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Boost Your Facebook Ads ROI in 7 Days!

Published on: November 20 2023 by Flexxable

Boost Your Facebook Ads ROI in 7 Days!

Table of Contents:

  1. Introduction
  2. Understanding the Challenges of a New Facebook Ads Campaign
  3. The Importance of Being Able to Pivot in a Campaign
  4. The First Four Days: Letting the Algorithms Learn
  5. Testing Different Angles in the Market
  6. Using Ugly Text-Based Ads to Create Curiosity
  7. Figuring Out the Winning Angle
  8. Optimizing the Most Important Part of the Ad: The Image
  9. Amending and Testing the First Three Lines of Ad Copy
  10. A Step-by-Step Plan for the First 10-15 Days of a Campaign

Introduction

In this article, we will discuss the crucial steps to take during the first seven days of a brand new Facebook ads campaign. Many marketers struggle to combat high cost per lead when starting a new campaign. We will dive into the common mistakes and challenges faced by advertisers and provide a step-by-step guide to overcome them.

Understanding the Challenges of a New Facebook Ads Campaign

Starting a new Facebook ads campaign can be a daunting task, especially when it comes to achieving low cost per lead. Many marketers follow a predefined process, including setting up campaigns, ad sets, and creatives. However, where they often fall short is the inability to adapt when things don't go as planned. After the initial four or five days, when the algorithms have learned and identified the best-performing ad, marketers often struggle to maintain the campaign's success.

The Importance of Being Able to Pivot in a Campaign

One of the key factors to ensure a successful Facebook ads campaign is the ability to pivot when necessary. It is essential to have a plan in place to handle any challenges that may arise once the initial learning phase is complete. By understanding the importance of adapting to changing circumstances and having a contingency plan, marketers can avoid frustration and maximize campaign performance.

The First Four Days: Letting the Algorithms Learn

During the first four days of a Facebook ads campaign, it is crucial to allow the algorithms to learn and gather data. This period is dedicated to testing different ad creatives and angles to determine which resonates best with the target audience. Leveraging market research and reverse engineering successful campaigns can help identify the most promising approaches to explore further.

Testing Different Angles in the Market

To uncover the winning angle for a Facebook ads campaign, it is necessary to test multiple angles in the market. This can be achieved by researching competitors, analyzing successful campaigns, and brainstorming unique perspectives. By testing two or three angles within the first four days, marketers can gain valuable insights into what resonates best with the audience.

Using Ugly Text-Based Ads to Create Curiosity

One effective strategy in the early stages of a campaign is using ugly text-based ads. These ads, characterized by eye-catching colors and high contrast, aim to create curiosity and capture the audience's attention. Instead of investing time in video production, marketers can focus on testing the angle's effectiveness through compelling text and visually striking ad formats.

Figuring Out the Winning Angle

Once the most effective angle has been identified after the initial four days, it is crucial to capitalize on its success. Marketers can accomplish this by using the same text and headline from the winning ad while testing new variations of the image or video. By focusing on the most critical aspect of the ad – the image or video – marketers can refine and enhance the campaign's performance.

Optimizing the Most Important Part of the Ad: The Image

In every Facebook ad campaign, the image plays a vital role in attracting the audience's attention. After determining the winning angle and hook, marketers should experiment with various images to find the most effective one. By testing different visuals, marketers can optimize the ad's performance and achieve better results in terms of engagement and click-through rates.

Amending and Testing the First Three Lines of Ad Copy

As the majority of Facebook traffic comes from mobile devices, the first three lines of ad copy hold significant value. Often overlooked, these lines are the first thing users see in their news feeds. Marketers must rewrite and optimize these lines to maximize the ad's impact. By creating multiple variations of the first three lines, marketers can refine the campaign's messaging and drive better results.

A Step-by-Step Plan for the First 10-15 Days of a Campaign

By following a proven step-by-step plan, marketers can effectively manage the first 10-15 days of a Facebook ads campaign. This plan includes testing various angles, identifying the winning angle, optimizing the image or video, and refining the first three lines of ad copy. By adhering to this organized approach, marketers can gradually reduce cost per lead without experiencing ad fatigue or feeling overwhelmed.

Highlights:

  • Understanding the challenges of a new Facebook ads campaign
  • The importance of being able to pivot in a campaign
  • Letting the algorithms learn during the first four days
  • Testing different angles in the market
  • Utilizing ugly text-based ads to create curiosity
  • Figuring out the winning angle and optimizing it further
  • Enhancing the most crucial part of the ad: the image
  • Amending and testing the first three lines of ad copy
  • A step-by-step plan for the first 10-15 days of a campaign

FAQ:

Q: Why is it important to let the algorithms learn during the first four days? A: Allowing the algorithms to learn helps optimize the campaign by identifying the best-performing ad creative. It provides valuable insights into what resonates with the target audience.

Q: How can ugly text-based ads be effective in a Facebook ads campaign? A: Ugly text-based ads, characterized by eye-catching colors and high contrast, create curiosity and capture the audience's attention, helping marketers test the effectiveness of different angles without investing in video production.

Q: What is the significance of optimizing the image or video in an ad? A: The image or video plays a crucial role in attracting the audience's attention. By testing different visuals, marketers can refine the ad's performance and achieve better engagement and click-through rates.

Q: Why should the first three lines of ad copy be optimized? A: The first three lines of ad copy hold considerable value as they are the first thing users see on their mobile news feeds. Optimizing these lines ensures maximum impact and improves the ad's overall effectiveness.

Q: What is the benefit of following a step-by-step plan for the first 10-15 days of a campaign? A: A step-by-step plan helps marketers effectively manage the initial stages of a campaign, gradually reducing cost per lead without experiencing ad fatigue or feeling overwhelmed. It provides structure and guidance for optimizing the campaign's performance.

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