dynamic and fun ads that resemble Reels-style content. These shorter and more interactive ads can captivate your audience and create a memorable brand experience. Stay ahead of the curve by embracing this emerging trend and watch how it elevates your ad campaigns.

Avoiding Ad Mistakes

While it's essential to capitalize on the latest trends, it's equally crucial to avoid common advertising mistakes. Click here to discover the biggest ad mistakes that advertisers make on the platform and learn how to steer clear of them. By avoiding these pitfalls, you can save precious ad spend and maximize the effectiveness of your campaigns.


In the ever-changing world of Facebook advertising, marketers need to adapt to the latest trends to stay ahead of the competition. By matching the newsfeed, softening up your grammar, embracing video, relaxing imagery, and testing copy length, you can supercharge your ad performance and drive better results. Additionally, don't forget to experiment with emojis and incorporate Reels-style content into your Instagram story ads to capture your audience's attention and increase engagement. By staying up to date and avoiding common ad mistakes, you can unlock the true potential of Facebook advertising and achieve your marketing goals. So start implementing these trends today and watch your ad campaigns soar to new heights.


  • Five super cool trends to improve Facebook advertising ROI
  • Matching the newsfeed for ads that blend seamlessly
  • Softening up grammar for a more casual and relatable tone
  • Embracing the power of video to capture attention
  • Relaxing imagery for an authentic and relatable aesthetic
  • Testing different copy lengths to optimize ad effectiveness
  • Experimenting with emojis to engage your audience
  • Incorporating Reels-style content into Instagram story ads
  • Avoiding common ad mistakes to maximize ROI

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